We’ve received many many questions this week from our users. From today, we will start answering few of them here on the blog.
Question: How is the tip divided exactly? do I earn more if I share a promotion with my 1,000 Facebook friends than someone who tweeted it to his or her 200 Twitter followers?
Answer: User don’t receive tip because they share a promotion. the amount of tip they receive doesn’t also depend on the number of friends or followers they have. it depends on engagement and influence: how many of his friends and followers got interested into the promotion he has shared, then visited or clicked on the promotion.
The tip is shared depend on the number of leads the user has generated for the promotion. We use a metric called “Tip per lead”.
A lead is a combination of two basic things: a unique view of the campaign and a unique click on any link inside the promotion content. More specifically, 1 lead = 1 view + 1 click. However a view represent only 20% of the lead and a click represent 80% of the value of the lead.
Each person who helped the advertiser is called a supporter. Each supporter receive a part of the tip depend on how many leads he or she has generated. However, 10% of the tip is shared like bonus by the top 10 supporters of any promotion.
When a tip is left, 10% of the total amount is reserved to be shared by the top 10 supporters of a promotion. At the end of the campaign, 90% of the tip is shared between all supporters depend on the number of leads they generated and 10% of the tip is shared equally as a bonus package by the Top 10 supporters.