How to Advertise in The Biggest Newspaper in the World
50 years ago, here is how a typical American citizen starts his day:
- Wakes up at 6am
- Takes break fast at 6.30am
- Reads newspaper till 7.15am
- Starts work at 8am
Today, nothing has really changed, except typical American is lazier and don’t read anymore the newspaper. He wakes up at 7am, or later and start his day checking his Facebook profile or twitter stream.
Facebook and Twitter have replaced the newspaper as the premiere place where people find fresh information about what is going on in the world and around us. In fact, nowadays 75% of people discover new things because another person has shared them with them through social medias.
The publisher, editor, curator of this “new” newspaper is You. If you have a Facebook profile, or a Twitter account, you may not know that, but you become automatically an editor or a publisher (a social publisher).
You publish your thoughts and feelings, and share pieces of information that seem important to you, or you think will be useful or entertaining to your friends. Your audience is your friends, and the friends of your friends.
Today, the Facebook Newsfeed is the biggest newspaper or news portal in the world.
As people spend more and more time reading your wall or stream instead of the traditional newspaper, advertisers are interested to promote their brand in your newspaper or wall aka Newsfeed.
The hitch is, these advertisers don’t know how to reach you. They can’t call you. You are more than 1 billion publishers on social medias. Even if they can reach you, they don’t know to work with you, incentive you properly and develop a relationship with you.
These are the reasons why we have created GoodBuzz, a “People Agency” to help advertisers buy media from people (You), and for you to be rewarded for the time you spend finding and sharing on Facebook, Twitter, Linkedin.
Every month, you share hundreds of companies’ links on Facebook, Twitter, Linkedin, etc. for free driving traffic to their websites, making their business to grow, and making them money. This represents hours of work. Now, many companies recognize that the time you spent finding and sharing content is precious, and are ready to give back. They will start giving tips to people who like what they are doing and spread their message out. And, Goodbuzz is the place to get it.
