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Dec
26

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The time to follow the voice calling you

Category: Friendcasting, Trusted Network Tags: , , , , , Leave a Comment

I met Sarah in a bar last night near my house. Sarah is a beautiful woman with such a wide face when she smiles. The only thing you remember about Sarah after you have met her is her smile. Sarah is such a passionate woman. We spent about 2 hours chatting, and she invited me to her apartment to show me something.

“This is the cocaine of my life” said Sarah, pointing to a wall full of tens of hand made jewelries.  I’ve never seen so many beautiful and creative jewelries in my life. I may not be the best person in the world to appreciate the value of jewelries, but I just can’t stop looking at them, touching them, and being touched by the colors and the amazing forms and shapes.

Sarah has been creating jewelries since she is 13, and now she 31. Most of her creations go to friends as gift, and few are sold to help her cover her costs. But, recently Sarah has decided to turn her long time passion into a small business. Friends have already suggested her to do so, but she can’t trust herself enough to start a business out of her passion. “I’m not a business person” she will reply to friends and relatives. “I know how to create, to dream, to imagine and make these things, but I have no idea where to sell them, how to sell them. I don’t even know how much to charge for them to start”.

I immediately fall in love with Sarah’s work, and made up my mind to help her show the whole world what I have seen in Sarah’s apartment. Today we have opened Sarah account on etsy.com, the biggest portal where creative people can sell their creations. We plan to start taking picture of all the jewelries tomorrow, and next week we will put a promotion on Goodbuzz, the brand new way of advertising for creative people to display their work and incentive people to share it with their friends and followers.

I can help Sarah, and I’ll do.

When time has come to follow a passion, the only voice to heard it the one that comes from the heart.

May
12

By

P2P (Peer-to-Peer) Technology Is Back To Disrupt Another Industry

Category: GoodBuzz Manifesto, Leads Groups / Referral Networks, Mission Statement, P2P Peer to Peer Marketing, Peer Referral Network, Press Release, Trusted Network Tags: , , , , Leave a Comment

P2P (Peer-to-Peer) Technology applied to Marketing and Advertising to help the Davids beat the Goliaths in the marketplace.

A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for them in this situation.

GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses.

GoodBuzz is not just a concept, but an easy to use program, even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for an event, or a book been featured on the Oprah Show.

I wished I’d known about this website years ago. It would have saved me a lot of aggravation and hassle whenever I had to promote an event or launch a marketing campaign. - Jay Forrester (GoodBuzz user)

It’s a new world of possibilities. http://www.goodbuzz.org

May
2

By

P2P (peer-to-peer) Technology Applied to Marketing and Advertising

Category: Event Promotion, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , Leave a Comment

You have an event to promote, and need to make sure that you fill up the seats or maximize visitors. After you have sent your tweets, facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. Goodbuzz could be the right solution for you in this situation.

Often, event organizers are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Promoting events cost a lot of money if you want to reach a lot of people with your marketing campaign. Big promotion budgets are not for everyone and that’s where GoodBuzz comes to play. It helps event organizers to spread the word about their events far beyond their direct contacts.

How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

 

Mar
8

By

Sample Referral request letter for a Fashion Show

Category: Event Promotion, Friendcasting, Referral Requests, Trusted Network Tags: , , , , , , , Leave a Comment

Hi Susan,
How are you?
We are opening a new fashion shop in Friedrich Garner Street, 12, on Thursday, January 20th.

It’s an invitation only event with special guests like Karine Durer, the award wining Austrian fashion designer, Karl Legoff, the rising star who received the Kevin Golden Scissors for Young Fashion designers in New York last year.

Here is your invitation. Come to make new friends, catch up with old ones, make new professional connections, and also enter to win a $5000 shopping Voucher.

I encourage you to think of three or five exceptional women you know and send these invitations their way. They will be added to our guests list.

Looking forward to see at the event.

Regards,
Patrick Chevignon

After more than 15 years working closely to the event industry, what I have repeatedly noticed is that when it comes to event promotion, the producer is the less influential in people decision to attend. In reality, it’s the event endorsers who has the power and the ability to draw the biggest part of the attendees.

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want.

Mar
7

By

How to write a referral request for your event promotion

Category: Beginners Guide, Event Promotion, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , , , Leave a Comment

A good referral request letter should have the following 3 parts:

  1. Making a compelling case for your event and the need for support: it means to describe clearly and briefly the reasons why anyone should care about your event, what makes it unique among similar events, and the reasons why someone should support it.
  2. Using a transitional statement that explains why you are asking support from the specific person: the person interests, the person position or job, previous conversation with the person, etc.
  3. Asking for the specific actions the person should take to effectively support your event promotion efforts.

Now, let see how the referral request framework could be put into action.

Step 1: Make  the case

Hi Ake,

We have started sending out invitations for our new conference: TECH4AFRICA.

TECH4AFRICA is the premier web & emerging technology conference, bringing global perspective to the African context. For the first time in Africa, TECH4AFRICA is proud to congregate the most respected people in technology to share, teach and interact.

The main topics and conversations will focus on:

  • Emerging tech and trends for Africa
  • Applications for Web 2.0 in Africa
  • Mobile & wireless innovation and trends for the next 3 years
  • Cloud computing and it’s relevance for business in Africa
  • Startups & business opportunities in Africa
  • African success stories
  • The funding landscape in Africa

We will have keynote speakers from Apple, Twitter, Yahoo, Mozilla, etc.

Step 2: Connect to the person with a transitional statement

Last year in May, when we have met  each other during the Conference of Engineers held at Dallas, I had presented you with the idea of this conference. You had appreciated the project and expressed your interest.

Step 3: Ask for the actions to take to support your event promotion

Now, I’m writing this letter to request you for a favor. We need help to reach people in West Africa and in North Africa. To attract participants from these zones, I’m kindly asking you to write something about the conference on your blog post, or mention it on your social medias profiles (Facebook, Twitter, Linkedin). I’ve attached our basic promotion materials that you could use.

I appreciate you taking the time to refer this events to your contacts and followers. Your support means a lot!

Please let me know if you need any other information from me.

Best Regards,
Gareth Knight

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want. The big promotions with several thousands of visitors are actually a conglomerate of smaller promotions done by a myriad of partners pooling their promotional resources for the success of the big event.

The big river comes from hundreds of tributaries.

Goodbuzz role is to help you build a permanent network of endorsers. Once the network is built you have not to do it anymore. It’s yours and you can fire it at anytime.

Join Goodbuzz.

Mar
4

By

The Goodbuzz Network for Nonprofit Organizations Marketing

Category: Event Promotion, Nonprofit organizations marketing, Trusted Network Tags: , , , , , , , , , , Leave a Comment

Often nonprofit organizations have little resource for marketing, and advertising. However,  without a successful marketing they can’t reach their goal like recruiting enough members and volunteers, raising  awareness on their cause, raising fund, and lobbying effectively representatives.

Surprisingly, we have discovered that nonprofit organizations could overcome these limitations by joining forces through peer referral network. For that, we have created The Goodbuzz Network. It should help nonprofit marketers who join to minimize marketing effort and promote their events and activities successfully. Check it out here: http://www.goodbuzz.org

How doest it work?
The Goodbuzz Network is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free.

There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).

The Value of the service
The value of the service is that it gives nonprofit organizations marketers a tool that they didn’t have in the past, which is to get in front of other nonprofit organizations contact’s without having to negotiate with them 1 on 1. This is the big idea.

Now, Nonprofit marketers can Spread the word about their events and activities beyond their organization’s direct contacts.

It’s free to join, and all members enjoy 500 Free emailing credits per month

The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example the “American Nonprofit Organizations Referral Network” where organizatons with a national profile promote each other events and activiteis in an authentic way. There is local nonprofit organizations peer referral network like “New York Nonprofit organizations network”, and at the international level there is network like the “International Nonprofit Organizations Network”

The decentralized nature of all the networks make the message delivery effective and meaningful.

To conclude, here is a summary of the main benefits of Goodbuzz:

  1. Less Sweat, Less Stress, for you event and activities  promotion
  2. Save time: Your partners and your event promotion tools in one place
  3. Reach new audience: your message reaches people who you will never hear about you without your peers’ referrals. Receive referrals worth thousand of dollars for Free
  4. Something money can’t buy: stop worrying about attendance to your events

I can only suggest that you put what I’ve written in this letter to test. Join the Goodbuzz network.

Feb
26

By

Spread the word about your events beyond your direct contacts

Category: business networking, Event Promotion, Peer Referral Network, Trusted Network Tags: , , , , , , , , , , , , , , , , , , , , , , , , , Leave a Comment

GoodBuzz is a web app that connects Event organizers and promoters to minimize effort and promote their event fast. From one place they can send referral request to each other, follow up and see how their peers help them spread the word about their event.

How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

Mental play
Imagine you or your brother play in local band.
You need 50 people to fill your next concert.

Last time you’ve tried to fill the 50 seats by posting on Facebook, Myspace, sending email to your contacts, inviting friend, and spreading some flyers around the city, you end up with only 18 people, and it took you 30 hours of work time.

Now, you and your bother band are member of Goodbuzz, and belong to some local network of Rock bands or Pop bands.
Imagine, there are 15 bands in your local network and they accept to help you spread the word about your next concerts. If each has 250 email contacts, you reach 3700 people. If conversion rate is 2%, you end up with 75 people willing to attend your event from your peers referral.

If you add to that they could post your concert announcement on their Facebook and Myspace profile, you may end up selling out weeks ahead of your concert. You’ll feel relaxed, and view life differently.

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example there is a “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.

It’s free to join, and all members enjoy 500 Free emailing credits per month.

Being the owner and manager of any local or national network will give you a tremendous leverage for your own agenda.

Apr
12

By

Don't lose more time on Linkedin, Twitter or Facebook.

Category: business networking, leads group software, Leads Groups / Referral Networks, Linkcrafter, Trusted Network Tags: , , , , , , , , , Leave a Comment

Real networking is the one that bring you business, profitable referrals, and help you grow your business in a supportive community.

The Old networking sucks!
Have you tried networking for your Business? Can You measure the outcomes of your networking effort? Is it worth the time, the stress, the uncertainty, and the investment you have devoted to it?

“I’ve never made a penny from LinkedIn.” Peter Johnston

“LinkedIn is certainly a useful social network for business and I have had an account for many years. The usefulness is related to the type of business you are in. I have been seeding more than thirty related industry groups with information and answered questions but tangible business leads hav been infrequent to non-existent. This might be due to the fact that a huge number of members are recruiters looking for suitable candidates for their job placements.” JEBworks

“my experience on LinkedIn has been mostly negative so far. I’ve had a profile for at least two years, I think, and I belong to about 10 groups. I use the Update feature often, which also updates my Twitter stream.

So far, I have gotten absolutely nothing out of LinkedIn. It seems to be set up mostly for companies looking for employees and professionals looking for jobs.

I’m an independent contractor who’s still trying to determine if I can use LinkedIn to find clients for my business. The profile is set up like a resume. How do I list a project that only lasted five hours? Where do I put an oral presentation I gave that lasted one hour? If I’m currently working on four projects, can I have four “current jobs”?” Ruth shipley

“I’m also an independent consultant and I haven’t gotten very much from LinkedIn. It is overwhelmingly focused on job-hunters and companies looking for employees. ” Katleen D.

“what is the point of twitter…I’ve tweeted several hundred people with ads..not one response..what’s the strategy….it just seems like a waste of time…

I’ve been on twitter for years and never got any business…its just a site for those who want to
tweet, but no one really pays attention to any of them…

Dolores LaVerdi

“Twitter doesn’t help – only those offering to sell their book on ‘How to get Leads’ or individuals who have nothing better to do all day than to share their irrelevant experiences with their ‘so-called’ network.

Then there are networkers for networking sake – out to build their numbers so that they have a better chance (via search engine technology) of being seen in this ‘sea of people’ they call social and professional networking sites!”

PETER HEDLEY

Recent studies and testimonials on business networking have revealed that 92 to 98% of professionals and business people on social or professional networking websites and clubs obtain No business impact from the time and money they invest in networking, and are unable to measure any impact they assert.

First generation of online professional networking like Plaxo, Linkedin, xing, viadeo, ryze are slowly loosing credibility simply because a majority of business people using them see no impact on their business. Many have invested lot of time and sometime money in these networks, but still have nothing to show for it.

These are trying times, Most of us can no longer afford to waste our precious time and resources on tactics that just don’t work.

It’s time to build a profitable referral network around your business. Leads are vital for any business.