GoodBuzz is a Guerrilla marketing tool for the rest of us.
It has been created to help all the people whom the mainstream medias and journalists ignore, people who don’t have the right connections and a lot of money to spend in marketing and advertising, and people who want to build a different world.
A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.
A band in London has a gig to promote and needs to make sure 150 fans show up to make it. The last time they’ve tried to fill the 150 seats by posting on Facebook, Myspace, sending email to their contacts, inviting friends, and spreading some flyers around the city, they’ve ended up with only 25 people in the room, and it took them 70 hours of work. Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up. GoodBuzz could be the right solution for a Band in this situation.
A Startup in Chicago, has just released their new product, and would like to let a maximum of people to know there is something new and valuable in the marketplace. After they have sent countless press releases to local medias, sent tweets, facebook status updates and emailed their friends and contacts, they still can’t get enough attention to build momentum for their product. GoodBuzz could be the right solution for a startup in this situation.
A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for a group of activists in this situation.
The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.
Those that provide the most to others get the best treatment in return. (“Give and ya shall receive!”)
Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses. With GoodBuzz, it’s other people who do your event promotion for you, and for free.
GoodBuzz is not just a concept, but an easy to use program even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for your event, or getting the Super bowl spotlight on your event, or been featured on the Oprah Show.
GoodBuzz is a free speech tool.
GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.
It’s is a guerrilla marketing tool for all the people whom the mainstream medias and journalists ignore, people who don’t have a lot of money to spend in marketing and advertising, and people who want to build a different world.
It’s a new world of possibilities for all. You no longer have to sell your soul to the devil to succeed!