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Manifest Your Leadership with Detail Work.

There is a popular belief that mislead most of wannabe leaders: “the top dog is exempt from the details of actually running things”

From this belief, “Many leaders place too much emphasis on intellectualizing and philosophizing about high-level strategy, and not enough on implementation. When companies fail to deliver on their promises, the most frequent explanation is that the strategy was wrong. But the strategy by itself is not often the cause. Strategies most often fail because they aren’t executed well — things that are supposed to happen don’t happen.

The real problem is that execution just doesn’t sound very sexy. People think of execution as the tactical side of business, something leaders delegate while they focus on the perceived “bigger” issue.” –The Discipline of Getting Things Done, by Larry Bossidy and Ram Charan

Don’t follow the crowd. Manifest Your Leadership with your ability for detail work

Every leader has to master and demonstrate his ability for detail work in order to manifest fully his leadership. You impress people with detailed work, and built credibility by mastering the art of filtering vast amount of information, organizing it in a comprehensive framework, and presenting it in way that show the master of the details and your ability to synthesize.

Alan Ehrenhalt, the executive editor of Governing magazine, in a noteworthy article in Newsweek, described how the 8 years Barrack Obama spent as state legislators prepared him for detail work and made him the best candidate to win US presidential Election in 2008:

“During the years that Obama served in Springfield, 1997-2005, he was forced to wrestle with the minutiae of health-care policy, utility deregulation, transportation funding, school aid, and a host of other issues that are vitally important to America’s coming years, but that U.S. senators are usually able to dispose of with a quick once-over. State legislators have to do this largely on their own, without ubiquitous staff guidance, because staffing is not lavish even in the more professional state capitols. They enter into day-to-day bargaining relationships over the details of legislation with colleagues of both parties; there is no one else to do it for them. At the end of the session, they are likely to know the strengths and quirks of nearly everyone who serves in their chamber.

When Obama was in the Illinois Senate, he was obligated to sit down in a small room day after day with his Republican counterparts and work out the details of legislation expanding health-care coverage and revising campaign-finance law. He played in a regular poker game in which party and ideology were utterly irrelevant. Maybe there are still poker games in the U.S. Senate. I haven’theard of one lately”

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Five Ways to Manifest Your Leadership under Any Circumstances.

You manifest your leadership when a bunch of people accept voluntary to follow You in order to accomplish something that is beyond the interest of each individual member of the group.

Here are 5 Ways to Manifest Your Leadership under Any Circumstances:

1. Authority
You know that You know, and you know what you are talking about, and your people know that you Know what your are talking about. Your confidence in who you are, what is your mission, and what you are after is Unshakable.

Authority is something magnetic. It attracts people to you, and you recruit the followers your need to make your dream a reality.

Your authority comes from the discovery of what is your passion in life, what is your mission in life, or your duty under the present circumstances. Once you’ve discovered your mission or your duty, Your authority manifest itself instantaneously. Then, you become Unstoppable.

Do you know what’s your mission in life? Do you know what is your duty towards your family, your country, towards the world, right now? Your leadership manifestation starts from your personal response to these two questions.

2. Historical reference
People are easily moved by stories, and are inclined to pay respect to their family, country or world history. Historical reference is always a starting point for great leaders. It helps connects people to their ancestors and create a kind of legacy to preserve, to emulate, and add credit to a mission statement which would sound arbitrary instead.

When you need to make a case, The best way to manifest your leadership is to go back to the history of the people you are talking to. Here are 2 examples from Obama two key speeches: his inaugural speech on January 20, 2009,  and his speech to to the Muslim world in Cairo on June 4, 2009:

Excerpt from Obama inaugural speech:

“Today I say to you that the challenges we face are real, they are serious and they are many. They will not be met easily or in a short span of time. But know this America: They will be met.

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less.

It has not been the path for the faint-hearted, for those who prefer leisure over work, or seek only the pleasures of riches and fame.

Rather, it has been the risk-takers, the doers, the makers of things — some celebrated, but more often men and women obscure in their labor — who have carried us up the long, rugged path towards prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West, endured the lash of the whip and plowed the hard earth.

For us, they fought and died in places Concord and Gettysburg; Normandy and Khe Sanh.

Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.

Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

We are the keepers of this legacy, guided by these principles once more, we can meet those new threats that demand even greater effort, even greater cooperation and understanding between nations.”

Extract from Obama speech in Cairo:

“As a student of history, I also know civilization’s debt to Islam.  It was Islam — at places like Al-Azhar — that carried the light of learning through so many centuries, paving the way for Europe’s Renaissance and Enlightenment.  It was innovation in Muslim communities — (applause) — it was innovation in Muslim communities that developed the order of algebra; our magnetic compass and tools of navigation; our mastery of pens and printing; our understanding of how disease spreads and how it can be healed.  Islamic culture has given us majestic arches and soaring spires; timeless poetry and cherished music; elegant calligraphy and places of peaceful contemplation.  And throughout history, Islam has demonstrated through words and deeds the possibilities of religious tolerance and racial equality.

I also know that Islam has always been a part of America’s story.  The first nation to recognize my country was Morocco.  In signing the Treaty of Tripoli in 1796, our second President, John Adams, wrote, “The United States has in itself no character of enmity against the laws, religion or tranquility of Muslims.”  And since our founding, American Muslims have enriched the United States.  They have fought in our wars, they have served in our government, they have stood for civil rights, they have started businesses, they have taught at our universities, they’ve excelled in our sports arenas, they’ve won Nobel Prizes, built our tallest building, and lit the Olympic Torch.  And when the first Muslim American was recently elected to Congress, he took the oath to defend our Constitution using the same Holy Koran that one of our Founding Fathers — Thomas Jefferson — kept in his personal library.

Islam has a proud tradition of tolerance.  We see it in the history of Andalusia and Cordoba during the Inquisition.  I saw it firsthand as a child in Indonesia, where devout Christians worshiped freely in an overwhelmingly Muslim country.  That is the spirit we need today.”

3. Numbers
People are fascinated by numbers: dates, count, statistics. To Manifest your leadership, Numbers  are one of your best friend.

Gandhi started India pacific revolution by asking a simple question “How 66,000 British officers would succeed to put in slavery 350 millions Indians?”

When you inject key insightful numbers in your presentations and speech, people tend not to question your argumentation, and you look far more convincing. “Show me the numbers” is the game you have to play. Science is based on numbers, so people tend to respect blindly numbers.

Here is an excerpt from Blink, the best seller book of Malcom Gladwell, that demonstrate the power of number to make a case:

“On a conscious level, I’m sure that all of us don’t think that we treat tall people any differently from short people. But there’s plenty of evidence to suggest that height–particularly in men–does trigger a certain set of very positive, unconscious associations. I polled about half of the companies on the Fortune 500 list–the largest corporations in the United States–asking each company questions about its CEO. The heads of big companies are, as I’m sure comes as no surprise to anyone, overwhelmingly white men, which undoubtedly reflects some kind of implicit bias. But they are also virtually all tall: In my sample, I found that on average CEOs were just a shade under six feet. Given that the average American male is 5’9″ that means that CEOs, as a group, have about three inches on the rest of their sex. But this statistic actually understates matters. In the U.S. population, about 14.5 percent of all men are six feet or over. Among CEOs of Fortune 500 companies, that number is 58 percent. Even more strikingly, in the general American population, 3.9 percent of adult men are 6’2″ or taller. Among my CEO sample, 30 percent were 6’2″ or taller. The lack of women or minorities among the top executive ranks at least has a plausible explanation. For years, for a number of reasons having to do with discrimination and cultural patterns, there simply weren’t a lot of women and minorities entering the management ranks of American corporations. So today, when boards of directors look for people with the necessary experience to be candidates for top positions, they can argue somewhat plausibly that there aren’t a lot of women and minorities in the executive pipeline. But this is simply not true of short people. It is possible to staff a company entirely with white males, but it is not possible to staff a company without short people: there simply aren’t enough tall people to go around. Yet none of those short people ever seem to make it into the executive suite. Of the tens of millions of American men below 5’6″, a grand total of ten–in my sample–have reached the level of CEO, which says that being short is probably as much, or more, of a handicap to corporate success as being a woman or an African-American. (The grand exception to all of these trends is American Express CEO Kenneth Chenault, who is both on the short side (5’9″) and black. He must be a remarkable man to have overcome two Warren Harding Errors.)”

4. Emotions
Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To speak to the heart of people you need to master the language of emotions. Logical language is weak to move people, compared to an engagement to make people feel important.

Mary Kay Ash had built a multi-billion company based on emotional intelligence. At the time of Ash’s death, November 22, 2001, Mary Kay Inc. had over 800,000 representatives in 37 countries, with total annual sales over $2 billion at retail. As of 2008, Mary Kay Inc. has more than 1.7 million consultants worldwide and excess in wholesales of 2.2 billion.

Here is how Mary Kay Ash described the principle behind her life and business success: “I have learned to imagine an invisible sign around each person’s neck that says ‘Make me feel important’. I never cease to be amazed at how positively people react when they’re made to feel important. Everyone wants to be appreciated, So, if you appreciate someone, don’t keep it a secret.”

5. Detail work
Every leader has to master and demonstrate his ability for detailed work in order to manifest fully his leadership. You impress people with detailed work, and built credibility by mastering the art of filtering vast amount of information, organizing it in a comprehensive framework, and presenting it in way that show the master of the details and your ability to synthesize.

Alan Ehrenhalt, the executive editor of Governing magazine, in Newsweek, how Obama 8 years spent as state legislators prepared him for detailed work and made him the best candidate to win US presidental Election:

“During the years that Obama served in Springfield, 1997-2005, he was forced to wrestle with the minutiae of health-care policy, utility deregulation, transportation funding, school aid, and a host of other issues that are vitally important to America’s coming years, but that U.S. senators are usually able to dispose of with a quick once-over. State legislators have to do this largely on their own, without ubiquitous staff guidance, because staffing is not lavish even in the more professional state capitols. They enter into day-to-day bargaining relationships over the details of legislation with colleagues of both parties; there is no one else to do it for them. At the end of the session, they are likely to know the strengths and quirks of nearly everyone who serves in their chamber.

When Obama was in the Illinois Senate, he was obligated to sit down in a small room day after day with his Republican counterparts and work out the details of legislation expanding health-care coverage and revising campaign-finance law. He played in a regular poker game in which party and ideology were utterly irrelevant. Maybe there are still poker games in the U.S. Senate. I haven’theard of one lately”

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Do You Want People to Talk about You?

Marketing guru Seth Godin stated that if No one is talking about You it’s simply because you are boring.

Larry Weintraub, CEO and co-founder of Fanscape, put it this ways: “One common thing we hear is that companies want help making their media viral. Which, as you know, is impossible. You can’t make something viral, it is or it isn’t. If you have a community of people that like what you have to say, then you’ll have an audience to start your marketing with”

If you want the world to talk about you, You have to become Crazy about something and do crazy things.

In their inner being, All People want be CRAzY, do some CrAzINeSS, but they are afraid to be treated as crazy,  therefore they retreat to socially acceptable attitudes and behaviors. That’s why the world admire Crazy people. That’s why people become fan of the crazy guys. That’s Crazy people become Stars. That’s why CRazy people start movement. That’s why people follow the Craziest.

You need to break the rules, to become a leader. Life is boring for a majority of people, and you come in with another boring speech, another boring product, another boring party, another boring project. You are boring, people wil ignore you. You want to play the nice guy in the city, the socially clean guy, the well educated girl, it’s not surprising you are so boring. There are millions of guys and girls like you.

Look the video below, and see how CrAZy you SHoULd become to start a Movement, To call the world to you door. You need to define your craziness, and go ahead to perform it consistently and relentlessly, what ever the price to pay at the beginning. You don’t need thousands of followers to succeed.

Remember Jesus got only 12 disciples, but with a simple command “As the Father sent me, so I send you” …“Go forth to every part of the world, and proclaim the Good News to the whole of creation”. And so the disciples set out to tell the Jesus story. They go to places, near and far: James to Jerusalem, Peter and Paul to Rome, Thomas to India. The rest is history.

To build a community, start a movement, forget about shyness, act boldly, the tipping will come sooner that you expect. Go ahead, become CRazy. Jesus Said he was the Son of God.  Go out and say something crazy like Jesus. You may finish on the cross but you’ll definitely make history.

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Are You a Leader? We need You. We Want YOU to Lead US.

What are doing right now?

So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago?

Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving in the fear to lose their jobs; when Hundreds of thousands lost their houses, and Millions other are living in the fear to lose their houses; when Millions of Businesses, small and large, are struggling; when Millions are petrified with fear, and Neighbors, friends and contacts are now constantly worrying about their finances and having panic attacks. Even people who are not suffering significant economic losses are  worrying they will or simply are reacting with sleeplessness to pervasive uncertainty;

What are you doing?
Are you waiting for the bad news to get down by their own, so you could enjoy again good life like earlier, two or three years ago?

So, you think this is not your responsibility. You think this is such a big mess and you are just too humble a person for the situation. You are wrong.

We have a call for you :The World needs you as a Leader in this troubled time.

We need you as a leader and you can do something for a better world tomorrow.
Start anything you can that could make difference, contribute, help.

YES YOU CAN.

We need You as leader.
if You have no idea about what to do or how to start, I have a list of 20 things that could inspire you and that you could start today.  I made this list with inputs from Seth Godin and Robert Midleton, two authors I admire.

Please Read and start something today. 
Tom Peters
, the business guru, offers a very useful “How to” tip that I put at the end of this post.

Start today, ….

  1. Teach someone how to sell their services on Craigslist, or how to use the web to find a job.
  2. Start a blog and profile one worthy non-profit every single day.
  3. Go through your house and find beloved books that you’re glad you read… and give them to the library.
  4. Find an artisan and redesign their website or help them figure out how to promote their work.
  5. Create and promote an online petition for a cause you care about.
  6. Make a video that teaches people how to do better in a job interview or balance a checkbook or spot consumer fraud.
  7. Start a Facebook group for like-minded people who support the same non-profit you do. Commit to spending time to promote it, organize the people there and actually create outcomes of value.
  8. Seek out a religion that isn’t yours and volunteer to help build a bridge between your circle and theirs.
  9. Write ten letters a day to corporations seeking donations for a local homeless shelter.
  10. Find a tool that non-profits need online, and then organize some brilliant people to build it as an opensource utility.
  11. Find a cause that supports soldiers or diplomats or other public servants that are on the road, and make it easier for them to connect with people back home.
  12. Use Copilot to diagnose and fix computer problems for people or causes that can’t afford fancy IT support. It’s free on weekends.
  13. Find an entrepreneur in the developing world and become her email penpal. Daily advice and encouragement might save hundreds of lives.
  14. Lobby politicians with letters and blog posts to make a change to a law that doesn’t benefit you at all, but helps the community in the long run.
  15. Write a great wikipedia article every day about a person who is changing the world for the better.
  16. Find video and remix it into an insanely viral video that promotes a cause that you believe in.
  17. Call a past client and see how they’re doing. Don’t ask for anything; but offer an idea, a resource, or even encouragement.
  18. Call someone you met through networking and invite them to coffee to learn about their business.
  19. Do a favor for someone who you know would appreciate it. Don’t worry about what you’ll get back.
  20. Write a thank-you note to someone who did you a favor or who took the time to speak or meet with you.

For doing so,

“Consider …

  • Get up earlier.
  • Go to bed later.
  • Work harder.
  • Finish what you start.
  • Learn one new thing.
  • Renew one contact.
  • Ask, “How can I help you?” at least once.
  • Make yourself visible.
  • Be of good cheer.


Catch a break.
Or not.

Repeat tomorrow.

Tom Peters

As Barack Obama remembered it to us all in his inaugural message on 20th January 2009: “Let it be told to the future world…that in the depth of winter, when nothing but hope and virtue could survive … that the city and the country, alarmed at one common danger, came forth to meet [it].”

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations. “

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What is the most valuable source of leads?

Recently, the Chief Marketing Officer (CMO) Council has conducted  a study with channel executives, distributors, resellers, and other channel representatives, asking the question: “What is the most valuable source of leads?”

Customers referrals came at the top: four times more powerful and valuable than E-Mail or Direct Marketing campaigns, and nearly seven times more likely to result in sales and new business than leads from the Internet.

Here is how the results look like:

  • 54% Customer Referrals
  • 14% E-Mail or Direct Marketing
  • 8% Internet
  • 7% Events
  • 7% Leads from Vendors
  • 3% Third Party Lead Generation Organizations
  • 8% Other

Why Customers referrals is so powerful and valuable?
Simply because they command instant credibility, and when customers talk about your business, they have personal stories to share, and could illustrate with real world examples how your solution worked and served them.

Customers are your Natural Advocates.

If your business is struggling to attract clients, it’s simple because you don’t have enough advocates.

Your advocates are customers, prospects and even strangers who like you and your business. They can’t help but singing your praises to the world.

Your business flourishes when more than 10% of your customers become advocates; You thrive when 30% turn advocates and you become irresistible when like Apple 78% of customers are your fans, and go beyond advocacy to create Ads for your brand with their own money and resources.

Frederick F. Reichheld and Thomas Teal found that an increase of 5% of your advocates will yield your profits 25 to 95%.

In average a person has 11 to 12 intimate contacts, 150 social contacts and from 500 to 1500 weak ties. Look what will happen to your business if you succeed in the next 12 months to turn 12 to 15  customers into your business advocates:

Number of Intimate Friends

Intimate friends of your Friends(x12)

Social contacts of your Friends (x150)

Weak ties of your Friends (x1500)

Potential reach through your Friends network

1

12

150

1 500

1 663

2

24

300

3 000

3 326

3

36

450

4 500

4 989

4

48

600

6 000

6 652

5

60

750

7 500

8 315

6

72

900

9 000

9 978

7

84

1 050

10 500

11 641

8

96

1 200

12 000

13 304

9

108

1 350

13 500

14 967

10

120

1 500

15 000

16 630

11

132

1 650

16 500

18 293

12

144

1 800

18 000

19 956

13

156

1 950

19 500

21 619

14

168

2 100

21 000

23 282

15

180

2 250

22 500

24 945

If you succeed to have 15 customers as advocates, you could reach up to 24 945 contacts, without measuring the cascading effect of their referrals. Your marketing will automatically go on autopilot: with the social medias, Blogs, E-mail, twitter, Facebook, Myspace, etc. customers today has an increased ability to share personal experience and sing your praises to the world.

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No Man is an Island: You Don't Have to Face Life Alone.

Are you feeling lonely?
Do feel like you need a helping hand but just can’t ask for it?
Do you feel like no one outside there could understand who you are and your inner value?

You are not Alone. You just feel alone, because we are all connected to each other. There are thousands of people out there ready to listen to you, ready to support you, ready to care about you, ready to give you a chance.

No Man is an Island: You Don’t Have to Face Life Alone.

To succeed in business as in life you need to make Friends. Your success depends on the number of friends you made. For businesses owners it means you need to Turn more strangers, prospects and customers into Friends.

What you need to succeed is Friends.

  • If you don’t have enough customers, it’s simply because you don’t have enough friends,
  • If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a friend asked about your advertising, he is told: ” be careful, I don’t know these people and this is  advertising, the reality may be different. You know … Ads are Ads”,
  • If you customers don’t recommend their friends to you, it’s simply because they still think you are a risky business to recommend. They can personally take the risk to do business with you, but they are not ready to recommend you,
  • If your customers evaporate after the first transactions, it’s simply because  nothing make you memorable and you don’t remind yourself to them in a memorable way.
  • If people don’t listen to you, it’s simply because you don’t have a strong opinion about your business solution and express this opinion with enthusiasm and passion.
  • If  everyone forget about you, it’s simply because you forget about everyone.
  • If no one remind you, it’s because you don’t remind anybody.

To make friends, start treating people like friends.

Treat your customers the same way you’ll treat a friend. Lit you eyes when you see them, recall their name, remember what they said last time to you, ask about their news based on previous conversations, and share what is hot and what is not hot list, and ultimately  invite for a beer or any other entertainment.

In average a person has 11 to 12 intimate contacts, 150 social contacts and from 500 to 1500 weak ties. Look what will happen to your business if you succeed in the next 12 months to have 12 to 15 intimate friends in the business category you are playing or in your ideal clients list :

Number of Intimate Friends

Intimate friends of your Friends(x12)

Social contacts of your Friends (x150)

Weak ties of your Friends (x1500)

Potential reach through your Friends network

1

12

150

1 500

1 663

2

24

300

3 000

3 326

3

36

450

4 500

4 989

4

48

600

6 000

6 652

5

60

750

7 500

8 315

6

72

900

9 000

9 978

7

84

1 050

10 500

11 641

8

96

1 200

12 000

13 304

9

108

1 350

13 500

14 967

10

120

1 500

15 000

16 630

11

132

1 650

16 500

18 293

12

144

1 800

18 000

19 956

13

156

1 950

19 500

21 619

14

168

2 100

21 000

23 282

15

180

2 250

22 500

24 945

If you succeed to have 15 intimate Friends inside your business industry or from your ideal clients list, you could reach up to 24 945 contacts, without measuring the cascading effect. Your marketing will automatically go on autopilot:

  • You”ll be Wanted and Welcomed in Your Customers’ and Prospects’ Mind,
  • You’ll quit  From chasing customers to Customers coming to you,
  • You’ll Receive faster, more enthusiastic and more qualified responses to any promotion, Turning more prospects into good paying clients,
  • You’ll turn your customers and contacts into an army of free sales people and voluntary advocates for your organization, Generating a consistent word-of-mouth referrals & a Nonstop Viral Buzz for your business,
  • You’ll have all these astounding results without spending money in advertising or wasting time and resources in countless networking websites, clubs or events.

Go ahead and make Friends and Succeed wildly. Good luck.

By

Stand for a Cause or have a POV (Point of view)

Companies which are indifferent to everything except making money with their products or services (which they think are great by themselves) will soon or later burn out of gas; they won’t sustain.

Standing for a Cause or Having a POV (Point of view) is one of the 7 emotional triggers marketing manager could use to build their business reputation and create unbreakable bond to their customers and community.

Most business people are afraid to stand for something. They think “we are in business, we are not politicians, we are not social activists nor zealots. We need to stay neutral and serve as large as possible people who wish to come to us”. This is a wrong attitude, and such an attitude will not work well in the new economy. You can’t be everything for everyone.

You need to stand for something: a cause or a point of view.

When you stand for a point of view or you are fighting for a cause YOU HAVE AN ENNEMY. You need enemy. Your enemy could be a business practice, an industry category, a goverment, a tradition, a technology, a danger you perceive, etc.

You Make Meaning in Your Company when you stand for something or have a point of view.

Meaning is not about money, power, or prestige. Itʼs not even about creating a fun place to

work. Among the meanings of “meaning” are to

  • Make the world a better place.
  • Increase the quality of life.
  • Right a terrible wrong.
  • Prevent the end of something good.

Goals such as these are a tremendous advantage as you travel down the difficult path ahead.

If you answer this question in the negative, you may still be successful, but it will be harder to

become so because making meaning is the most powerful motivator there is.

Itʼs taken me twenty years to come to this understanding. - Guy Kawasaki

Recent Studies ( http://bit.ly/16jljZ) found that:

- 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about. This number remains unchanged from 1993 survey results.

- 85% feel it is acceptable for companies to involve a cause in their marketing (compared with 66% in 1993).

- 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared with 66% in 1993).

- 38% percent have bought a product associated with a cause in the last 12 months (compared with 20% in 1993).

- 87% of employees at organizations with a cause marketing program feel a strong sense of loyalty to their company as opposed to 67% of those at companies that do not support causes

    In business selecting a good enemy is more Powerful than any other business strategy or innovative idea.

    • Dell selected a big enemy and won big.
    • Starbuck selected a big ennemy and won big
    • Apple stands for “Computer as an Experience” opposed to “Computer as a Tool”. It’s very very exceptional to see an Apple Computer thrown by their owner on the street for the garbage collector.
    • Google stands for “Simplicity” opposed to “portal”
    • IBM, Sun stand for “Open source” opposed to “proprietary” technologies
    • FREE business model stands against Subscription business model

    If you want to play first class you Need a good, juicy, big and hairy enemy.

    When you have a point of view or you have a good enemy it’s EASIER to build a community of “religious” followers and go to take down the Goliath.

    I strongly recommend to any business people who wish to stand for a cause or develop a winning Point of view (POV) to read the excellent book of Gary Hamel “Leading the revolution”.

    By

    What is leadership in our new economy?

    Today I was discussing the timeless idea and practice of leadership with one the top executive in my organization. Very smart woman. Very competent and very willing to engage her department in some innovative path. But most of her initiatives failed. She was looking very depressed about this and found herself in a situation that she can’t understand.

    She asked me in despair “why is it like this”

    My answer was simple : You don’t care about the human side of your people. You are mostly focused on project, initiative and tasks to accomplish. I call this “Loosership”, because you just ignore two main fundamental reasons why most people are here :

    1. Most people are here for “non-professional” reasons. Their job might just be a mean to reach or obtain something our organization doesn’t provide.
    2. People are mostly engaged by emotions, not rational explanation of things. They want a leader that respect their fundamental emotions and values.
    if you Give them this two things, they will be ready to do the Impossible for you.
    The first implication is that you need to know people personal goals in life, to be able to engage them. Second if they like you and connect to you emotionally in a positive way, you can engage them more easily.
    Great Leaders know the human side of people. They spend 80% of their time to manage the human side and only 20% of their time to manage their organization goals and resources.
    If you want to win and consistently, care First about people and people will care about you, your business and projects.
    Be the people leader and you’ll be a winner.
    Be the tasks manager and you’ll be a petty manager glued in a looserhip cycle.

    By

    Don't follow me … You are leader too

    People with unsatiable Ego need follower and worshipers to feel good. Don’t pit on this kind of people. We need them to drive billions of people who need someone to lead them or to worship. 

    But as an authentic leader you need to take an active generosity step to recognize the leadership ability in each of your followers and help them become leaders like you too, either inside your tribe or outside it. 

    Read Seth Godin excellent book “Tribe”, or something  more related to big organization like “The cycle of  leadership” by Noel M. Tichy (with Nancy Cardwell. 

    Don’t be Egoistic, Share the Leadership, you’ll feel better and the whole world with you.