Here we go:
- You have a great product or service but getting no interest or attention to grow and succeed
- You have tried few or many things, but the results were not what you had hoped for
- You have wasted thousands of dollars in advertising with no sustainable results
- You have tried networking everywhere without no concrete results
When it comes to marketing today, small business owners, freelancers, services professionals are stressed and it’s no wonder. Since most traditional marketing strategies (yellow pages, print, flyers, etc.) don’t work very well, marketing has turned into 1,001 things to do that have indifferent results at best.
Most small business owners have turned to what has been labeled “small business marketing techniques” like:
- post to forums only to be banned,
- spam blogs with comments,
- bribe bloggers to write articles with your keywords,
- send press releases to journalists in desperate hopes they’ll write about your product,
- browse social networks getting more ‘friends’ who couldn’t have the slightest interest in becoming customers.
A poll in France found that 88 percent of marketing and sales-related professionals are stressed people. A Harvard business school survey found the complexities of stress forced 53 percent of marketing executives to outsource their marketing activities.
Even an abbreviated list of a standard day in a marketing department includes:
- Cold calling
- Creating print media
- Spending time on Twitter, Facebook, LinkedIn, Xing, and other social networks
- Interactive marketing
- Search marketing
- Content marketing
- Keyword optimization
- Organizing promotions and events
- Press releases
It’s time to switch to a Single Action Marketing solution: “Information as a gift ™“.
“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.
Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, this solution helps you provide “Information as a Gift” to your customers.
You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.
It’s a whole new World in marketing: One simple, enjoyable action, repeated over and over, that gives you your life back, and puts back time into your marketing department – not to mention the alleviation of stress !
You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.
“Information as a gift ™” or IRaaS has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.
How it works?
“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”
It’s time to switch over to a single marketing solution that works.
What’s more fun – cold calling or sending a brief, heartfelt note to help a customer out of a rough spot? At the end of the day, which do you think will leave you feeling like you’ve accomplished something good for your customers? Which do you think will endear your customer to the company?