Times have changed. Nowadays, Bands and Artists make money with tours and gigs, not selling recordings themselves.
Tickets and merchandises sales are the new ways to make money. Also, The more you play, the more fans you have, and being more visible will gets you more deals.
But how to make your tours and gigs successful?
For most of artists, Indie acts and DIY artists, attracting enough people to their event to make it successful could be a heck: simple event listings, and mailing to your personal list is never enough. MySpace is nearly useless and there is too much clutter to fight through on other social networks. Most of events fail because of poor attendance. Poor attendance = not enough revenue to pay the bills.
Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up.
These are the reasons why we have created Goodbuzz.org to offer a solution that minimize effort and help promote your events fast and in an authentic way.
What is Goodbuzz?
Goodbuzz is a peer referral network for event promotion. Members recommend each other event to contacts for Free. It means the next time you have a concert and need help to reach more people, you log into the program and send referral requests to other bands and artists. The other bands and artists in your network that find your event interesting to their contacts, will recommend your event to their contacts for Free.
How it could help you?
Imagine you or your brother play in local band. You need 50 people to fill your next concert.
Last time you’ve tried to fill the 50 seats by posting on Facebook, Myspace, sending email to your contacts, inviting friends, and spreading some flyers around the city, you end up with only 18 people, and it took you 30 hours of work time.
Now, you and your bother are members of Goodbuzz, and belong to some local network of Rock bands or Pop bands. Imagine, there are 15 bands in your local network and they accept to help you spread the word about your next concert. If each has 250 email contacts, you will reach 3700 people. If conversion rate is 2%, you end up with 74 people willing to attend your event from your peers referrals.
If you add to that, they could post your concert announcement on their Facebook, twitter and Myspace profiles, you may end up selling out weeks ahead of your concert. You’ll feel relaxed, and view life differently.
The Value of Goodbuzz service
The value of the Goodbuzz service is that it gives bands and artists a tool that they didn’t have in the past, which is to get in front of other bands and artists fans without having to negotiate with them 1 on 1. This is the big idea.
The system works by pooling in networks (based in genre or on location) artists and bands which could help each other to promote their events. For example there is location network like “London bands network” where the local bands and artists help each other to promote their events in an authentic way, and genre network like “New York Classical, Jazz, Blues Network”.
I encourage you to visit goodbuzz.org (http://www.goodbuzz.org), then join the networks that could help you promote your next event. If you don’t find any network that suit your need, create it and invite other artists and bands to join.
What do you think?
Before we conclude, let me summary for you the main benefits of Goodbuzz:
1. Less Sweat, Less Stress, for event promotion.
2. Save time: Your partners and your events promotion tools in one place.
3. Reach new audience: your message reaches people who you will never hear about you without your peers’ referrals. Receive referrals worth thousand of dollars for Free.
4. Something money can’t buy: stop worrying about attendance.
I can only suggest that you put what I’ve written in this letter to test.