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Online Contests for Social Medias Marketing – FREE

May
12

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GoodBuzz Cooperative Distribution Network

Category: GoodBuzz Manifesto, Leads Groups / Referral Networks, Mission Statement, P2P Peer to Peer Marketing, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , Leave a Comment

GoodBuzz is a Guerrilla marketing tool for the rest of us.

It has been created to help all the people whom the mainstream medias and journalists ignore, people who don’t have the right connections and a lot of money to spend in marketing and advertising, and people who want to build a different world.

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

A band in London has a gig to promote and needs to make sure 150 fans show up to make it. The last time they’ve tried to fill the 150 seats by posting on Facebook, Myspace, sending email to their contacts, inviting friends, and spreading some flyers around the city, they’ve ended up with only 25 people in the room, and it took them 70 hours of work. Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up. GoodBuzz could be the right solution for a Band in this situation.

A Startup in Chicago, has just released their new product, and would like to let a maximum of people to know there is something new and valuable in the marketplace. After they have sent countless press releases to local medias, sent tweets, facebook status updates and emailed their friends and contacts, they still can’t get enough attention to build momentum for their product. GoodBuzz could be the right solution for a startup in this situation.

A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for a group of activists in this situation.

The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Those that provide the most to others get the best treatment in return. (“Give and ya shall receive!”)

Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses. With GoodBuzz, it’s other people who do your event promotion for you, and for free.

GoodBuzz is not just a concept, but an easy to use program even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for your event, or getting the Super bowl spotlight on your event, or been featured on the Oprah Show.

GoodBuzz is a free speech tool.

GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

It’s is a guerrilla marketing tool for all the people whom the mainstream medias and journalists ignore, people who don’t have a lot of money to spend in marketing and advertising, and people who want to build a different world.

It’s a new world of possibilities for all. You no longer have to sell your soul to the devil to succeed!

Join us.

Apr
29

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Is Social Media overrated?

Category: business networking, Leads Groups / Referral Networks, Peer Referral Network, Social Medias, Trusted Network Tags: , , , , , , , Leave a Comment

This question has been started by Cynthia Adipue inside a Linkedin group I belong to. Here is her question:

It seems like everywhere I turn, someone, somewhere has the latest this or that on social media, how it can boost your profit, how you can get new clients etc., etc. It’s all getting a bit difficult to filter the useful messages and I’m just wondering if anyone out there is finding it difficult to navigate the SM maze as well?

The subject is hot, and there is lot of opinions debauch going on there. I value so much my contribution that I’m posting it here to ask what is opinion?

There is a cure to the social media fatigue and noise: Stop networking, and start asking for referral or recommendation to people in your network. Don’t be afraid, just identify people who could help you promote your event, and boldly ask them to tweet your event, post your message to their Facebook wall, or include your information into their next newsletter.

For me, networking is about getting results and relying on people who could support you when you do really need help to get your message out or get closer to a prospect.

Ask, Ask, Ask and ask again is my Motto. Don’t be victim to the Nice guy syndrome. Go Ask for the referral you need to get to the next level. Don’t stop asking and you’ll see that social media works.

In our case, we went a step further to create a tool to track how people in the same network are helping your business when you ask them for referral. The simple idea behind the tool is to stop talking about networking, and start sharing referrals (the real life blood of business). No Talk, only results.

Mar
8

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Sample Referral request letter to send to your Event Sponsors

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , , , Leave a Comment

Hi Dan,
Thank you for being willing to sponsor our Denver Lean Startup event. The registration is now open, and we’ve started sending out the invitations.

Here is an invitation we have prepared for you to send to your contacts and business connections who may be interested to join this great event.

You can forward them the invitation by email, copy and paste it in your company newsletter or Intranet news. If you have some time, please write a blog post about your sponsorship, and invite your followers to register.

I appreciate you taking the time to forward this invitation to your contacts. Please let me know if you need any other information from me. Your support means a lot!

Thank you again.
Maria Rodriguez

You can use the same kind of letter to invite your events speaker, partners, and already registered participants to invite their connections, friends and followers to spread the word about your event.

Mar
8

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Sample Referral request for a trade show or Business event

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , Leave a Comment

Hi John,
I am writing to ask whether it would be possible for you to refer our next Electronics Show in Guangzhou.

The Guangzhou Electronics Show is the most important trade fair in the South of China, and during the last 5 years, we have attracted exhibitors from all parts of China, and visitors from all parts of the world.

Here is an invitation to the expo you can forward to your contacts, and business connections that may be interested to attend the expo. Please let me know if you need any other information from me.

Thanks for your support. It means a lot to me, and I’ll return the favor in the future if you have an event that may be interesting to my friends, my contacts or business connections.

Best Regards,
Chang Lao

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want. The big promotions with several thousands of visitors are actually a conglomerate of smaller promotions done by a myriad of partners pooling their promotional resources for the success of the big event.

The big river comes from hundreds of tributaries.

Now, how to ask?

Surprisingly, the “how to ask” is less important than the courage to ask. As it turns out, just asking is one of the best way to get someone to give you what you want. The “how to ask” comes next. For example, jut asking for a “retweet” can sometimes prompts other twitter users to “retweet” your message before they have even seen what you’ve posted.

On social medias, asking for referrals is the best way to receive free referral and succeed your event promotion.

  1. Ask people who are qualified and motivated to help
  2. Give people information they can use themselves, or would care to share with others
  3. Ask like a kid: straight and in simple (no-MBA) words

In doubt of how to ask, JUST ASK! Feel the fear and ask anyway.

Feb
12

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3 New Networks on Goodbuzz to Join

Category: Event Promotion, Leads Groups / Referral Networks, Trusted Network Tags: , , , , , , , , Leave a Comment

Here are 3 new networks on Goodbuzz that could be interesting to you or your customers to join:

  1. The “International Trade Show Organizers Network”, where trade show organizers recommend their peers’ events in their home country.
  2. The “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.
  3. The “Chambers of Commerce Global Events Promotion Network” a Network that help Chambers to promote their international events through the Global network of chambers of commerce world wide.

How does the Goodbuzz network work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example there is a “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.

It’s free to join, and all members enjoy 500 Free emailing credits per month.