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Play Marketing – Advertising that Respects People

Apr
7

By

Enjoy Peace of mind in Business with The Single Action Marketing Solution.

Category: business networking, Business Strategy, customer relationship, Leads Groups / Referral Networks Tags: , , , , 2 Comments

“Send your customers to other businesses for free and See your business flourish”

It’s magic and it works.

Single Action Marketing solution

Single Action Marketing solution

If you’ve tried many things, but the results are miserable, it time to switch to Linkcrafter and receive faster, more enthusiastic and more qualified responses. Linkcrafter’s approach works consistently what ever the background of the user. It only requires one single action, which is easy and even enjoyable to do.

Join Linkcrafter today.

Mar
27

By

8 Ways to Praise People and Win them Over.

Category: business networking, Conversation, Leads Groups / Referral Networks, Winner Choice Tags: , , , , 1 Comment

Be Nice today, ok?

Be Nice today, ok?

In my professional and private life, I have adopted 3 main ways to praise people:

  • Catch people doing something good, and praise them instantly,
  • Praise people in front of other people,
  • Praise people in their absence

The first one is very effective. It has a tremendous impact on people self-confidence, motivation, and feeling of belonging. Whenever you find someone doing something good, reinforce the action by praising the person in the moment.

The second  one is very delicate and need to be used with great mastery and care.

The third one is the most powerful and the most influential on people and has a boomerang effect. Everyone could practice it, at any time, without any limitation. There is no specific skill needed, but your wish to use it.

Most people are used to speak nicely about people only when they in front of them, but in their absence they will gossip and say mostly bad things about them or talk about things they don’t like in these people. It’s very common and it looks like a human trait. Many casual conversations are about pointing, highlighting the disliked  things in other people or events.

If you follow this practice you act like the crowd and you won’t stand out to become a people star and a recognized leader.

How to practice  the technique of “Praise People in their absence”.

1. To start you need to choose voluntary to abandon the old fashioned way of talking about people in their absence. Instead of pointing, highlighting the disliked  things in other people, make it a conscientious choice Stop this practice, and praise people in their absence instead.

2. Systematically try to catch people doing something good. If you can, praise them in the moment. If not record in full detail  the event, and spread a praise of the event to the world. Next time, when the name the  person will pop up in a conversation, when appropriate, go ahead to tell other people your recorded story and express your personal admiration.

3. Praising in general terms like “he is nice”, “he is hard worker”, “he is smart”, “he is resourceful” still is good, but less effective than praising a person with reference to very specific story, event, achievement, etc. Being specific makes your praise more credible and make the person you are praising stand out effectively like an important and special person.

4. Make it a rule to praise  every day at least one or two persons in their absence. it could people from your team, family, friends, etc. If you could Double this number every month during the next 3 months, you’ll be flooded by invitations of people who want to become your friends. You’ll become a People Magnet.

5. When you start the practice of praising people in their absence, Try to do it in front people who are very close to them. Your praise will spread like a wildfire and reach your target in less than 24H.

6. When your target heard of your praise in his absence, he will feel good and things will look for him like you become his private PR agent, telling the whole world how important and special he is.

7. Practice undercover compliment and praise your friends, your colleagues, your kids, your wife, your husband, your investors, your peers  in their absence. Never stop to praise them. Make it an active choice of praising continually people in their absence.

8. You may be wondering when will you have again the opportunity to say some disliked things about people, like everyone does? It’s so good to be caustic, to ridicule people in casual conversation. it’s a world wide practice, so how can you stop yourself from practicing it? Won’t you look boring? Maybe looking boring today, is a condition for your full success tomorrow.

Praising and complimenting people in their absence is the Most subtle and the most powerful way to win people over. Start doing it actively and systematically from Today on, You’ll be stroked by the results.

Keep me in touch.

Mar
25

By

The most sensitive part of the human body.

Category: business networking, customer relationship, Leads Groups / Referral Networks Tags: , , , , , 1 Comment

Smile-human-bodyAn eminent surgeon was asked what part of the human body was the most sensitive, he replied, “ The Wallet.”

To get people attention, speak to the most sensitive part of their body and mind: their money. People are in business to make money.

If you are a salesman, suggest that you can help your customer to save money and you’ll have his attention; tell him how your service will help him save money and you’ll have his interest; and Prove it, and you are likely to have his signature.

If you want Customer to listen to you, you need to talk to their high level needs. Every time you’ll use the following 3 phrases in conversation with your customers, you’ll see their eyes lit up, their ears wide opened, and their heart chest beating.

Here are the top 3 things customers love to hear:

  1. Reduce cost and grow Bottom line / top line.
  2. Reduce complexity
  3. Make them feel Big, important and Belong to …

If you’ve created a product or service that addresses clearly at least one this high level customers needs, your success is guaranteed if you can deliver on the promise. For example,  Price is the first motive of Word mouth referral in consumers goods.

If you’ve created a product or service that addresses all these 3 three high level needs, you’ll become a magnet to customers. They will come to you in droves, and the word about your service will spread like wildfire. Could you combine these 3 promises in a one product?

If you are entrepreneur, focus your  marketing on these 3 high level needs, repeat these phrases endlessly in your advertising, and consistently improve or create products that deliver on these promises.

Mar
25

By

Are you losing your time on Linkedin like John?

Category: business networking, Leads Groups / Referral Networks, Linkcrafter Tags: , , , , , 1 Comment

Leads Groups Network Referral Club

Have you tried networking for your Business? Can You measure the business outcomes of your networking effort? Is it worth the time, the stress, the uncertainty, the investment you devoted to it?

John is a management and marketing consultant in New York. For years he was a top networker on LinkedIn.com. Being that LinkedIn was THE professional networking site, John thought that he was doing pretty well by having over 4,000 working business relationships. He met a lot of interesting people and did what he could to drive sales.

Then, on November 11, 2009, John’s friend Susan invited him to come along with her to a leads group gathering. Susan owned a large cleaning company in New York City and had insisted John check out the world of leads groups, which she claimed had changed her business approach forever. As soon as John arrived and caught a glimpse of the members passing around leads and sharing insider information, he was shocked. He couldn’t believe he had been missing out so many opportunities all this time.

Susan explained to John that the economic downturn had completely changed the way that people approach networking. Most realized they needed to “cut the fat” out of their business models, which meant doing away with pricey ad campaigns and meaningless memberships in professional organizations.

Most of us can no longer afford to waste our precious time and resources on tactics that just don’t work. The recent popularity of leads groups is the natural result of other organizations’ inability to provide members with results. These are trying times, but they also tend to bring out the most effective and efficient business strategies. And now that John knows where the money is at, he’s going straight for it.

Recent studies and testimonials on business networking are revealing that 92 to 98% of professionals and business people on social or professional networking websites and clubs obtain No business impact from the time and money they invest in networking, and are unable to measure any impact they assert.

John Veitch a Top networker on Rize, LinkedIn, Facebook,  put this way :

“I’ve always had high hopes that people might use the Internet to achieve useful things in their lives.

Mostly that’s failed to happen.

In recent years with the introduction of social networking opportunities I’ve seen that most people fail to understand how online social networks work. The success rate on Ryze is somewhere between 8% and 2% depending on your viewpoint. On LinkedIn the success rate is even lower. None of the many social network sites available are any different. There are millions of registered people, a few spectacular stars, a tiny cohort of regular users and many uncommitted users, creating a massive long tail of people who don’t get it.

There are huge numbers of people who have joined professional networks, but far too many sit isolated and inactive”

Sure, it’s Not because networking doesn’t work, Networking does work  But only for The few who understand what networking is about.  Get first insight from our previous post  “Why most of people waste time in networking?”

John observations are right.

Many websites have tried to help the unskilled networkers, but our survey found out that close to 90% of people on professional networking websites get No value for the time and eventually the money they  spent in these networks.

On these traditional networks, the reason for linking two people is weak.  Most networks are built on a casual business acquaintance – maybe you worked in the same company. Those networks are fine for who-knows-who, but when it comes to marketing your company to:

  • Receive faster, more enthusiastic and more qualified responses to your promotions
  • Turn more prospects into loyal paying clients,
  • Switching from chasing customers to having customers come to you,

They’re useless.

The problem with current networks is that they don’t create enough “business transactions” for the majority of their users. The number of transaction is too low, discouraging the majority of users and even worse, there’s no way to measure the value (ROI) of the transactions that occur.

We need to go beyond networking as we know it.

“Real networking is the one that bring you business, profitable referrals, and help you grow your business in a supportive community.”

Leads group are the most successful marketing effort for your dollar that you can find anywhere.

Linkcrafter has made things much more easier with online leads groups.

With Online leads group, members and managers of leads group don’t even have to leave the comfort of their own home or office to take part in rewarding professional relationships. It’s easier than ever to keep in contact with leads and ensure that groups stay focused and motivated.

Linkcrafter sits on the nose of this revolution. In less than 3 months, Linkcrafter became the #1 leads groups and referral networks utility in the USA and in Europe, managing more than 30.000 leads groups in the US and around the world.

Mar
16

By

The Future of Professional Networking and Online Leads groups

Category: business networking, Leads Groups / Referral Networks, Linkcrafter Tags: , , , , , Leave a Comment

IRaaS-Network-SystemFirst generation of online professional networking like Plaxo, Linkedin, xing, viadeo, ryze are loosing slowly credibility simply because a majority of business people using them see no impact on their business. Many have invested lot of time and sometime money in these networks, but still have nothing to show for it.

On the other side of professional networking, there are leads groups. Leads group are the most successful marketing effort for your dollar that you can find anywhere. The major advantage of choosing leads groups as a way to expand your business is that they are a highly focused, results-driven method of marketing and promotion. In leads groups, individuals are highly motivated and are able to track their results more accurately.

There are are huge old style leads groups with geographic chapters like bni.com, leadclubs.com, referralexchangenetwork.com, letip.com. These traditional leads groups organizations request a hefty fee to join – around $300-$400; an annual renewal fee between $200 and $300; and monthly fees for meals that can run up to $50. In total a leads group can run up to $800 per year. There are attendance rules and fines for not providing the recommended number of leads.

The economic downturn had completely changed the way that people approach networking. Most realized they needed to “cut the fat” out of their business models, which meant doing away with pricey ad campaigns and meaningless memberships in professional organizations.

So, the world of  the old leads groups organizations is crumbling too. Their members are joining online leads groups in droves, simply because they have the opportunity to obtain more sales leads and business opportunities with less effort, less expense, less stress, and less time wasted in social networking.

With Online leads group, members and managers don’t even have to leave the comfort of their own home or office to take part in rewarding professional relationships. It’s easier than ever to keep in contact with leads and ensure that groups stay focused and motivated.

Here are the main advantages of online groups:

  • it’s less stressful, less time consuming, and you can join or start a group for Free.
  • No need of the 4 weekly meetings every month. Passing leads and tracking leads results all happen online. You have the opportunity to obtain more sales leads and business opportunities with less effort, less expense, and less time wasted in social networking.
  • You can join several local or national leads group. There is no constraints of 4 meetings a month and membership is Free.
  • It’s an open world. You obtain qualified leads even from people who are not in your leads groups.

It has yet to be seen what potential online leads groups truly have in the renaissance of professional networking. All we know is that the smartest business people are getting in on the ground floor of leads groups and even starting ones of their own. There’s no limit to what they can do for those willing to participate! It’s the wave of the future, and we can’t wait to see where it goes.

The renaissance of leads groups through online leads groups means that business people spend no money on advertising and less time in networking, yet grow their sales, visibility, and brand awareness.

Linkcrafter sits on the nose of this revolution. In less than 3 months, Linkcrafter became the #1 leads groups and referral networks utility in the USA and in Europe, managing more than 30.000 leads groups in the US and around the world.

We urge you to join Linkcrafter today and secure your group name and category before your members join groups created by competitors. The Linkcrafter utility will help you create value for your members, while keeping the local ground and social gathering a useful place to build relationships and reinforce trust.

Mar
15

By

When do you think about Linkcrafter?

Category: Leads Groups / Referral Networks, Linkcrafter Tags: , , , , Leave a Comment

2-02-opp-for-john

Opportunity Reporters™

Most members think about Linkcrafter:

  • When they see a business opportunity, and thinking about how to share or report it.
  • When in a meeting with a customer they are presented with a need but they don’t know how to handle it, to whom to refer it to.
  • When they find an opportunity on Internet (person looking for a service or a product), and want to transfer to a contact or report it to business community
  • When starting a marketing campaign, and looking for word of mouth to make it successful with Peer to Peer campaign recommendation tools.

And you when do you think about Linkcrafter?

Linkcrafter members are proud to be business Opportunity Reporters™ for each other. Wherever they hear about a business opportunity, they immediately post it on the community wall for other members to consider. It could be opportunities captured during formal or casual conversation with customers, friends, or from twitter, Facebook, Linkedin, etc. Hundreds of opportunities are reported daily.

Feb
24

By

Marketing Wisdom for 2010

Category: business networking, Leads Groups / Referral Networks, News Tags: , , , , Leave a Comment

MarketingSherpa has just released “Marketing Wisdom for 2010″. It’s a real source or marketing wisdom. It compiles the best advice on topics such as social media, search, email, lead generation, testing, and more.

70 Marketers and Agencies Share Real-Life Stories and Lessons Learned.

You can download your Free copy here: http://www.marketingsherpa.com/Wisdom2010.pdf

Below 3 excerpts of lessons learned by fellow business people:

REWARD CLICKS WITH A GOOD OFFER
We got a doctor’s website on the first page of Google through paid search and watched his traffic increase by 400% in one month. He still was not getting new patients. We added a new patient form to the home page of the website. He still was not getting new patients. Remember this: No one will ever give you their name, email and phone number if they don’t get anything in return.
So, if you have the new patient form on the upper-fold of the home page of your site, offer your visitors something for giving your their information. The doctor offered discounted services to those that filled out the form, and he has now had three record breaking months of new patients this year and is on track to break his record for most new patients in one year.
Stuart Draper, Get Found First LLC
www.GetFoundFirst.com

SEGMENT LEADS BY INTEREST
Instead of including leads in every campaign, we decided to segment them into campaigns by their areas of interest. To do this, we divided leads by their past activities within key topics and solutions (white paper downloads, webinar registrations, previous campaign responses, etc.) then slotted them into campaigns centered on those key topics and solutions. As a result, we experienced a significant increase in conversions and more than a 300% increase in our response rates, including clickthrough rates and open rates. At the end of the day we are able to better communicate with our leads with messaging relative to what they are interested in as well as run multiple campaigns simultaneously.
Farrah Hylton, Ariba Inc.
www.ariba.com

DON’T OVERLOOK COMMUNITY PAPERS
While daily newspapers continue to struggle, a portion of the publishing industry is not only surviving, it’s thriving. And yet community papers are often overlooked by marketers. This year in particular, community newspapers offered a major opportunity. As resources continue to get cut, many papers are increasingly turning to outside sources for content, including public relations agencies and trusted article-placement services. Marketers who are able to deliver compelling content and story ideas can take advantage of the loyal audience, hyper-local focus and popular online presence that community papers provide.
David Olson, ARAnet Inc. www.aranetonline.com

This booklet could be a source of leads generation through business networking, leads groups or advertising.

Feb
2

By

Online Leads Groups are gaining traction.

Category: Leads Groups / Referral Networks, Linkcrafter Tags: , , , , , , , , , Leave a Comment

The world of leads groups is changing fast. Most interactions are taking place online through social media. Old fashioned leads groups are losing ground, and more and more members are quietly questioning the benefit of annual membership fees and the value for time and money of the monthly meetings.

  • More and more members of old-style leads groups are joining Online leads groups. The main reasons are:
    they have the opportunity to obtain more sales leads and business opportunities with less effort, less expense, and less time wasted in social networking that has no immediate impact on their business.
  • leads and opportunities transactions could be done online more easily, more frequently, more conveniently while keeping the social gatherings for building relationship, and reinforcing connections started online.
  • members could join much more groups and broaden their horizon, without losing the local focus.

Leads group managers need to innovate. Linkcrafter has understood this need of evolution to offer value for time and money to leads groups members. Linkcrafter leads groups utility help referral network managers create value for their members, while keeping local connections and gatherings. If you are already members of leads groups, go on Linkcrafter to join.

Jan
31

By

How Linkcrafter works?

Category: Leads Groups / Referral Networks Tags: , , , , , , , , , Leave a Comment

Linkcrafter’s mission is to search, find and drive customers to your business. Attract Customers

We do this in 3 ways.

1. Opportunities Reporters ™

2-01-opportunity-reportersEach agent of Linkcrafter is an active Opportunity Reporter for the whole community. Opportunities are everywhere: during formal or casual conversation with customers, friends, or from Twitter, Facebook, LinkedIn, etc.). Our agents are always where opportunities arise and they will immediately post them on the community wall for other members to consider.

Hundreds of opportunities are reported daily.

Linkcrafter makes available Unique survey scripts and widgets that help professionals capture consumers Self-Generated leads through more than one thousand websites, blogs, and email.

2. Solution-feed.com

Leads Generation

Leads Generation

Solution-feed.com is an answer portal created by Linkcrafter and open to consumers at large. Solution-feed.com encourages people to post questions, express their burning needs or requests with the assurance that they will be provided, in a short period, with free and personalized answers from business professionals.

This system is a great source of business leads because behind every question remain multiple Needs to uncover. The vast majority of questions -up to 80%- involve purchase decision or service need.

You just cannot miss these Free leads.

With Solution-feed.com You go from chasing customers to be the one customers will be coming to, because they will look for you for any questions and needs they may have.

3. Campaign recommendations

IRaaS-Network-SystemAn event, a product launch, a promotion, with Linkcrafter’s 12 campaign channels and recommendation tools, your business will be simultaneously recommended by several partners with hundreds of contacts. Your profile quickly reaches a threshold huge enough for your event to be a success.

Consider this: 15 of your partners accepted to recommend your new campaign, and each has about 200 contacts, you will then reach 3,000 people through your partners for Free.

Or, imagine you belong to 5 leads groups, each with 30 members. If each of the 150 partners has about 200 contacts, this is a total of 30,000 people you’ll reach through your partners for FREE.

With Linkcrafter you can see and track whom you can really Rely on for your business. You can:

  • keep track of who is bringing you business (not just a nice chatting guy over a social media)
  • monitor to whom you are bringing business, and the impact this holds for you or for the community.
This is “focused networking”.

Join Linkcrafter now to Grow.

“In this Economy, Linkcrafter is a good solution”.

Jun
28

By

Top 3 Things Customers Love.

Category: Business Strategy, customer relationship, Winner Choice Tags: , , , , , , , , , , , , , 2 Comments

If you want Customer to listen to you, you need to talk to their high level needs. Every time you’ll use the following 3 phrases in conversation with your customers, you’ll see their eyes lit up, their ears wide opened, and their heart chest beating.

Here are the top 3 things customers love to hear:

  1. Reduce cost and grow Bottom line / top line.
  2. Reduce complexity
  3. Make them feel Big, important and Belong to …

If you’ve created a product or service that addresses clearly at least one this high level customers needs, your success is guaranteed if you can deliver on the promise. For example,  Price is the first motive of Word mouth referral in consumers goods.

If you’ve created a product or service that addresses all these 3 three high level needs, you’ll become a magnet to customers. They will come to you in droves, and the word about your service will spread like wildfire. Could you combine these 3 promises in a one product?

If you are entrepreneur, focus your  marketing on these 3 high level needs, repeat these phrases endlessly in your advertising, and consistently improve or create products that deliver on these promises.