GoodBuzz Blog

Play Marketing – Advertising that Respects People

May
12

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P2P (Peer-to-Peer) Technology Is Back To Disrupt Another Industry

Category: GoodBuzz Manifesto, Leads Groups / Referral Networks, Mission Statement, P2P Peer to Peer Marketing, Peer Referral Network, Press Release, Trusted Network Tags: , , , , Leave a Comment

P2P (Peer-to-Peer) Technology applied to Marketing and Advertising to help the Davids beat the Goliaths in the marketplace.

A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for them in this situation.

GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses.

GoodBuzz is not just a concept, but an easy to use program, even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for an event, or a book been featured on the Oprah Show.

I wished I’d known about this website years ago. It would have saved me a lot of aggravation and hassle whenever I had to promote an event or launch a marketing campaign. - Jay Forrester (GoodBuzz user)

It’s a new world of possibilities. http://www.goodbuzz.org

May
12

By

GoodBuzz Cooperative Distribution Network

Category: GoodBuzz Manifesto, Leads Groups / Referral Networks, Mission Statement, P2P Peer to Peer Marketing, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , Leave a Comment

GoodBuzz is a Guerrilla marketing tool for the rest of us.

It has been created to help all the people whom the mainstream medias and journalists ignore, people who don’t have the right connections and a lot of money to spend in marketing and advertising, and people who want to build a different world.

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

A band in London has a gig to promote and needs to make sure 150 fans show up to make it. The last time they’ve tried to fill the 150 seats by posting on Facebook, Myspace, sending email to their contacts, inviting friends, and spreading some flyers around the city, they’ve ended up with only 25 people in the room, and it took them 70 hours of work. Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up. GoodBuzz could be the right solution for a Band in this situation.

A Startup in Chicago, has just released their new product, and would like to let a maximum of people to know there is something new and valuable in the marketplace. After they have sent countless press releases to local medias, sent tweets, facebook status updates and emailed their friends and contacts, they still can’t get enough attention to build momentum for their product. GoodBuzz could be the right solution for a startup in this situation.

A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for a group of activists in this situation.

The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Those that provide the most to others get the best treatment in return. (“Give and ya shall receive!”)

Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses. With GoodBuzz, it’s other people who do your event promotion for you, and for free.

GoodBuzz is not just a concept, but an easy to use program even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for your event, or getting the Super bowl spotlight on your event, or been featured on the Oprah Show.

GoodBuzz is a free speech tool.

GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

It’s is a guerrilla marketing tool for all the people whom the mainstream medias and journalists ignore, people who don’t have a lot of money to spend in marketing and advertising, and people who want to build a different world.

It’s a new world of possibilities for all. You no longer have to sell your soul to the devil to succeed!

Join us.

May
4

By

Grassroots Marketing for Nonprofits

Category: Event Promotion, leads group software, Leads Groups / Referral Networks, Nonprofit organizations marketing, Peer Referral Network Tags: , , , , , , , Leave a Comment

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

GoodBuzz is a web application that apply P2P (peer-to-peer) technology to event promotion and help nonprofits organizations promote their events for free through grassroots marketing.

Often, nonprofits organizations are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts. But, promoting events cost a lot of money, and big promotion budgets are not for everyone (nonprofit organizations, musicians, artists, etc.). That’s where GoodBuzz comes to play.

When a member of the GoodBuzz network has an event to promote and needs help to reach more people, he will log into the program and send referral requests to the other members. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Now, our New York fundraiser could spread the word about his events far beyond his organization’s direct contacts.

The value of the service is that it gives nonprofits organizations a tool that they didn’t have in the past, which is to get in front of other nonprofits organizations’ contacts without having to negotiate with them 1 on 1. This is the big idea.

Apr
29

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Is Social Media overrated?

Category: business networking, Leads Groups / Referral Networks, Peer Referral Network, Social Medias, Trusted Network Tags: , , , , , , , Leave a Comment

This question has been started by Cynthia Adipue inside a Linkedin group I belong to. Here is her question:

It seems like everywhere I turn, someone, somewhere has the latest this or that on social media, how it can boost your profit, how you can get new clients etc., etc. It’s all getting a bit difficult to filter the useful messages and I’m just wondering if anyone out there is finding it difficult to navigate the SM maze as well?

The subject is hot, and there is lot of opinions debauch going on there. I value so much my contribution that I’m posting it here to ask what is opinion?

There is a cure to the social media fatigue and noise: Stop networking, and start asking for referral or recommendation to people in your network. Don’t be afraid, just identify people who could help you promote your event, and boldly ask them to tweet your event, post your message to their Facebook wall, or include your information into their next newsletter.

For me, networking is about getting results and relying on people who could support you when you do really need help to get your message out or get closer to a prospect.

Ask, Ask, Ask and ask again is my Motto. Don’t be victim to the Nice guy syndrome. Go Ask for the referral you need to get to the next level. Don’t stop asking and you’ll see that social media works.

In our case, we went a step further to create a tool to track how people in the same network are helping your business when you ask them for referral. The simple idea behind the tool is to stop talking about networking, and start sharing referrals (the real life blood of business). No Talk, only results.

Mar
28

By

Make other people do your business promotion for you, and for free.

Category: Beginners Guide, business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests Tags: , , , , , , , Leave a Comment

Often, event organizers’ campaigns are limited by the number of people they could reach directly through their mailing list, twitter followers, facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Goodbuzz has been started as a way to help event organizers reach people who are not their direct contacts with the help of peers and strangers, just by asking.

When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send a referral requests to the other members of the network. The other members of the network who find the event interesting, will recommend it  to their contacts for Free.

The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of other event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

Now, event organizers could Spread the word about their events and activities far beyond their direct contacts. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).

Mar
8

By

Sample Referral request letter to send to your Event Sponsors

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , , , Leave a Comment

Hi Dan,
Thank you for being willing to sponsor our Denver Lean Startup event. The registration is now open, and we’ve started sending out the invitations.

Here is an invitation we have prepared for you to send to your contacts and business connections who may be interested to join this great event.

You can forward them the invitation by email, copy and paste it in your company newsletter or Intranet news. If you have some time, please write a blog post about your sponsorship, and invite your followers to register.

I appreciate you taking the time to forward this invitation to your contacts. Please let me know if you need any other information from me. Your support means a lot!

Thank you again.
Maria Rodriguez

You can use the same kind of letter to invite your events speaker, partners, and already registered participants to invite their connections, friends and followers to spread the word about your event.

Mar
8

By

Sample Referral request for a trade show or Business event

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , Leave a Comment

Hi John,
I am writing to ask whether it would be possible for you to refer our next Electronics Show in Guangzhou.

The Guangzhou Electronics Show is the most important trade fair in the South of China, and during the last 5 years, we have attracted exhibitors from all parts of China, and visitors from all parts of the world.

Here is an invitation to the expo you can forward to your contacts, and business connections that may be interested to attend the expo. Please let me know if you need any other information from me.

Thanks for your support. It means a lot to me, and I’ll return the favor in the future if you have an event that may be interesting to my friends, my contacts or business connections.

Best Regards,
Chang Lao

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want. The big promotions with several thousands of visitors are actually a conglomerate of smaller promotions done by a myriad of partners pooling their promotional resources for the success of the big event.

The big river comes from hundreds of tributaries.

Now, how to ask?

Surprisingly, the “how to ask” is less important than the courage to ask. As it turns out, just asking is one of the best way to get someone to give you what you want. The “how to ask” comes next. For example, jut asking for a “retweet” can sometimes prompts other twitter users to “retweet” your message before they have even seen what you’ve posted.

On social medias, asking for referrals is the best way to receive free referral and succeed your event promotion.

  1. Ask people who are qualified and motivated to help
  2. Give people information they can use themselves, or would care to share with others
  3. Ask like a kid: straight and in simple (no-MBA) words

In doubt of how to ask, JUST ASK! Feel the fear and ask anyway.

Feb
26

By

How to Attract more visitors and exhibitors to your Trade show

Category: business networking, Event Promotion, leads group software, Leads Groups / Referral Networks, Peer Referral Network Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Leave a Comment

Imagine you have to promote an International Gold Jewellery & Gem Fair in Shenzhen (China) and you want to attract people around the world to the event. How to reach people in Germany, in California, In Italy, in France, in South Africa, etc.

Before a network  like Goodbuzz, you’ll need a big marketing and sales team, and you’ll have to advertise extensively in local magazines, buy listing on some trade show listing website, buy emailing list, try google adsense, and the full potential of your event may not be fulfilled.

Now with a network like “Global Trade shows organizers network” on Goodbuzz, you don’t have to try so hard, but you will reach more people, because other trade show organizers in more than 50 countries in the “Global Trade shows organizers network” will be recommending you event to their local contacts for you and for free.

Imagine that 150 trade show organizers around the world or in other cities accept to promote your event, and each has about 500 mailing contacts, you’ll reach up 75 000 people by email through this network for free, and several other thousands people through their blogs, Facebook and Twitter profile

You see how powerful such network could be for your events promotion! Definitely, you will reach people in countries and places you have never thought about. That’s the magic of the Goodbuzz network: other people who do your event promotion for you, and for free. You minimize your effort and promote your event fast.

Goodbuzz is a peer referral network. Members recommend each other event to contacts for Free. It means the next time you have an event and want to reach and attract visitors and exhibitors from around the world, you log into the Goodbuzz program and send referral requests to other trade show organizers, and chambers of commerce around the world. The other trade show organizers in your network that find your event interesting to their contacts, will recommend your event to their contacts for Free.

Would like to attract more visitors around the world to your international trade shows and business events? if so, I’m kindly inviting you to join the “Global Trade shows organizers network” on the Goodbuzz Network.

Feb
12

By

3 New Networks on Goodbuzz to Join

Category: Event Promotion, Leads Groups / Referral Networks, Trusted Network Tags: , , , , , , , , Leave a Comment

Here are 3 new networks on Goodbuzz that could be interesting to you or your customers to join:

  1. The “International Trade Show Organizers Network”, where trade show organizers recommend their peers’ events in their home country.
  2. The “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.
  3. The “Chambers of Commerce Global Events Promotion Network” a Network that help Chambers to promote their international events through the Global network of chambers of commerce world wide.

How does the Goodbuzz network work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example there is a “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.

It’s free to join, and all members enjoy 500 Free emailing credits per month.

Apr
12

By

Don't lose more time on Linkedin, Twitter or Facebook.

Category: business networking, leads group software, Leads Groups / Referral Networks, Linkcrafter, Trusted Network Tags: , , , , , , , , , Leave a Comment

Real networking is the one that bring you business, profitable referrals, and help you grow your business in a supportive community.

The Old networking sucks!
Have you tried networking for your Business? Can You measure the outcomes of your networking effort? Is it worth the time, the stress, the uncertainty, and the investment you have devoted to it?

“I’ve never made a penny from LinkedIn.” Peter Johnston

“LinkedIn is certainly a useful social network for business and I have had an account for many years. The usefulness is related to the type of business you are in. I have been seeding more than thirty related industry groups with information and answered questions but tangible business leads hav been infrequent to non-existent. This might be due to the fact that a huge number of members are recruiters looking for suitable candidates for their job placements.” JEBworks

“my experience on LinkedIn has been mostly negative so far. I’ve had a profile for at least two years, I think, and I belong to about 10 groups. I use the Update feature often, which also updates my Twitter stream.

So far, I have gotten absolutely nothing out of LinkedIn. It seems to be set up mostly for companies looking for employees and professionals looking for jobs.

I’m an independent contractor who’s still trying to determine if I can use LinkedIn to find clients for my business. The profile is set up like a resume. How do I list a project that only lasted five hours? Where do I put an oral presentation I gave that lasted one hour? If I’m currently working on four projects, can I have four “current jobs”?” Ruth shipley

“I’m also an independent consultant and I haven’t gotten very much from LinkedIn. It is overwhelmingly focused on job-hunters and companies looking for employees. ” Katleen D.

“what is the point of twitter…I’ve tweeted several hundred people with ads..not one response..what’s the strategy….it just seems like a waste of time…

I’ve been on twitter for years and never got any business…its just a site for those who want to
tweet, but no one really pays attention to any of them…

Dolores LaVerdi

“Twitter doesn’t help – only those offering to sell their book on ‘How to get Leads’ or individuals who have nothing better to do all day than to share their irrelevant experiences with their ‘so-called’ network.

Then there are networkers for networking sake – out to build their numbers so that they have a better chance (via search engine technology) of being seen in this ‘sea of people’ they call social and professional networking sites!”

PETER HEDLEY

Recent studies and testimonials on business networking have revealed that 92 to 98% of professionals and business people on social or professional networking websites and clubs obtain No business impact from the time and money they invest in networking, and are unable to measure any impact they assert.

First generation of online professional networking like Plaxo, Linkedin, xing, viadeo, ryze are slowly loosing credibility simply because a majority of business people using them see no impact on their business. Many have invested lot of time and sometime money in these networks, but still have nothing to show for it.

These are trying times, Most of us can no longer afford to waste our precious time and resources on tactics that just don’t work.

It’s time to build a profitable referral network around your business. Leads are vital for any business.

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