GoodBuzz Blog

Play Marketing – Advertising that Respects People

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Play Marketing: Is this the future of online Marketing?

 
Play-marketing-goodbuzz

Later this month, we will release the new version of our Play marketing solution Goodbuzz. We have completely rewritten the application to be faster but also have now integrated more than 200 new game mechanics right into the application.

The new plugin or widget is dubbed Goodbuzz “Play format” to sound cool and also contrast ourselves from the traditional display format in the marketing industry that is now losing effectiveness.

Our goal is to make advertising respect people. That’s the reason why we have invented the “play format” which is a brand new advertising format for publishers and advertisers. It’s easy to use, safe for brands, affordable, and delivers better marketing results faster.

The final date of release will be announced here. For now you can grab for Free our Play marketing White paper, a 43-pages entertaining presentation of the latest trends that are shaping the advertising and marketing industry. Download here: http://sdrv.ms/14sFFoy

Download (PDF, 10.24MB)

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A Cool Nice Song About Goodbuzz :)

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Yourstory.in Posted the New Goodbuzz version Announcement

Full Insertion here: http://yourstory.in/2011/12/goodbuzz-org-launches-a-crowd-advertising-app/

Here is an excerpt:

“Goodbuzz works because nowadays 75% of people discover new things because another person has shared them with them.

As a result, Goodbuzz helps advertisers achieve amazing marketing results, and creates opportunity for a lot of people to earn extra money every month doing what they have always been doing, sharing what they like with friends and followers.

Goodbuzz has just launched, and still has to see his big plan to change the advertising landmark to become a reality. There are only few promotions now as the platform is exiting beta version, but GoodBuzz’s execution is as good as its idea… The web app is well designed and has a ton of features.”

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Arcticstartup.com Reviewed the New Goodbuzz Version

Full Review article here: http://www.arcticstartup.com/2011/12/19/goodbuzz-pays-cash-for-referring-advertisements-on-social-media

Here are some excerpts:

“Goodbuzz has a solid concept and and is an interesting startup to watch”

“When you’re looking for an event to go to, a product to buy, or a non-profit to support, do you pay attention to advertising or do you listen to what your friends recommend?”

“Goodbuzz offers advertisers a way to tap into social media on a local level, and pay the most money to actual leads generated. In this sense it can be a highly efficient form of advertising.”

“As long as this sort of social advertising is honest in the sense that it’s obviously advertising, I think I’m okay with it.” says Greg Anderson from ArticStartup

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Feedmyapp.com Reviewed the New Goodbuzz Version

Full review article here: http://feedmyapp.com/review/brand-new-form-advertising/

Here are some excerpts:

“Advertising is changing”, and “Goodbuzz is the beginning of a brand new form of advertising that’s perfect for small businesses, artists and designers who don’t have a big budget to advertise their product.

“It’s a form of guerrilla marketing that allows you to create an advert with Goodbuzz and deposit a tip for those who view and spread the message with their friends.  Everyone who then views your advert  gets to split the tip money between them. So your customer wins by viewing the advert and gets paid purely for participating and the advertiser wins as they get to spread their message.”

“Goodbuzz is a very clever way of getting your event or product onto the grapevine of conversation while setting a maximum amount that you can afford to pay out. Goodbuzz would be perfect for the independent musician, writer or an artist with limited advertising dollars to spend but still want to create a buzz about their product. Goodbuzz could be a mighty fine free marketing tool that could well herald a great buzz on viral advertising.”

A cheerful comment on Feedmyapp.com to finish:

“The concept behind the GoodBuzz is innovative and something unique. I like the concept and the end result also that both customer and owner have a win win situation. Its great for owner because he knows the cost already and for customer its fair enough to split the money according to their work. “

 

 

 

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KillerStartups.com Reviewed The New Goodbuzz

Full Review article here: http://www.killerstartups.com/Web20/goodbuzz-org-tip-others-to-promote-your-business

Here are some excerpts:

“Although Goodbuzz is in the end a marketing service, the site’s idea is quite new and original.”

“A marketing campaign could be done through social networks like Facebook, Twitter, and many others.

However, maybe not everyone of your contacts is interested in what you are promoting. Imagine that you are organizing a charity event to get funds for a church or hospital in your neighborhood that need some repairs in the premises. So you program a rock concert with high school bands. But you don’t know how busy they are with their own lives to see about your effort and give you hand.

Would you tip those who did give you that hand? As when your car needs to be washed or your lawn mowed and you ask the kid from across the street to do it for some spare change? Well, Goodbuzz is here to help you tip those who are willing to give you the help you need by promoting your product or event through their contacts by mail, Facebook, Twitter, etc”

Goodbuzz.com is very easy to use. You list the item or show or whatever you want to promote, it can even be a product you want to sell on eBay.com or a book you published recently. Decide how much tip will you give to supporters, and then wait for the result of the campaign. The amount of the tip you gave will be split among everyone who collaborated, and while the month that the promotion may last you can see how it is going by the stats section provided by Goodbuzz.com.”

“If you don’t have anything to promote for the time being, why not try supporting some product you find at GoodBuzz.com and earn some extra cash? You can get payment using you Paypal account once you sum up $50. The more products you support the more you will earn.”

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Goodbuzz Challenges Advertisers on How to spend their Budget

Goodbuzz’s new social marketing app  challenges advertisers, not to spend their advertising budget in a traditional way, but to give directly their budget to theirs fans, followers and clients to do the marketing job for them.

“Imagine you have a $1000 budget to promote your website, your shop on etsy, or to launch new product. How will you spend this money?”

Will you spend it to:
⁃    Buy clicks on Google Adwords?
⁃    Buy traffic from Stumbleupon? clicks from Reddit?
⁃    Try Facebook Ads?
⁃    Buy banner display on some blogs or affiliate networks?

Whatever your decision, now ask yourself, when you’re looking for an event to go to, a product to buy, or a non-profit to support, do you pay attention to advertising or do you listen to what your friends recommend?

If your answer is, “I listen more to my friends and direct contacts”, then Goodbuzz is the place to leverage people power to promote your business and events.

How it works is that advertisers post their advertisement to the Goodbuzz website and deposit a tip (a sum of money) for people who like the advertisement and want to spread the message to friends and followers. At the end of the campaign, the tip is split between these sharers, relative to the leads they’ve generated.

Goodbuzz works because nowadays 75% of people discover new things because another person has shared them with them.

“As a result, Goodbuzz helps advertisers achieve amazing marketing results, and creates opportunity for a lot of people to earn extra money every month doing what they have always been doing, sharing what they like with friends and followers.”

Goodbuzz has just launched, and still has to see his big plan to change the advertising landmark to become a reality. There are only few promotions now as the platform is exiting beta version, but GoodBuzz’s execution is as good as its idea… The web app is well designed and has a ton of features.

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Goodbuzz Flips tipping from Restaurant to Advertising & Marketing

With its new release, Goodbuzz has taken the traditional tipping model, like in bars and restaurants, and updated it into a modern-day marketing tool highly suitable for the fast growing social marketing sector.

Tipping is considered the most widespread social incentive system in the world. In the United States only, a total of 42 billion dollars is tipped every year in restaurants, bars and cafes. While a single tip usually does not exceed a few dollars, the prevalence of tipping has a significant impact on the economy creating jobs and offering opportunity of extra cash for over 3 millions people.

“Extending the tipping model to advertising and marketing is the big idea behind GoodBuzz.”

How it works is that advertisers post their advertisement to the Goodbuzz website and deposit a tip (a sum of money) for people who like the advertisement and want to spread the message to friends and followers. At the end of the campaign, the tip is split between these sharers, relative to the leads they’ve generated.

“Every day, people share millions of companies’ links and content on Facebook, Twitter, Linkedin, or by email, and in this way drive traffic to their websites or shops, making their business to grow, and also making them lot of money. We saw tipping people who shared  advertisers’ message  as a naturally way for advertisers to give back, and also a recognition that the time people spend finding and sharing content has value.”

Goodbuzz has just launched, and still has to see his big plan to change the advertising landmark to become a reality. There are only few promotions now as the platform is exiting beta version, but GoodBuzz’s execution is as good as its idea… The web app is well designed and has a ton of features.

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New Goodbuzz Presentation Video

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Who is behind this GoodBuzz?

Mawuna Koutonin portrait GoodBuzz.org is founded by Mawuna Koutonin, a world peace activist who relentlessly works to empower people to express their full potential and pursue their dreams, regardless of their background.

Born in Togo (West Africa) in a small village 200km from the capital Lome, Koutonin was the first of his father 36 children to attend University and graduated with two Master degrees (Master in Philosophy and Master in Business Administration).

In 1993, when Koutonin was forced to walk ten miles a day to go to school, he discovered a formula that completely changed his life.

In 1994, he traded his basic food allowance to pay for his first class in computers while studying art and philosophy at university. With friends, he created one of the first Togo news website on the Internet in 1995.

Koutonin’s passion for the Internet coupled with his wish to make his father be proud of him gave birth to his company.

At a deepest level, the mission of his company is to preserve and advocate the belief that “We are on earth to serve each other”. And, he envisioned a future where his companies tools make each individual on earth an active and generous sponsor of the success of others.
Koutonin’s ultimate dream is to open a world-class human potential development school in Africa in 2017. If you are interested in learning more about this venture or Koutonin’s other projects, you can reach him directly by emailing mk AT linkcrafter.com.