In the last five years, social media platforms have generated a whopping 1 billion new users.


That means more than a third of the world’s current population are now accessible through social media.


Taking into account the massive figures involved, it’s no surprise businesses have gone from being social media marketing skeptics to incorporating social media in their online marketing arsenal.


That being said, investing in the help of a competent social media agency is now deemed a worthwhile investment.


If you are a newbie in the social media marketing world, here are some social media marketing trends / tips you can discuss with your social media agency:


There will be an increase in visual marketing investments.


Several social networks have now introduced their own versions of live-streaming.


Networks like DubSmash and Blab now support live video sharing.


This is apart from the more popular Facebook Live and Periscope.


Suffice it to say, live feeds are now becoming the in thing.


Even updates of the US Presidential election were broadcasted by Buzzfeed live via Twitter.


Simply put, to further fuel engagement, you can use live video platforms to work for you.


Also, with social media feeds getting crowded by the minute and viewer attention spans getting shorter, you need something powerful if you are to captivate your target audience.


The last 5 years has seen a rise in graphic design software market giving marketers plenty of options to pick from.


A drag-and-drop editor can be used to put together graphics to help you simplify the content creation process.


Personalization will become essential.


Social media users nowadays are subjected to commercial content and ads on multiple fronts.


They also receive content and information from different sources.


That being said, it has become increasingly challenging for marketers and brands to break through the barrier.


Fortunately, personalization can help brands rise through the chaos and reach people they would like to target.


Tracking your target audience’s behavior on social media platforms and using their interests when targeting them will now become an integral part of marketing.


Fortunately, many apps and social media marketing tools are already integrating features that support both targeting and personalization.


Brand advocacy will become more popular.


Advertising saturation is already driving brands to search for other means to reach their target markets.


Recently, there has been a steep increase in the investment in advocate marketing.


It is believed that micro influencers can be pivotal when it comes to increasing the brand’s social media reach because they are deemed more credible and influential.


Social fans, customers, and employees are some of the micro influencers used by many brands.


Fortunately, there’s also several case studies and guides on employee advocacy that you can look into when creating your brand advocate outreach program.


Marketing automation will become mainstream.


Many brands with limited budgets have not used marketing automation.


However, a study indicated that a staggering 92 percent of companies are losing revenue because they skipped marketing automation.


This 2017, there is expected rise in businesses who will adopt automation.


Understandably, social networks are unique when it comes to use cases and demographic.


This can force businesses to have a presence in more than one social networking platform to ensure they are able to effectively engaged with prospective and current customers.


Sans the assistance of social management tools, managing social pages can take a lot of time.


To remedy this, it is best to use automation tools to automate tasks that will not need personal attention like catching brand mentions or posting content across multiple social media channels.


It will all boil down to the precious time you can save and can invest somewhere else.

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