Sample Referral request for a trade show or Business event

Hi John,
I am writing to ask whether it would be possible for you to refer our next Electronics Show in Guangzhou.

The Guangzhou Electronics Show is the most important trade fair in the South of China, and during the last 5 years, we have attracted exhibitors from all parts of China, and visitors from all parts of the world.

Here is an invitation to the expo you can forward to your contacts, and business connections that may be interested to attend the expo. Please let me know if you need any other information from me.

Thanks for your support. It means a lot to me, and I’ll return the favor in the future if you have an event that may be interesting to my friends, my contacts or business connections.

Best Regards,
Chang Lao

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want. The big promotions with several thousands of visitors are actually a conglomerate of smaller promotions done by a myriad of partners pooling their promotional resources for the success of the big event.

The big river comes from hundreds of tributaries.

Now, how to ask?

Surprisingly, the “how to ask” is less important than the courage to ask. As it turns out, just asking is one of the best way to get someone to give you what you want. The “how to ask” comes next. For example, jut asking for a “retweet” can sometimes prompts other twitter users to “retweet” your message before they have even seen what you’ve posted.

On social medias, asking for referrals is the best way to receive free referral and succeed your event promotion.

1. Ask people who are qualified and motivated to help
2. Give people information they can use themselves, or would care to share with others
3. Ask like a kid: straight and in simple (no-MBA) words

In doubt of how to ask, JUST ASK! Feel the fear and ask anyway.