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Your Mission: STOP THE DREAM KILLER

Every year the dream of millions of entrepreneurs, musicians, artists, freelancers, small business owners die, simply because they can’t get noticed and attract enough audience and customers to change their dream into reality.

Regardless of the circumstances, there is a great deal of pain that comes with any business failure. People lives are disrupted, their hopes and dreams trampled, and their self confidence torn apart. They may have lost their homes, jobs, friends – even the support of their family and community. They feel alone and afraid of the future.

Why?
Over the years, a small group of medias has succeeded to grab up to 90% of audience in almost all countries in the world.

With the arrival of the Internet many small business people saw hope there, but Now we are seeing the same thing coming to the Internet: Today 90% of the Internet traffic goes to only 5% of the sites.

As all these medias have a business model based on advertising, they filter the content and set gates to sell advertising.

The middlemen logic is this : No Money, No Advertising. And Small business owners doesn’t have money to pay the high inflated price of advertising or marketing.

If you have enough money for the Gate Keepers, they open the doors and you could reach millions of consumers. If you can’t afford to pay the money, the gates are still closed. In this way, The Gate Keepers Shut the light over the dreams of millions of entrepreneurs, and kill their dreams.

When you can’t afford the high advertising cost, you are kindly advised to try small business marketing things like:

  • Post to forums only to be banned
  • Spam blogs with comments,
  • Bribe bloggers to write articles with your keywords
  • Send press releases to journalists in desperate hopes they’ll write about your product,
  • Browse social networks getting more ‘friends’ who couldn’t have the slightest interest in becoming customers.

What ever you do, the Dream killer logic of the advertising and media industry is constantly working against You.

  • Reading more marketing books or blog articles won’t help,
  • More training, more seminars won’t help,
  • Adding more articles to your blog won’t help either,
  • The brightest marketing plan without money won’t help too,

It’s not about your talent or the smartness of your marketing plan. All your marketing initiatives and actions are heavily limited by the advertising and media logic .

  • It’s more and more difficult to access medias attention,
  • The cost leads has more than DOUBLED during the last 10 years,
  • Many small businesses doing advertising have to share minimum 30% of their revenue with the advertising and media industry holders.

Today, we are all at the mercy of the middlemen who control the destiny of companies and people dreams.

Imagine just for a moment, as advertising finishes to mean money, and as advertising is essential for the survival of any human activity, what are the consequences on our civilization? How do we promote not-for-profit activities like arts, cultural creation, human imagination, etc?

How human creativity will prosper if at the very beginning we must filter its validity by the law of money or profit?

Depend on the choices we will make today, Small businesses will have more or less difficulty to control their future and reach their potential. We need to make choices that put us in control of our future, our civilization and make it more difficult to be controlled or directed by outside forces.

When we’ve started working on Goodbuzz we wanted:

  • A solution that brings peace of mind to entrepreneurs: simple, easy and durable, not another short-lived marketing solution,
  • A solution that works consistently whatever the background of the user, and,
  • A solution with zero advertising cost and Zero time wasting in networking.

Join us to create this new world of possibilities for all.

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The new science of online Advertising: Friendcasting

The social media revolution is unstoppable, and it is touching, and changing everything. For Advertising, we are moving from “one to many” marketing to “many to many” marketing, which also means for marketers moving from “broadcasting” to “friendcasting”. Friendcasting is a new way to make your message delivered by the people who are the closest and most intimate to your target market. It’s a deep trend that has started some years ago but only now we are seeing its full expression. It Requires new way of thinking and new tools. During the presentation, you’ll learn the basic principles to understand about friendcasting, and some tools and tactics to use successfully.

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The ABC for successful events (H)

 

Hospitality

HOSPITALITY, n. The virtue which induces us to feed and lodge certain persons who are not in need of food and lodging. (Quote by – Ambrose Bierce)

You know, usually performance or conference or any other event can’t bring you the best results if you can’t suggest people good food, great accommodation, etc. Here is the only question – how to make people feel comfortable in your event?

  • Never choose the worst service because of a low budget. If you can’t make everything perfectly today, maybe it is better to find the reasons of obstacles and to do your best in the future.
  • Be sure that you know what people are coming to your event and what needs they have.
  • If you have two days event, make a program for the evening. The best idea is to organize everyone into teams because it helps people to get acquainted with each other and as a result later you need fewer efforts to make people feel happy.
  • If you have a possibility, never serve one dish for all the people. Let them choose at least from 3dishes.
  • Be patient if somebody don‘t like some of your service. Remember that this person is your client. Be polite, do your best to let him feel better.

Hiring

If you are an artist and you don’t have time or knowledge about event management, hire an events management company. But there are still some points which you have to know:

  • You must have an idea of your performance/event/show/etc.
  • You must know who will attend your event.
  • You have to give them the main details about your event (what equipment you need, what expectations you have for the accommodation, food, etc.)
  • When this company says that the job is done, check the result. They are responsible for the quality, but the event is yours and if something will go wrong, the only victim will be you. :)

So have a great new week! It was a pleasure to share my ideas with you one more time. :)

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The best way to announce/advertise Your event

In a previous post, How to advertise your event, you can find 5 ways to leverage your affinity network to promote your event fast.

Now, I want to show you an example of a well written and well presented event, Tech4Africa, which had take place last August in Johannesburg in South Africa.

The event website was well designed, easy to navigate and the  event announcement done professionally.

Here are 5 important things to include in your event announcement:

Part 1: What is the event, what makes it unique among similar events

Part 2: Who will be attending and the Keynote speakers

Part 3: Topics and conversation program of the conference

Part 4: Who should consider to attend the event

Part 5: Expected takeaways from the conference

And a great Logo:

All Event organizers and promoters should invest more time in creating their event announcement copy. A Well crafted event announcement will separate you from competition, present your attendees with easy to digest information, and certainly will help you draw more people.

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The ABC for successful events (G)

Game

Every time when you are organizing an event, you are playing a game: you do the best with what you have and plan for the worst.

But do you know how to become the winner? :)

1. Read the rules.

You must know what people are expecting from such kind of event.  How to get this information?  Make a survey. The answered survey could be 5% discount to your event. It works because there is a mutual benefit.

2. Create a strategy.

When you know, what you are supposed to do, you can improve your event. Make it alive!

3. Be flexible.

Maybe you think that your idea was the best and you don‘t need to change anything. If you think so, you have a very strong ego… But you know,having an ego is the worst thing in business. You have to play, you have to win, that means: you have to be polite and to listen what people need.

GoodBuzz

Right now in this blog you are reading advises how to make your event successful. So I have a question for you: do you know what a GoodBuzz is?

  • Yes? Then I have finished the lesson for you today.
  • No. Keep reading and you will get some knowledge about the best promotion tool.

GoodBuzz is a peer referral network to promote events trough peers’ recommendation. It means when you have an event that needs a promotion, you log into the program and send referral requests to your peers. The other members of the network who find your event interesting to their contacts, will recommend your event to their contacts for Free.

The tool is simple to use and really valuable for those who want to have more time to improve the quality of event instead of trying to find  a spectators.

Maybe you have a great idea as well and want to share it with others? Or maybe you want to get some special information in coming posts? Maybe you just want to express yourself? Then feel free to write a comment. Let me know how valuable this post is for you and what expectations you have for the future ;)

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The ABC for successful events (E)

Earnings/Echo

The idea: only qualitative and consistent job can bring you big money more than once, work effectively and the world will hear about you.

Experience

Music, songs, dances, conferences… Wonderful events which you can keep for some days in your memory. How to prolong this period?

Mix events with experience.

You know, events come and go, but an experience can last a lifetime. E.g. it would be more memorable if having a conference “The history of ships” you would organize it in a ship in the sea. Maybe it will be the first time for somebody. And as it is well known, “first times” are very memorable and valuable :)

Thanks for your reading and feel free to write a comment :)

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The ABC for successful events (C)

Circle

Have you ever lived in a circle? You do something once, twice and so on… You know what I’ve noticed? Usually I repeat the mistakes as well…Do you do the same? Yeah, sometimes it is difficult to notice what you are doing wrong. That’s why you need somebody to evaluate your job. You know, the best critics are people who attended your event. So, all you need to do, is to take email addresses and later to send requests to evaluate your event. You can even choose the winner – people like motivation.

So, let’s leave the circles for the hamsters and go further :) !

Clown

Usually people think that making a mix from the best things they will get the best result. Do you think the same way they do? Actually, if you take a piece of cake and a salmon and mix them, you will see that you have just wasted good food.

So, what I wanted to say? Concentrate on one activity and do not change your decisions during important moments. If you can sing and dance, you can prepare two performances. It is better to show a part of your abilities first time because you will be able to surprise your audience once more. If you show everything who you are and what you can at once, you usually become simply uninteresting and similar to the clown who do and show everything to make people happy…

Competition

Hey, do you know survival rules among the animals? Yes, that’s right; usually survive the fastest and the strongest animals. You and me, we play a survival game as well, so maybe we could use it in commerce? Of course, we can.  Let’s say, you and your colleague have to promote an event. Your aim is to have a quite big audience. What do you do? You compete between which of you will attract more people to come to event. Even if you don’t succeed to outrun him, eventually after some such competitions you undoubtedly will improve your skills.

Thanks for being together :)

Let’s meet next week at the same place :)

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The ABC for successful events (B)

Balloon

No, I won’t suggest you to decorate your event with plenty of balloons. (But sometimes it looks nice, think about it:)). What I want from you… Remember how the balloon looks. Yes, you are right, it is nice BUT it is empty inside AND it can blow up very fast.

The idea is: NEVER MAKE YOUR EVENT SIMILAR TO THE BALLOON! People recognize untrue things fast. For example, when you are advertising your event, you try to show all the best sides. Unfortunately, sometimes the ad does not fit the quality of the event. So, if you have the best ad, make the best event as well, because no one knows, maybe this event will be your visit card in the future.

Beginning

The most difficult part of doing something is the beginning. How to afford to start effectively, not wasting much time? The answer is – make a detailed plan.

  • What is your aim?
  • What actions should be taken to reach your aim?
  • What people should be invited to help you?
  • What tasks will be given to each worker?
  • How much time does it take?
  • How much does it cost?
  • Possible problems. How you could prepare to solve them?

So, write down all the answers and the beginning will be done.

Bonus

A great way to achieve the best results is to promise yourself a bonus for the successful job. For me it works, does it works for you? Try it! :)

Brand

Did you know that the strongest muscle in the body is the tongue? :) So use it as an alternative way to reach a success – whatever you are doing, find a possibility to mention your brand. The more known you will be, the easier you will reach your success in the future.

Businessman

You now, there is a paradox: “The golden rule is that there are no golden rules”. :) Nevertheless, I will say you one very valuable golden rule: “Think like a businessman but act like a friend”.

Well, today I have already finished my lesson with letter B. You were great learner! :) Let‘s meet the next week at the same place. :)

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My IQ is not Big, what to do?

I’ve never measured my IQ. Sometime I feel like I have a huge IQ (close to a genius mind), and then some other times I will feel so clueless that I’m ashamed of myself.

What do you do when  you feel like your IQ is not very big to be successful in a situation or in life?

I think IQ tests are stupid, they put a permanent value on something that is not permanent: human intelligence and abilities. Second, as we know better now, there isn’t one intelligence (the logical mind the IQ tests measure) but several (Read Howard Gardner book on the 7 types of Intelligence). Gardner discovered that there are 7 types of intelligence:

  1. Linguistic intelligence involves sensitivity to spoken and written language, the ability to learn languages, and the capacity to use language to accomplish certain goals. This intelligence includes the ability to effectively use language to express oneself rhetorically or poetically; and language as a means to remember information. Writers, poets, lawyers and speakers are among those that Howard Gardner sees as having high linguistic intelligence.
  2. Logical-mathematical intelligence consists of the capacity to analyze problems logically, carry out mathematical operations, and investigate issues scientifically. In Howard Gardner’s words, it entails the ability to detect patterns, reason deductively and think logically. This intelligence is most often associated with scientific and mathematical thinking.
  3. Musical intelligence involves skill in the performance, composition, and appreciation of musical patterns. It encompasses the capacity to recognize and compose musical pitches, tones, and rhythms. According to Howard Gardner musical intelligence runs in an almost structural parallel to linguistic intelligence.
  4. Bodily-kinesthetic intelligence entails the potential of using one’s whole body or parts of the body to solve problems. It is the ability to use mental abilities to coordinate bodily movements. Howard Gardner sees mental and physical activity as related.
  5. Spatial intelligence involves the potential to recognize and use the patterns of wide space and more confined areas.
  6. Interpersonal intelligence is concerned with the capacity to understand the intentions, motivations and desires of other people. It allows people to work effectively with others. Educators, salespeople, religious and political leaders and counsellors all need a well-developed interpersonal intelligence.
  7. Intrapersonal intelligence entails the capacity to understand oneself, to appreciate one’s feelings, fears and motivations. In Howard Gardner’s view it involves having an effective working model of ourselves, and to be able to use such information to regulate our lives.

Recently, Gardner summarized the different kinds of intelligence in a more practical way that you can use to build for example a business team. It called the 5 minds frames:

  • The Disciplinary Mind: the mastery of
    major schools of thought, including
    science, mathematics, and history, and of
    at least one professional craft.

  • The Synthesizing Mind: the ability to
    integrate ideas from different disciplines
    or spheres into a coherent whole and to
    communicate that integration to others.

  • The Creating Mind: the capacity to
    uncover and clarify new problems,
    questions and phenomena.

  • The Respectful Mind: awareness of and
    appreciation for differences among
    human beings and human groups.

  • The Ethical Mind: fulfillment of one’s
    responsibilities as a worker and as a
    citizen.

Most people will be very strong in one to two kinds of mind, and excel at displaying their abilities in situations and contexts that favor these kinds of mind. In other situations and contexts where their dominant mind frame is not required, they will be clueless like me the other day.

Don’t worry your IQ, instead identify your dominant mind frames and hire people who are smarter than you in areas where you are not good enough. Borrow minds and put together teams players that bring in different kind of minds.

This post is not related to event marketing or promotion, but I felt compelled to write it to calm myself down. Ouf !

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8 Ways to Praise People and Win them Over.

Be Nice today, ok?

Be Nice today, ok?

In my professional and private life, I have adopted 3 main ways to praise people:

  • Catch people doing something good, and praise them instantly,
  • Praise people in front of other people,
  • Praise people in their absence

The first one is very effective. It has a tremendous impact on people self-confidence, motivation, and feeling of belonging. Whenever you find someone doing something good, reinforce the action by praising the person in the moment.

The second  one is very delicate and need to be used with great mastery and care.

The third one is the most powerful and the most influential on people and has a boomerang effect. Everyone could practice it, at any time, without any limitation. There is no specific skill needed, but your wish to use it.

Most people are used to speak nicely about people only when they in front of them, but in their absence they will gossip and say mostly bad things about them or talk about things they don’t like in these people. It’s very common and it looks like a human trait. Many casual conversations are about pointing, highlighting the disliked  things in other people or events.

If you follow this practice you act like the crowd and you won’t stand out to become a people star and a recognized leader.

How to practice  the technique of “Praise People in their absence”.

1. To start you need to choose voluntary to abandon the old fashioned way of talking about people in their absence. Instead of pointing, highlighting the disliked  things in other people, make it a conscientious choice Stop this practice, and praise people in their absence instead.

2. Systematically try to catch people doing something good. If you can, praise them in the moment. If not record in full detail  the event, and spread a praise of the event to the world. Next time, when the name the  person will pop up in a conversation, when appropriate, go ahead to tell other people your recorded story and express your personal admiration.

3. Praising in general terms like “he is nice”, “he is hard worker”, “he is smart”, “he is resourceful” still is good, but less effective than praising a person with reference to very specific story, event, achievement, etc. Being specific makes your praise more credible and make the person you are praising stand out effectively like an important and special person.

4. Make it a rule to praise  every day at least one or two persons in their absence. it could people from your team, family, friends, etc. If you could Double this number every month during the next 3 months, you’ll be flooded by invitations of people who want to become your friends. You’ll become a People Magnet.

5. When you start the practice of praising people in their absence, Try to do it in front people who are very close to them. Your praise will spread like a wildfire and reach your target in less than 24H.

6. When your target heard of your praise in his absence, he will feel good and things will look for him like you become his private PR agent, telling the whole world how important and special he is.

7. Practice undercover compliment and praise your friends, your colleagues, your kids, your wife, your husband, your investors, your peers  in their absence. Never stop to praise them. Make it an active choice of praising continually people in their absence.

8. You may be wondering when will you have again the opportunity to say some disliked things about people, like everyone does? It’s so good to be caustic, to ridicule people in casual conversation. it’s a world wide practice, so how can you stop yourself from practicing it? Won’t you look boring? Maybe looking boring today, is a condition for your full success tomorrow.

Praising and complimenting people in their absence is the Most subtle and the most powerful way to win people over. Start doing it actively and systematically from Today on, You’ll be stroked by the results.

Keep me in touch.