Category: Business Strategy, Conversation, customer relationship, Linkcrafter, Winner Choice
Tags: advocacy marketing, Be loved, Befriend Customers, Befriend strangers, Business Strategy, Consumer advocacy, Conversation, customers referrals, Feeling lonely, Friendship in business, IRaaS marketing approach, leadership, make friends, Positive memories for customers, Success and Friends in business, viral marketing, Word of mouth
Are you feeling lonely?
Do feel like you need a helping hand but just can’t ask for it?
Do you feel like no one outside there could understand who you are and your inner value?
You are not Alone. You just feel alone, because we are all connected to each other. There are thousands of people out there ready to listen to you, ready to support you, ready to care about you, ready to give you a chance.
No Man is an Island: You Don’t Have to Face Life Alone.
To succeed in business as in life you need to make Friends. Your success depends on the number of friends you made. For businesses owners it means you need to Turn more strangers, prospects and customers into Friends.
What you need to succeed is Friends.
- If you don’t have enough customers, it’s simply because you don’t have enough friends,
- If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a friend asked about your advertising, he is told: ” be careful, I don’t know these people and this is advertising, the reality may be different. You know … Ads are Ads”,
- If you customers don’t recommend their friends to you, it’s simply because they still think you are a risky business to recommend. They can personally take the risk to do business with you, but they are not ready to recommend you,
- If your customers evaporate after the first transactions, it’s simply because nothing make you memorable and you don’t remind yourself to them in a memorable way.
- If people don’t listen to you, it’s simply because you don’t have a strong opinion about your business solution and express this opinion with enthusiasm and passion.
- If everyone forget about you, it’s simply because you forget about everyone.
- If no one remind you, it’s because you don’t remind anybody.
To make friends, start treating people like friends.
Treat your customers the same way you’ll treat a friend. Lit you eyes when you see them, recall their name, remember what they said last time to you, ask about their news based on previous conversations, and share what is hot and what is not hot list, and ultimately invite for a beer or any other entertainment.
In average a person has 11 to 12 intimate contacts, 150 social contacts and from 500 to 1500 weak ties. Look what will happen to your business if you succeed in the next 12 months to have 12 to 15 intimate friends in the business category you are playing or in your ideal clients list :
|
Number of Intimate Friends
|
Intimate friends of your Friends(x12)
|
Social contacts of your Friends (x150)
|
Weak ties of your Friends (x1500)
|
Potential reach through your Friends network
|
|
1
|
12
|
150
|
1 500
|
1 663
|
|
2
|
24
|
300
|
3 000
|
3 326
|
|
3
|
36
|
450
|
4 500
|
4 989
|
|
4
|
48
|
600
|
6 000
|
6 652
|
|
5
|
60
|
750
|
7 500
|
8 315
|
|
6
|
72
|
900
|
9 000
|
9 978
|
|
7
|
84
|
1 050
|
10 500
|
11 641
|
|
8
|
96
|
1 200
|
12 000
|
13 304
|
|
9
|
108
|
1 350
|
13 500
|
14 967
|
|
10
|
120
|
1 500
|
15 000
|
16 630
|
|
11
|
132
|
1 650
|
16 500
|
18 293
|
|
12
|
144
|
1 800
|
18 000
|
19 956
|
|
13
|
156
|
1 950
|
19 500
|
21 619
|
|
14
|
168
|
2 100
|
21 000
|
23 282
|
|
15
|
180
|
2 250
|
22 500
|
24 945
|
If you succeed to have 15 intimate Friends inside your business industry or from your ideal clients list, you could reach up to 24 945 contacts, without measuring the cascading effect. Your marketing will automatically go on autopilot:
- You”ll be Wanted and Welcomed in Your Customers’ and Prospects’ Mind,
- You’ll quit From chasing customers to Customers coming to you,
- You’ll Receive faster, more enthusiastic and more qualified responses to any promotion, Turning more prospects into good paying clients,
- You’ll turn your customers and contacts into an army of free sales people and voluntary advocates for your organization, Generating a consistent word-of-mouth referrals & a Nonstop Viral Buzz for your business,
- You’ll have all these astounding results without spending money in advertising or wasting time and resources in countless networking websites, clubs or events.
Go ahead and make Friends and Succeed wildly. Good luck.