GoodBuzz Blog

Play Marketing – Advertising that Respects People

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Ask people to help you spread your message

Meet Ella. Ella is a marketer in New York. She has an event to promote, and needs to make sure that she fills up the seats or maximizes visitors. After she has sent her tweets, Facebook status updates and emailed her friends and business contacts, she still can’t seem to fill up the seats.

Often, event organizers’ campaigns are limited by the number of people they could reach directly through their mailing list, twitter followers, facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Unfortunately, advertising doesn’t work very well for events, because when it comes to event promotion, the event producer is the less influential in people decision to attend. In reality, it’s the event endorsers who has the power and the ability to draw the biggest part of the attendees. The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience. Endorsers are the backbone of any successful event promotion.

But, how could Ella get hundreds of endorsers for here event now?
Ella doesn’t have a big rolodex, and no direct connection to influential bloggers and journalists. Furthermore, all other promotional actions require a lot of time to be effective.

Ella was running out of time, when a friend told her about Goodbuzz. Ella posted her event on Goodbuzz; offered $500 tips to people to help her spread the message.

The results were instant. Hundreds of people visited the event page and spread her message to Facebook, Twitter, LinkedIn, and by email. In less than 48hours, her event sold out. Ella is Happy!

It worked, because nowadays 75% of people discover new things because another person has shared them with them.

Francis is one of the people who helped Ella. At the end of the campaign, Francis received eight dollars and fifty cents for the leads generated for Ella. Francis is Happy! The time he spent finding and sharing is rewarded.

When traditional methods have failed you, give Goodbuzz a try. It is easy to use, safe for brands, affordable, and delivers better marketing results faster.

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GoodBuzz Cooperative Distribution Network

GoodBuzz is a Guerrilla marketing tool for the rest of us.

It has been created to help all the people whom the mainstream medias and journalists ignore, people who don’t have the right connections and a lot of money to spend in marketing and advertising, and people who want to build a different world.

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

A band in London has a gig to promote and needs to make sure 150 fans show up to make it. The last time they’ve tried to fill the 150 seats by posting on Facebook, Myspace, sending email to their contacts, inviting friends, and spreading some flyers around the city, they’ve ended up with only 25 people in the room, and it took them 70 hours of work. Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up. GoodBuzz could be the right solution for a Band in this situation.

A Startup in Chicago, has just released their new product, and would like to let a maximum of people to know there is something new and valuable in the marketplace. After they have sent countless press releases to local medias, sent tweets, facebook status updates and emailed their friends and contacts, they still can’t get enough attention to build momentum for their product. GoodBuzz could be the right solution for a startup in this situation.

A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for a group of activists in this situation.

The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Those that provide the most to others get the best treatment in return. (“Give and ya shall receive!”)

Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses. With GoodBuzz, it’s other people who do your event promotion for you, and for free.

GoodBuzz is not just a concept, but an easy to use program even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for your event, or getting the Super bowl spotlight on your event, or been featured on the Oprah Show.

GoodBuzz is a free speech tool.

GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

It’s is a guerrilla marketing tool for all the people whom the mainstream medias and journalists ignore, people who don’t have a lot of money to spend in marketing and advertising, and people who want to build a different world.

It’s a new world of possibilities for all. You no longer have to sell your soul to the devil to succeed!

Join us.

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I Wished I Knew About It Years Ago

This is a warming, uplifting message I’ve received yesterday regarding the GoodBuzz Network:

“I wished I’d known about this website years ago. It would have saved me a lot of aggravation and hassle whenever I had to promote an event or launch a marketing campaign. In fact, your peers and colleagues at work are still probably looking for something like this. Do them a favor, let them know that this invaluable tool and service exists for their use now! Best bit of advice you could give them, and they are bound to be eternally grateful to you.

Goodbuzz does to event and campaign promotion what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

When you need to promote something, create a campaign in Goodbuzz and ask your peers to relay the information on to their peers, and so on. This promotion information is packaged by the system as Infogifts, something that has intrinsic value which is warmly received by the intended recipients. By belonging to peer referral networks with similar interests, save time sending and receiving more high quality referrals when you need to. Finally, deals and offers allows you to create irresistible bargains to overcome people’s reluctance to respond to someone they don’t know.

This, essentially is it. This is how Goodbuzz works, and my word does it work! Like I said, I wished I knew about it years ago, it’s the best discovery I made this year if not since the start of my working career!”

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A SURPRISING WAY TO PROMOTE GIGS AND CONCERTS

A Band manager in New York has a new album release gig to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and the bands fans, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

Times have changed. Bands and artists need to play more. They don’t make money anymore selling recordings themselves, but with tours and gigs. The more they play, the more fans they have, and being more visible gets them more deals.
But how to promote the events? MySpace is nearly useless. Simple event listing and mailing to direct contacts are never enough. Also, there is too much clutter to fight through on other social networks.

Surprisingly, bands and artists could overcome these limitations by joining forces through peer referral networks, where local bands and artists recommend each other events and activities. The “Goodbuzz Network” has been created for that.

When a member of the network has an event to promote and needs help to reach more people, he will log into the program and send referral requests to the other members. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Now, our New York Band manager could spread the word about his gig far beyond his direct contacts.

The value of the service is that it gives bands and musicians a tool that they didn’t have in the past, which is to get in front of other bands and musicians’ contacts without having to negotiate with them 1 on 1. This is the big idea.

Here are some recent examples:
http://www.goodbuzz.org/~examples
http://www.goodbuzz.org/~tour

Check out what other sites are saying about GoodBuzz.
http://thenextweb.com/apps/2011/04/21/effective-event-promotions-with-goodbuzz/

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P2P (peer-to-peer) Technology Applied to Marketing and Advertising

You have an event to promote, and need to make sure that you fill up the seats or maximize visitors. After you have sent your tweets, facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. Goodbuzz could be the right solution for you in this situation.

Often, event organizers are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Promoting events cost a lot of money if you want to reach a lot of people with your marketing campaign. Big promotion budgets are not for everyone and that’s where GoodBuzz comes to play. It helps event organizers to spread the word about their events far beyond their direct contacts.

How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

 

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How to Promote Your Event – When You Don’t Know What to do next

You have an event to promote, and need to make sure that you fill up the seats or maximize your visitors. After you have sent your tweets, facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. Goodbuzz could be the right solution for you in this situation.

Often, event organizers’ marketing are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Promoting events, however, costs a lot of money if you want to reach a lot of people with your marketing campaign. Big promotion budgets are not for everyone and that’s where GoodBuzz comes to play.

The GoodBuzz Network is a peer referral network that help event organizers to reach people who are not their direct contacts through peers for Free.

Join the GoodBuzz Network.

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Make other people do your business promotion for you, and for free.

Often, event organizers’ campaigns are limited by the number of people they could reach directly through their mailing list, twitter followers, facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Goodbuzz has been started as a way to help event organizers reach people who are not their direct contacts with the help of peers and strangers, just by asking.

When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send a referral requests to the other members of the network. The other members of the network who find the event interesting, will recommend it  to their contacts for Free.

The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of other event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

Now, event organizers could Spread the word about their events and activities far beyond their direct contacts. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).

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A New Marketing tool for Artists and bands promotion

Artists and bands have little resource for marketing and promotion. However, without a successful promotion of their album release, gigs and tours, they can’t live from their work. And that’s painful.

But how to promote the events successfully?
MySpace is nearly useless. Simple event listing, and mailing to personal contacts list are never enough. Also there is too much clutter to fight through on other social networks. Result = poor attendance = not enough revenue to pay the bills.

Surprisingly, we have discovered that artists and bands could overcome these limitations by joining forces through peer referral network, where local artists and band recommend each other event. For that, we have created the Goodbuzz network. Check it out here: http://www.goodbuzz.org

How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).

The Value of the service
The value of the service is that it gives nonprofit marketer a tool that they didn’t have in the past, which is to get in front of other nonprofit organizations contact’s without having to negotiate with them 1 on 1. This is the big idea.

It’s free to join, and all members enjoy 500 Free emailing credits per month

The system works by pooling in networks (based on genre or on location) artists and bands that could help each other promote their events and album releases. For example the “London Bands network” where local bands promote each other in an authentic way.

With the Goodbuzz network, bands and event organizers could Spread the word about their events and activities beyond their direct contacts. And, the decentralized nature of the network make the message delivery effective and meaningful.

Please, go on to review the solution, as I think the GoodBuzz Network could be a useful tool that you could recommend to your contacts and followers.