Content marketing is a “Keep in touch” strategy that involve information sharing with the purpose to engage customers or prospects.
“The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences.
In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.
Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more” – From Wikipedia, the free encyclopedia
What I’m doing here is Content marketing for Linkcrafter.com. I’m providing information with the purpose to Keep in touch with Linkcrafter’s customers in a meaningful way and engage prospects and visitors to this blog in way that may induce them to try Linkcrafter solutions.
Content marketing works.
It could take the form of custom magazines, print or online newsletters, digital content, websites or micro-sites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, round tables, interactive online, email, events.
One of the most difficult part of content marketing is the information creation. It demands a lot of time, and could cost a lot of money too. That is the reason why the huge majority of websites, blogs are debris, almost never updated, and the main reason why small business owners, freelancers, services professionals don’t know what to write to their customers in their newsletter, never update their websites.
To Create content is difficult and complex. To create continually content to keep in touch with customers on regular basis and engage prospect is close to impossible for most small businesses owners, entrepreneurs or freelancers.
What is then the secret about “Content Marketing without Creating Content Yourself”?
Linkcrafter is a content marketing solution without the Need to create the Content Yourself.
When we’ve started working on Linkcrafter our goals were very clear. We wanted:
- A solution that brings peace of mind to entrepreneurs: simple, easy and durable, not another short-lived marketing solution,
- A solution that works consistently, what ever the background of the user, and
- A solution with zero advertising cost and Zero time wasting in networking.
We have reached all these three goals, and It’s a whole new World in marketing
How it works?
We help companies to provide “Information as a Gift™” to your customers. It means provide information and recommendations to your customers based on their needs and interests for other company’s services and products.
Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps companies to use “Information as a Gift™” as a powerful incentive to build loyalty and attract clients.
Let us find out more about what this concept entails and how it works in the first place.
1. Sharing Needs
During casual or business meetings or conversations, Your contacts and customers share with you their needs or interests for other companies’ services or products: “I need help to choose”, “I need help to find the right information”, “I need help to find to the right person”, “I interested in this and that”, etc.
If you do business as usual, you just tuned out this information, because it’s not your business matter, and you have no straight answer to these questions. Now, you listen and take note, because you know that this is a huge marketing opportunity.
3. Community Help
You seek for information and connections that could help your customers. If you can’t personally access relevant and trustful information, you post your customers’ needs to Linkcrafter community of professionals, which are willing to help.
4. Filtering Answers
You receive answers from several professionals and companies and you could review them, rate them and select those which are more focused and relevant to your customers need or interest.
5. Giving a Response
After filtering the vast amount of information you received or searched for, you contextualize it, put your stamp of approval, add a personal touch, then send it to your contacts or customers like “Information as a Gift”.
The system works mostly by using information created by other professionals or sources that is filtered and sent privately to customers and contacts.
We call it “Information as a gift ™” . Like gifts, you don’t have to create it, but you have enough flair to choose the most relevant content to sent at the right time.
“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn have the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.
Today Linkcrafter is The Fastest, Easiest, and Most Reliable System for Getting Noticed and Attract More Clients Without spending money on advertising or wasting time in networking.