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Jul
10

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Sample Letters To Use On Linkedin to Build Relationships Faster

Category: business networking, Social Medias Tags: , , , , Leave a Comment

Just stumbled upon these 3 awesome scripts written by Melissa Giovagnoli to help build relationship faster on Linkedin and leverage its power for business success.

Melissa is also the author of the best selling book “Networlding: Building Relationships and Opportunities for Success”.

Here are the 3 scripts:

1. Sample Invite Script for LinkedIn

Dear _________,

I came across your profile on LinkedIn and was very impressed with the work you do. I have been working in (IT, marketing, operations, etc.) and at this time I am in a  job search mode. As such I would really appreciate the opportunity to talk  with you for 10 minutes or so to explore your insight as to a potential job in (IT, marketing, operations, etc at your organization or perhaps in other organizations where you have LinkedIn connections.

I also am networking daily and meeting people who might be a strong addition to your network. I would be happy to make introductions and offer support to you in any way I can. Let me know when might be a convenient time to call for a quick chat.

Best Regards,

Your Name

 

2. Sample Invite Script to Invite Someone Into Your Network

Dear _________,

I would like to invite you to join my LinkedIn network. I am building a vibrant network  and am very happy to help you in any way I can. I would appreciate it, though, if you choose not to accept my invitation that you click on “Archive” instead of “I Don’t Know.”

Thanks for your time and I look forward to connecting with you.

Best Regards,

Your Name

 

3. LinkedIn Script to Send to Someone When They Join Your Group

Dear _________,

Thank you for joining the Driving Distribution Sales Beyond LinkedIn Group. I really value your participation and welcome you to join in on the current conversations as well as offer new ones. Please also feel free to contact me at dirk@4thgenerationsystems.com with any questions or suggestions you might have for making this group the best group you have joined on LinkedIn or any other online community (I hope!) Finally, please share this with others who would benefit from the discussions and connections offered in the group. I look forward to your participation.

Best Regards,

Your Name

May
9

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I Wished I Knew About It Years Ago

Category: business networking, P2P Peer to Peer Marketing, Peer Referral Network, Referral Requests Tags: , , , , , , , , , Leave a Comment

This is a warming, uplifting message I’ve received yesterday regarding the GoodBuzz Network:

“I wished I’d known about this website years ago. It would have saved me a lot of aggravation and hassle whenever I had to promote an event or launch a marketing campaign. In fact, your peers and colleagues at work are still probably looking for something like this. Do them a favor, let them know that this invaluable tool and service exists for their use now! Best bit of advice you could give them, and they are bound to be eternally grateful to you.

Goodbuzz does to event and campaign promotion what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

When you need to promote something, create a campaign in Goodbuzz and ask your peers to relay the information on to their peers, and so on. This promotion information is packaged by the system as Infogifts, something that has intrinsic value which is warmly received by the intended recipients. By belonging to peer referral networks with similar interests, save time sending and receiving more high quality referrals when you need to. Finally, deals and offers allows you to create irresistible bargains to overcome people’s reluctance to respond to someone they don’t know.

This, essentially is it. This is how Goodbuzz works, and my word does it work! Like I said, I wished I knew about it years ago, it’s the best discovery I made this year if not since the start of my working career!”

Apr
29

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Is Social Media overrated?

Category: business networking, Leads Groups / Referral Networks, Peer Referral Network, Social Medias, Trusted Network Tags: , , , , , , , Leave a Comment

This question has been started by Cynthia Adipue inside a Linkedin group I belong to. Here is her question:

It seems like everywhere I turn, someone, somewhere has the latest this or that on social media, how it can boost your profit, how you can get new clients etc., etc. It’s all getting a bit difficult to filter the useful messages and I’m just wondering if anyone out there is finding it difficult to navigate the SM maze as well?

The subject is hot, and there is lot of opinions debauch going on there. I value so much my contribution that I’m posting it here to ask what is opinion?

There is a cure to the social media fatigue and noise: Stop networking, and start asking for referral or recommendation to people in your network. Don’t be afraid, just identify people who could help you promote your event, and boldly ask them to tweet your event, post your message to their Facebook wall, or include your information into their next newsletter.

For me, networking is about getting results and relying on people who could support you when you do really need help to get your message out or get closer to a prospect.

Ask, Ask, Ask and ask again is my Motto. Don’t be victim to the Nice guy syndrome. Go Ask for the referral you need to get to the next level. Don’t stop asking and you’ll see that social media works.

In our case, we went a step further to create a tool to track how people in the same network are helping your business when you ask them for referral. The simple idea behind the tool is to stop talking about networking, and start sharing referrals (the real life blood of business). No Talk, only results.

Apr
17

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Chambers of commerce bring value to their members on a daily basis

Category: business networking, Chambers of commerce, Event Promotion, leads group software Tags: , , , , , , , Leave a Comment

Go International: Grab more Opportunities for your members

Imagine your chamber has a local fair, exhibition or trade show to promote, and you’d like to increase attendance, and attract people from other cities and countries to the event. How do you that?

Do you hire an advertising agency to promote the event abroad? Do you buy advertising on Internet and in international newspapers and trade magazines?

In fact, most of chambers won’t be able to afford the cost of a national or international marketing for all their events. Even if they could, the impact may be well limited.

Surprisingly, chambers could overcome these limitations by joining forces through peer referral networks, where they recommend each other events.

When a chamber has an event to promote, and needs help to reach and attract people from other cities and countries, they will log into the peer referral program and send referral requests to other chambers of commerce around the world. The chambers of commerce that find the event interesting will recommend it to their local contacts and businesses for Free.

It is a more simple, effective and affordable way for a chamber to promote its local business events and opportunities abroad.

The “Goodbuzz Network” has been created for that. Check it out here: http://www.goodbuzz.org

3 simple steps to get started with the GoodBuzz Network

1
 Create your chamber’s account.

It’s simple and take less than 1 minute.

2
 Select and join local and international networks.

  • Join the Global network of chambers. This network will help you reach people all over the world.

  • Join your national network of chambers. This network will help you reach people in other cities and regions of your country. If a national network is not yet created, start it and invite other chambers in your country to join.
  • Join your regional chambers network (examples: European chambers of commerce Network, East Africa Chambers Network, etc. ). If a regional network is not yet created, start it and invite other chambers in your region to join.
  • Create your city business referral network. It’s usually a network for local small businesses to share opportunities and to help each other promote their activities and events. If your city referral network is not yet created, start it and invite other local businesses to join.
3
 Start your promotions.

When you have an event to promote, just log into the Goodbuzz program and send referral requests to the members of the networks you belong to.

 

The Goodbuzz network helps chambers bring value to their members on a daily basis.

 

It’s free to join. Click here to learn more!

Apr
15

By

A tool for chambers of commerce

Category: business networking, Chambers of commerce, Event Promotion, Nonprofit organizations marketing, Peer Referral Network Tags: , , , , , , 3 Comments

How does a chamber of commerce attract people from abroad to its local fairs, exhibitions, and trade shows?

Imagine your chamber has an event to promote, and you’d like to increase attendance, and attract people from other cities and countries to the event. How do you that?

Do you hire an advertising agency to promote the event abroad? Do you buy advertising on Internet or in international newspapers and trade magazines?

In fact, most of chambers won’t be able to afford the cost of a national or international marketing. Even if they could, the impact may be well limited.

Surprisingly, chambers could overcome these limitations by joining forces through peer referral networks, where they recommend each other events.

Imagine a local chamber of commerce in Asia or in Africa which has an event to promote, and needs help to reach and attract people from other countries. With the GoodBuzz network, they will just log into the program and send referral requests to other chambers of commerce around the world. The chambers of commerce that find their event interesting will recommend it to their local contacts and businesses for Free.

It is a more simple, effective and affordable way for a chamber to promote its local business events and opportunities abroad.

Everything is done in one place, and there are more than 8 channels to recommend events: emailing, social medias (Facebook, twitter, Linkedin, etc.), blogs, flyers, etc.

Here are 3 simple steps to get started:

1. Create your account on www.goodbuzz.org

2. Select and join local or international networks of chambers

  • Join the global network of chambers. this network will help you reach people all over the world.
  • Join your national network of chambers of commerce. This network will help you reach people in other cities and regions of your country. If a national network is not yet created, start it and invite other chambers in your country to join.
  • Join your regional chambers network (examples: European chambers of commerce Network, East Africa Chambers Network, etc. ). If a regional network is not yet created, start it and invite other chambers in your region to join.
  • Create your city business referral network. It’s usually a network for  local small businesses to share opportunities and to help each other promote their activities and events. If your city referral network is not yet created, start it and invite other local businesses to join.

3. Now, you are ready to Start your promotions: When you have an event to promote, log into the Goodbuzz program and send referral requests to the members of the networks you belong to. The members of the network who find your event interesting, will recommend it to their contacts for Free.

As a reminder, it’s free to join the GoodBuzz network, and all members enjoy 500 Free emailing credits per month. JOin.

Mar
28

By

Make other people do your business promotion for you, and for free.

Category: Beginners Guide, business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests Tags: , , , , , , , Leave a Comment

Often, event organizers’ campaigns are limited by the number of people they could reach directly through their mailing list, twitter followers, facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Goodbuzz has been started as a way to help event organizers reach people who are not their direct contacts with the help of peers and strangers, just by asking.

When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send a referral requests to the other members of the network. The other members of the network who find the event interesting, will recommend it  to their contacts for Free.

The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of other event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

Now, event organizers could Spread the word about their events and activities far beyond their direct contacts. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).

Mar
8

By

Sample Referral request letter to send to your Event Sponsors

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , , , Leave a Comment

Hi Dan,
Thank you for being willing to sponsor our Denver Lean Startup event. The registration is now open, and we’ve started sending out the invitations.

Here is an invitation we have prepared for you to send to your contacts and business connections who may be interested to join this great event.

You can forward them the invitation by email, copy and paste it in your company newsletter or Intranet news. If you have some time, please write a blog post about your sponsorship, and invite your followers to register.

I appreciate you taking the time to forward this invitation to your contacts. Please let me know if you need any other information from me. Your support means a lot!

Thank you again.
Maria Rodriguez

You can use the same kind of letter to invite your events speaker, partners, and already registered participants to invite their connections, friends and followers to spread the word about your event.

Mar
8

By

Sample Referral request for a trade show or Business event

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , Leave a Comment

Hi John,
I am writing to ask whether it would be possible for you to refer our next Electronics Show in Guangzhou.

The Guangzhou Electronics Show is the most important trade fair in the South of China, and during the last 5 years, we have attracted exhibitors from all parts of China, and visitors from all parts of the world.

Here is an invitation to the expo you can forward to your contacts, and business connections that may be interested to attend the expo. Please let me know if you need any other information from me.

Thanks for your support. It means a lot to me, and I’ll return the favor in the future if you have an event that may be interesting to my friends, my contacts or business connections.

Best Regards,
Chang Lao

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want. The big promotions with several thousands of visitors are actually a conglomerate of smaller promotions done by a myriad of partners pooling their promotional resources for the success of the big event.

The big river comes from hundreds of tributaries.

Now, how to ask?

Surprisingly, the “how to ask” is less important than the courage to ask. As it turns out, just asking is one of the best way to get someone to give you what you want. The “how to ask” comes next. For example, jut asking for a “retweet” can sometimes prompts other twitter users to “retweet” your message before they have even seen what you’ve posted.

On social medias, asking for referrals is the best way to receive free referral and succeed your event promotion.

  1. Ask people who are qualified and motivated to help
  2. Give people information they can use themselves, or would care to share with others
  3. Ask like a kid: straight and in simple (no-MBA) words

In doubt of how to ask, JUST ASK! Feel the fear and ask anyway.

Feb
26

By

Spread the word about your events beyond your direct contacts

Category: business networking, Event Promotion, Peer Referral Network, Trusted Network Tags: , , , , , , , , , , , , , , , , , , , , , , , , , Leave a Comment

GoodBuzz is a web app that connects Event organizers and promoters to minimize effort and promote their event fast. From one place they can send referral request to each other, follow up and see how their peers help them spread the word about their event.

How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

Mental play
Imagine you or your brother play in local band.
You need 50 people to fill your next concert.

Last time you’ve tried to fill the 50 seats by posting on Facebook, Myspace, sending email to your contacts, inviting friend, and spreading some flyers around the city, you end up with only 18 people, and it took you 30 hours of work time.

Now, you and your bother band are member of Goodbuzz, and belong to some local network of Rock bands or Pop bands.
Imagine, there are 15 bands in your local network and they accept to help you spread the word about your next concerts. If each has 250 email contacts, you reach 3700 people. If conversion rate is 2%, you end up with 75 people willing to attend your event from your peers referral.

If you add to that they could post your concert announcement on their Facebook and Myspace profile, you may end up selling out weeks ahead of your concert. You’ll feel relaxed, and view life differently.

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example there is a “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.

It’s free to join, and all members enjoy 500 Free emailing credits per month.

Being the owner and manager of any local or national network will give you a tremendous leverage for your own agenda.

Feb
26

By

The European Network of coaches and Speakers on Goodbuzz

Category: Beginners Guide, business networking, Event Promotion, Peer Referral Network Tags: , , , , , , , , , , , Leave a Comment

Would you like to join The European Network of coaches and Speakers on Goodbuzz where members help each other to get clients and promote their seminars and conferences?

Imagine you have a seminar to promote and you want to attract people around the country and all over Europe to the event. Also, you would like to increase the attendance level of your seminars and conference.

How do you reach people in other cities, and in other countries, and effectively attract them to your event?

Before a network like Goodbuzz, you’ll need to invest a lot effort in marketing and sales; you’ll have to advertise extensively in local magazines, buy listing on some websites, buy emailing lists, try google adsense, and the full potential of your event may not be fulfilled.

Now with a network like the “European Network of Speakers and Coaches” on Goodbuzz, you don’t have to try so hard, and you will reach more people, because the other speakers and coaches in others cities and countries, who are members of the network, will be recommending your event to their local contacts and for free.

Imagine that 150 speakers and coaches accept to promote your event, and each has about 500 mailing contacts, you’ll reach up 75 000 people by email through this network for free, and several other thousands people through their blogs, Facebook and Twitter profile.

You see how powerful such network could be for your events promotion! Definitely, you will reach people in places you have never thought about. That’s the magic of the Goodbuzz network: other people who do your event promotion for you, and for free.

To conclude, here is a summary of the main benefits of Goodbuzz:

  1. Less Sweat, Less Stress, for you event promotion
  2. Save time: Your partners and your event promotion tools in one place
  3. Reach new audience: your message reaches people who you will never hear about you without your peers’ referrals. Receive referrals worth thousand of dollars for Free
  4. Something money can’t buy: stop worrying about attendance

I can only suggest that you put what I’ve written in this letter to test.

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