P2P (Peer-to-Peer) Technology applied to Marketing and Advertising to help the Davids beat the Goliaths in the marketplace.
A group of local activists want to build awareness on dubious political practices, and alert more people about a controversial project the mayor has initiated. The local medias are not receptive to their ideas, and they have only a limited number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. How could they overcome this handicap? GoodBuzz could be the right solution for them in this situation.
GoodBuzz is doing to marketing and advertising what BitTorrent did to online music, video, software distribution some years ago. Both utilize the power of peer-to-peer networks (P2P) to maximum effect, getting the job done faster, cheaper and more effective than by any other means.
The key to Goodbuzz scalable and broad distribution power is cooperation. When a member of the network has an event to promote and needs help to reach more people, he will log into the program and ask other members to relay his message to their contacts. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.
Cooperative distribution can grow almost without limit, because each new participant brings not only demand, but also supply. And, because each new participant bring new resources to the distribution, campaigns get limitless exposure for less effort and expenses.
GoodBuzz is not just a concept, but an easy to use program, even for people with no technical background or marketing experience. And when things work out well, it compares to a prime time TV coverage for an event, or a book been featured on the Oprah Show.
I wished I’d known about this website years ago. It would have saved me a lot of aggravation and hassle whenever I had to promote an event or launch a marketing campaign. - Jay Forrester (GoodBuzz user)
It’s a new world of possibilities. http://www.goodbuzz.org