Social Medias | GoodBuzz App

Sep
26

How to organize a giveaway contest with great results?

Category: Social Medias Tags: best giveaway tool, create and run a contest, giveaway tools, giveaways contest, giveaways tools comparison, marketing games, organize contest website Leave a Comment

On the internet people like to get or win something for free. There is even a huge web economy around the concept of free called the freemium model. Successful companies such as Dropbox, LinkedIn, and Skype built their business by giving away their products and services for free to build a customer base.

How can you leverage the Internet users addiction to “free” to build your business? The most simple and easiest way is to entice them with something valuable they can win while entering a giveaway contest.

Here is how you can do that to get great marketing results:

1. Identify your target group

If you are in B2B, your target group will be business professionals whose motivation will be to learn more about current trends that might affect their business, attend events where they could network with peers, market their business in industry newspaper, access new projects, generate leads, etc.

If you are in B2C, your target group might be a niche or mainstream customers. Mainstream consumers are more attracted by fashionable and trendy objects or events, and you must be able to easily trigger their interest with something that is still hot in the news, a new product release, a VIP seat at Madonna concert in their city, etc.

The moment you clearly identify your target group, you are now ready to move to the next step which is to select the prize your want to use in your contest.

2. Select your Prize

Selecting the wrong prize for your contest might totally ruin your effort. Consequently, this steps is one of the most challenging for Contests organizers. Here are few ideas that could help:

Exclusive access or pass to very high profile events
Something very expensive or with lifetime value: like a home, a car, a carbon or titanium road bike, etc.
Money: in form of cash or Store gift like (Amazon gift card, Apple store gift card, etc.),
Discount or Free credits for highly demanded items,
Newly released products,
Free publicity, free website/blog review, free consultation, etc.

Once you made up your mind, you still can test the idea with few colleagues or few members of your target group. If you can, you can organize a brainstorming or an online poll where people would express their preferences.

3. Select a giveaway tool to organize the contest

There are many tools online to organize contests. Most of them are similar to Goodbuzz, and can be equally capable in helping you manage your online contests. Here are few of them:

- Strutta.com
- Wildfireapp.com
- Rafflecopter.com
- Contestmachine.com
- Giveawaytools.com

You can all give them a trial, however if you want to go with the most simple, and the most focused on marketing results, you might give your preference to Goodbuzz. Typically, any user of Goodbuzz widget would get 30% to 50% traffic increase to his/her website in less than 30 days.

The main value of Goodbuzz is that it makes it easier for small business and event organizers to create and run a giveaway. The widget manages everything for the advertiser, from participants registration to the prize claiming. The pages are clean. The advertiser has access to all participants contacts, and also real time statistics about sharing and participation. The advertiser could also customize in advance what people will share on social medias making the impact of their campaign more powerful.

Here are some feedback we have received from our users.

“We have evidenced that GoodBuzz Share to Win solution yields 7 times more Sharing activity compared to traditional Tweet and Like this Buttons.
In addition, a single Share via GoodBuzz yields 11 Visits to our web site. We have found that integrating GoodBuzz campaign as an integral part of web site user experience is the Best way to deploy social media sharing in a fun and intuitive, and most rewarding way.”

Testimonial from Joiku.com – they have ran about 8 promotions with Goodbuzz: http://www.joiku.com/share-to-win

I did see about a 30% increase in page views and visitors, but I didn’t promote it as fiercely as I should have. I was really just giving Goodbuzz a test run to see if it would be good to use for one of my clients.
Thanks so much!

Testimonial from Christa Wojciechowski – webbella.com
twitter.com/webbella
facebook.com/webbella

4. Promote your contests

Even if your promotion prize is very attractive, you still need to spend some time and resource to promote it:

Post the promotion on your blog
Insert a link to the promotion page into your newsletters
Advertise the promotion using your current advertising channels: adwords, facebook ads, linkedin ads, banners, sponsorship, PR, twitter, etc.

Remember, don’t post your giveaways contest on contests directories or contests aggregation portals. You’ll get lot of entries but mainly from “professional” freebees seekers. They are not interested in your business. They use automated tools to enter hundreds of contest daily, and they will unsubscribe from your list instantly afterward. They want only your prize, and don’t care about who you are, and what your business is all about.

5. Monitor your progress toward your goals

The goal for a giveaway contest could be branding, list building, community engagement or publicity. Your giveaways tools should be able to help you get an instant idea of how your promotion is doing, eventually contact your best evangelists or supporters who would give you additional feedback about your brand and products.

Here is a typical dashboard we provide for Goodbuzz users:

6. Contact the winner and deliver your prize

You should build trust in your brand by delivering the prize you’ve promised to the winners. Announcing the winner could be the moment you chose to get your news in front of all the participants into your contest. Eventually, you can take a shortcut to give a discount to non-winners, and announce upcoming events or products.

7. Keep in on touch, but don’t spam

Once you have build a mailing list or get followers from your promotion, make sure you keep in touch with your new contacts. Engage them with new contests, and provide them information that might enhance your brand.

If you have any question, or need help to create and run a giveaway contest, you can contact me at mk@goodbuzz.org

Jun
25

By Mawuna R. KOUTONIN

The Easiest way to Get people to Share your wesbite on social medias

Category: Social Medias Tags: contests and giveawyas, free contest for your website, free social site contests code, Goodbuzz, how to organize a giveaway for my website, online marketing, organize contest website, prizes and giveaways software solution, programs to organize give-away contests, promote contest, run contests, websites to manage giveaways and contests free Leave a Comment

Organize contests and Giveways with Goodbuzz to drive more traffic to your wesbite or fanpage.

Dec
27

By Mawuna R. KOUTONIN

Goodbuzz Challenges Advertisers on How to spend their Budget

Category: Beginners Guide, Press Release, Social Medias Tags: Crowd advertising, Event promotion, how much to spend in advertisng, how to advertise, how to spend advertising budget, social meidas marketing, where to advertise Leave a Comment

Goodbuzz’s new social marketing app challenges advertisers, not to spend their advertising budget in a traditional way, but to give directly their budget to theirs fans, followers and clients to do the marketing job for them.

“Imagine you have a $1000 budget to promote your website, your shop on etsy, or to launch new product. How will you spend this money?”

Will you spend it to:
⁃    Buy clicks on Google Adwords?
⁃    Buy traffic from Stumbleupon? clicks from Reddit?
⁃    Try Facebook Ads?
⁃    Buy banner display on some blogs or affiliate networks?

Whatever your decision, now ask yourself, when you’re looking for an event to go to, a product to buy, or a non-profit to support, do you pay attention to advertising or do you listen to what your friends recommend?

If your answer is, “I listen more to my friends and direct contacts”, then Goodbuzz is the place to leverage people power to promote your business and events.

How it works is that advertisers post their advertisement to the Goodbuzz website and deposit a tip (a sum of money) for people who like the advertisement and want to spread the message to friends and followers. At the end of the campaign, the tip is split between these sharers, relative to the leads they’ve generated.

Goodbuzz works because nowadays 75% of people discover new things because another person has shared them with them.

“As a result, Goodbuzz helps advertisers achieve amazing marketing results, and creates opportunity for a lot of people to earn extra money every month doing what they have always been doing, sharing what they like with friends and followers.”

Goodbuzz has just launched, and still has to see his big plan to change the advertising landmark to become a reality. There are only few promotions now as the platform is exiting beta version, but GoodBuzz’s execution is as good as its idea… The web app is well designed and has a ton of features.

Dec
27

By Mawuna R. KOUTONIN

Goodbuzz Flips tipping from Restaurant to Advertising & Marketing

Category: News, Press Release, Social Medias Tags: buzz marketing, Crowd advertising, Social marketing, social marketing with tipping, tipping applied to Advertising, tipping for advertising Leave a Comment

With its new release, Goodbuzz has taken the traditional tipping model, like in bars and restaurants, and updated it into a modern-day marketing tool highly suitable for the fast growing social marketing sector.

Tipping is considered the most widespread social incentive system in the world. In the United States only, a total of 42 billion dollars is tipped every year in restaurants, bars and cafes. While a single tip usually does not exceed a few dollars, the prevalence of tipping has a significant impact on the economy creating jobs and offering opportunity of extra cash for over 3 millions people.

“Extending the tipping model to advertising and marketing is the big idea behind GoodBuzz.”

“Every day, people share millions of companies’ links and content on Facebook, Twitter, Linkedin, or by email, and in this way drive traffic to their websites or shops, making their business to grow, and also making them lot of money. We saw tipping people who shared advertisers’ message as a naturally way for advertisers to give back, and also a recognition that the time people spend finding and sharing content has value.”

Dec
26

By Mawuna R. KOUTONIN

Earn Money Every time You Share Something

Category: Beginners Guide, Friendcasting, Social Medias, Success stories Tags: best ways to make money, earning money online, easy ways to make money, how make money, how make money online, how to earn extra money, how to earn money, how to make extra money, ways to earn money, ways to make money Leave a Comment

Could you imagine earning money every time you share something on the web?
Sharing on the web is something you are already doing. Every time you find something interesting you click to “like it” or “share it” with friends and followers.

Do you know that every day, people share millions of companies’ links on Facebook, Twitter, Linkedin, etc. and by the way drive traffic to their websites and shops, making their business to grow, and in the end making them a lot of money.

Slowly, many companies began to recognize that the time you spend finding and sharing their content is precious, and are ready to give back. They will start giving tips, like in restaurants and bars, to people who spread their message. And, GoodBuzz is the platform to go to receive these tips.

How it works?
Advertisers post their advertisements, then deposit a tip (a sum of money) for people who happen to like what they are doing, to spread the message to their friends and followers. At the end of the campaign, the tip is split between the people who spread the advertiser’s message.

Meet Ella. Ella is a marketer in New York. She has an event to promote, and needs to make sure that she fills up the seats or maximizes visitors. After she has sent her tweets, Facebook status updates and emailed her friends and business contacts, she still can’t seem to fill up the seats.

Ella was running out of time, when a friend told her about Goodbuzz. Ella posted her event on Goodbuzz; offered $500 tips to people to help her spread the message.

The results were instant. Hundreds of people visited the event page and spread her message to Facebook, Twitter, LinkedIn, and by email. In less than 48hours, her event sold out. Ella is Happy!

It worked, because nowadays 75% of people discover new things because another person has shared them with them.

Francis is one of the people who helped Ella. At the end of the campaign, Francis received eight dollars and fifty cents for the leads generated for Ella.
During the last 15 days, Francis has earned a total of $128 tips doing what he has always been doing, sharing useful content with friends and followers. Francis is Happy! The time he spent finding and sharing is rewarded.

Join Goodbuzz to Earn extra cash every month while supporting people and business you like.

Dec
1

By Mawuna R. KOUTONIN

Why people share, what they share, when and how much?

Category: Beginners Guide, Peer Referral Network, Social Medias Tags: Case study social media marketing advertising, Economical value of sharing, facebook, how to promote, Linkedin, Mark Zuckerberg Law, Promote, promoting, The value of sharing, twitter, Twittter, with facebook Leave a Comment

Sharing is Big, it’s the second largest activity on the web, and the most widespread social behavior

Sharing is now bigger and more powerful than friends, followers, connections, and is poised to take over search in the next years.

Facebook now accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise

The Zuckerberg’s Law

In 2010, people spent nearly 25% of their time on social networks (a 43% increase from 2009) compared to only 3.3% for search, and 4.4 for web portals. (Nielsen)
As an advertiser, you might be where your customers spent their time.

Sharing is the heart of the Web

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010).
You want to be among the brands mentioned, do you?

When people share, they share their love for your brand, your product or service.

Sharing has economical value

In a study conducted by social networking site myYearbook, 81 per-cent of respondents said they’d received advice from friends and fol-lowers relating to a product purchase through a social site; 74 per-cent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)

A visitor coming from a social media site is ten times more likely to make a purchase online than an average visitor (Simply Zesty, 2010)

Majority of consumers (74%) rely on social networks to guide pur-chase decisions. (Gartner, July 2010)

Sharing closes the gap between awareness and purchase

Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their de-cision to buy the product in the first place. (Manage Smarter, Sep-tember 2009)

69% of Moms are likely to purchase a product based on what was heard through their online social network. (emarketer, 2010)

In the near future we will no longer search for products and services they will find us via social media. (Opinion from Socialnomics, August 2009)

Why do you need sharing from your fans?

A recent ComScore Report discovered that the Facebook Newsfeed is the primary location where branded content is consumed. Users are 40-150 times more likely to consume branded content in the Newsfeed than to visit the Fan Page itself.

Unfortunately, only a tiny fragment (2.5% or less) of what a brand posts on a fan page reaches its fans’ newsfeed or profile page.

To get fast and better results, advertisers need to focus on the News feeds.

Why people will unlike, hide or unfollow you?

43% of Facebook users who “unlike” or hide a brand do so because of too much marketing into their newsfeed. 41% of users who have un-followed a brand on Twitter did so because they were over-marketed to – ExactTarget

You are not always the best person to push your message. Let people to it for you. First, they market you to themselves, then they market you to their friends. A Double win.