Posts Tagged “information as a solution”
From chasing Customers to Customers coming to You. Linkcrafter is a marketing solution that helps small business owners who are struggling to attract clients but don’t have money to invest in advertising nor have time to spend in countless networking websites, clubs and events. It works for marketing professionals, sales people, home-based businesses, small business [...]
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
The end of the scarcity age in developed countries comes with consumers being overwhelmed by the huge number and variety of goods and services. “Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right serve?” is the inner voice each consumer [...]
If you are looking for ideas or industries where to start a company today, you don’t have to think twice anymore, Information filtering is a BIG opportunity. If you can find a world class solution to that issue, you are definitely the NEXT BIG THING. Listen here to Scott Karp’s and Philip Meyer (two great [...]
IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing. It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to [...]
Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter. Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get [...]
The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services. “Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each [...]
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
Consumers are lost. Most the Information we, marketers, produce and broadcast, come to them as noise. And every day this noise grows thicker and thicker, putting a lot of strain on them. No one believes the noise fatigue to be his problem, but everyone just adds his own noise. Remember, We are now in the [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
