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Some months ago we have started something new for our customers. We build a system like Yahoo Answers for business purpose: to capture business opportunities by answering consumers questions.
It’s a small widget our customers put on their websites or blogs that encourage their visitors and customers to send them their burning questions, needs or requests, even if they are not related to their business. They promise to provide them in a short period, if not minutes, free professionals answers, ALL for Free.
When we have started, we were not sure how things will work out. Some people doubted the foundation of the promise to put a widget on a website that promise to help anyone with answers, even if their questions or requests are not related to your business.
After several months of test now, we can say this is a really powerful marketing solution. It’s working remarkably well because the vast majority of questions involve purchase decision or service need.
For Linkcrafter company, Since we have put the Answers widget on this blog, we are collecting daily 10 to 25 requests from our visitors, readers and customers. Up to 78% of requests collected through this widget are directly related to our business. 15% are opportunities that we route to partners. We receive a small percentage of crappy requests and questions.
For the community as a whole, 36% of opportunities are collected through members Answers widgets, 13% through direct opportunity report by members, and the other 51% come from solution-feed.com ( a public Answers portal focused on before purchase questions from consumers) .
Abe’s of Maine has used Q&A marketing strategy to boost revenue and loyalty. Here is Sarah Mishan, Director Marketing of Abe’s of Maine testimonial:
“When we first started, we didn’t really expect it to take off the way it did,” Mishan says.
Within the first seven months, the team approved more than 5,200 questions to their site, 97% of which were answered. The team has seen a significant decline in customer service inquiries since the effort launched in March.
The notification email messages were strong performers:
- Answer emails average about a 70% CTR.
“For every 100 questions that I answer [for which I] have email addresses, I get 70 people back to my site. And that’s 70 customers that I would have otherwise not gotten.”
- 7.5% of questioners who receive an emailed answer made a purchase.
This is compared to the team’s email newsletter campaigns, which see about a 25% open rate and a 3.5% conversion rate.
Also, the team calculates an average cost-per-acquisition of customers through the answer notification emails at $23.81. That’s better than the team’s approximately $40 CPA and 2.5% to 2% conversion rate on shopping engines, although shopping engines deliver more volume”.
How to start?
Create your account on Linkcrafter.com, and pick your Answers Widget. It’s a unique link, badge or form you can use in your email signature, Newsletter, on Twitter, Facebook, or on your blog, website, etc.
Some professionals receive 150 requests a month, some other up to 800.
It’s in this way that hundreds of small are actually market their business without wasting money on expensive advertising or wasting time on countless networking websites, clubs or events.
The main benefit for small business owners is the shift from chasing customers to customers coming to you, because consumers first come to you with their questions and needs.
In the present economic conditions, Linkcrafter is a Good solution.
Start today, follow this link: Linkcrafter.com