GoodBuzz Blog

Play Marketing – Advertising that Respects People

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Why to join the GoodBuzz Network?

We Share, Like, Forward our members news, events, campaigns. Your stuff is promoted and exposed to more people than a coverage on top blogs or magazines. http://goodbuzz.org

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GoodBuzz Cooperative Distribution Network

GoodBuzz is a Guerrilla marketing tool for the rest of us.

It has been created to help all the people whom the mainstream medias and journalists ignore, people who don’t have the right connections and a lot of money to spend in marketing and advertising, and people who want to build a different world.

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

A band in London has a gig to promote and needs to make sure 150 fans show up to make it. The last time they’ve tried to fill the 150 seats by posting on Facebook, Myspace, sending email to their contacts, inviting friends, and spreading some flyers around the city, they’ve ended up with only 25 people in the room, and it took them 70 hours of work. Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up. GoodBuzz could be the right solution for a Band in this situation.

A Startup in Chicago, has just released their new product, and would like to let a maximum of people to know there is something new and valuable in the marketplace. After they have sent countless press releases to local medias, sent tweets, facebook status updates and emailed their friends and contacts, they still can’t get enough attention to build momentum for their product. GoodBuzz could be the right solution for a startup in this situation.

A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for a group of activists in this situation.

The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Those that provide the most to others get the best treatment in return. (“Give and ya shall receive!”)

Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses. With GoodBuzz, it’s other people who do your event promotion for you, and for free.

GoodBuzz is not just a concept, but an easy to use program even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for your event, or getting the Super bowl spotlight on your event, or been featured on the Oprah Show.

GoodBuzz is a free speech tool.

GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.

It’s is a guerrilla marketing tool for all the people whom the mainstream medias and journalists ignore, people who don’t have a lot of money to spend in marketing and advertising, and people who want to build a different world.

It’s a new world of possibilities for all. You no longer have to sell your soul to the devil to succeed!

Join us.

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P2P (peer-to-peer) Technology Applied to Marketing and Advertising

You have an event to promote, and need to make sure that you fill up the seats or maximize visitors. After you have sent your tweets, facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. Goodbuzz could be the right solution for you in this situation.

Often, event organizers are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Promoting events cost a lot of money if you want to reach a lot of people with your marketing campaign. Big promotion budgets are not for everyone and that’s where GoodBuzz comes to play. It helps event organizers to spread the word about their events far beyond their direct contacts.

How doest it work?
Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.)

The Value of the service
The value of the service is that it gives event promoters a tool that they didn’t have in the past, which is to get in front of another event promoters’ contacts without having to negotiate with them 1 on 1. This is the big idea.

 

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How to Promote Your Event – When You Don’t Know What to do next

You have an event to promote, and need to make sure that you fill up the seats or maximize your visitors. After you have sent your tweets, facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. Goodbuzz could be the right solution for you in this situation.

Often, event organizers’ marketing are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Promoting events, however, costs a lot of money if you want to reach a lot of people with your marketing campaign. Big promotion budgets are not for everyone and that’s where GoodBuzz comes to play.

The GoodBuzz Network is a peer referral network that help event organizers to reach people who are not their direct contacts through peers for Free.

Join the GoodBuzz Network.

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Five Ways to Build a Powerful Peer Referral Network

  1. Make a list of businesses that have products or service that may be complementary to yours. Invite these people to your referral network by telling them that you are willing to send them your customers if they provide quality service to them.
  2. Reach out to business people who can send you customers. Give them compelling reasons why your product or service is worth referring. Treat them like they are a potential customer. Who knows? They might end up buying from you too!
  3. Extend a network invitation to people who are in the same business who could refer customers to each other. Event organizers may be open to letting people know about other events happening in their area. Art galleries may be willing to communicate about other gallery events. Artists and bands may willingly promote art or music that they like.
  4. Once you have a network going, manage it! Make sure off of your members are active and are always referring each other. If you are all within the same area, throw an offline party or meeting to help build trust and reinforce relationships within your network.
  5. If all else fails, join someone else’s network! Search for existing networks and send requests to join. If you fit within the network, they may accept you. Some networks may have criteria for joining. Send a peer request and develop a relationship with the person who started the network to increase your chances of getting in.

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Why user B will do the job for free?

Here is a transcript of a conversation I’ve had last week with a big prospect referred to me by a GoodBuzz client (99% of GoodBuzz users will recommend it other event organizers and promoters). I found it interesting to post it here.

Prospect: OK, first I will try to explain shortly what I understand for the system until now, later I will deep in details.

Me: ok

Prospect: I am an art manager, you too. You have account in GoodBuzz, me not. You invite me and I join. Now we both are peers (members).

Now, I have an event to promote. I log into system, create ad materials…

Then I send them to: 1) all the peers; 2) my referrals only

Prospect: Which is right ?

Me: Peer is a generic word for all members (people who created account) of Goodbuzz.

If you are User A, and I am user B, if we are not connected you can’t send me a Referral request.

Connected means  (1) user A invited user B to join Goodbuzz and user B accepted or (2) User A found user B on Goodbuzz, and asked him go become partner and user B accepted.

Now my answer to your question. After you (User A) created your ad materials you can send this ad to your own contacts like any normal emailing marketing, then you can proceed to ask User B to send your Ad materials to his contacts. If user B accepted, then he could “forward” or “relay” your ad material to his contacts.

User A can send referral requests only to users he is connected to, or people in the same network (or group) like him, or to people outside of Goodbuzz.

Do you get it?

Prospect: Understand, we both are peers, but ad can be send to a group only. A “group” must be created additionally, any peer who accepted invitation to a group will be included.

OK, you agree to get my ad materials. You will forward (relay, spread) to your referrals and contacts.

When some of your contacts buy a ticket, the revenue goes to me only (as this is “my” event), or there is some way to share it with you, with your referrals etc ?

Me: There are 3 points in your statements. I will answer step by step

First, a user can send his ad material to his own direct contacts, then he could Ask other peers (to whom he is connected)  to relay his ad to their contacts (this is a referral Request)

  • A referral request can be send to one peer or to several peers at once.
  • A referral request can be sent to a group of peers (network) too.
  • A referral request can be sent to contacts outside of Goodbuzz, who could follow a link to refer (relay) the campaign too (using the software without becoming even creating an account)

Prospect: Understand…

Me: To finish with the first point, Yes a peer who accepted invitation to join a network, will be included in this network

Now the second point …

Prospect: Network: understand

Me: If user B accepts to relay user A campaign to his contacts, he will forward the ad material to his contacts (any kind of contacts, it’s his responsibility). It’s he who choose to whom and where to refer the campaign.

Now, the Goodbuzz software will change the links in the ad material to be able to track how many impression and clicks User B has brought to User A campaign. If you log in with this credentials mk@linkcrafter.com / XXXXXX and click on requests you can see how it has been implemented, and works.

Get it?

Prospect: Yes, so far.

Me: Now, for the last point about selling tickets and revenue.

Goodbuzz is a free referral network. User A don’t pay user B for referring his ad material to his contacts, and there is no revenue sharing

Prospect: Understand…

Me: The only point to stress here now is this: If user B send 500 emailing to his contacts for User A, It’s user A emailing credits which are used. In plain, User A campaign credits are used for sending his ad materials.

Prospect: Understand.

Me: very good :)

Prospect: This way emails and other ad is not SPAM, as it comes from known source...

Me: Very Good, you get it. that’s the magic behind the Goodbuzz program.

Prospect: Why user B will do the job for free ?

Me: Good question.

Many reasons possible:

  • Maybe because user B knows user A
  • Maybe because user B has some contacts who will happy to hear about user A event, and enjoy his service
  • Maybe because User B is expecting that one day when he will need help, user A will return the favor
  • or simply because User A has asked him, and he can’t say No to such a kind request :)

Prospect: Understand. No more questions about the idea.

Do you have some questions yourself?

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What is GoodBuzz? and Why we have created the program?

Goodbuzz is an event promotion utility that helps event organizers and promoters, who are struggling to attract enough attendees to their events, but don’t have money to invest in advertising nor have time to spend in networking.

Imagine how disappointed you would be if after spending days and weeks planning and organizing your event no one showed up.

Most events fail not because of planning or execution, but because of the marketing of the event itself. Simple event listings and mailing to your personal list is never enough. MySpace is nearly useless and there is too much clutter to fight through on other social networks.

The idea of a “peer referral network for event promotion” started, about 3 years ago, as a way to help a desperate friend. Then we invited more people to try it. But slowly and steadily things started to take off, more and more people were joining. And you know what … We got excited.

Basically, we have created Goodbuzz to help event organizers who don’t have a lot of money to promote their event. They can use the peer referral system to reach more people in less time than they ever thought possible. But recently, we have seen companies with lot of money using GoodBuzz, and we have asked them why, and they’ve said it’s because the system works better than the other event promotion tactics they were using.

From then, we knew that this idea had the power to transform the whole event marketing and promotion industry.

Who we are?

www.goodbuzz.org is a site operated by Linkcrafter Ltd (“We”). We are registered in England and Wales under company number 07193275 and have our registered office at CRAWFORD STREET, LONDON, W1H 1PJ, UK. Our main trading address is LT, PADEKANISIKIU 8-16, VILNIUS 06229

You can contact us by the following means:-

TELEPHONE:
UK, London
+44 20 8144 8669
USA, Palo Alto
+1 650 681 9805
EMAIL
support@linkcrafter.com

We are a limited company.

Who is behind GoodBuzz?

GoodBuzz is currently managed by a team of five people, in collaboration with an advisory board of industry specialists. GoodBuzz.org is founded by Mawuna Koutonin, a world peace activist who relentlessly works to empower people to express their full potential and pursue their dreams, regardless of their background.

After receiving a Master in Philosophy and a Master in Business Administration, Koutonin worked for the European Union commission to help develop the cultural industry in Africa, as cultural products exportation is a main source of revenue for many poor African countries. He has spent eight years pursuing projects that foster world cultural and linguistic diversity in more than 52 countries worldwide.

Koutonin dreamed of creating a solution for the world that could free cultural and artistic expression from the stress and high cost of marketing and promotion. He brought that dream to reality with GoodBuzz. GoodBuzz allows artists, bands, associations, public organizations, event promoters and organizers to reach the world with their message easily and affordably.

Koutonin’s ultimate dream is to open a world-class human potential development school in Africa in 2017. If you are interested in learning more about this venture or Koutonin’s other projects, you can reach him directly by emailing mk@linkcrafter.com.

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How does GoodBuzz Peer referral network work?

Here is a summary of how does GoodBuzz network work:

When you have an event that needs promotion, You go to GoodBuzz.org to create your promotional materials (emails, banners, Flyers, Posters, SMS), Then you ask your peers to relay your message to their contacts. Your peers will pick your marketing materials, and Use their communication channels (mailing list, website, blogs, display spaces, Facebook, Twitter and MySpace profiles) to spread the word about your event. Your campaign will be relayed simultaneously by several peers to hundreds of theirs contacts. Your promotion reaches so many people so quickly that your event becomes a success.  This is all done in one place, inside the GoodBuzz program.

Now let go inside each step:

➢ Step 1: You have an event that needs promotion – it means you need help to reach more people and attract enough attendees to your event. You just can’t do it alone.

➢ Step 2: You go to GoodBuzz.org – Here is the home page: http://www.goodbuzz.org. It’s pretty easy to find your way in, just look for the Bee and off you go

➢ Step 3: Create your promotional materials (emails, banners, Flyers, Posters, SMS) – Campaign creation is made simple by a 4 steps wizard. You can create your campaign articles from scratch, and for those who don’t like to create things from scratch, we made available professionally designed templates where you can jump start your experience.

➢ Step 4: Then you ask your peers to relay your message to their contacts – Goodbuzz is an environment where you feel easy to ask other people for help to promote your event, because the whole program is about asking and receiving referrals from peers. You peers expect your requests, so feel comfortable to send your requests.

Referral request could be sent to contacts inside Goodbuzz, and to contacts outside of Goodbuzz. All will receive your requests and use the application to send you referrals, even if they are not member of Goodbuzz. We have developed a powerful wizard for that. If you belong to some network, you can send your request to an entire network in a single click. Now, it’s the most powerful way to benefit from Goodbuzz program.

➢ Step 5: Your peers will pick your marketing materials – Once your peers have agreed to relay your message to their contacts, they could easily pick your marketing material from one place and start spreading it. A peer accepting a promotion from other peer still is in full control of what messaging goes to their contacts (mailing lists are not shared –it works like the “forward” function in your email program). Anyway, You have to accept a promotion request before Goodbuzz will deliver it. Once you’ve accepted, Goodbuzz program automatically cares about the scheduling and the delivery.

➢ Step 6: Your peers will use their communication channels (mailing list, website, blogs, display spaces, Facebook, Twitter and MySpace profiles) to spread the word about your event. – From the Goodbuzz program your peers could broadcast your message to the world trough 8 channels: emailing, social networks, web widgets, SMS, RSVP, Flyers, Indoor/outdoor, word of mouth.

➢ Step 7: This is all done in one place, inside the GoodBuzz program – and you can instantly see statistics and graphics about how the program is working for you.

Here is a video that explains more about Goodbuzz

You may be wondering what is a peer? A peer is an event promoter who uses the GoodBuzz program and is willing to spread the word about other event promoter’s campaigns.

Is peer referral for event promotion something new? No. Events organizers, promoters, bands, clubs, etc. are doing this already in a way or another.

Goodbuzz.org is not a Revolution. Goodbuzz is just here to help, to make peer referral simpler and easier to do: it gives Event promoters a tool that they didn’t have in the past which is to get in front of another Event promoters contacts without having to negotiate with them 1 on 1. This is the big idea.

You have all of the event promotion tools you need in one place. Your partners are all there too, ready and willing to help you. What do you say to that?

Here’s the best part, you don’t pay your peers when they recommend your events, and your peers don’t have to pay you when you recommend their event to your contacts. So it’s a FREE referral network.

GoodBuzz is for anyone who has tried to promote event with other event promotions methods but faced lot of stress, uncertainty and lost money.

Here are some of the Networks on Goodbuzz.org

  1. European Internet & Web Events organizers network
  2. Baltic Internet & web events organizers network
  3. Global Business and technology events organizers network
  4. Classic Music Network – Paris (France)
  5. Sister cities network – Chicago
  6. San Francisco Bands network
  7. European Summer festivals organizers Network
  8. European Museum Network
  9. Indian Fair and Exhibitions Network
  10. Network of African Associations in France
  11. London Sisters cities network

Before we conclude, let me summary the main benefits of Goodbuzz:

  • Less Sweat, Less Stress for event promotion – you are not alone.
  • Save time: event promotion tools and your partners in one place.
  • Reach new audience: your message reaches people who you will never hear about you without your peers’ referrals. Receive referrals worth thousand of dollars for Free.
  • Something money can’t buy: stop worrying about attendance

I can only suggest that you put what I’ve written in this article to test.

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Independent Film Network

Marc Fienberg is an independent film producer in Chicago. He had spent his entire budget on securing a name actor and producing his film. Now it was time to market the movie and he was out of budget. He started on Goodbuzz an Independent Film Network and invited college students to it. He agreed to give the students an internship credit if they would grow the network and promote his movie. The students went far beyond expectations. They invited other filmmakers to the group who also had projects to promote. Their best success story was a half a million dollars opening weekend for an independent film that cost $200,000 to create.

Success Story: Build your own street team with GoodBuzz. Offer your network members an incentive to join.

Internet and Web events organizers referral network

Tools to organize your referral network

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Internet and Web Event Organizers Network

Jason McIntyre, an organizer working on events for Internet start-up owners, wanted to fill a series of branded events across the United States. For years, he used tools like MeetUp, Facebook, Startup Digest and Craig’s List to reach people. GoodBuzz allowed him to expand his efforts beyond his normal channels. In March 2009, he founded the Internet Event Organizers Network and never looked back.

He started out by inviting his college friends who interned for Silicon Valley companies, as well as other promoters working in the Internet industry. What started as a network for a handful of Silicon Valley event promoters and their friends turned into the biggest hub of Internet event organizers and promoters worldwide. Now, this network promotes Internet-related events for major organizers worldwide. The network has expanded into Europe as well, creating the European Internet and Web Event Organizers Network.

Success Story: You never know how big your GoodBuzz network will get or how influential it will be. Top authorities in Internet promotion turn to GoodBuzz when they need to network and see fast results.

Internet and Web events organizers referral network

Tools to organize your referral network