Posts Tagged “Relationship marketing”
The social media revolution is unstoppable, and it is touching, and changing everything. For Advertising, we are moving from “one to many” marketing to “many to many” marketing, which also means for marketers moving from “broadcasting” to “friendcasting”. Friendcasting is a new way to make your message delivered by the people who are the closest [...]
Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers is to spam them with selfish advertising, new offers, sales, like: “We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! [...]
IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing. It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to [...]
Today, we heard employees referred to as “resources” or “assets” by corporate executives, business press and management thought leaders. Michael Eisner, ex Chairman and CEO of Disney, has been recorded as saying “our inventory goes home at night.” Bullshit! Employees are people. Employees are not assets, resources, or inventory, but Humans with dreams and aspirations. [...]
A content which is not a conversation starter is a monologue. Monologues are debris … on the newspapers, on the Internet, etc. Content marketing is a “Keep in touch” strategy that involve information sharing with the purpose to engage customers or prospects. Content marketing works, because Keep in touch with consumers is the most critical [...]
What are doing right now? So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago? Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving [...]
If you want customers to buy from you every day, You should do marketing everyday. If you do your marketing once a month, Customers may buy from you once a month. If you do your marketing sporadically, Customers will buy from you sporadically. If you keep in touch with your Customers in way that add [...]
What would you do if you knew that 5% increase in the number of your business advocates will increase 25% to 95% your profits? You’ll certainly start looking for ways to increase this number. Customers advocacy is the growth engine for all great businesses. Before you start your journey to recruit and nurture advocates for [...]
Most small business owners, freelancers, home based professionals will stop doing any kind of advertising if they could have 12 to 15 intimate friends in the business category they are playing or in their ideal clients list. You’ll say, wow, 12 to 15 friends, that’s not a lot. Yes, it’s not a lot, but 86% [...]
Your success depend on the number of Friends you made. It may be personal friends or business friends. You Need Friends to succeed. If you don’t have enough friends you’ll fail, your life will look like a long long complaint song. You need people who like you for who you are, for what they feel [...]
