GoodBuzz Blog

Play Marketing – Advertising that Respects People

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Alternatives to Rafflecopter

 

Since the last upgrade of their service, Rafflecopter, the bloggers’ favorite contest and giveaway tool, has severely damaged their relationship with their customers. Their new program is not only very buggy, but the introduction of new features and the premium account was done in a very un-professional and childish way.

The truth is that Rafflecopter has been supported by a community of bloggers from the very beginning. People have been very patient with the founders, and helped the team fix the numerous bugs in the first version of the program. But now, most of the early adopters and fans has lost faith in the team integrity and professionalism, and started looking for more reliable and professional products.

Rafflecopter ruined their customers ThanksGiving and Holidays Promotions

Here are few comments from disappointed customers:

“It was really silly to do this right before the holiday weekend – why not a month ago? Anyways I just spent 30 minutes fixing all my “blog comment” areas, and I dont know why but I can’t do anything while I am in IE….so I switched to Chrome and it worked…… sigh – Last thing I wanted to be doing today!”

“Guys, it is absolutely Un-Friendly, Un-Professional to do what you’ve done to all of us. We are the people you came to to help you to grow, to fix all bugs, to do campaigns for you. And now what? You’ve just turned your backs on All of us? And with this mess before huge campaigns and promos and giveaways and Thanksgiving, you decided to push it forward at no announcement to your fans and followers?
How can that happen?
Why did it happen?
You tossed all your friends up in the air without providing a safe landing to them.
What would you call that?”

“it would be great if you announce the updates beforhand – I run a giveaway just now and the link I´ve used doesn´t work anymore:( I came to know this from other people – late late :( (((((((((((“

“Yikes! I agree with the others…this was a HORRIBLE time to roll this new update out. We are all cranking out holiday giveaways left and right and we can’t afford for them to be screwed up like they are now. PLEASE PLEASE PLEASE put the instructions back in our giveaways for leaving a blog post comment! I just entered several giveaways that required a comment for the mandatory entry and I had no idea what the blogger wanted to see in the comment. I love Rafflecopter and you guys have always been great with customer service, but this is BAD.”

“NOT happy with this at all. WHY is the oh viral option only for businesses?! Bloggers are 98% of your business… the bigger WE get, the more we need YOU… And no paypal option? Shame on you!”

“Horrible call on the timing of this roll out. And the lack of proactive communication to your existing users indicates to me that maybe you have your sights set on a new target market? Because this is a great way to piss off and lose your current customers.”

“I finally just went and did mine in Giveaway Tools. It is alot faster and smoother. I am not waiting on these people. He kept asking me if I had emptied my cookies and then asked me to change browser. I did all those and still did not help.”

Before writing this post, I wanted to give a test to the claims, and I tried to enter the Rafflecopter own promotion at their new home page, But I can’t do that properly and got this bug “Null” displayed on my screen.

 

Until most of these bugs get fixed, You should stay away from Rafflecopter or remove their widget from your blog.

Alternative to Rafflecopter

There are many tools online to organize contests. Most of them are similar to Goodbuzz, and can be equally capable in helping you manage your online contests. Here are few of them:

- Strutta.com
- Wildfireapp.com
- Contestmachine.com
- Giveawaytools.com
- Punchtab.com

You can all give them a trial, however if you want to go with the most simple, and the most focused on marketing results, you might give your preference to Goodbuzz. Typically, any user of Goodbuzz widget would get 30% to 50% traffic increase to his/her website in less than 30 days.

The main value of Goodbuzz is that it makes it easier for small business and event organizers to create and run a giveaway. The widget manages everything for the advertiser, from participants registration to the prize claiming. The pages are clean. The advertiser has access to all participants contacts, and also real time statistics about sharing and participation. The advertiser could also customize in advance what people will share on social medias making the impact of their campaign more powerful.

Here are some feedback we have received from our users.

“We have evidenced that GoodBuzz Share to Win solution yields 7 times more Sharing activity compared to traditional Tweet and Like this Buttons.
In addition, a single Share via GoodBuzz yields 11 Visits to our web site. We have found that integrating GoodBuzz campaign as an integral part of web site user experience is the Best way to deploy social media sharing in a fun and intuitive, and most rewarding way.”

Testimonial from Joiku.com – they have ran about 8 promotions with Goodbuzz: http://www.joiku.com/share-to-win

I did see about a 30% increase in page views and visitors, but I didn’t promote it as fiercely as I should have.  I was really just giving Goodbuzz a test run to see if it would be good to use for one of my clients.
Thanks so much!

Testimonial from Christa Wojciechowski – webbella.com
twitter.com/webbella
facebook.com/webbella

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Are we doing something important?

On the homepage of Goodbuzz website, there is a simple form for visitors and users to share their opinion about Goodbuzz. We receive everyday a lot of them, some very funny, some very cheerful, some very supporting, some asking questions or looking for answers.

This morning however, when I’ve opened the feedback box, I found this incredibly moving message from a new user:

That is really very appealing people earns so much in tips i never knew that , but now i have so looking forward to joining this good buzz. Its a better way to advertise, promote our things online and i think i am good in marketing. its very important to earn extra money in today economy where prices are high like never before. One must not forgot to appreciate Goodbuzz website designer’s website is very color full the video of intro is very appealing as i mention before. I am a stable hard working women but still i need to earn this extra income its very important.

I was almost in tears, as it just prove that we doing something worthy. Big thanks to this user. She made my day.

 

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Love letters from our customers

We are in love with our customers, and they send us some lovely letters


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More feedbacks, critics and suggestions from our Awesome users

“GoodBuzz has digged out the unknown/neglected value of ‘tips’. The world now understands that ‘tips’ have value and so GoodBuzz!”

“This site is great! I’ve never seen anything like it in my life! I think you’ll change my life. It is a new step for human evolution.”

“Very interesting website providing tips to spread message,good for small business,artist,designer.Website is providing grater importunity to earn more than now earning from the existing source.proving message to service each other.”

“I think that it’s an amazing idea for both the people looking to make some spending money, and the people looking to get their products out there. It uses the social networking that’s already in place with millions of people on them to advertise to the masses, and put some money in your pocket while our at it, It’s a win/win situation and a great idea, theres nothing negative about it that I can really say.”

“GoodBuzz is a very good place for advertising, it is very affordable and faster way of spreading words!!

Also people get paid for every click and share, which is very good marketing / advertising technique useful for advertisers and common people as well.

Home page is very attractive and self explanatory of what your website does and how useful it is for an individual!!

And I could see something on one page that “Be Good. Fill Good” which intends to help small businesses by promoting them.

I see a tab in your website “Contests” which is a very good approach to attract people towards your webpage.

As a whole, your website is good and need some more deals and many hits!”

“The video, that is on the home page of www.goodbuzz.org, really motivated me. After I watched the video, I wanted to know more, so I looked around the web site and found all kinds of information here and information there. The concept motivated me, because I was a waiter for about 4 years when I was much younger, and understands how the tip system works. Like MechanicalTurk it looks like this is another great web site for someone that needs additional cash to try out. In contrast, the video was great, yet the details on the web site leave you hanging. More specifically, if you want to know what is goodbuzz and what is the process for making money then the inquirer would have to login or signup. In short, I did not see details on how the process works. I think that there needs to be a combination of the video I have just seen, and a step by step training video on how to get started. Ok, you motivated me, now seal the deal with details. It is that simple.”

“The business idea may not be feasible in the long term. As the messenger base grows, the tip value per individual may reduce to a value where it is no longer significant unless supported by a sufficient tip fund. This issue posses a particular difficulty for small to medium scale enterprise advertising which may be significant to goodbuzz whilst a portfolio of larger, more financially able clients develop.”

“THE VALUE OF YOUR WEBSITE IS ENORMOUS AND USING YOUR WEBSITE IT WILL BE MORE USEFUL FOR MANY PEOPLE TO GET EARNED IN HOME.
IT IS MORE EASIER TO ADVERTISE AND EARN THROUGH TIPS THROUGH YOUR WEBSITE
ABOUT MARKETING , PEOPLE WILL EASILY LEARN THE TACTICS AND PROBLEMS THEY SEE IN MARKETING AND ALSO THEY WILL BE READILY PRESENT WITH A SOLUTION IN HAND.”

“This site is great! I’ve never seen anything like it in my life! I think you’ll change my life. It is a new step for human evolution.”

“Nice Project.GoodBuzz Looks great like it is good business to support many people by getting Opportunity and giving opportunity for a good pay.I think everyone should give it a try. Spending your time with it will not make you any loss because while you share this messages you will earn knowledge of whats going on around the world.”

“Marketing any product or service by their customers positive word of mouth is the best marketing strategy for any business. If the company identifies this strategy, their product’s review will be spread like a wild fire in the global platform. This is what GoodBuzz is all about. They use online networking websites as it has the largest pool of potential customers. GoodBuzz should try to implement their business strategy in other platforms apart from networking websites. If that happens, marketing can be done to people who are not very dependent on technology.GoodBuzz is very important for marketing any product.”

“It seems a good site for earning money and as well as advertising the products.Anyone can give it a try,and make money without any loss.it is helping in advertising and on many popular websites,which is very helpful for the advertisers.and the ones who are helping can earn a good sum of money.”

“The website offers excellent opportunity to companies, firms and small/ big business to attract attention of large section of people at a very minimal price. It also offers a good opportunity to regular internet user a make those extra bucks by just viewing few advertisements and spreading them.”

“Very good service for both users and advertisers as it is creating opportunities
to earn some extra income to users and also good marketing strategy for the advertisers to reach a wider range of people globally. Users can not only benefit themselves by earning some extra income but also by sharing useful information on social networking sites to the interested users. Advertisers by paying users for sharing information will in fact reduce the marketing capital which will be confined to some area or segment of people with the amount spent on goodbuzz service. This website service is an very good initiative to provide win-win situation for both users and advertisers.”

“GoodBuzz is really a cool site for marketing. It is also a great opportunity for many people to earn extra amount for doing some simple jobs in the free time. I myself also want to try it for earning some extra money. Its really a helpful site.”

“For every problem there is a solution.
To solve a bigger task we need a large group to get it done in a short span. But letting it known to everyone and getting it done is a difficult task. Here is the right solution for this problem. Goodbuzz shares the information to the people.
With the fast spreading use of internet, it gets easier for a difficult task to be performed by sharing it with people on the net.
Everyone likes to get paid for the work done. Goodbuzz is a better place to share the things or sell the things with the public. The people who wants the work to be done posts the deal and bids the amount, which is then shared by the people and the interested work out and get the work done and the workers are paid.”

“The idea behind the web site is just awesome. It’s truth that the mouth publicity is the best publicity. Now a Days Social Networks coming up to this role. Goodbuzz Uses advantages of social networks and help to spread your products and service all around the world via supporters in a very effective manner and in less cost.
In Goodbuzz there is good opportunity for both the advertisers and the promoters both are beneficial and both are Happy due they get the desired result.
Goodbuzz Provide pretty Good User interface to interact with advertisements and simply great idea and great execution.”

“Well,Goodbuzz is really a new concept of advertising and encouraging people who wants to earn extra money as tip.Marketing of goods, components and every thing that we want an extra attention too full fill the marketer extreme needs so that lots of people who are willing to spread the goodwill of the marketer or the company will get an extra cash.advertising sector has been wide spread through social networking sites so those who have accounts can share adds promote or like them.thus more people are aware and supporters are tipped.

most ideal way of marketing or advertising!!!!!!!”

“it is really a good website.it will help the small scale industries in marketing there products at a much affordable price and can promote there business to long distances much easily and at faster rate.its really nice to see such website for the propagation of small industries by using simple social networking websites to spread about the product or service of an industry..”

“it helps in advertisement for were people are not able to do marketing through this site the information and be transferred from one to another through our social networks and also a good new is that goodbuzz offers a revenue not only for post adds but it also give a opportunity to earn income.
Finally goodbuzz is doing great job for find the accurate people those who were in search of a job there were wasting their time Hatts off to goodbuzz.”
“I like the website so much as its looks so attractive.The logic behind the idea is really very good.When somebody wants to promote a event like me who wants a make a brand popular I give out certain amount of tips to those who spread the event on Facebook, Twitter, Linkedin, and other sites.It would probably give a big hype to the event.Its really a awesome way to earn money.”

“I saw this site its very nice and good for our achieving peoples.
Because nowadays in our market so many competitors there, that why more peoples trouble to marketing our products.
But this site and concept is very good for marketing peoples.
Anyone can do this work easily and getting many easily and very quick time also.
finally i say this is very excellent one ok bye………………………………………..”

“WOWW… I REALLY ENJOYED THIS VIDEO.. IT IS A NICE VIDEO.. AND GOODBUZZ IS VERY HELPFUL FOR THOSE WHO WANT TO BUY MEDIA FROM PEOPLE.. THEY PLAY A GOOD ROLL IN THIS FIELD..”

“I had seen the best advt. video. that seems the innovative thoughts extract from the classical ideas.here the back ground music is adding of success to this advt.it impress every one.that is good job done.”

“Obviously a good idea for people who need the money and have no other means of making it, but the average Joe will waste to much time trying to make money using GoodBuzz. Although I feel like individual losers will not make huge economic gains, I do feel that a not profit company can use GoodBuzz to help pay for any cost they have. Seems trustworthy but seems to good to be true.”

“you pass the message to the people you know and they thank for the information and you become happy on seeing others being happy..!!!this is what goodbuzz is for…so everyone will have a nice smile in their face( . . )”

“GoodBuzz is a great site it pays supporters for just promoting an ad ,easier for one who have Facebook , twitter account , even one can get bonus for being in top supporters . The advertiser don’t need to promote himself , its easier , faster , in some time many people have already read the ad. In my opinion GoodBuzz is a great site for advertisement and also for making some money.”

This is a very unique, useful website. I can see the potential here, and I like the format of the site. Very easy to understand, and simple to use.

“Sharing business information places great value in marketing. Good Buzz is the right media for Product advertisement and marketing. It reaches so quick to the person, and easy to use. It Provides tips to earn money.

A good media for business.”

“GoodBuzz is Very Good! The idea though appears simple and easy to understand, it is worth a billion. It is helping advertisers and the people who watch the advertisement to grow. Anybody can join the chain from anywhere to spread the ad message and get their share. The effoer involved is less and they are just say what they see. The main attarction lies in the fact that people at any level can take part in the scheme and get their share. It is not essential that he/she needs to be highly qualified. Not but the least, there is no limit to one’s earnings from GoodBuzz!Now the waiters and bartenders can be proud of the fact that they have been the reason for this Great idea.

“Goodbuzz seems like a fresh, innovative idea. It offers a unique way for businesses to attract customers, while at the same time supporting loyal followers. This model could potentially have far reaching effects for niche businesses that can target specific types of clients and customers through this form of social advertising.”

“I really like the concept behind “goodbuzz” but do feel there was a couple of factors missing, in your video.

1. Security of the clients that are using goodbuzz for marketing, is their money safe? eg secure server.
2. What is the minimum financial requirement for the company or business, using your marketing concept.

The service the website offers would be very appealing to the average person, just going about their daily clicking and socializing. It is very obvious through the use of visual aids, that you can make some decent extra cash. So I feel the value is there for the average user.
Maybe just make the security procedures and minimum investment a bit clearer for the advertiser. Otherwise great website!”

“I am interested to work in this good buzz team,its interesting and enjoyable work.”

“The network looks good but I am still not much familiar with video promotions. Its not a bad idea other than mturk it also provides a way to share your events and also gets tips for the promoters. Nice way of earning money.”

“Goodbuzz is an exciting concept that creates extra income for an exercise millions of people are already participating in for free.

“It is a simple way to earn money from “sharing” through a fast growing group of networks that virtually everyone in the world is connected to or has access to in one way or another. ”

“This new type of advertising is a wonderful way to provide extra income for an average household, as well as a wonderful way to connect with mass amounts of people…it’s the newest form of “word of mouth”! ”

“Its a decent website, but little confusing as I was not able to see clearly what are the videos for. Facebook integration is amazing and I really like the fact I don’t need to make a new ID to comment. Layout was great but needs further improvements so that newcomers find it welcoming.

good work man good buzz rocks!”

“Now a days people are searching for new methods for selling their products as the competition in the market is very tough. The method that GoodBuzz propagating is very interesting and very practical. because today due to the emerging of social sites like Facebook, Orkut etc, the human relation has got a wide perspective and that people can contact and pass the information very quickly. Also people will be interested to spread a product detail when they come to know that they are paid for that.
comment: Oh GoodBuzz, thy name is” Modern Marketing”

“a great survey under the world getting tips,come to a result bringing the origin of goodbuzz where people can post their job to be done ,that job was sent to facebook,linkedin,etc so,many person get aware of this job and willingly they are put forward by themselves to do our job .At last our job would be completed by a set of people,then our price money stated is distributed among those helped us.Thus our job is made easier ,great work goodbuzz ..keep on doing the same.”

“Great new idea to get fast marketing results. Earn extra money while virtually spending a small amount of time contacting friends and acquaintances. Concise, informative, motivating video to get you started.”

“Watched the video.As a beginner I think good buss is an excellent way to promote as a tip to spread people.Also the rewards provided by good buzz are of great value,more people will concentrate in this opportunity.Best of luck to the entire team.”

“Good buzz is really helpful to withstand in hard times. It helps us to do the right things at the right platform. Many of the user might get benefited by using GoodBuzz. I really like and love to be the part of goodbuzz.We can multiple our business using various Social Networking sites like Facebook, Twitter & Linked IN. All the best GOODBUZZ.”

“Wow this the wonderful idea to make money online and earn more while we are working in any organization .i would join this and add many of my friend under this beneficial tree.Friends tip is a way to express our happiness when we are happy with someone services than we provide him .So i think this is not bad.
At the last i will say to everybody to join this link also.
THANK YOU”

“it is accordance of making business in chain system by using net service and friends companion i really like these type of work by sitting at home its to sold many of the product by sitting at home .i will really open this page after finishing and i will share this to my friends who are all interested and i will gain by sitting at home there is no feed back to tell about this web site i really love it to earn money”

“wow its really great to hear ,both the person who want to promote their products and people who help them in doing so get profited, its a mutual benefit for the people ,it help to increase the growth and provide some part time job to people who are studying and who want to earn more to make ends meet in their life.though the earning is small . it will do some real help to people
feedback: thank you for giving information regarding this earning opportunity, this will be mutually help full”

“To be completely honest, this is a well-thought idea for something we all do everyday, but it will shade the real impact that products or brands make as people will make them look great just for the advantage of a little extra cash on the side.”

“Good buzz is a marketing website in which people can be made aware about their products or services. It’s a very good marketing platform in which different companies can post product information which is spread among different people with the help of people working for the site. These people are paid for this and they use different social networking sites. It is affordable and fast since the whole process is virtual and less costly as no commercial advertisement is involved and it creates jobs too.
I like the site for its unique concept of working.”

“Goodbuzz seems to offer an innovative and new way of increasing the marketing potential for companies based on utilizing existing methods of communication. The prices for advertising were not stated in the video, which makes me apprehensive about the service. The website is well laid out and quite professional, if I needed for use GoodBuzz for something, I probably would.”

“This is a very good place for advertisers to buy media. This website is very good for promoting an event or a new product. I loved the interface of this site.”

“This site is a great place for promoting an event. It is also a great way to earn money. The service of this website is also very fast.”

“Good Buzz is one of the best advertiser site, it seems like a good and trusted site, in this advertising field people can earn money throw internet marketing. i really wonder about Ella and Francis earning in Good Buzz .try it once, i hope u will get good result.”

“Ya! Good buzz – good animated exposures for people who have starring eyes to earn extra, earn money earn customer. One can enjoy business with fun and safe. Can spread their wings over Facebook tweeter email etc through Goodbuzz”

“Hi, it was good to know about the good idea behind GoodBuzz. Yes, I totally agree with the idea. Now-a-days, Facebook, Google-Plus, Linkedin and so many other social networking sites are good source of information for many people and better site for disseminating ideas and marketing new things. But, one think I could not understand about GoodBuzz is that how are going to spread the tips you have collected from the requester. And I guess, the amount of tips that is going to deliver to end people will be very small. I don’t know if people will love to work for that small amount. Besides that one thing I wonder is that whether friends will love to keep on viewing such marketing news regularly posted by a person.
That’s it.”

“Goodbuzz is a platform for Crowdsourcing Advertising Budget to accelerate word of mouth online and offline.

“To sell a product advertisement is necessary. Good buzz is better than any advertisement and give best results. giving tip to supporters for advertising the product by email, facebook, twitter, and linkedin. The supporters will do most of your advertisement work and you have to spend little money and give best results. so goodbuzz is very good.”

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The ABC for successful events (G)

Game

Every time when you are organizing an event, you are playing a game: you do the best with what you have and plan for the worst.

But do you know how to become the winner? :)

1. Read the rules.

You must know what people are expecting from such kind of event.  How to get this information?  Make a survey. The answered survey could be 5% discount to your event. It works because there is a mutual benefit.

2. Create a strategy.

When you know, what you are supposed to do, you can improve your event. Make it alive!

3. Be flexible.

Maybe you think that your idea was the best and you don‘t need to change anything. If you think so, you have a very strong ego… But you know,having an ego is the worst thing in business. You have to play, you have to win, that means: you have to be polite and to listen what people need.

GoodBuzz

Right now in this blog you are reading advises how to make your event successful. So I have a question for you: do you know what a GoodBuzz is?

  • Yes? Then I have finished the lesson for you today.
  • No. Keep reading and you will get some knowledge about the best promotion tool.

GoodBuzz is a peer referral network to promote events trough peers’ recommendation. It means when you have an event that needs a promotion, you log into the program and send referral requests to your peers. The other members of the network who find your event interesting to their contacts, will recommend your event to their contacts for Free.

The tool is simple to use and really valuable for those who want to have more time to improve the quality of event instead of trying to find  a spectators.

Maybe you have a great idea as well and want to share it with others? Or maybe you want to get some special information in coming posts? Maybe you just want to express yourself? Then feel free to write a comment. Let me know how valuable this post is for you and what expectations you have for the future ;)

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The new science of Advertising: Friendcasting

For a marketer, friendcasting means you succeed to convince people to spread your message to their friends and contacts without sponsoring or paying these people.

The more people who endorse your product or service and are willing to spread your message for free, the more powerful your brand become as you reach your audience with trust. The benefit is campaigns with high impact and high conversion rate.

It’s a deep trend that has started some years ago. And some smarter guys think that during this year, we’ll cross the chasm from “one to many” marketing to “many to many” marketing (Adage). But, from “broadcasting” to “friendcasting”, we need new way of thinking and new tools to build our advertising distribution channels.

Here the few principle to understand about friendcasting:

  1. In this new model, “the message Sender is more Important than the message”. A message from a friend or known source has a higher impact and higher conversion rate.
  2. You don’t pay for it, but you have to ask for if it in human and concise way. Trust diminish every time you pay for friendcasting, above all your channels reps become less influential if they are more motivated by money than delivering valuable and relevant information to their friends and contacts.
  3. Share the results with your friendcaster. You pay people who freindcast your message with “Thanks note”, and by showing them the result of their actions on your overall campaign results.
  4. Nurture the relationship. Send products previews and share some of your business challenges with your community. Above all get to know deeply your channels reps to help them achieve their own personal and professional goals.

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Enjoy Peace of mind in Business with The Single Action Marketing Solution.

“Send your customers to other businesses for free and See your business flourish”

It’s magic and it works.

Single Action Marketing solution

Single Action Marketing solution

If you’ve tried many things, but the results are miserable, it time to switch to Linkcrafter and receive faster, more enthusiastic and more qualified responses. Linkcrafter’s approach works consistently what ever the background of the user. It only requires one single action, which is easy and even enjoyable to do.

Join Linkcrafter today.

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The most sensitive part of the human body.

Smile-human-bodyAn eminent surgeon was asked what part of the human body was the most sensitive, he replied, “ The Wallet.”

To get people attention, speak to the most sensitive part of their body and mind: their money. People are in business to make money.

If you are a salesman, suggest that you can help your customer to save money and you’ll have his attention; tell him how your service will help him save money and you’ll have his interest; and Prove it, and you are likely to have his signature.

If you want Customer to listen to you, you need to talk to their high level needs. Every time you’ll use the following 3 phrases in conversation with your customers, you’ll see their eyes lit up, their ears wide opened, and their heart chest beating.

Here are the top 3 things customers love to hear:

  1. Reduce cost and grow Bottom line / top line.
  2. Reduce complexity
  3. Make them feel Big, important and Belong to …

If you’ve created a product or service that addresses clearly at least one this high level customers needs, your success is guaranteed if you can deliver on the promise. For example,  Price is the first motive of Word mouth referral in consumers goods.

If you’ve created a product or service that addresses all these 3 three high level needs, you’ll become a magnet to customers. They will come to you in droves, and the word about your service will spread like wildfire. Could you combine these 3 promises in a one product?

If you are entrepreneur, focus your  marketing on these 3 high level needs, repeat these phrases endlessly in your advertising, and consistently improve or create products that deliver on these promises.

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Nearly All Consumers (97%) Now Use Online Media to Shop Locally

According to a new study released by BIA/Kelsey Group (www.bia.com and www.kelseygroup.com), Nearly All Consumers (97%) Now Use Online Media to Shop Locally:

  • Search engines (used by 90 percent of consumers)
  • Internet Yellow Pages (48 percent)
  • Comparison shopping sites (42 percent)
  • Vertical sites (24 percent)

According to the study, on average, consumers are using 7.9 different media sources when shopping for products or services in their local area, up from 6.5 sources in 2009 and 5.8 in 2008, revealing a noteworthy increase in audience fragmentation. Additional findings include:

  • 58 percent of respondents report using an online coupon when shopping for products or services in their local area in the past year.
  • 19 percent of respondents report making an appointment online in the past six months for a service other than a restaurant reservation (e.g., business appointment, health-care appointment, auto service or personal service such as a beauty shop).

More detail on the research paper released here: http://www.bia.com/pr100310-consumers-use-online-media-local.asp

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Never Ask Anything in Return!

GoodBuzz - Free Marketing- Viral MarketingDr. Stephen Farley wants to use the IRaaS approach to find more patients for his clinic. As he goes about his daily appointments, he asks questions of his patients, learning about their work and personal life and some of the frustrations or problems they’ve been having.

The good doctor takes notes as he writes down symptoms and goes through the process of checking his patients’ health. That afternoon, when he has a spare few minutes, he goes to his IRaaS network and asks for help on a few of their problems.

He gets back several possible solutions from his network, which he then reviews. He finds what he thinks is the best solution for each of his patients, and sends each one a short email.

Dear Jerry,
I hope the medication I prescribed is helping your back pain. I wanted to drop you a quick note because you mentioned you were having trouble finding an insurance policy that offers comprehensive health insurance with a fixed cost and $25 co-pays. I’m enclosing the name of an insurance agent who provides a package I’m pretty sure would work for you. I’ve let him know you may be in touch.

*******

Dear Mrs. Baxter,
I thought you might enjoy this article from Business Profiles – it seemed right up your alley. Hope all is well with the family and you’re feeling better soon.

*******

Dear Cameron and Jennifer,
I’m looking forward to your gallery opening immensely, and I was wondering if I could be of some service promoting it. It occurs to me that many of my patients may be interested – would you like to put up a poster or any flyers you may have in the waiting room? I can also include the exhibition in our monthly newsletter if you can give me the info by Friday. Again, I’m delighted to be attending and happy to do anything I can to help make the opening a huge success. Just say the word.

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Dear Claire,
Congratulations on the birth of baby Emily Rose! I know the wait was both joyous and anxious for you, and as your OB-GYN I’m relieved both as a doctor and a friend that all your hard work and devotion to your health has paid off. I wish you, your husband, and your beautiful new addition to the family much happiness. I look forward to meeting Emily soon.

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Dear Mr. Rosenberg,
I hope you’re feeling better; flu season can be wretched. You mentioned you were having trouble keeping up with the office while you were home sick because you haven’t a cell phone that receives email. I looked around a bit for you and had many people recommend me this phone as both affordable and easy to use. I hope this helps you keep up with everything – but don’t work too hard! You need lots of rest to get over that flu.

Every one of Dr. Farley’s patients just got a personal message from a man who sees dozens of people every week. They know he cares and they know that he is interested in their lives. The next time any one of those patients hears a friend complaining about his doctor, or needing a new one in the area, who do you think they’re going to recommend?

Trust in the law of reciprocity. You don’t need to ask for referrals. Customers who are devoted to you and your business will want to do you favors. They’ll not only be delighted to recommend you; they’ll sing your praises to anyone who will listen. A genuine gesture of selfless friendship is extremely rare. Don’t diminish it.

A Word of Warning: Never Ask Anything in Return

It’s tempting to tack on an extra sentence or two to push for that sale. The good doctor could very easily have added in something like, “Could you recommend my services to anyone who might be interested?” It doesn’t seem like it would do any harm, after all that goodwill. And the customer probably needs a boost to help them recommend me to others.

Don’t be tempted. Asking for the sale will immediately undo all the good work that’s just been accomplished. Instead of feeling cared-for and appreciated, your customer will immediately feel manipulated.

“He doesn’t care about me! He’s just using me to get new clients!”

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond.  Always Develop The Human Bond Before The Business Bond”. Jay Conrad Levinson