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May
4

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Grassroots Marketing for Nonprofits

Category: Event Promotion, leads group software, Leads Groups / Referral Networks, Nonprofit organizations marketing, Peer Referral Network Tags: , , , , , , , Leave a Comment

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

GoodBuzz is a web application that apply P2P (peer-to-peer) technology to event promotion and help nonprofits organizations promote their events for free through grassroots marketing.

Often, nonprofits organizations are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts. But, promoting events cost a lot of money, and big promotion budgets are not for everyone (nonprofit organizations, musicians, artists, etc.). That’s where GoodBuzz comes to play.

When a member of the GoodBuzz network has an event to promote and needs help to reach more people, he will log into the program and send referral requests to the other members. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Now, our New York fundraiser could spread the word about his events far beyond his organization’s direct contacts.

The value of the service is that it gives nonprofits organizations a tool that they didn’t have in the past, which is to get in front of other nonprofits organizations’ contacts without having to negotiate with them 1 on 1. This is the big idea.

Mar
4

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The Goodbuzz Network for Nonprofit Organizations Marketing

Category: Event Promotion, Nonprofit organizations marketing, Trusted Network Tags: , , , , , , , , , , Leave a Comment

Often nonprofit organizations have little resource for marketing, and advertising. However,  without a successful marketing they can’t reach their goal like recruiting enough members and volunteers, raising  awareness on their cause, raising fund, and lobbying effectively representatives.

Surprisingly, we have discovered that nonprofit organizations could overcome these limitations by joining forces through peer referral network. For that, we have created The Goodbuzz Network. It should help nonprofit marketers who join to minimize marketing effort and promote their events and activities successfully. Check it out here: http://www.goodbuzz.org

How doest it work?
The Goodbuzz Network is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has an event to promote, and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network who find the event interesting for their contacts, will recommend it  to their contacts for Free.

There are more than 8 channels and ways to recommend events (emailing, social medias, blogs, flyers, etc.).

The Value of the service
The value of the service is that it gives nonprofit organizations marketers a tool that they didn’t have in the past, which is to get in front of other nonprofit organizations contact’s without having to negotiate with them 1 on 1. This is the big idea.

Now, Nonprofit marketers can Spread the word about their events and activities beyond their organization’s direct contacts.

It’s free to join, and all members enjoy 500 Free emailing credits per month

The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example the “American Nonprofit Organizations Referral Network” where organizatons with a national profile promote each other events and activiteis in an authentic way. There is local nonprofit organizations peer referral network like “New York Nonprofit organizations network”, and at the international level there is network like the “International Nonprofit Organizations Network”

The decentralized nature of all the networks make the message delivery effective and meaningful.

To conclude, here is a summary of the main benefits of Goodbuzz:

  1. Less Sweat, Less Stress, for you event and activities  promotion
  2. Save time: Your partners and your event promotion tools in one place
  3. Reach new audience: your message reaches people who you will never hear about you without your peers’ referrals. Receive referrals worth thousand of dollars for Free
  4. Something money can’t buy: stop worrying about attendance to your events

I can only suggest that you put what I’ve written in this letter to test. Join the Goodbuzz network.