Here is a transcript of a conversation I’ve had last week with a big prospect referred to me by a GoodBuzz client (99% of GoodBuzz users will recommend it other event organizers and promoters). I found it interesting to post it here.
Prospect: OK, first I will try to explain shortly what I understand for the system until now, later I will deep in details.
Prospect: I am an art manager, you too. You have account in GoodBuzz, me not. You invite me and I join. Now we both are peers (members).
Now, I have an event to promote. I log into system, create ad materials…
Then I send them to: 1) all the peers; 2) my referrals only
Prospect: Which is right ?
Me: Peer is a generic word for all members (people who created account) of Goodbuzz.
If you are User A, and I am user B, if we are not connected you can’t send me a Referral request.
Connected means (1) user A invited user B to join Goodbuzz and user B accepted or (2) User A found user B on Goodbuzz, and asked him go become partner and user B accepted.
Now my answer to your question. After you (User A) created your ad materials you can send this ad to your own contacts like any normal emailing marketing, then you can proceed to ask User B to send your Ad materials to his contacts. If user B accepted, then he could “forward” or “relay” your ad material to his contacts.
User A can send referral requests only to users he is connected to, or people in the same network (or group) like him, or to people outside of Goodbuzz.
Do you get it?
Prospect: Understand, we both are peers, but ad can be send to a group only. A “group” must be created additionally, any peer who accepted invitation to a group will be included.
OK, you agree to get my ad materials. You will forward (relay, spread) to your referrals and contacts.
When some of your contacts buy a ticket, the revenue goes to me only (as this is “my” event), or there is some way to share it with you, with your referrals etc ?
Me: There are 3 points in your statements. I will answer step by step
First, a user can send his ad material to his own direct contacts, then he could Ask other peers (to whom he is connected) to relay his ad to their contacts (this is a referral Request)
- A referral request can be send to one peer or to several peers at once.
- A referral request can be sent to a group of peers (network) too.
- A referral request can be sent to contacts outside of Goodbuzz, who could follow a link to refer (relay) the campaign too (using the software without becoming even creating an account)
Me: To finish with the first point, Yes a peer who accepted invitation to join a network, will be included in this network
Now the second point …
Prospect: Network: understand
Me: If user B accepts to relay user A campaign to his contacts, he will forward the ad material to his contacts (any kind of contacts, it’s his responsibility). It’s he who choose to whom and where to refer the campaign.
Now, the Goodbuzz software will change the links in the ad material to be able to track how many impression and clicks User B has brought to User A campaign. If you log in with this credentials email@example.com / XXXXXX and click on requests you can see how it has been implemented, and works.
Prospect: Yes, so far.
Me: Now, for the last point about selling tickets and revenue.
Goodbuzz is a free referral network. User A don’t pay user B for referring his ad material to his contacts, and there is no revenue sharing
Me: The only point to stress here now is this: If user B send 500 emailing to his contacts for User A, It’s user A emailing credits which are used. In plain, User A campaign credits are used for sending his ad materials.
Me: very good
Prospect: This way emails and other ad is not SPAM, as it comes from known source...
Me: Very Good, you get it. that’s the magic behind the Goodbuzz program.
Prospect: Why user B will do the job for free ?
Me: Good question.
Many reasons possible:
- Maybe because user B knows user A
- Maybe because user B has some contacts who will happy to hear about user A event, and enjoy his service
- Maybe because User B is expecting that one day when he will need help, user A will return the favor
- or simply because User A has asked him, and he can’t say No to such a kind request
Prospect: Understand. No more questions about the idea.
Do you have some questions yourself?