GoodBuzz Blog

Play Marketing – Advertising that Respects People

Dec
26

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Earn Money Every time You Share Something

Category: Beginners Guide, Friendcasting, Social Medias, Success stories Tags: , , , , , , , , , Leave a Comment

Could you imagine earning money every time you share something on the web?
Sharing on the web is something you are already doing. Every time you find something interesting you click to “like it” or “share it” with friends and followers.

Do you know that every day, people share millions of companies’ links on Facebook, Twitter, Linkedin, etc. and by the way drive traffic to their websites and shops, making their business to grow, and in the end making them a lot of money.

Slowly, many companies began to recognize that the time you spend finding and sharing their content is precious, and are ready to give back. They will start giving tips, like in restaurants and bars, to people who spread their message. And, GoodBuzz is the platform to go to receive these tips.

How it works?  
Advertisers post their advertisements, then deposit a tip (a sum of money) for people who happen to like what they are doing, to spread the message to their friends and followers. At the end of the campaign, the tip is split between the people who spread the advertiser’s message.

Meet Ella. Ella is a marketer in New York. She has an event to promote, and needs to make sure that she fills up the seats or maximizes visitors. After she has sent her tweets, Facebook status updates and emailed her friends and business contacts, she still can’t seem to fill up the seats.

Ella was running out of time, when a friend told her about Goodbuzz. Ella posted her event on Goodbuzz; offered $500 tips to people to help her spread the message.

The results were instant. Hundreds of people visited the event page and spread her message to Facebook, Twitter, LinkedIn, and by email. In less than 48hours, her event sold out. Ella is Happy!

It worked, because nowadays 75% of people discover new things because another person has shared them with them.

Francis is one of the people who helped Ella. At the end of the campaign, Francis received eight dollars and fifty cents for the leads generated for Ella.
During the last 15 days, Francis has earned a total of $128 tips doing what he has always been doing, sharing useful content with friends and followers. Francis is Happy! The time he spent finding and sharing is rewarded.

Join Goodbuzz to Earn extra cash every month while supporting people and business you like.

Dec
26

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The time to follow the voice calling you

Category: Friendcasting, Trusted Network Tags: , , , , , Leave a Comment

I met Sarah in a bar last night near my house. Sarah is a beautiful woman with such a wide face when she smiles. The only thing you remember about Sarah after you have met her is her smile. Sarah is such a passionate woman. We spent about 2 hours chatting, and she invited me to her apartment to show me something.

“This is the cocaine of my life” said Sarah, pointing to a wall full of tens of hand made jewelries.  I’ve never seen so many beautiful and creative jewelries in my life. I may not be the best person in the world to appreciate the value of jewelries, but I just can’t stop looking at them, touching them, and being touched by the colors and the amazing forms and shapes.

Sarah has been creating jewelries since she is 13, and now she 31. Most of her creations go to friends as gift, and few are sold to help her cover her costs. But, recently Sarah has decided to turn her long time passion into a small business. Friends have already suggested her to do so, but she can’t trust herself enough to start a business out of her passion. “I’m not a business person” she will reply to friends and relatives. “I know how to create, to dream, to imagine and make these things, but I have no idea where to sell them, how to sell them. I don’t even know how much to charge for them to start”.

I immediately fall in love with Sarah’s work, and made up my mind to help her show the whole world what I have seen in Sarah’s apartment. Today we have opened Sarah account on etsy.com, the biggest portal where creative people can sell their creations. We plan to start taking picture of all the jewelries tomorrow, and next week we will put a promotion on Goodbuzz, the brand new way of advertising for creative people to display their work and incentive people to share it with their friends and followers.

I can help Sarah, and I’ll do.

When time has come to follow a passion, the only voice to heard it the one that comes from the heart.

Mar
21

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The new science of online Advertising: Friendcasting

Category: Event Promotion, Friendcasting, Peer Referral Network, Winner Choice Tags: , , , , , , , Leave a Comment

The social media revolution is unstoppable, and it is touching, and changing everything. For Advertising, we are moving from “one to many” marketing to “many to many” marketing, which also means for marketers moving from “broadcasting” to “friendcasting”. Friendcasting is a new way to make your message delivered by the people who are the closest and most intimate to your target market. It’s a deep trend that has started some years ago but only now we are seeing its full expression. It Requires new way of thinking and new tools. During the presentation, you’ll learn the basic principles to understand about friendcasting, and some tools and tactics to use successfully.

Mar
8

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Sample Referral request letter for a Fashion Show

Category: Event Promotion, Friendcasting, Referral Requests, Trusted Network Tags: , , , , , , , Leave a Comment

Hi Susan,
How are you?
We are opening a new fashion shop in Friedrich Garner Street, 12, on Thursday, January 20th.

It’s an invitation only event with special guests like Karine Durer, the award wining Austrian fashion designer, Karl Legoff, the rising star who received the Kevin Golden Scissors for Young Fashion designers in New York last year.

Here is your invitation. Come to make new friends, catch up with old ones, make new professional connections, and also enter to win a $5000 shopping Voucher.

I encourage you to think of three or five exceptional women you know and send these invitations their way. They will be added to our guests list.

Looking forward to see at the event.

Regards,
Patrick Chevignon

After more than 15 years working closely to the event industry, what I have repeatedly noticed is that when it comes to event promotion, the producer is the less influential in people decision to attend. In reality, it’s the event endorsers who has the power and the ability to draw the biggest part of the attendees.

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want.

Jan
12

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Friendcasting or How to start a viral promotion on Facebook

Category: Event Promotion, Friendcasting, Peer Referral Network Tags: , , , , , , Leave a Comment

Facebook is a powerful marketing tool, if you know some of the tricks that works. One thing that work very well is friendcasting: asking your friends and connections to post a short promo of your new product or service to their wall. The more friends you can convince to do that, the bigger result you’ll get.

Don’t start the promo on your own wall, give this privilege to your friends. For a viral effect, ask them to post it today at 6pm, or tomorrow at a specific hour. A timely coordinated campaign is much more powerful.

Below is a campaign we have prepared for Goodbuzz launch:

Hi Susan,

How are you?
I’ve started a new service online (http://www.goodbuzz.org).
I need your help to promote it. Check it out.
Goodbuzz is a new way to promote events (concerts, festivals, meetings, conferences, trade shows, etc.). It’s a cross promotion network where members recommend each other event to their contacts for free. It means you ask other people to do your event promotion for you, and they do it for you for free.

Here is how you can easily help us. Please, Copy and Post one of the following messages on your Facebook profile. It’ll really help us spread the word out. Even if you are not in the event marketing, maybe one of your friends will be interested. who knows?

Just copy one of the 3 messages below and post it on your wall.

PSST! Pass it on … to encourage your friends to try our new service, I am giving you 10 invitations for One year FREE membership to the GoodBuzz service (value $170). Valid Only for the first 10 who will follow the link and register.

== Message #1: Copy
I have 10 invitations for a Free membership to GoodBuzz Network (value $170).
It’s Only for the first 10 who will follow this link and join:

== Message #2: Copy
Who want invitations to join GoodBuzz Network?
I have 10 invitations for Free membership (value $170).
It’s only for the first 10 who will follow this link and join:

== Message #3: Copy
A cool website for event promotion.
I have 10 invitations for Free membership (value $170).
It’s for the first 10 who will follow this link and join:

Now, Copy and past one of the message above and post it to your wall.

Thanks you very much for your help.
Mawuna

Do you have a formula for marketing on Facebook? Without a good formula you’ll waste time and be frustrated by social medias.