GoodBuzz Blog

Play Marketing – Advertising that Respects People

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8 Ways to Praise People and Win them Over.

Be Nice today, ok?

Be Nice today, ok?

In my professional and private life, I have adopted 3 main ways to praise people:

  • Catch people doing something good, and praise them instantly,
  • Praise people in front of other people,
  • Praise people in their absence

The first one is very effective. It has a tremendous impact on people self-confidence, motivation, and feeling of belonging. Whenever you find someone doing something good, reinforce the action by praising the person in the moment.

The second  one is very delicate and need to be used with great mastery and care.

The third one is the most powerful and the most influential on people and has a boomerang effect. Everyone could practice it, at any time, without any limitation. There is no specific skill needed, but your wish to use it.

Most people are used to speak nicely about people only when they in front of them, but in their absence they will gossip and say mostly bad things about them or talk about things they don’t like in these people. It’s very common and it looks like a human trait. Many casual conversations are about pointing, highlighting the disliked  things in other people or events.

If you follow this practice you act like the crowd and you won’t stand out to become a people star and a recognized leader.

How to practice  the technique of “Praise People in their absence”.

1. To start you need to choose voluntary to abandon the old fashioned way of talking about people in their absence. Instead of pointing, highlighting the disliked  things in other people, make it a conscientious choice Stop this practice, and praise people in their absence instead.

2. Systematically try to catch people doing something good. If you can, praise them in the moment. If not record in full detail  the event, and spread a praise of the event to the world. Next time, when the name the  person will pop up in a conversation, when appropriate, go ahead to tell other people your recorded story and express your personal admiration.

3. Praising in general terms like “he is nice”, “he is hard worker”, “he is smart”, “he is resourceful” still is good, but less effective than praising a person with reference to very specific story, event, achievement, etc. Being specific makes your praise more credible and make the person you are praising stand out effectively like an important and special person.

4. Make it a rule to praise  every day at least one or two persons in their absence. it could people from your team, family, friends, etc. If you could Double this number every month during the next 3 months, you’ll be flooded by invitations of people who want to become your friends. You’ll become a People Magnet.

5. When you start the practice of praising people in their absence, Try to do it in front people who are very close to them. Your praise will spread like a wildfire and reach your target in less than 24H.

6. When your target heard of your praise in his absence, he will feel good and things will look for him like you become his private PR agent, telling the whole world how important and special he is.

7. Practice undercover compliment and praise your friends, your colleagues, your kids, your wife, your husband, your investors, your peers  in their absence. Never stop to praise them. Make it an active choice of praising continually people in their absence.

8. You may be wondering when will you have again the opportunity to say some disliked things about people, like everyone does? It’s so good to be caustic, to ridicule people in casual conversation. it’s a world wide practice, so how can you stop yourself from practicing it? Won’t you look boring? Maybe looking boring today, is a condition for your full success tomorrow.

Praising and complimenting people in their absence is the Most subtle and the most powerful way to win people over. Start doing it actively and systematically from Today on, You’ll be stroked by the results.

Keep me in touch.

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Manifest Your Leadership with Authority

You manifest your leadership when a bunch of people accept voluntary to follow You in order to accomplish something that is beyond the interest of each individual member of the group.

One way to manifest your leadership is to demonstrate your Authority.

“In government, authority is often used interchangeably with the term “power”. However, their meanings differ: while “power” is defined as ‘the ability to influence somebody to do something that (s)he could not have done’ , “authority” refers to a claim of legitimacy, the justification and right to exercise that power.” – Wikipedia

Authority starts with thought or intention leadership. You know that You know, and you know what you are talking about, and your people know that you Know what your are talking about. Your confidence in who you are, what is your mission, and what you are after is Unshakable. The expression of this intention with faith and emotion in turn manifests your authority. Without Emotion, there is no Authority.

Authority is something magnetic. It attracts people to you, and you recruit the followers your need to make your dream a reality.

Your authority comes from the discovery of what is your passion in life, what is your mission in life, or your duty under the present circumstances. Once you’ve discovered your mission or your duty, Your authority manifest itself instantaneously. Then, you become Unstoppable.

Do you know what’s your mission in life? Do you know what is your duty towards your family, your country, towards the world, right now? Your leadership manifestation starts from your personal response to these two questions.

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Your Success Depends on the Kindness of Strangers.

« One of the most powerful and least understood aspects of business is how a feeling of connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection—a bond that promotes trust, cooperation and esprit de corps—they will never reach their potential as individuals, nor will the organization. » – Michael Lee Stallard

The Best manifestation of  your leadership is when Strangers love you because you’ve added value to their life. They repay you by their kindness. They become unsolicited, un-sponsored advocates for you. They are ready to go the extra mile for you. Your success is important for them, so they support you. They defend you when you are under attack, and give your their full attention and dedication when you need it. You can’t buy this kindness.

Recent studies revealed that “When people feel emotionally connected, they put more effort in their work. A 2004 Corporate Leadership Council study of 50,000 employees worldwide concluded that emotional factors were four times as important as rational factors when it came to employee effort.” Michael Lee Stallard

The reasons behind the huge impact of emotional connections on productivity are simple to understand: Most people go to work for “non-professional” reasons and for reasons far away from the reasons why you hired them. Their job might just be a mean to reach or obtain something your organization doesn’t and can’t provide.

As the movie Office Space put it:

Human beings were not meant to sit in little cubicles staring at computer screens all day, filling out useless forms and listening to eight different bosses drone on about about mission statements.

And, most of employees don’t get much internal satisfaction from what they do at work. Their work life goes around familiar statement like Thank God it’s Friday! Is it already Saturday night? Oh well, at least we have tomorrow. I can’t believe it is Sunday night – where did the weekend go? I sure dread going in tomorrow.”Frugal Dad.

Work is nothing but a stepping stone

When I’ve asked people around me why they go to work I have a list like  follow:

  • earn money for my family
  • earn money to buy a house
  • earn money to start my business
  • earn money to travel the world
  • acquire experience to …….
  • to contribute to ….
  • to enjoy life
  • to save the world from ….
  • to end …..
  • to belong to ….

When you read these statements as an employer, you can easily see that Not single person mentioned your business or your annual goals. For 99% of employees, work is nothing but a stepping stone to help them get where they want to go or to have something more important from life.

You’d better help them  reach their personal goals, and by the law of reciprocity they will help you reach your goals.

From this standpoint, the role of any leader in the new economy is to get to know people individually. All it takes is to start with some basic questions you ask yourself about your people:

  • Why are they here here?
  • What do they want to achieve working for our organization (or buying this product)?
  • What are their goals in life, both personal and professional?
  • Where are they in their life’s journey ?
  • What barriers are they facing now in life?
  • And lastly, how can I, like the people leader, genuinely help them get where they want to be, be what they want to be, and contribute what they want to contribute?

The new leadership role is a role of active generosity, based on carefully and intentionally collected information about your people agenda, apart from their contextual status like customers, organization member or employee.

No leader is able to care himself about his image, his business and his project. A leader’s success depends on the people around him and how they feel about him. The new leader motto must be ‘’Care about the people and the people will care about your business, your project, and your image without you asking them to.’’

Start looking at people not from the perspective of how they can help you, but how you can help them. Master this single law and your success is assured.

No person can be a great leader unless he takes genuine joy in the successes of those under him.

W A Nance

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Five Ways to Manifest Your Leadership under Any Circumstances.

You manifest your leadership when a bunch of people accept voluntary to follow You in order to accomplish something that is beyond the interest of each individual member of the group.

Here are 5 Ways to Manifest Your Leadership under Any Circumstances:

1. Authority
You know that You know, and you know what you are talking about, and your people know that you Know what your are talking about. Your confidence in who you are, what is your mission, and what you are after is Unshakable.

Authority is something magnetic. It attracts people to you, and you recruit the followers your need to make your dream a reality.

Your authority comes from the discovery of what is your passion in life, what is your mission in life, or your duty under the present circumstances. Once you’ve discovered your mission or your duty, Your authority manifest itself instantaneously. Then, you become Unstoppable.

Do you know what’s your mission in life? Do you know what is your duty towards your family, your country, towards the world, right now? Your leadership manifestation starts from your personal response to these two questions.

2. Historical reference
People are easily moved by stories, and are inclined to pay respect to their family, country or world history. Historical reference is always a starting point for great leaders. It helps connects people to their ancestors and create a kind of legacy to preserve, to emulate, and add credit to a mission statement which would sound arbitrary instead.

When you need to make a case, The best way to manifest your leadership is to go back to the history of the people you are talking to. Here are 2 examples from Obama two key speeches: his inaugural speech on January 20, 2009,  and his speech to to the Muslim world in Cairo on June 4, 2009:

Excerpt from Obama inaugural speech:

“Today I say to you that the challenges we face are real, they are serious and they are many. They will not be met easily or in a short span of time. But know this America: They will be met.

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less.

It has not been the path for the faint-hearted, for those who prefer leisure over work, or seek only the pleasures of riches and fame.

Rather, it has been the risk-takers, the doers, the makers of things — some celebrated, but more often men and women obscure in their labor — who have carried us up the long, rugged path towards prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West, endured the lash of the whip and plowed the hard earth.

For us, they fought and died in places Concord and Gettysburg; Normandy and Khe Sanh.

Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.

Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

We are the keepers of this legacy, guided by these principles once more, we can meet those new threats that demand even greater effort, even greater cooperation and understanding between nations.”

Extract from Obama speech in Cairo:

“As a student of history, I also know civilization’s debt to Islam.  It was Islam — at places like Al-Azhar — that carried the light of learning through so many centuries, paving the way for Europe’s Renaissance and Enlightenment.  It was innovation in Muslim communities — (applause) — it was innovation in Muslim communities that developed the order of algebra; our magnetic compass and tools of navigation; our mastery of pens and printing; our understanding of how disease spreads and how it can be healed.  Islamic culture has given us majestic arches and soaring spires; timeless poetry and cherished music; elegant calligraphy and places of peaceful contemplation.  And throughout history, Islam has demonstrated through words and deeds the possibilities of religious tolerance and racial equality.

I also know that Islam has always been a part of America’s story.  The first nation to recognize my country was Morocco.  In signing the Treaty of Tripoli in 1796, our second President, John Adams, wrote, “The United States has in itself no character of enmity against the laws, religion or tranquility of Muslims.”  And since our founding, American Muslims have enriched the United States.  They have fought in our wars, they have served in our government, they have stood for civil rights, they have started businesses, they have taught at our universities, they’ve excelled in our sports arenas, they’ve won Nobel Prizes, built our tallest building, and lit the Olympic Torch.  And when the first Muslim American was recently elected to Congress, he took the oath to defend our Constitution using the same Holy Koran that one of our Founding Fathers — Thomas Jefferson — kept in his personal library.

Islam has a proud tradition of tolerance.  We see it in the history of Andalusia and Cordoba during the Inquisition.  I saw it firsthand as a child in Indonesia, where devout Christians worshiped freely in an overwhelmingly Muslim country.  That is the spirit we need today.”

3. Numbers
People are fascinated by numbers: dates, count, statistics. To Manifest your leadership, Numbers  are one of your best friend.

Gandhi started India pacific revolution by asking a simple question “How 66,000 British officers would succeed to put in slavery 350 millions Indians?”

When you inject key insightful numbers in your presentations and speech, people tend not to question your argumentation, and you look far more convincing. “Show me the numbers” is the game you have to play. Science is based on numbers, so people tend to respect blindly numbers.

Here is an excerpt from Blink, the best seller book of Malcom Gladwell, that demonstrate the power of number to make a case:

“On a conscious level, I’m sure that all of us don’t think that we treat tall people any differently from short people. But there’s plenty of evidence to suggest that height–particularly in men–does trigger a certain set of very positive, unconscious associations. I polled about half of the companies on the Fortune 500 list–the largest corporations in the United States–asking each company questions about its CEO. The heads of big companies are, as I’m sure comes as no surprise to anyone, overwhelmingly white men, which undoubtedly reflects some kind of implicit bias. But they are also virtually all tall: In my sample, I found that on average CEOs were just a shade under six feet. Given that the average American male is 5’9″ that means that CEOs, as a group, have about three inches on the rest of their sex. But this statistic actually understates matters. In the U.S. population, about 14.5 percent of all men are six feet or over. Among CEOs of Fortune 500 companies, that number is 58 percent. Even more strikingly, in the general American population, 3.9 percent of adult men are 6’2″ or taller. Among my CEO sample, 30 percent were 6’2″ or taller. The lack of women or minorities among the top executive ranks at least has a plausible explanation. For years, for a number of reasons having to do with discrimination and cultural patterns, there simply weren’t a lot of women and minorities entering the management ranks of American corporations. So today, when boards of directors look for people with the necessary experience to be candidates for top positions, they can argue somewhat plausibly that there aren’t a lot of women and minorities in the executive pipeline. But this is simply not true of short people. It is possible to staff a company entirely with white males, but it is not possible to staff a company without short people: there simply aren’t enough tall people to go around. Yet none of those short people ever seem to make it into the executive suite. Of the tens of millions of American men below 5’6″, a grand total of ten–in my sample–have reached the level of CEO, which says that being short is probably as much, or more, of a handicap to corporate success as being a woman or an African-American. (The grand exception to all of these trends is American Express CEO Kenneth Chenault, who is both on the short side (5’9″) and black. He must be a remarkable man to have overcome two Warren Harding Errors.)”

4. Emotions
Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To speak to the heart of people you need to master the language of emotions. Logical language is weak to move people, compared to an engagement to make people feel important.

Mary Kay Ash had built a multi-billion company based on emotional intelligence. At the time of Ash’s death, November 22, 2001, Mary Kay Inc. had over 800,000 representatives in 37 countries, with total annual sales over $2 billion at retail. As of 2008, Mary Kay Inc. has more than 1.7 million consultants worldwide and excess in wholesales of 2.2 billion.

Here is how Mary Kay Ash described the principle behind her life and business success: “I have learned to imagine an invisible sign around each person’s neck that says ‘Make me feel important’. I never cease to be amazed at how positively people react when they’re made to feel important. Everyone wants to be appreciated, So, if you appreciate someone, don’t keep it a secret.”

5. Detail work
Every leader has to master and demonstrate his ability for detailed work in order to manifest fully his leadership. You impress people with detailed work, and built credibility by mastering the art of filtering vast amount of information, organizing it in a comprehensive framework, and presenting it in way that show the master of the details and your ability to synthesize.

Alan Ehrenhalt, the executive editor of Governing magazine, in Newsweek, how Obama 8 years spent as state legislators prepared him for detailed work and made him the best candidate to win US presidental Election:

“During the years that Obama served in Springfield, 1997-2005, he was forced to wrestle with the minutiae of health-care policy, utility deregulation, transportation funding, school aid, and a host of other issues that are vitally important to America’s coming years, but that U.S. senators are usually able to dispose of with a quick once-over. State legislators have to do this largely on their own, without ubiquitous staff guidance, because staffing is not lavish even in the more professional state capitols. They enter into day-to-day bargaining relationships over the details of legislation with colleagues of both parties; there is no one else to do it for them. At the end of the session, they are likely to know the strengths and quirks of nearly everyone who serves in their chamber.

When Obama was in the Illinois Senate, he was obligated to sit down in a small room day after day with his Republican counterparts and work out the details of legislation expanding health-care coverage and revising campaign-finance law. He played in a regular poker game in which party and ideology were utterly irrelevant. Maybe there are still poker games in the U.S. Senate. I haven’theard of one lately”

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Are You a Leader? We need You. We Want YOU to Lead US.

What are doing right now?

So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago?

Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving in the fear to lose their jobs; when Hundreds of thousands lost their houses, and Millions other are living in the fear to lose their houses; when Millions of Businesses, small and large, are struggling; when Millions are petrified with fear, and Neighbors, friends and contacts are now constantly worrying about their finances and having panic attacks. Even people who are not suffering significant economic losses are  worrying they will or simply are reacting with sleeplessness to pervasive uncertainty;

What are you doing?
Are you waiting for the bad news to get down by their own, so you could enjoy again good life like earlier, two or three years ago?

So, you think this is not your responsibility. You think this is such a big mess and you are just too humble a person for the situation. You are wrong.

We have a call for you :The World needs you as a Leader in this troubled time.

We need you as a leader and you can do something for a better world tomorrow.
Start anything you can that could make difference, contribute, help.

YES YOU CAN.

We need You as leader.
if You have no idea about what to do or how to start, I have a list of 20 things that could inspire you and that you could start today.  I made this list with inputs from Seth Godin and Robert Midleton, two authors I admire.

Please Read and start something today. 
Tom Peters
, the business guru, offers a very useful “How to” tip that I put at the end of this post.

Start today, ….

  1. Teach someone how to sell their services on Craigslist, or how to use the web to find a job.
  2. Start a blog and profile one worthy non-profit every single day.
  3. Go through your house and find beloved books that you’re glad you read… and give them to the library.
  4. Find an artisan and redesign their website or help them figure out how to promote their work.
  5. Create and promote an online petition for a cause you care about.
  6. Make a video that teaches people how to do better in a job interview or balance a checkbook or spot consumer fraud.
  7. Start a Facebook group for like-minded people who support the same non-profit you do. Commit to spending time to promote it, organize the people there and actually create outcomes of value.
  8. Seek out a religion that isn’t yours and volunteer to help build a bridge between your circle and theirs.
  9. Write ten letters a day to corporations seeking donations for a local homeless shelter.
  10. Find a tool that non-profits need online, and then organize some brilliant people to build it as an opensource utility.
  11. Find a cause that supports soldiers or diplomats or other public servants that are on the road, and make it easier for them to connect with people back home.
  12. Use Copilot to diagnose and fix computer problems for people or causes that can’t afford fancy IT support. It’s free on weekends.
  13. Find an entrepreneur in the developing world and become her email penpal. Daily advice and encouragement might save hundreds of lives.
  14. Lobby politicians with letters and blog posts to make a change to a law that doesn’t benefit you at all, but helps the community in the long run.
  15. Write a great wikipedia article every day about a person who is changing the world for the better.
  16. Find video and remix it into an insanely viral video that promotes a cause that you believe in.
  17. Call a past client and see how they’re doing. Don’t ask for anything; but offer an idea, a resource, or even encouragement.
  18. Call someone you met through networking and invite them to coffee to learn about their business.
  19. Do a favor for someone who you know would appreciate it. Don’t worry about what you’ll get back.
  20. Write a thank-you note to someone who did you a favor or who took the time to speak or meet with you.

For doing so,

“Consider …

  • Get up earlier.
  • Go to bed later.
  • Work harder.
  • Finish what you start.
  • Learn one new thing.
  • Renew one contact.
  • Ask, “How can I help you?” at least once.
  • Make yourself visible.
  • Be of good cheer.


Catch a break.
Or not.

Repeat tomorrow.

Tom Peters

As Barack Obama remembered it to us all in his inaugural message on 20th January 2009: “Let it be told to the future world…that in the depth of winter, when nothing but hope and virtue could survive … that the city and the country, alarmed at one common danger, came forth to meet [it].”

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations. “

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A New Era in Marketing – Part II

There are few genuinely pivotal moments in marketing history. Today, however, it’s time to unveil one that fully qualifies for this distinction.

It’s called IRaaS (Information & Recommendation as a Service), and it’s a marketing strategy that heralds a new era in the way your company builds its customer base.

IRaaS is simple and powerful, monumentally enhancing your company’s capacity to reach large audiences without spending money on advertising or losing time in countless networking clubs, events or websites.

End Marketing Uncertainty

Most marketing solutions introduces today are one-shot attempts to gain attention for a brief moment. They’re time consuming and unsustainable, but companies try to keep up. They’ll post to forums only to be banned, spam blogs with comments, bribe bloggers to write articles with their keywords, send press releases to journalists in desperate hopes they’ll write about their product, browse social networks getting more ‘friends’ who couldn’t have the slightest interest in becoming customers.

These solutions are time-consuming, stressful, and ineffective. They’ll only work for a month or three before the next solution comes in, needing new training, monetary investments, and time. ,

IRaaS is different.

The end of marketing as we know it.

IRaaS is a durable, sustainable marketing solution. You’ll never need another short-lived marketing solution. IRaas brings peace of mind, unleashes the potential of your business, and ultimately gives you back the time to concentrate on your business, not your marketing department.

Can a solution this powerful really be simple? You bet.

IRaaS simply asks companies to send their customers to other businesses for free.

Send your customers to other businesses for free and see your business flourish.

It’s very unconventional, but terribly powerful.

It sounds like complete folly. Why would I send my customers away? But IRaaS isn’t a charitable action — it’s a powerful marketing strategy for professional services businesses, freelancers, sales people, marketing managers, small business owners, humans resources departments, health and educational organizations, and beyond.

Change your thinking

Until now, business marketing has encouraged methods that focus on getting the sale. The old era of business centered on the “pitch”. The idea was to get access to a huge customer base, and try to keep their attention for as long as possible.

Letting other companies pitch to those same customers – even if the companies are in completely different fields – was unthinkable. Companies thought, “I have to keep the customer’s attention. I have to pitch to them over and over. I can’t lose this customer.”

This kind of thinking in today’s economy will kill your business. No company alone can create the type of customer experience necessary to succeed in the new economy.

“Do what you do best, and link to the rest” and “make linking to the rest as an essential part of what you do best” - Jeff Jarvis

The New Era: Co-Creating the Customer Experience

Companies can no longer succeed by the old method of pitching the customer constantly. That strategy is egocentric, focused entirely on the company itself. “Buy from me! Buy from me!” is all the customer hears all day long – and he hears it from hundred upon thousands of companies.

IRaaS is a new strategy of getting and keeping customer attention. IRaaS companies recommend other companies’ products and services that are relevant to the customer’s lifestyle and needs – outside of the IRaaS company’s own area of expertise.

Instead of manipulating people to gain their money, IRaaS adds value to the customer experience. They listen and understand customers’ needs, and use this understanding to create unshakeable customer loyalty.

If the old era of marketing was about egocentricity and sales, the IRaaS era is about collaboration and information.

If your company sells computer software and you encounter a customer who doesn’t need what you sell, the old strategy says to keep trying to sell to that customer anyway. The IRaaS strategy knows that customers are happier when you can give them solutions they really need.

They’ll reward you for it, too.

The IRaaS strategy changes strangers into friends, friends into advocates, and advocates into customers.

The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company.

Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.

You can’t buy that kind of advertising.

IRaaS companies form a community of quality companies in many different fields.

You’ll create a community of companies who can provide your customers other services. You’ll give your member companies unprecedented access to resources, recommendations, advice, and information that each member can then pass on to their own customers.

Customers soon start looking to you as the “go to” company – the company they go to for answers and solutions again and again.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

IRaaS is an Inevitable Shift in Marketing Strategy.

Traditional marketing and advertising simply aren’t working anymore. Customers are tired of the egocentric advertising and too exhausted by information to listen to your pitches. If they’ve heard one, they’ve heard them all. They don’t trust companies and they don’t trust you.

Companies who want to survive in the next era will find their only chance to thrive is with an IRaaS system. Companies who don’t use IRaaS will lose money, customers, and credibility. You can’t afford to be one of the last to implement it.

Differentiate (with emotional connection) and grow rich.

Customers have learned not to trust companies’ endorsements of their own products. Why should they? They’re constantly bombarded with promises, pitches, marketing speak, one-day-only deals, and other common marketing ploys – many of which turn out to be untrue or exaggerated. Customers are wary of red tape, they’re wary of promises, they’re wary of companies in general. If you want to retain customers, you need to build trust. And the only way to build trust is to earn it through personal connection and interaction.

Make IRaaS Your Company’s Strategy for Success

We invite you to discover the powerful marketing system which is IRaaS, and the way it is completely reshaping the marketing landscape, changing the lives of millions of small business owners, and shifting the role of advertising from an annoyance to a valuable customer experience.

IRaaS also makes marketing fun again, for you, your marketing department, and the customer. What are you waiting for?

Download the IRaaS Manifesto : iraas-manifesto_by-linkcrafter

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Are you struggling to attract clients? We’ve Cracked the Marketing Code

Imagine …… just for a moment …… a marketing solution that helps you

Be Wanted and Welcomed in Your Clients’ and Prospects’ Mind ….

Imagine …. quitting From chasing customers To Customers coming to you

Imagine …. Receiving faster, more enthusiastic and more qualified responses to any promotion, Turning more prospects into good paying clients

Imagine your customers and contacts turning into an army of free sales people and voluntary advocates for your organization, Generating a consistent word-of-mouth referrals & a Nonstop Viral Buzz for your business.

And imagine Now …. Having all these astounding results without spending money in advertising or wasting time and resources in countless networking websites, clubs or events.

That is Linkcrafter: a powerful marketing system that is transforming the marketing landscape. It’s changing the lives of small business owners, freeing millions of entrepreneurs from marketing stress and uncertainty.

Now we are making the system available for you.

Linkcrafter solutions work for Marketing Professionals, Sales people, Home-Based Businesses, Small business owners, Freelancers, Business or personal services providers which are struggling to attract clients but don’t have sufficient money to invest in advertising nor have enough time to spend on countless networking websites, clubs, events …

What about you?

  • Are you struggling to attract clients?
  • Do You know you have a great product / service but getting no interest or attention to grow and succeed
  • Have you tried few things or many things, but the results were or they’ve not reproduced the results you had hoped for
  • You have wasted thousands of dollars on the wrong things. Is your company stagnating?
  • You don’t enjoy doing marketing or selling yourself. You always feel like you have to beg for business and Networking is not your favorite thing. You’ve tried networking everywhere without no concrete results.

Switch to Linkcrafter today.

When we started working on Linkcrafter our goals were very clear. We wanted:

  • A solution that brings peace of mind to entrepreneurs: simple, easy and durable, not another short-lived marketing solution
  • A solution that works consistently, what ever the background of the user
  • A solution with zero advertising cost and Zero tome wasting in networking

We have reached all these three goals, and Linkcrafter is A web based relationship-marketing solution that works like a push button to start word-mouth around your business.

How it works?

A single action marketing solution: Send your customers and contacts to other businesses for Free and see your business flourish instantly

It’s very unconventional, but terribly powerful.

If you want to learn more about Linkcrafter solution Download the IRaaS Manifesto : iraas-manifesto_by-linkcrafter

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IRaaS in Action : Send your customers To Other Businesses for Free and see your business flourish instantly

IRaaS motto is

Send your customers to other businesses for free and see your business flourish instantly

The old era of egocentric sales pitches never entertained the idea of sending customers to other companies, for any reason. They held on to their customers tooth and nail, even if they didn’t have anything the customer needed at the time.

Companies wanted customers to pay attention to their company, and no one else.

Apparently, no one ever mentioned to those companies that no business is an island.

Customers need more than one company to satisfy their everyday needs and desires. “No company owns enough resources – or can possibly own enough – to furnish unique experiences for every customer,” said C.K. Pralahad in The New Age of Innovation. “Companies must organize a constantly shifting global web of suppliers and partners to do the job.”

A customer experience includes satisfaction in all the customer’s needs for their everyday life. It isn’t enough to sell your customer the microwave oven that person needs. The individual also needs clothes, baby food, music, a good carpet cleaner, a certified massage therapist, and an antique hood ornament.

No company in the world could possible give a customer every single thing he or she desires.

In short: it takes a village to create a customer experience.

IRaaS asks you to engage with other qualified companies to co-create customer experiences. You’ll work within a network of partners, all of whom can provide your customers with products and services that are outside of your area of expertise but that are essential to making sure the customer is completely satisfied.

Through IRaaS, you’ll be able to co-create complete experiences for your customers with other companies. Your customers will look to you as a resource, a guide, and a trusted ally.

You’ll earn their loyalty, their trust, and their advocacy, all for sending them to qualified companies when your company couldn’t meet their needs anyway.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

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A New Era in Marketing

The previous marketing era focused on the idea of the pitch.

It was all about selling an idea, a product, or a state of mind. Companies pitched their customers hard, fast, and often, using every media outlet available. Social networking, emails, print advertising – you name it, companies used it to pitch themselves. They came up with witty slogans, catch phrases, incentives, anything to convince customers to buy.

It wasn’t working.

The age of the pitch was about selling. A good pitch sent to a thousand people might get you ten new sales – if you were lucky, if they even heard you among the clamor of all the other companies vying for their attention.

Most of them didn’t hear anything, though. Most customers had heard it all before. Every pitch sounded like every other pitch. It had all just become white noise, a wave of jumbled communication.

Customers soon learned to block the noise out and finally ignore it altogether.

Customers don’t want to hear pitches anymore. They don’t want to know how great your company is, how fantastic your product is, or what you’re selling this week at 10% off. Branding guru Jonathan Baskin called the modern consumer “hard to find, more difficult to convince, and near impossible to retain.”

Customers need a more compelling reason to buy from a company than a sales pitch.

The good news is that customers haven’t stopped needing products. They have problems and they need solutions. They’re ready to be loyal to any company who can provide them the things they want, when they want them.

Customers need companies who care about them, who have a stake in their well-being and are willing to put them first. In return, they’re ready to offer complete company loyalty, to become advocates for the company and their products, to help build solid reputations that cannot be broken.

It’s time for a new relationship between customer and company, one that provides infinitely more satisfaction and profit for both.

It’s time for a new era in marketing.

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A force more powerful than Money ™

Getting a product or a service to market, nowadays, costs more resources than the total amount of resources necessary to create the product or the service.

Advertising became the main entry barrier to many industries and the main dream killer inside the self-employed and small business quadrant.

This entry barrier combined with the phenomenon of people attention deficit – People have less and less time left to pay attention to the information load – make the situation more difficult for All.

The smaller you are, the more difficult and more costly it’s for you to attract attention and be trusted.

What are the effects of the situation on small business?

  • a growing disparity in market power between small and big companies
  • the inevitable loss of market access as result of concentrations, mergers and consolidations
  • the market challenge of competing with low price and quality, include brand reputation
  • the increased use of production contract to alter the entrepreneurial role of small business owners and self-employed persons.

Small businesses face a really tough situation, but,

  • They don’t have money for marketing or advertising!
  • They don’t have time for networking and promotion activities!
  • they don’t have the competencies to work solutions themselves !, And
  • No one is interested in to help them !

We understood their Need and Desire : without spending lot of time, with less or no money, with no  additional training or homework, being able to advertise their products and services to the world.

They are millions around the world for a solution like this a solution.
To design our solution we worked on three pathes :

  • Challenge and disrupt the intellectual model behind the present advertising industry (You need money to advertise. We say NO to this couple Advertising = Money)
  • Offer a alternative solution, more sustainable, more cost-efficient,  and  more effective  : with the capacity to delivers better results than any present solution,
  • Give back “Power to the People”, by imaging a solution that make business people less depend on advertisers and marketers, using A force more powerful than Money ™ : collaboration and peer trust.

Linkcrafter solution Free millions of entrepreneurs from marketing stress and uncertainty. We help professionals and companies that are struggling to get noticed and attract clients to use a Single Action Marketing ™ solution to reach large audience and qualified prospects Without spending money on advertising or Wasting time in networking.

Our solutions are ahead of the game in the advertising industry and works consistently for Marketing Professionals, Sales people, Home-Based Businesses, Small business owners, Freelancers, Business or personal services providers.

Why this solution suit very well the needs of small business owners and self-employed:

  • they are  “product” oriented : they know very well how to make or create their goods or services
  • they have very little time to advertise their business or to create their advertising network
  • they lack in most of the case, the basics of advertising and marketing their business

To have more detail about the solution Download the IRaaS Manifesto : iraas-manifesto_by-linkcrafter