GoodBuzz Blog

Play Marketing – Advertising that Respects People

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Tutorial: How to Start a promotion with Goodbuzz

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New Goodbuzz Presentation Video

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How to work with publishers you can’t call or email to?

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You don't Need Buzz marketing. Here is Why?

You don’t Need Buzz marketing, and don’t be fooled by the promises of Buzz marketers. They promise a lot and deliver little, and many marketers are misled by what is called “buzz techniques” : funny videos, shocking stories, statements or movies.

These buzz techniques are good to “get attention“. They could start small talk, but in many cases they are too short-lived to build momentum for a good conversation to start, and to convert into sales. They don’t build relationship.

It’s a Fast in, fast out game. “People who jump on a fast-moving trend are fickle early adopters. This group is most likely to race on to the next thing” Seth Godin

“The longer it took for a name to become popular, the longer it took for the name to fade out of popularity, and thus the more staying power it had compared to names that quickly rose and fell.

Managers often want their products to catch on quickly, and conventional wisdom would say that products which catch on quickly should be more likely to succeed. Studies however, show that the exact opposite can occur. Fast adoption can hurt success. the quicker a cultural item rockets to popularity, the quicker it dies.

This pattern occurs because people believe that items that are adopted quickly will become fads, leading them to avoid these items, thus causing these items to die out.”- Why Things Become Unpopular by Lisa Zyga

Go for “what keeps attention” … Not “what gets attention”

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No Man is an Island: You Don't Have to Face Life Alone.

Are you feeling lonely?
Do feel like you need a helping hand but just can’t ask for it?
Do you feel like no one outside there could understand who you are and your inner value?

You are not Alone. You just feel alone, because we are all connected to each other. There are thousands of people out there ready to listen to you, ready to support you, ready to care about you, ready to give you a chance.

No Man is an Island: You Don’t Have to Face Life Alone.

To succeed in business as in life you need to make Friends. Your success depends on the number of friends you made. For businesses owners it means you need to Turn more strangers, prospects and customers into Friends.

What you need to succeed is Friends.

  • If you don’t have enough customers, it’s simply because you don’t have enough friends,
  • If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a friend asked about your advertising, he is told: ” be careful, I don’t know these people and this is  advertising, the reality may be different. You know … Ads are Ads”,
  • If you customers don’t recommend their friends to you, it’s simply because they still think you are a risky business to recommend. They can personally take the risk to do business with you, but they are not ready to recommend you,
  • If your customers evaporate after the first transactions, it’s simply because  nothing make you memorable and you don’t remind yourself to them in a memorable way.
  • If people don’t listen to you, it’s simply because you don’t have a strong opinion about your business solution and express this opinion with enthusiasm and passion.
  • If  everyone forget about you, it’s simply because you forget about everyone.
  • If no one remind you, it’s because you don’t remind anybody.

To make friends, start treating people like friends.

Treat your customers the same way you’ll treat a friend. Lit you eyes when you see them, recall their name, remember what they said last time to you, ask about their news based on previous conversations, and share what is hot and what is not hot list, and ultimately  invite for a beer or any other entertainment.

In average a person has 11 to 12 intimate contacts, 150 social contacts and from 500 to 1500 weak ties. Look what will happen to your business if you succeed in the next 12 months to have 12 to 15 intimate friends in the business category you are playing or in your ideal clients list :

Number of Intimate Friends

Intimate friends of your Friends(x12)

Social contacts of your Friends (x150)

Weak ties of your Friends (x1500)

Potential reach through your Friends network

1

12

150

1 500

1 663

2

24

300

3 000

3 326

3

36

450

4 500

4 989

4

48

600

6 000

6 652

5

60

750

7 500

8 315

6

72

900

9 000

9 978

7

84

1 050

10 500

11 641

8

96

1 200

12 000

13 304

9

108

1 350

13 500

14 967

10

120

1 500

15 000

16 630

11

132

1 650

16 500

18 293

12

144

1 800

18 000

19 956

13

156

1 950

19 500

21 619

14

168

2 100

21 000

23 282

15

180

2 250

22 500

24 945

If you succeed to have 15 intimate Friends inside your business industry or from your ideal clients list, you could reach up to 24 945 contacts, without measuring the cascading effect. Your marketing will automatically go on autopilot:

  • You”ll be Wanted and Welcomed in Your Customers’ and Prospects’ Mind,
  • You’ll quit  From chasing customers to Customers coming to you,
  • You’ll Receive faster, more enthusiastic and more qualified responses to any promotion, Turning more prospects into good paying clients,
  • You’ll turn your customers and contacts into an army of free sales people and voluntary advocates for your organization, Generating a consistent word-of-mouth referrals & a Nonstop Viral Buzz for your business,
  • You’ll have all these astounding results without spending money in advertising or wasting time and resources in countless networking websites, clubs or events.

Go ahead and make Friends and Succeed wildly. Good luck.