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Jun
22

By

A Single Action Marketing Solution for Your Business.

Category: Business Strategy, customer relationship, Winner Choice Tags: , , , , , , , , , , Leave a Comment

IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing.

It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to other businesses for free and See your business flourish”

To do So, All you need to do is create an IRaaS network of companies you trust.

That’s it. You’re good to go.

Here’s how it works:

  1. You join an IRaaS network
  2. You list your customers’ needs for products and services other than your own
  3. Your IRaaS network companies show you their products and services, and give you the information you need to make a solid recommendation to your customer.
  4. After reviewing and editing the information, you send the produces and services that best fit your customer’s needs to them.

You’ve built customer loyalty, trust, and advocacy, and made yourself a dead ringer for future referrals.

What are the benefits?

IRaaS is relationship-building solution for both existing customers and new prospects.  It has three immediate benefits:

  • Referrals Strategy: Once you show your existing contacts, clients, staff or community that you care about them beyond your need for their business, you’ll develop a reputation for being a great company.  That reputation will earn you constant referrals.
  • Networking/Reputation Strategy: IRaaS also allows you to become known and to build trust among peers and the business community. You create constant opportunities for other businesses. By doing so you build a network of colleagues and peers and you double your chances of referrals.
  • Keep-In-Touch Strategy: This strategy helps you stay in front of clients and new prospects on a regular basis using two different types of content strategy:
  1. Content Creation Strategy:  Create winning content about your business that gets distributed to qualified prospects through the IRaaS network. Through this strategy, you’ll be positioned as the most qualified to address the needs and interests of your prospects,
  2. Content Distribution Strategy:  Imagine being able to consistently create thousands of reasons and opportunities to stay in front of your clients and prospects!  IRaaS lets you do this on a weekly, monthly, or per-event basis. The more content you distribute, the more you stay in front of customers, build trust, and become top-of-mind with your clients.

By following these basic strategies, you’ll improve your marketing productivity.

You’ll put an end to the stress and uncertainty of marketing.

And you’ll have fun doing it. Promised.

Jun
9

By

Are You a Leader? We need You. We Want YOU to Lead US.

Category: Business Strategy, Conversation, leadership, Linkcrafter, Winner Choice Tags: , , , , , , , , , , , , , , , 1 Comment

What are doing right now?

So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago?

Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving in the fear to lose their jobs; when Hundreds of thousands lost their houses, and Millions other are living in the fear to lose their houses; when Millions of Businesses, small and large, are struggling; when Millions are petrified with fear, and Neighbors, friends and contacts are now constantly worrying about their finances and having panic attacks. Even people who are not suffering significant economic losses are  worrying they will or simply are reacting with sleeplessness to pervasive uncertainty;

What are you doing?
Are you waiting for the bad news to get down by their own, so you could enjoy again good life like earlier, two or three years ago?

So, you think this is not your responsibility. You think this is such a big mess and you are just too humble a person for the situation. You are wrong.

We have a call for you :The World needs you as a Leader in this troubled time.

We need you as a leader and you can do something for a better world tomorrow.
Start anything you can that could make difference, contribute, help.

YES YOU CAN.

We need You as leader.
if You have no idea about what to do or how to start, I have a list of 20 things that could inspire you and that you could start today.  I made this list with inputs from Seth Godin and Robert Midleton, two authors I admire.

Please Read and start something today. 
Tom Peters, the business guru, offers a very useful “How to” tip that I put at the end of this post.

Start today, ….

  1. Teach someone how to sell their services on Craigslist, or how to use the web to find a job.
  2. Start a blog and profile one worthy non-profit every single day.
  3. Go through your house and find beloved books that you’re glad you read… and give them to the library.
  4. Find an artisan and redesign their website or help them figure out how to promote their work.
  5. Create and promote an online petition for a cause you care about.
  6. Make a video that teaches people how to do better in a job interview or balance a checkbook or spot consumer fraud.
  7. Start a Facebook group for like-minded people who support the same non-profit you do. Commit to spending time to promote it, organize the people there and actually create outcomes of value.
  8. Seek out a religion that isn’t yours and volunteer to help build a bridge between your circle and theirs.
  9. Write ten letters a day to corporations seeking donations for a local homeless shelter.
  10. Find a tool that non-profits need online, and then organize some brilliant people to build it as an opensource utility.
  11. Find a cause that supports soldiers or diplomats or other public servants that are on the road, and make it easier for them to connect with people back home.
  12. Use Copilot to diagnose and fix computer problems for people or causes that can’t afford fancy IT support. It’s free on weekends.
  13. Find an entrepreneur in the developing world and become her email penpal. Daily advice and encouragement might save hundreds of lives.
  14. Lobby politicians with letters and blog posts to make a change to a law that doesn’t benefit you at all, but helps the community in the long run.
  15. Write a great wikipedia article every day about a person who is changing the world for the better.
  16. Find video and remix it into an insanely viral video that promotes a cause that you believe in.
  17. Call a past client and see how they’re doing. Don’t ask for anything; but offer an idea, a resource, or even encouragement.
  18. Call someone you met through networking and invite them to coffee to learn about their business.
  19. Do a favor for someone who you know would appreciate it. Don’t worry about what you’ll get back.
  20. Write a thank-you note to someone who did you a favor or who took the time to speak or meet with you.

For doing so,

“Consider …

  • Get up earlier.
  • Go to bed later.
  • Work harder.
  • Finish what you start.
  • Learn one new thing.
  • Renew one contact.
  • Ask, “How can I help you?” at least once.
  • Make yourself visible.
  • Be of good cheer.


Catch a break.
Or not.

Repeat tomorrow.”

Tom Peters

As Barack Obama remembered it to us all in his inaugural message on 20th January 2009: “Let it be told to the future world…that in the depth of winter, when nothing but hope and virtue could survive … that the city and the country, alarmed at one common danger, came forth to meet [it].”

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations. “

Jun
8

By

We need You. We Want YOU to Lead US.

Category: Business Strategy, Conversation, customer relationship, leadership, Linkcrafter, Winner Choice Tags: , , , , , , , , , , , , , , Leave a Comment

When we’ve started Linkcrafter we’ve asked ourselves  “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that:

  • 7 of the top 10 web properties are search engines
  • 22 of the top 50 web properties are search engines and web directories.

Browse and search have become the most time-consuming and frustrating activity for consumers.

People are looking for trustful and relevant information to reach the best services, companies and products that could satisfy their needs. 90% of the traffic goes to these websites because they are trying hard to help people solve this problem.

What will happen if you become a resources center or a knowledgeable friend for your customers?

You become a Traffic magnet.You are a knowledgeable professional. You Know a lot and Now  We need You. We Want YOU to Lead US.

According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.

Linkcrafter helps companies and businesses to become solution providers for their customers through real-time interaction and involvement in their customer’s solution-hunting process.

Instead of giving Planners, calendars, T-shirts, Mugs, Foie Gras,  coupons, or other material or monetary gifts to customers as incentive to build relationship – most of these incentives fail to build loyalty - Linkcrafter solution helps you provide Information as a gift ™ to your customers.

What is information as a Gift ™?

“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty and Growth.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

How it works?

“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”

Howard Mann

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

Jun
5

By

Send Your Customers to Other Businesses for FREE to Build Loyalty.

Category: Business Strategy, Conversation, customer relationship, Linkcrafter, Winner Choice Tags: , , , , , , , , , , , , , , , , , , , , Leave a Comment

“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?”
It sounds like complete folly.
Why would I send my customers away?
It’s very unconventional, but terribly powerful.
And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of small business owners, freeing millions of entrepreneurs from marketing stress and uncertainty.

Here we go, Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps you send your customers safely and securely to other businesses as a powerful way to build Loyalty and grow your business.

Yes, It’s about Sending your Customers to other businesses for FREE as a way to build Loyalty and Growth. And It works.

The old era of egocentric sales pitches never entertained the idea of sending customers to other companies, for any reason. They held on to their customers tooth and nail, even if they didn’t have anything the customer needed at the time.

Companies wanted customers to pay attention to their company, and no one else.

Apparently, no one ever mentioned to those companies that no business is an island.

Customers need more than one company to satisfy their everyday needs and desires. “No company owns enough resources – or can possibly own enough – to furnish unique experiences for every customer,” said C.K.Pralahad in The New Age of Innovation. “Companies must organize a constantly shifting global web of suppliers and partners to do the job.”

A customer experience includes satisfaction in all the customer’s needs for their everyday life. It isn’t enough to sell your customer the microwave oven that person needs. The customer also needs clothes, baby food, music, a good carpet cleaner, a certified massage therapist, and an antique hood ornament.

No company in the world could possibly give a customer every single thing he or she desires.

In short: it takes a village to create a customer experience.

You’ll be recommending companies to your customers that you personally have selected as the best for their needs. You won’t be giving them referrals to professional service and product providers simply because you’ve agreed to – you’ll be giving them the companies that you sincerely believe are the most qualified professionals to meet your customers’ needs.

And your customers will love you for it.

That reputation will buy you customer loyalty and enthusiasm that is impossible to get through any other means.

Linkcrafter marketing solution often sounds too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request for a sale, without any pitch at all? What’s in it for me?”

The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company.

Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.

You can’t buy that kind of advertising.

Linkcrafter web based relationship management solution helps you to engage with other qualified companies to co-create customer experiences. You’ll work within a network of partners, all of whom can provide your customers with products and services that are outside of your area of expertise but that are essential to making sure the customer is completely satisfied.

Learn to Co-Create

Through Linkcrafter, you’ll be able to co-create complete experiences for your customers with other companies. You’ll collaborate with these companies to understand exactly what your customers need and how to get it to them.

Your customers will look to you as a resource, a guide, and a trusted ally.

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

May
31

By

What is the most valuable source of leads?

Category: Business Strategy, Conversation, customer relationship, Winner Choice Tags: , , , , , , , , , , , , , 1 Comment

Recently, the Chief Marketing Officer (CMO) Council has conducted  a study with channel executives, distributors, resellers, and other channel representatives, asking the question: “What is the most valuable source of leads?”

Customers referrals came at the top: four times more powerful and valuable than E-Mail or Direct Marketing campaigns, and nearly seven times more likely to result in sales and new business than leads from the Internet.

Here is how the results look like:

  • 54% Customer Referrals
  • 14% E-Mail or Direct Marketing
  • 8% Internet
  • 7% Events
  • 7% Leads from Vendors
  • 3% Third Party Lead Generation Organizations
  • 8% Other

Why Customers referrals is so powerful and valuable?
Simply because they command instant credibility, and when customers talk about your business, they have personal stories to share, and could illustrate with real world examples how your solution worked and served them.

Customers are your Natural Advocates.

If your business is struggling to attract clients, it’s simple because you don’t have enough advocates.

Your advocates are customers, prospects and even strangers who like you and your business. They can’t help but singing your praises to the world.

Your business flourishes when more than 10% of your customers become advocates; You thrive when 30% turn advocates and you become irresistible when like Apple 78% of customers are your fans, and go beyond advocacy to create Ads for your brand with their own money and resources.

Frederick F. Reichheld and Thomas Teal found that an increase of 5% of your advocates will yield your profits 25 to 95%.

In average a person has 11 to 12 intimate contacts, 150 social contacts and from 500 to 1500 weak ties. Look what will happen to your business if you succeed in the next 12 months to turn 12 to 15  customers into your business advocates:

Number of Intimate Friends

Intimate friends of your Friends(x12)

Social contacts of your Friends (x150)

Weak ties of your Friends (x1500)

Potential reach through your Friends network

1

12

150

1 500

1 663

2

24

300

3 000

3 326

3

36

450

4 500

4 989

4

48

600

6 000

6 652

5

60

750

7 500

8 315

6

72

900

9 000

9 978

7

84

1 050

10 500

11 641

8

96

1 200

12 000

13 304

9

108

1 350

13 500

14 967

10

120

1 500

15 000

16 630

11

132

1 650

16 500

18 293

12

144

1 800

18 000

19 956

13

156

1 950

19 500

21 619

14

168

2 100

21 000

23 282

15

180

2 250

22 500

24 945

If you succeed to have 15 customers as advocates, you could reach up to 24 945 contacts, without measuring the cascading effect of their referrals. Your marketing will automatically go on autopilot: with the social medias, Blogs, E-mail, twitter, Facebook, Myspace, etc. customers today has an increased ability to share personal experience and sing your praises to the world.

May
27

By

Daily Marketing Truths You Can't Live Without.

Category: Business Strategy, customer relationship, leadership, Winner Choice Tags: , , , , , , Leave a Comment

1. If you don’t have enough customers, it’s simply because you don’t have enough friends. People buy from Friends.

2. If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a person asks about your advertising, he is told: ”be careful, I don’t know these people, and this is  advertising, the reality may be different. You know … Ads are Ads”.

3. If you customers don’t recommend their friends to you, it’s simply because they still think you are a risky business to recommend. They can personally take the risk to do business with you, but they are not ready to recommend you.

4. If you don’t have Advocates for Your Business, it’s simply because you are not an advocate for other businesses.

5. If you don’t have Enough advocates for Your Business, it’s simply because you are not an advocate for a lot of people.

6. If your customers evaporate after the first transactions, it’s simply because  nothing make you memorable and you don’t remind yourself to them in a memorable way.

7. If people don’t listen to you, it’s simply because you don’t have a strong opinion about your business solution and express this opinion with enthusiasm and passion.

8. If  everyone forget about you, it’s simply because you forget about everyone.

9. If no one remind you, it’s because you don’t remind anybody.

10. If you want customers to buy from you every day, You should do marketing everyday.

11. If you do your marketing once a month, Customers may buy from you once a month.

12. If you do your marketing  sporadically, Customers will buy from you sporadically.

13. If you keep in touch with your Customers in ways that add value to their life, they will keep in touch with you in a way that create value for you.


May
14

By

No Man is an Island: You Don't Have to Face Life Alone.

Category: Business Strategy, Conversation, customer relationship, Linkcrafter, Winner Choice Tags: , , , , , , , , , , , , , , , , Leave a Comment

Are you feeling lonely?
Do feel like you need a helping hand but just can’t ask for it?
Do you feel like no one outside there could understand who you are and your inner value?

You are not Alone. You just feel alone, because we are all connected to each other. There are thousands of people out there ready to listen to you, ready to support you, ready to care about you, ready to give you a chance.

No Man is an Island: You Don’t Have to Face Life Alone.

To succeed in business as in life you need to make Friends. Your success depends on the number of friends you made. For businesses owners it means you need to Turn more strangers, prospects and customers into Friends.

What you need to succeed is Friends.

  • If you don’t have enough customers, it’s simply because you don’t have enough friends,
  • If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a friend asked about your advertising, he is told: ” be careful, I don’t know these people and this is  advertising, the reality may be different. You know … Ads are Ads”,
  • If you customers don’t recommend their friends to you, it’s simply because they still think you are a risky business to recommend. They can personally take the risk to do business with you, but they are not ready to recommend you,
  • If your customers evaporate after the first transactions, it’s simply because  nothing make you memorable and you don’t remind yourself to them in a memorable way.
  • If people don’t listen to you, it’s simply because you don’t have a strong opinion about your business solution and express this opinion with enthusiasm and passion.
  • If  everyone forget about you, it’s simply because you forget about everyone.
  • If no one remind you, it’s because you don’t remind anybody.

To make friends, start treating people like friends.

Treat your customers the same way you’ll treat a friend. Lit you eyes when you see them, recall their name, remember what they said last time to you, ask about their news based on previous conversations, and share what is hot and what is not hot list, and ultimately  invite for a beer or any other entertainment.

In average a person has 11 to 12 intimate contacts, 150 social contacts and from 500 to 1500 weak ties. Look what will happen to your business if you succeed in the next 12 months to have 12 to 15 intimate friends in the business category you are playing or in your ideal clients list :

Number of Intimate Friends

Intimate friends of your Friends(x12)

Social contacts of your Friends (x150)

Weak ties of your Friends (x1500)

Potential reach through your Friends network

1

12

150

1 500

1 663

2

24

300

3 000

3 326

3

36

450

4 500

4 989

4

48

600

6 000

6 652

5

60

750

7 500

8 315

6

72

900

9 000

9 978

7

84

1 050

10 500

11 641

8

96

1 200

12 000

13 304

9

108

1 350

13 500

14 967

10

120

1 500

15 000

16 630

11

132

1 650

16 500

18 293

12

144

1 800

18 000

19 956

13

156

1 950

19 500

21 619

14

168

2 100

21 000

23 282

15

180

2 250

22 500

24 945

If you succeed to have 15 intimate Friends inside your business industry or from your ideal clients list, you could reach up to 24 945 contacts, without measuring the cascading effect. Your marketing will automatically go on autopilot:

  • You”ll be Wanted and Welcomed in Your Customers’ and Prospects’ Mind,
  • You’ll quit  From chasing customers to Customers coming to you,
  • You’ll Receive faster, more enthusiastic and more qualified responses to any promotion, Turning more prospects into good paying clients,
  • You’ll turn your customers and contacts into an army of free sales people and voluntary advocates for your organization, Generating a consistent word-of-mouth referrals & a Nonstop Viral Buzz for your business,
  • You’ll have all these astounding results without spending money in advertising or wasting time and resources in countless networking websites, clubs or events.

Go ahead and make Friends and Succeed wildly. Good luck.

Apr
25

By

How Good Doctor Farley Used IRaaS to Boost His Marketing.

Category: Business Strategy, customer relationship, Winner Choice Tags: , , , , , , , 1 Comment

IRaaS is a marketing approach that started as a way to help friends, but  ended up being a game-changing innovation that redefines the role of business in our contemporary world, and accomplishes what others called impossible:  marketing without spending money on advertising or losing time in networking events. 

Professionals and Companies that adopt IRaaS commit to actively paying attention to their customers’ dreams, needs, and interests for products and services other than their own.  They also commit to actively seeking the necessary information and connections to help their customers achieve personal and professional goals.

Dr. Stephen Farley wants to use the IRaaS approach to find more patients for his clinic. As he goes about his daily appointments, he asks questions of his patients, learning about their work and personal life and some of the frustrations or problems they’ve been having.

The good doctor takes notes as he writes down symptoms and goes through the process of checking his patients’ health. That afternoon, when he has a spare few minutes, he goes to his IRaaS network and asks for help on a few of their problems.

He gets back several possible solutions from his network, which he then reviews. He finds what he thinks is the best solution for each of his patients, and sends each one a short email.

Dear Jerry,
I hope the medication I prescribed is helping your back pain. I wanted to drop you a quick note because you mentioned you were having trouble finding an insurance policy that offers comprehensive health insurance with a fixed cost and $25 co-pays. I’m enclosing the name of an insurance agent who provides a package I’m pretty sure would work for you. I’ve let him know you may be in touch.

*******

Dear Mrs. Baxter,
I thought you might enjoy this article from Business Profiles – it seemed right up your alley. Hope all is well with the family and you’re feeling better soon.

*******

Dear Cameron and Jennifer,
I’m looking forward to your gallery opening immensely, and I was wondering if I could be of some service promoting it. It occurs to me that many of my patients may be interested – would you like to put up a poster or any flyers you may have in the waiting room? I can also include the exhibition in our monthly newsletter if you can give me the info by Friday. Again, I’m delighted to be attending and happy to do anything I can to help make the opening a huge success. Just say the word.

*******

Dear Claire,
Congratulations on the birth of baby Emily Rose! I know the wait was both joyous and anxious for you, and as your OB-GYN I’m relieved both as a doctor and a friend that all your hard work and devotion to your health has paid off. I wish you, your husband, and your beautiful new addition to the family much happiness. I look forward to meeting Emily soon.

*******

Dear Mr. Rosenberg,
I hope you’re feeling better; flu season can be wretched. You mentioned you were having trouble keeping up with the office while you were home sick because you haven’t a cell phone that receives email. I looked around a bit for you and had many people recommend me this phone as both affordable and easy to use. I hope this helps you keep up with everything – but don’t work too hard! You need lots of rest to get over that flu.

Every one of Dr. Farley’s patients just got a personal message from a man who sees dozens of people every week. They know he cares and they know that he is interested in their lives. The next time any one of those patients hears a friend complaining about his doctor, or needing a new one in the area, who do you think they’re going to recommend?

Trust in the law of reciprocity. You don’t need to ask for referrals. Customers who are devoted to you and your business will want to do you favors. They’ll not only be delighted to recommend you; they’ll sing your praises to anyone who will listen. A genuine gesture of selfless friendship is extremely rare. Don’t diminish it.

A Word of Warning: Never Ask Anything in Return

It’s tempting to tack on an extra sentence or two to push for that sale. The good doctor could very easily have added in something like, “Could you recommend my services to anyone who might be interested?” It doesn’t seem like it would do any harm, after all that goodwill. And the customer probably needs a boost to help them recommend me to others.

Don’t be tempted. Asking for the sale will immediately undo all the good work that’s just been accomplished. Instead of feeling cared-for and appreciated, your customer will immediately feel manipulated.

“He doesn’t care about me! He’s just using me to get new clients!”

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond.  Always Develop The Human Bond Before The Business Bond”. Jay Conrad Levinson

Apr
17

By

Audio Post: What is Linkcrafter? and How it works?

Category: News Tags: , , , , Leave a Comment

Hello Friends, Hello World,

We did a voice narration of what our company, Linkcrafter.com, is trying to do.

Please Listen, and Check out How we could Help you.

[media id=2 width=320 height=240]

Apr
15

By

How to Win the Innovation Battle Today and in the Future.

Category: Business Strategy, Conversation, Winner Choice Tags: , , , Leave a Comment

The most difficult thing in adults education is Not How to teach them “new stuff”, But how to make them dismiss the “old stuff”.

Let talk about  ”what is innovation?” and how to win the innovation battle Today and in the Future.

The way you think about innovation can make you a winner or a complete looser.  

I’ve started this post because I’ve seen so many entrepreneurs been ruined by the popular belief that Product or service Innovation is the key to Success. 

This  is not a false statement. It was true in the past and some categories of industries still could succeed with this old belief. Some lucky people too could accidentally succeed with this belief. But for 98% of businesses this belief will be misguiding and handicapping. 

If you want to win the innovation battle intentionally, Forget about technological innovation or product innovation.  These are commodities in our new world. Think Experience Innovation.

Apple iPod dominates the personal music player category, and Apple iTunes dominates the online music service category. This is the engine that has driven Apple’s growth over the past 5 years. Apple didn’t invent either category. And while innovation and branding have both played a part in Apple’s success, it’s real competitive advantage is a better user experience than the alternative products and services at a reasonable price.

Even early personal computer innovations credited to Apple, such as the graphical user interface (GUI) and mouse, were developed by Xerox at its Palo Alto Research Center (PARC). Apple’s achievement was to understand how these innovations could significantly improve user experience.

Contrast this with the Apple Newton MessagePad, a truly innovative product that defined the personal digital assistant (PDA) category. Unfortunately, it was too expensive and did not deliver the desired user experience in terms of size, hand-writing recognition, PC synchronization, and other important user criteria. When the PalmPilot addressed these deficiencies, it restored the viability of the PDA market and became a runaway success. - Bruce Pharr

Product or service Innovation is for successful companies just a tactic. Like Al Ries put it “Innovation Should Be Seen As a Tactic, Not A Business Strategy”. 

Yes, you must innovate. But innovation must be only a part of your marketing strategy, not innovation in the sake of innovation – Linas Simonis

The market success of a car, computer or consumer electronics device is ultimately the product of a value proposition that delivers a better user experience at a reasonable price. People will usually buy the best experience they can afford.- Bruce Pharr

What every company has to keep in mind is that “innovation itself has changed meaning. In the earliest nineties we still talked about product innovation. In the late nineties we were thinking about client-specific solutions. Now it’s all about the co-creation of client experiences.” - C. K. Prahalad

“In this new age, customer experience will decide the winners and losers in almost every industry imaginable.” - Pine and Gilmore

Go For experience innovation. We can help you. 

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