Mar
21
Times have changed. Bands and artists need to Play more. They don’t make money anymore selling recordings themselves, but with tours and gigs. The more they play, the more fans they have, and being more visible gets them more deals.
But how to promote the events? MySpace is nearly useless. Simple event listing and mailing to direct contacts are never enough. Also, there is too much clutter to fight through on other social networks.
Surprisingly, bands and artists could overcome these limitations by joining forces through peer referral networks, where local bands and artists recommend each other events and activities. The “Goodbuzz Network” has been created for that. Check it out here: http://www.goodbuzz.org
Now, musicians could Spread the word about their events and activities far beyond their direct contacts. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.). And, it’ Free.
Please, Go on to review the program, as the GoodBuzz Network could be a useful tool for all musicians.
Mar
10
Artists and bands have little resource for marketing and promotion. However, without a successful promotion of their album release, gigs and tours, they can’t live from their work. And that’s painful.
But how to promote the events successfully?
MySpace is nearly useless. Simple event listing, and mailing to personal contacts list are never enough. Also there is too much clutter to fight through on other social networks. Result = poor attendance = not enough revenue to pay the bills.
Surprisingly, we have discovered that artists and bands could overcome these limitations by joining forces through peer referral network, where local artists and band recommend each other event. For that, we have created the Goodbuzz network. Check it out here: http://www.goodbuzz.org
How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).
The Value of the service
The value of the service is that it gives nonprofit marketer a tool that they didn’t have in the past, which is to get in front of other nonprofit organizations contact’s without having to negotiate with them 1 on 1. This is the big idea.
It’s free to join, and all members enjoy 500 Free emailing credits per month
The system works by pooling in networks (based on genre or on location) artists and bands that could help each other promote their events and album releases. For example the “London Bands network” where local bands promote each other in an authentic way.
With the Goodbuzz network, bands and event organizers could Spread the word about their events and activities beyond their direct contacts. And, the decentralized nature of the network make the message delivery effective and meaningful.
Please, go on to review the solution, as I think the GoodBuzz Network could be a useful tool that you could recommend to your contacts and followers.
Feb
26
Fail
“I have not failed. I’ve just found 10,000 ways that won’t work“. Thomas Alva Edison (1847-1931)
Do not fail but if you have already failed – do not worry, the world is not going to kill you. Every time you fail, you have a great lesson how you don’t have to act in the future. So let’s leave your fails as already learned lessons and let’s go with me to find some more great ideas in order to have a success event in the future.
Fireworks
No, don’t worry, I won’t tell you to buy the plenty of fireworks for your show. That what I am going to tell you will cost less than fireworks but will have the same great result – will make an impression.
Imagine that you are buying a ticket to your favorite band concert. For that money you are promised to get a great show and nothing more . You eventually go to the concert and listen to the wonderful music.
You are full of energy and happy.
You are announced that the concert is already going to finish and now you are listening for the last song.
You are a little bit upset.
After the song the band tells:”We are very happy because we had such a wonderful evening with you. So we would like to thank you and to give a present for each of you/ to be with you one more hour/ to spend evening with you in a pub/ to give you a special invitation to our next concert/….”
You are happy and next day being asked about the concert you will tell that they are great not only because of their music but also because of their ability to surprise their fans.
So, the idea is that you have to find a right moment and to give people more than they are expecting. And usually it is not important how much you are giving for them; it is important how you will give it! Surprise your fans and you will be paid back.
Feb
20
Earnings/Echo
The idea: only qualitative and consistent job can bring you big money more than once, work effectively and the world will hear about you.
Experience
Music, songs, dances, conferences… Wonderful events which you can keep for some days in your memory. How to prolong this period?
Mix events with experience.
You know, events come and go, but an experience can last a lifetime. E.g. it would be more memorable if having a conference “The history of ships” you would organize it in a ship in the sea. Maybe it will be the first time for somebody. And as it is well known, “first times” are very memorable and valuable 
Thanks for your reading and feel free to write a comment
Feb
9
Circle
Have you ever lived in a circle? You do something once, twice and so on… You know what I’ve noticed? Usually I repeat the mistakes as well…Do you do the same? Yeah, sometimes it is difficult to notice what you are doing wrong. That’s why you need somebody to evaluate your job. You know, the best critics are people who attended your event. So, all you need to do, is to take email addresses and later to send requests to evaluate your event. You can even choose the winner – people like motivation.
So, let’s leave the circles for the hamsters and go further !
Clown
Usually people think that making a mix from the best things they will get the best result. Do you think the same way they do? Actually, if you take a piece of cake and a salmon and mix them, you will see that you have just wasted good food.
So, what I wanted to say? Concentrate on one activity and do not change your decisions during important moments. If you can sing and dance, you can prepare two performances. It is better to show a part of your abilities first time because you will be able to surprise your audience once more. If you show everything who you are and what you can at once, you usually become simply uninteresting and similar to the clown who do and show everything to make people happy…
Competition
Hey, do you know survival rules among the animals? Yes, that’s right; usually survive the fastest and the strongest animals. You and me, we play a survival game as well, so maybe we could use it in commerce? Of course, we can. Let’s say, you and your colleague have to promote an event. Your aim is to have a quite big audience. What do you do? You compete between which of you will attract more people to come to event. Even if you don’t succeed to outrun him, eventually after some such competitions you undoubtedly will improve your skills.
Thanks for being together
Let’s meet next week at the same place
Feb
9
What is the Goodbuzz network?
Goodbuzz is a web app for event organizers to minimize effort and promote their event fast. Event organizers could spread the word about their events beyond their company’s direct contacts, and far beyond their own marketing and promotion efforts. Check it out here: http://www.goodbuzz.org
How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)
The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.
The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example there is a “Global Tech Events organizers network” where tech events organizers worldwide help each other to promote their events in an authentic way.
It’s free to join, and all members enjoy 500 Free emailing credits per month.
Being the owner and manager of any local or national network will give you a tremendous leverage for your own agenda.
Feb
8
Times have changed. Nowadays, Bands and Artists make money with tours and gigs, not selling recordings themselves.
Tickets and merchandises sales are the new ways to make money. Also, The more you play, the more fans you have, and being more visible will gets you more deals.
But how to make your tours and gigs successful?
For most of artists, Indie acts and DIY artists, attracting enough people to their event to make it successful could be a heck: simple event listings, and mailing to your personal list is never enough. MySpace is nearly useless and there is too much clutter to fight through on other social networks. Most of events fail because of poor attendance. Poor attendance = not enough revenue to pay the bills.
Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up.
These are the reasons why we have created Goodbuzz.org to offer a solution that minimize effort and help promote your events fast and in an authentic way.
What is Goodbuzz?
Goodbuzz is a peer referral network for event promotion. Members recommend each other event to contacts for Free. It means the next time you have a concert and need help to reach more people, you log into the program and send referral requests to other bands and artists. The other bands and artists in your network that find your event interesting to their contacts, will recommend your event to their contacts for Free.
How it could help you?
Imagine you or your brother play in local band. You need 50 people to fill your next concert.
Last time you’ve tried to fill the 50 seats by posting on Facebook, Myspace, sending email to your contacts, inviting friends, and spreading some flyers around the city, you end up with only 18 people, and it took you 30 hours of work time.
Now, you and your bother are members of Goodbuzz, and belong to some local network of Rock bands or Pop bands. Imagine, there are 15 bands in your local network and they accept to help you spread the word about your next concert. If each has 250 email contacts, you will reach 3700 people. If conversion rate is 2%, you end up with 74 people willing to attend your event from your peers referrals.
If you add to that, they could post your concert announcement on their Facebook, twitter and Myspace profiles, you may end up selling out weeks ahead of your concert. You’ll feel relaxed, and view life differently.
The Value of Goodbuzz service
The value of the Goodbuzz service is that it gives bands and artists a tool that they didn’t have in the past, which is to get in front of other bands and artists fans without having to negotiate with them 1 on 1. This is the big idea.
The system works by pooling in networks (based in genre or on location) artists and bands which could help each other to promote their events. For example there is location network like “London bands network” where the local bands and artists help each other to promote their events in an authentic way, and genre network like “New York Classical, Jazz, Blues Network”.
I encourage you to visit goodbuzz.org (http://www.goodbuzz.org), then join the networks that could help you promote your next event. If you don’t find any network that suit your need, create it and invite other artists and bands to join.
What do you think?
Before we conclude, let me summary for you the main benefits of Goodbuzz:
1. Less Sweat, Less Stress, for event promotion.
2. Save time: Your partners and your events promotion tools in one place.
3. Reach new audience: your message reaches people who you will never hear about you without your peers’ referrals. Receive referrals worth thousand of dollars for Free.
4. Something money can’t buy: stop worrying about attendance.
I can only suggest that you put what I’ve written in this letter to test.
