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Sep
17

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How Event Organizers Build powerful referral network around their business?

Category: Beginners Guide, Event Promotion, Peer Referral Network Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , Leave a Comment

We keep something secret here at GoodBuzz.org. It’s the hallmark of every successful campaigns launched using the program. I’m not used to talk about it a lot, because it’s the secret of our business, and many competitors will be happy to look inside the magic pot.

But today, I will share with you one major piece of the secret that states: “You are not always the best person to promote your event. Most people attend event because they know someone who is going, or someone they trust has talked about the event to them, generating the impulse or the motivation to go”.

  • Direct marketing works for events only if you are reaching out to people who already know you and trust you
  • Advertising works for events only if it’s massive, and coupled with grassroots marketing.

Following these two basics observation, I’ve developed a simple  tool to help events organizers master the secret formula of successful event promotion:

Step 1: describe the Event Profile, the Visitors Profile, and the Exhibitors profile

The Event profile should answer the following questions:

  • What is the events? Brief description, venue, period, Etc. You know how to do that, if not you shouldn’t be in the business anymore.
  • Is the event B2B, or B2C? Some smart people have B2B2C events. Whatever, the point here is to be clear about your target market or audience. You’ll need this focus to define your visitors and exhibitors profile.
  • Is your event local, regional, national or global? Your event reach should be defined clearly to be able to define precisely your sales pipelines. If you event is local, no need to waste time and money spreading your word in Timbuktu.
  • How much it’ll cost for Exhibitors and for Visitors?
  • Sales gimmicks: Special offer, early bird tickets, etc. Deals are powerful means to jump start the sales machine. Trust me on that. Done correctly, you won’t lose a penny, but get a lot of free referrals.

The Visitors profile should go like this:

  • Who is in my target audience?
  • How many I need for  my event?
  • Which visitors have already attended my events?
  • Who are the most qualified prospects for my event?
  • Segment your audience by few criteria: location, industry, economical or social status
  • What they read, who are their influencers, who they trust, how they buy, what event (trade show, conference, exposition) they attend? Where they spend their time? which businesses service them?
  • What changes in society, business, politics, etc.  could effect/affect them?

The Exhibitors profile should follow these guidelines:

  • Who is in my target audience?
  • How many I need for  my event?
  • Which exhibitors have already attended my events?
  • Which are the most qualified prospects for my event?
  • Segment your audience by few criteria: past customers, qualified prospects, wild prospects
  • What they read, who are their influencers, who they trust, how they buy, what event (trade show, conference, exposition) they attend? which businesses service them?
  • What changes in society, business, politics, etc.  could effect/affect them?

After you’ve completed this work, go on to step 2 where I will focus on how you could build a powerful referral network around your events

Step2: Principles to build your referral network

  • Inform your past visitors and past exhibitors about your new events weeks or months in advance, and ask for their input to be able to create an event that suit their needs better than in the past. Ask for their advise and suggestions. Send a friendly, informal message.  Don’t make it complicated for them, and easier for you!
  • Give incentive to your past visitors and exhibitors to bring you new visitors and exhibitors
  • If you have advertising budget, invest 90% in posters (indoor or outdoor), and the reaminder 10% in email marketing. No Adsense, No banners, etc.
  • One single tactic: grassroots word of mouth publicity, and some public relations if it suits your event profile.

In step 3, I’ll tell you how to jump start your grassroots publicity.

Step 3: Build your referral network

Goodbuzz.org basic principle is to help you find people who know people who will be interested to attend your event, and ask them referrals.

The first step to that end is to identify all the people who know, and can influence your target visitors and exhibitors. How do you do that? Here is a simple way to have an answer to the question, ask yourself :

  • What my target visitors and exhibitors read?
  • Who are their influencers of my target visitors and exhibitors?
  • Who my target visitors and exhibitors trust?
  • What event (trade show, conference, exposition) my target visitors and exhibitors are used to attend?
  • Where my target visitors and exhibitors spend most of their time?
  • Which businesses service them?

Of course, you can ask more questions in order to enlist more people who know your target visitors and exhibitors.

Once this work is completed, you can carefully craft a personal referral request message to these people showing them in plain English why you are writing to them, and how your events will be a real value proposal for their contacts or audience. Finally, give them reasons to act: few free tickets to offer, and special discount for  their contacts. Kindly, tell them that you are open to their referral request for their activities.

The main advantage of focusing all your marketing attention on referrers is that they are only few and if they accept to refer you their actions bring home big results.

The summit of this marketing tactics to create and maintain a lively network of your referrers, and feeding them constantly with useful information, and going your way to create value for their business.

Sure, I’ll not share all Goodbuzz secrets here, but if you follow these simple guidelines you’ll be a successful.

Apr
9

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How to build Your Affinity network?

Category: business networking, Leads Groups / Referral Networks Tags: , , , , , , , , ,

Affinity

If you are start-up or new in business, you may not have lot of business relationship yet. You may also have some difficulties to start in the world of leads, because leads groups are trusted network: People know each other well, and trust each other, and are willing to cross promote their peers businesses.

If you don’t know a lot of business people, start an affinity program:

  • Make a list of businesses which products or services may be complementary to yours. Call or Write to this people asking them to join a referral network, because you are willing to send them your customers if they will serve them with good quality service.
  • Reach out to Business people who can send you business, and present them your service, and the reasons why you are the best to be referred to.
  • Search for existing leads groups on Linkcrafter, and request to join. If you are lucky, there maybe a position for you.

Leads are vital for business. You should give full attention to your leads generation network. Start building your profitable referral network today.

Apr
9

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How to make leads groups work for your business?

Category: business networking, leadership, Leads Groups / Referral Networks Tags: , , , , , , , Leave a Comment

Focused Marketing

Focused Marketing

We’ve proudly called Linkcrafter a “Single Action Marketing” solution. It only requires one single action, which is easy and even enjoyable to do. “Send your customers, your friends, your contacts to other businesses for free and See your business flourish”.

When you see a way that someone else in your network can help a friend, a customers, a contacts don’t wait. Make the introduction by email or pick up the phone mid-conversation to make the introduction – “I’m here with my friend so-and-so and they need x and may call you, if it’s alright” – then give your friend the information so they can follow up as they choose. Not only have you made it completely comfortable for them to reach out, you’ve also pinged someone else in your network – double score. Keith Ferrazzi
If you’ve tried many things, but the results are miserable, it time to switch to this new approach. It works consistently what ever the background of the user.

Apr
9

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How leads groups work?

Category: business networking, leadership, leads group software, Leads Groups / Referral Networks, Linkcrafter Tags: , , , , , , , Leave a Comment

IRaaS-Network-SystemLeads groups and referral networks are made of 10 to 40 businesses owners or representatives. Each member of a leads group act as an Opportunity Reporters™ for other members. Wherever they hear about a business opportunity, they immediately report it their leads groups members to consider.

Well managed leads groups meet regularly to review the group’s performance in passing qualified leads, strengthen peer to peer  relationship, and furthermore give opportunity to each member to present his business in front of the group. As members learn more about each other  business, they will gain trust and be more eager to give referrals.

Leads groups and referral networks are very powerful tool to receive free qualified leads and business opportunities from peers. Additionally, members  share marketing and sales ideas as well as professional advice with fellow participants

2 kinds of leads are shared in a leads group or Referral network:

  • Direct Leads or referrals -”A friend is looking for a SEO company”, or “I need a new car”
  • Transferred leads or Referrals – “I’ve heard AcMe is looking for a new supplier of office equipment. Call John for more information” or “I’ve found this need posted on craiglist.com”
Referrals Network based on IRaaS

Referrals Network based on IRaaS

Apr
9

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Forget The Old networking. Build your Profitable Referral Network.

Category: business networking, Business Strategy, leads group software, Leads Groups / Referral Networks, Linkcrafter Tags: , , , , , , , Leave a Comment

Business Networking

Business Networking

The Old Networking sucks!

Have you tried networking for your Business? Can You measure the business outcomes of your networking effort? Is it worth the time, the stress, the uncertainty, the investment you devoted to it?

Recent studies and testimonials on business networking are revealing that 92 to 98% of professionals and business people on social or professional networking websites and clubs obtain No business impact from the time and money they invest in networking, and are unable to measure any impact they assert.

Leads groups

Leads groups are the most successful marketing effort for your dollar that you can find anywhere.

While leads groups have always been immensely successful in building mutually beneficial relationships, combining them with social media has taken them to a whole new level.

Linkcrafter has made things much more easier with Online leads groups.

With Online leads group Members and managers of leads group don’t even have to leave the comfort of their own home or office to take part in rewarding professional relationships. It’s easier than ever to keep in contact with leads and ensure that groups stay focused and motivated.

Superior advantages for Online leads groups

A recent study has found that taking traditional leads groups online make them more profitable to its members:

  • Online leads groups members receive 5 to 11 times more sales leads and business opportunities than a member of a traditional leads group.
  • A typical Online leads groups member save up to 8 hours a month in leads group meetings compared to a member of old style leads group, But receive much more leads.
  • Joining an online leads group is Free.

But Wait, there is more.

Online leads groups beat traditional leads groups in these 4 compartments:

  • Members and managers don’t even have to leave the comfort of their home or office to take part in rewarding professional relationships
  • They are less stressful, less time consuming, and you can join or start a group for Free.
  • No need of the 4 meetings a month. Passing leads and tracking leads results all happen online.
  • You can afford to join several local or national leads group. It doesn’t take more time nor more fee.

Leads are vital to the success of any business, so why not get back in the game today?

Start Your own profitable leads group today

Linkcrafter is the N°1 solution provider for Leads groups and referral networks in the USA and in Europe.

There is no other place where you can find a set of powerful marketing tools as on Linkcrafter. For example, capturing leads is not limited to human to human interactions. Linkcrafter made available powerful widgets and survey scripts that work to capture leads even when you are sleeping. The Internet never sleeps. These bots are constantly putting you in front of potential clients and customers and bring you business.

Join to Grow.

To join, Follow this link: http://linkcrafter.com

Mar
25

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The most sensitive part of the human body.

Category: business networking, customer relationship, Leads Groups / Referral Networks Tags: , , , , , 1 Comment

Smile-human-bodyAn eminent surgeon was asked what part of the human body was the most sensitive, he replied, “ The Wallet.”

To get people attention, speak to the most sensitive part of their body and mind: their money. People are in business to make money.

If you are a salesman, suggest that you can help your customer to save money and you’ll have his attention; tell him how your service will help him save money and you’ll have his interest; and Prove it, and you are likely to have his signature.

If you want Customer to listen to you, you need to talk to their high level needs. Every time you’ll use the following 3 phrases in conversation with your customers, you’ll see their eyes lit up, their ears wide opened, and their heart chest beating.

Here are the top 3 things customers love to hear:

  1. Reduce cost and grow Bottom line / top line.
  2. Reduce complexity
  3. Make them feel Big, important and Belong to …

If you’ve created a product or service that addresses clearly at least one this high level customers needs, your success is guaranteed if you can deliver on the promise. For example,  Price is the first motive of Word mouth referral in consumers goods.

If you’ve created a product or service that addresses all these 3 three high level needs, you’ll become a magnet to customers. They will come to you in droves, and the word about your service will spread like wildfire. Could you combine these 3 promises in a one product?

If you are entrepreneur, focus your  marketing on these 3 high level needs, repeat these phrases endlessly in your advertising, and consistently improve or create products that deliver on these promises.

Mar
10

By

The Networking System that Produces Bottom-Line Results . . . Every Day!

Category: business networking, Leads Groups / Referral Networks, Linkcrafter Tags: , , , , , , , , , , , , Leave a Comment

The Referral of a LifetimeBegin Your Own Profitable Leads Group Today. Leads group are the most successful marketing effort for your dollar that you can find anywhere.

The major advantage of choosing leads groups as a way to expand your business is that they are a highly focused, results-driven method of marketing and promotion. In leads groups, individuals are highly motivated and are able to track their results more accurately.

The economic downturn had completely changed the way that people approach networking. Most realized they needed to “cut the fat” out of their business models, which meant doing away with pricey ad campaigns and meaningless memberships in professional organizations.

Old networking organizations don’t cut it anymore, because they can’t accurately keep up with the fast-paced nature of the Internet. Many people are dissatisfied with the current state of professional memberships and organizations, especially when those memberships aren’t brining in any new business.

This is where online leads groups come in. While leads groups have always been immensely successful in building mutually beneficial relationships, combining them with social media has taken them to a whole new level. People are finally getting excited about referrals again!

The vast power of social media connects people from all over the globe and delivers real-time results. Members and managers don’t even have to leave the comfort of their own home or office to take part in rewarding professional relationships. It’s easier than ever to keep in contact with leads and ensure that groups stay focused and motivated.

Leads are vital to the success of any business, so why not get back in the game today?

It has yet to be seen what potential online leads groups truly have in the renaissance of professional networking. All we know is that the smartest business people are getting in on the ground floor of leads groups and even starting ones of their own. There’s no limit to what they can do for those willing to participate! It’s the wave of the future, and we can’t wait to see where it goes.

The renaissance of leads groups means that business people spend no money on advertising and less time in networking, yet grow their sales, visibility, and brand awareness.

Linkcrafter sits on the nose of this revolution. In less than 3 months, Linkcrafter became the #1 leads groups and referral networks utility in the USA and in Europe, managing more than 30.000 leads groups in the US and around the world.

As a leads group manager, you need to innovate. The world of leads groups is changing fast. Most interactions are taking place online through social media. Old fashioned leads groups are losing ground, and more and more members are quietly questioning the benefit of annual membership fees and the value for time and money of the monthly meetings.

Why are more and more members of old-style leads groups joining online leads groups in droves? Because they have the opportunity to obtain more sales leads and business opportunities with less effort, less expense, and less time wasted in social networking that has no immediate impact on their business.

We urge you to join Linkcrafter today and secure your group name and category before your members join groups created by competitors. The Linkcrafter utility will help you create value for your members, while keeping the local ground and social gathering a useful place to build relationships and reinforce trust.

Mar
10

By

A Call to all Leads Group Managers: Move your Group to Linkcrafter.

Category: business networking, Leads Groups / Referral Networks, Linkcrafter, News Tags: , , , , , , , , Leave a Comment

Information as a gift (tm)On February 11, 2009, John Fitz, a leads group manager in Aberdeen, South Dakota, experienced first-hand what is happening with most leads group around the nation. He had just returned home from a trip to Yankton, SD, to see his wife’s family. Sitting in front of his computer, he read the e-mail that would change the course of his life forever.

It was from Elizabeth, a member of his local leads group, writing to say that the majority of his group members had left to join another group! Elizabeth said that she wanted to maintain a working relationship, but unfortunately, she would be joining the other group as well.

Needless to say, John was devastated. He had worked day in and day out for five long, hard years, scrambling to schedule meetings, arrange sponsors, and share leads. He quickly found himself lost and floundering, wondering where to go from there.

The world of leads groups is changing fast. Most interactions are taking place online through social media. Old fashioned leads groups are losing ground, and more and more members are quietly questioning the benefit of annual membership fees and the value for time and money of the monthly meetings.

Why are more and more members of old-style leads groups joining online leads groups in droves? Because they have the opportunity to obtain more sales leads and business opportunities with less effort, less expense, and less time wasted in social networking that has no immediate impact on their business.

As a leads group manager, you need to innovate. Linkcrafter sits on the nose of this revolution. In less than 3 months, Linkcrafter became the #1 leads groups and referral networks utility in the USA and in Europe, managing more than 30.000 leads groups in the US and around the world.

We urge you to join Linkcrafter today and secure your group name and category before your members join groups created by competitors. The Linkcrafter utility will help you create value for your members, while keeping the local ground and social gathering a useful place to build relationships and reinforce trust.

If you join today, we guarantee you can promote your products for free with all the powerful tools on Linkcrafter!

Feb
24

By

Marketing Wisdom for 2010

Category: business networking, Leads Groups / Referral Networks, News Tags: , , , , Leave a Comment

MarketingSherpa has just released “Marketing Wisdom for 2010″. It’s a real source or marketing wisdom. It compiles the best advice on topics such as social media, search, email, lead generation, testing, and more.

70 Marketers and Agencies Share Real-Life Stories and Lessons Learned.

You can download your Free copy here: http://www.marketingsherpa.com/Wisdom2010.pdf

Below 3 excerpts of lessons learned by fellow business people:

REWARD CLICKS WITH A GOOD OFFER
We got a doctor’s website on the first page of Google through paid search and watched his traffic increase by 400% in one month. He still was not getting new patients. We added a new patient form to the home page of the website. He still was not getting new patients. Remember this: No one will ever give you their name, email and phone number if they don’t get anything in return.
So, if you have the new patient form on the upper-fold of the home page of your site, offer your visitors something for giving your their information. The doctor offered discounted services to those that filled out the form, and he has now had three record breaking months of new patients this year and is on track to break his record for most new patients in one year.
Stuart Draper, Get Found First LLC
www.GetFoundFirst.com

SEGMENT LEADS BY INTEREST
Instead of including leads in every campaign, we decided to segment them into campaigns by their areas of interest. To do this, we divided leads by their past activities within key topics and solutions (white paper downloads, webinar registrations, previous campaign responses, etc.) then slotted them into campaigns centered on those key topics and solutions. As a result, we experienced a significant increase in conversions and more than a 300% increase in our response rates, including clickthrough rates and open rates. At the end of the day we are able to better communicate with our leads with messaging relative to what they are interested in as well as run multiple campaigns simultaneously.
Farrah Hylton, Ariba Inc.
www.ariba.com

DON’T OVERLOOK COMMUNITY PAPERS
While daily newspapers continue to struggle, a portion of the publishing industry is not only surviving, it’s thriving. And yet community papers are often overlooked by marketers. This year in particular, community newspapers offered a major opportunity. As resources continue to get cut, many papers are increasingly turning to outside sources for content, including public relations agencies and trusted article-placement services. Marketers who are able to deliver compelling content and story ideas can take advantage of the loyal audience, hyper-local focus and popular online presence that community papers provide.
David Olson, ARAnet Inc. www.aranetonline.com

This booklet could be a source of leads generation through business networking, leads groups or advertising.

Feb
24

By

New Video: How Linkcrafter works? Watch it.

Category: Leads Groups / Referral Networks, Linkcrafter, News Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Leave a Comment

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