Posts Tagged “Loyalty program”
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
IRaaS is helping Thousands of web-workers (designers, programmers, copywriters, publishers) and freelancers to build a continual referral stream around there business without spending a single Dollar in advertising or wasting precious time in networking websites and events. James Dean is a graphic designer in Los Angeles. He loves his job and clients. He knows deep [...]
Two kind of people are actively talking about you on the social medias (blogs, twitter, social networks, consumers forums, buyers forums, etc.): Your detractors and Your Promoters. There is in fact a third kind of people who are just spectators: your passive satisfied customers. They won’t move their fingers to defend you or write a [...]
1. Steal consumers: We live in a “world no longer marked by a shortage of goods but by a shortage of customers”. To have new customers for your product you have to steal them from your direct competition, or you take the money they would have spend with other businesses (indirect competition for the household [...]
Most of satisfied customers won’t become loyal customers, simply because these customers could find hundreds of other companies or products that could equally or better satisfy their need. Most of loyal customers won’t recommend your business, simply because they won’t bother their friends recommending a company they think it’s a personal choice between hundreds of [...]
So you want more loyal clients to empower your business, and you think that the best way to make them happy and to motivate them to come back to you again and again is to give them some things for free. A little bribing : free product or service, discount, fidelity card, etc. The truth [...]
Wikipedia defines an incentive as “any factor (financial or non-financial) that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives. It is an expectation that encourages people to behave in a certain way.” Basically, marketing and advertising consist of giving some kind of incentives [...]
So you want more loyal clients to empower your business, and you think that the best way to make them happy and to motivate them to come back to you again and again is to give them some things for free. A little bribing : free product or service, discount, fidelity card, etc. The truth [...]
