Category: Business Strategy, customer relationship, leadership, Winner Choice
Tags: education marketing, incentives program, Incentives system, information as a solution, information filtering, Information overload, Loyalty program, the most powerful incentive
So you want more loyal clients to empower your business, and you think that the best way to make them happy and to motivate them to come back to you again and again is to give them some things for free. A little bribing : free product or service, discount, fidelity card, etc.
The truth is that most loyalty programs are ignored, failed or have a very short lived impact.
How many fidelity cards can you keep in your purse?
As Anne Bologna put it “Forget Loyalty Programs; Touch hearts instead”
As a species, we humans are a pretty narcissistic group. For the most part, our goals and outlooks are very specific and very personal. Which is why marketing methods which choose to ignore this fact and create collective incentive programs are doomed for failure. It doesn’t take a genius to figure out that any incentive program that doesn’t first focus on the individual just won’t fly in today’s society.
While some may see our self-absorbed tendencies as a minus, IRaaS saw them as an opportunity to develop a system that would help people achieve their individual goals.
Then what is the most powerful gift ever?
Information and connection. It doesn’t cost a penny. It’s something you’ll give away without being left broke. And, you can give it away again, again and again.
As we know, one of the most painful, stressful, and time-consuming activities for consumers today is finding timely, trustworthy information, connections, and recommendations to fulfill personal or business needs. IRaaS allows companies and businesses to become solution providers for their customers through real-time interaction and involvement in the customer’s solution-hunting process.
According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.
IRaaS works very simply by asking companies to send their customers to other businesses for free, providing them with information and recommendations based on their individual needs and interests in other companies’ products and services.
IRaaS technology (by Linkcrafter) is today the Best “Personalized Information Distribution System” (PIDS) in the world.
The motto is simple : send your customers to other businesses for Free and see your business flourish instantly.
We call it Information as a Gift. It’s very unconventional, but terribly powerful.
Switch to IRaaS, because Monetary incentives don’t work
The fact that monetary incentives don’t usually have any long-term effect is further born out by Steven D. Levitt and Stephen J. Dubner in their best-selling book, Freakonomics. Levitt states that the practice of doling out monetary incentives to reward behavior creates a system where people scheme to earn money, and doesn’t necessarily change behavior in a positive manner. One specific example he gives is how people who were financially rewarded for donating blood actually donated less blood than those donating blood out of altruism.
Most incentive plan have a limited shelf life
All other incentive plans for word-of-mouth, referral or customer loyalty systems have a limited shelf life, and must be regularly reviewed and refreshed in order to remain relevant and value producing. On the other hand, IRaaS is timeless, helping you supply real-time information and recommendations to your customers.
The future will look like this:
The more successful a company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will begin to think of it as a resources center—thereby solidifying its reputation for being a company that cares about its customers. IRaaS companies use giving information and recommendations away to customers as a means to change customers and strangers into friends, and friends into advocates.
For customers, IRaaS is a life improvement tool. A huge network of professionals and companies are willing to give customers FREE information, connections, and assistance that save them time and effort. As a sophisticated system of personalized content, IRaaS is a customer-friendly marketing tool that relieves customers from digital fatigue and the “hell of choice.”
For companies, IRaaS is a huge change in marketing tactics. At a time when, as branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near impossible to retain, IRaaS brings productivity to marketing, cuts out the waste, and sets up the best and biggest human-powered information processing facility ever. IRaaS companies follow a Single Action Marketing plan that puts their efforts on autopilot while generating a continuous flow of referrals. In any language, that translates to better sales.
At the end of the day, as simple as that sounds, IRaaS requires skills in spotting customers needs – like listening and asking question, solving problems, and working with people outside of organization. It is a fundamentally different mindset.
