Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers is to spam them with selfish advertising, new offers, sales, like:
“We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! Drop everything you’re doing! We don’t know what you’re doing, but it surely not as important as BUYING STUFF FROM US!”
These companies understand that it’s necessary to keep in touch with customers, but do it in a very bad way.
Spaming customers with selfish advertising, new offers and sales is not meaningful ways to keep in contact with your customers. Customers don’t want to hear pitches anymore. They don’t want to know how great your company is, how fantastic your product is, or what you’re selling this week at 10% off.
There is a second group of companies who understands the need to keep in touch with customers but don’t know what to tell them after the transaction. The usual question they will ask me is “What to tell them? I don’t know what to tell them.”
Keeping in touch with consumers is the most critical function of marketing in the new economy. It helps you stay in front of clients and new prospects on a regular basis. For example, a contact in your database with whom you don’t keep in touch in a meaningful way during the last 3 to 6 months is a dead contact. Your database is becoming slowly a debris.
On the other hand, If you keep in touch with your Customers in a way that add value to their life, they will keep in touch with you in a way that create value for you.
Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps companies to use “Information as a Gift™” as a powerful incentive to build loyalty and attract clients.
Let us find out more about what this concept entails and how it works in the first place.
1. Sharing Needs
During casual or business meetings or conversations, Your contacts and customers share with you their needs or interests for other companies’ services or products: “I need help to choose”, “I need help to find the right information”, “I need help to find to the right person”, “I interested in this and that”, etc.
If you do business as usual, you just tuned out this information, because it’s not your business matter, and you have no straight answer to these questions. Now, you listen and take note, because you know that this is a huge marketing opportunity.
3. Community Help
You seek for information and connections that could help your customers. If you can’t personally access relevant and trustful information, you post your customers’ needs to Linkcrafter community of professionals, which are willing to help.
4. Filtering Answers
You receive answers from several professionals and companies and you could review them, rate them and select those which are more focused and relevant to your customers need or interest.
5. Giving a Response
After filtering the vast amount of information you received or searched for, you contextualize it, put your stamp of approval, add a personal touch, then send it to your contacts or customers like “Information as a Gift”.
The system works mostly by using information created by other professionals or sources that is filtered and sent privately to customers and contacts.
We call it “Information as a gift ™” . Like gifts, you don’t have to create it, but you have enough flair to choose the most relevant content to sent at the right time.
As a problem-solving information, “Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to change customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.