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Play Marketing – Advertising that Respects People

Oct
15

By

Knowledge for Free Advertising™

Category: Conversation, Linkcrafter, News Tags: , , , Leave a Comment

From chasing Customers to Customers coming to You.

Linkcrafter is a marketing solution that helps small business owners who are struggling to attract clients but don’t have money to invest in advertising nor have time to spend in countless networking websites, clubs and events.

It works for marketing professionals, sales people, home-based businesses, small business owners, Freelancers, services providers, etc.

How it works?

1. Answer Consumers Questions and Your Ad appears next to the answer they receive.

Look Google, advertisers would pay a lot of money to appear next to relevant questions. With Linkcrafter each experts and professional act as a mini-google: They receive questions relevant to their business area and expertise, they answer and put their ad in or next to the answers.

It’s simple, straightforward, and delivers on the promise.Knoweldge for Free advertising - Solutionfeed.com

Business professionals on Linkcrafter have a huge incentive to answer questions: They could mention their products or services, where relevant, in their answers and If they are answering a question not related to their business, they can expose their know-how and brand to millions of users, and their ad appears on the right side or at the bottom of their answer proposal.

For consumers, Linkcrafter is a life improvement tool. It relieves them from digital fatigue and information overload. They receive Quick and Free professional answer to their burning questions within a short period, if not few minutes.

For professionals, Linkcrafter is an incredible leads generating machine because the vast majority of questions involve purchase decision or service need.

2. Opportunity Reporters™

Each member of Linkcrafter is an Opportunity Reporter for the whole community. Wherever they hear about an opportunity, they immediately post it on the community wall for other member to consider.
It could be during formal or casual conversation with customers, friends, or from Twitter, Facebook, LinkedIn, etc.
Linkcrafter made available survey scripts and widgets gears that help the business community capture more easily their users and clients questions and requests through their website, blogs or email.

Requests collected through surveys and widget are routed to Linkcrafter members. If the request is related to their business, it’s a lead they can act on. If the request is not related to their business, and they have no solution to provide, they can choose to make this lead available to their partners on Linkcrafter or to the most knowledgeable people on Linkcrafter who could help.

Example:
A web designer in Amsterdam (Netherlands) put Linkcrafter widget on his website and blog. He receives a constant flow of questions and requests from his visitors and clients, ranging from how to find a local good video recorder to where to find the best hotel in Amsterdam. He answers questions related to his business and mention his business and brand, and transfer the other opportunities to professionals in his network or to other Linkcrafter members.

3. What are the Benefits of Linkcrafter?

From chasing customers to Customers coming to you
Consumers come first to you with their questions and needs. It Generate a consistent flow of leads for you and your partners. You are Wanted and Welcomed in Your Clients’ and Prospects’ Mind.

Forget about marketing complexity and uncertainty
You’ve tried many things, but the results are miserable. Linkcrafter’s approach works consistently. It only requires one single action, which is easy and even enjoyable to do.

It works and you can show it.
Linkcrafter is an opportunity-based network. You can see the ROI (return over investment) of the time and resources spent in Networking and show quantified business results to your Boss.

You have a great product but Not enough visibility to grow
Switch to Linkcrafter and receive faster, more enthusiastic and more qualified responses. Customers and Prospects call you First, ready to explore how you can help them.

Today Linkcrafter is for small business owners and services professionals, The Fastest, Easiest, and Most Reliable Solution for Getting Noticed and Attract More Clients Without spending money on advertising or wasting time in networking.

Join Linkcrafter today. Go to: http://www.linkcrafter.com

Jul
30

By

Become A Traffic Magnet with Information as a Gift ™

Category: Business Strategy, Conversation, customer relationship Tags: , , , , , , Leave a Comment

When we’ve started Linkcrafter we’ve asked ourselves  “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that:

  • 7 of the top 10 web properties are search engines
  • 22 of the top 50 web properties are search engines and web directories.

Browse and search have become the most time-consuming and frustrating activity for consumers.

People are looking for trustful and relevant information to reach the best services, companies and products that could satisfy their needs.

90% of the traffic goes to these websites because they are trying hard to help people solve this problem.

What will happen if you become a resources center or a knowledgeable friend for your customers?

You become a Traffic magnet.

Instead of giving Planners, calendars, T-shirts, Mugs, Foie Gras,  coupons, or other material or monetary gifts to customers as incentive to build relationship – most of these incentives fail to build loyalty - Linkcrafter solution helps you provide Information as a gift ™ to your customers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty.

Linkcrafter motto is: Send your customers and contacts to other businesses for Free and see your business flourish instantly.

As a problem-solving information, “Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to change customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

Jul
22

By

Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? I Need help!

Category: Business Strategy, customer relationship, Winner Choice Tags: , , , , , Leave a Comment

The end of the scarcity age in developed countries comes with consumers being overwhelmed by the huge number and variety of goods and services.

“Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right serve?”  is the inner voice each consumer is hearing when he face this hell of choice.

There are indeed amounts of information to respond to these questions and there are several channels to access more and more information, “But who has the leisure and the proficiency needed to sort through and evaluate all these products and services? [And] The burgeoning complexity of offerings, as well as the associate risks and reward, confounds and frustrates most time starved consumers. Product variety has not necessary resulted in better consumer experiences” C.K. Prahalad

Consumers are lost. Information comes to them as noise.

THE NOISE BELT SYSTEM

Information Overload on Consumers

Every consumer today surrounded by a “Noise Belt”. The noise belt is getting thicker and thicker and putting a lot of strain on consumers.

To find relevant, trustful information, consumer needs to filter all the noise noise himself. For doing this, consumers need to filter amounts of information, “Most of it isn’t very good. When you need answers, you may end up sifting through contradicting advice, opinionated content and a lot of pretty crappy material. You’ll waste plenty of time” – James Chartrand, from http://menwithpens.ca

No one takes the noise fatigue as his problem, but everyone comes to add his own noise.

Here are the main consequences of the information overload and the Noise belt:

  1. Consumer fatigue and stress
  2. It’s difficult for Consumer to get through the Noise belt to reach the companies with the solutions they are looking for
  3. It’s difficult for companies to get through the Noise belt to reach the consumers that are looking for them
  4. Cost in time, effort for consumer is huge and cost for companies to advertise to consumer is huge.
  5. The most dangerous aspect of the Noise belt is its effect on Innovation. The digital fatigue is scaring many, and forcing them to retreat to only known territories.

The unheard voice of the consumer behind the amount of data sounds like this:

“I need less data, not more data. I need to know what is important, and I don’t have time to sift through thousands of Tweets and Friendfeed messages and blog posts and emails and IMs a day to find the five things that I really need to know. People like Mike and Robert can do that, but they are weird, and even they have their limits.
So where is the startup that is going to be my information filter? I am aware of a few companies working on this problem, but I have yet to see one that has solved it in a compelling way. Can someone please do this for me? Please? I need help.» Erick Schonfeld, Editor at Techcrunch.com

We are now in the attention economy, in which the new scarcest resource isn’t ideas, capital or talent, but attention itself. Today’s businesses are headed for disaster-unless they learn to manage this critical yet finite resource, or fail!- Thomas H. Davenport, John C. Beck

Businesses which will succeed in this attention economy are the one that take customers attention as a loan or manage it as an investment” NOT something they “paid for“. Companies that fully understand and appreciate those distinctions will be the winners in the future. – Michael Schrage

Jul
20

By

the NEXT BIG THING: Information filtering is a BIG opportunity

Category: Business Strategy, leadership Tags: , , , Leave a Comment

If you are looking for ideas or industries where to start a company today, you don’t have to think twice anymore, Information filtering is a BIG opportunity. If you can find a world class solution to that issue, you are definitely the NEXT BIG THING.

Listen here to Scott Karp’s and  Philip Meyer (two great medias thinkers and activists I deeply admire) insights on the future of  the information industry:

We can no longer hand over the process of information filtering to an algorithm. Even if algorithms can simulate human intelligence and excel  at processing vast amounts of data by brute force, we have proof that alone they don’t have the ability to distill information from several sources into something that is meaningful. It takes human intelligence and judgment to turn a flood of information into coherent content.

The need for an editor is crystal clear.  Information filtering is a BIG opportunity, and is the likely successor of algorithm-powered filtering. The power of influence lies in the ability to FILTER the vast sea of content and put it into context.” Scott Karp

“Now that information is so plentiful, we don’t need new information so much as
help in processing what’s already available. Just as the development of modern agriculture led to a demand for varieties of processed food, the information age has created a demand for processed information. We need someone to put it into context, give it theoretical framing and suggest ways to act on it.” – Philip Meyer

Finally something you’ve already read here :

The unheard voice of the consumer behind the amount of data:

“I need less data, not more data. I need to know what is important, and I don’t have time to sift through thousands of Tweets and Friendfeed messages and blog posts and emails and IMs a day to find the five things that I really need to know. People like Mike and Robert can do that, but they are weird, and even they have their limits.
So where is the startup that is going to be my information filter? I am aware of a few companies working on this problem, but I have yet to see one that has solved it in a compelling way. Can someone please do this for me? Please? I need help.» Erick Schonfeld, Editor at Techcrunch.com

What is your solution? What do you think?

Jun
22

By

A Single Action Marketing Solution for Your Business.

Category: Business Strategy, customer relationship, Winner Choice Tags: , , , , , , , , , , Leave a Comment

IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing.

It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to other businesses for free and See your business flourish”

To do So, All you need to do is create an IRaaS network of companies you trust.

That’s it. You’re good to go.

Here’s how it works:

  1. You join an IRaaS network
  2. You list your customers’ needs for products and services other than your own
  3. Your IRaaS network companies show you their products and services, and give you the information you need to make a solid recommendation to your customer.
  4. After reviewing and editing the information, you send the produces and services that best fit your customer’s needs to them.

You’ve built customer loyalty, trust, and advocacy, and made yourself a dead ringer for future referrals.

What are the benefits?

IRaaS is relationship-building solution for both existing customers and new prospects.  It has three immediate benefits:

  • Referrals Strategy: Once you show your existing contacts, clients, staff or community that you care about them beyond your need for their business, you’ll develop a reputation for being a great company.  That reputation will earn you constant referrals.
  • Networking/Reputation Strategy: IRaaS also allows you to become known and to build trust among peers and the business community. You create constant opportunities for other businesses. By doing so you build a network of colleagues and peers and you double your chances of referrals.
  • Keep-In-Touch Strategy: This strategy helps you stay in front of clients and new prospects on a regular basis using two different types of content strategy:
  1. Content Creation Strategy:  Create winning content about your business that gets distributed to qualified prospects through the IRaaS network. Through this strategy, you’ll be positioned as the most qualified to address the needs and interests of your prospects,
  2. Content Distribution Strategy:  Imagine being able to consistently create thousands of reasons and opportunities to stay in front of your clients and prospects!  IRaaS lets you do this on a weekly, monthly, or per-event basis. The more content you distribute, the more you stay in front of customers, build trust, and become top-of-mind with your clients.

By following these basic strategies, you’ll improve your marketing productivity.

You’ll put an end to the stress and uncertainty of marketing.

And you’ll have fun doing it. Promised.

Jun
17

By

How to Start Conversation with customers, partners or Strangers?

Category: Conversation, customer relationship, Winner Choice Tags: , , , , , , , , 1 Comment

Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter.

Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get attention“; they could start small talk, but in many cases they are too short-lived to build momentum for good a long lasting conversation to start. They rarely convert into business result.

Not all conversation are equal. The kind of conversation companies want is the one that help them to Be Wanted and Welcomed in their Customers’ and Prospects’ Mind … to quit from chasing customers to Customers coming to them … to  receive faster, more enthusiastic and more qualified responses to their promotion, and turn more customers and contacts into friends and voluntary advocates, generating a consistent word-of-mouth referrals and a non-stop viral buzz.

Yes, Starting this kind of powerful and irresistible conversation is possible. But How?

The answer comes simple: Befriend your customers and contacts One at a time. It’s a One to One to Millions marketing strategy, or the power of Befriending One Customer at a time.

The strategy is to change strangers into friends, friends into advocates, and advocates into customers. It works by offering Information as a Gift ™ to strangers, friends, customers and contacts.

For established companies, it means sending their customers to other businesses for FREE, as a powerful way to build loyalty and growth.

For start-up companies, it means finding or creating great content that would be helpful for their target population, and packaging this content in personal and attractive way, and send it to their target with the purpose to befriend, then convert them into customers. It works.

The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company. They’ll reward you for it, too.

Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.

You can’t buy that kind of advertising, and it’s the most powerful positive conversation Starter.

Remember, we said “to befriend one person at a time!”.

Most marketers will exclaim to this statement with astonishment and signs meaning “that’s impractical”, “that’s impossible”, “that’s not possible in our industry”, “Our business is different”…

The mere truth is that most people in marketing and advertising positions today have been trained or formatted to think that “mass marketing is the King” and have sound expertise ONLY with the “big bang” approach: to reach thousands or millions with a single message at a time.

This approach has worked, and still works for many marketers, but its efficiency and effectiveness are losing ground. Customers acquired this way are lost the same way as they came, and to build loyalty you’ll need to invest vast amount of money, and slash your profit margin to keep them happy.

There is no ending to this approach.

Our previous post “Do you have the right to advertise?” explained very clearly the moment and situation in which You have the right to advertise and for what you have the right to spend your money.
I strongly advise you to read this post. It’s one of the Best articles you could find on this blog.

Jun
13

By

I need help to choose, to find relevant information … Please Help.

Category: Business Strategy, Conversation, customer relationship, Winner Choice Tags: , , , , , , , , , , , , , Leave a Comment

The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services.

“Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each consumer when he faces this “hell of choice.”

There are, in fact, vast amounts of information available to respond to these questions, and there are several channels, “But who has the leisure and the proficiency needed to sort through and evaluate all these products and services? [And] the burgeoning complexity of offerings, as well as the associated risks and reward, confounds and frustrates most time-starved consumers. Product variety has not necessarily resulted in better consumer experiences.” - C. K. Prahalad

As a result, consumers are lost. Information comes to them as noise. When consumers need answers, they may end up sifting through contradicting advice, opinionated content and a lot of pretty crappy material. They’ll waste plenty of time.

The unheard voice of the consumer behind all this data could sound something like this: “I want less data, not more data. I need to know what’s important, and I don’t have time to sift through thousands of Tweets and Friendfeed messages and blog posts and emails and IMs a day to find the five things that I really need to know. …Can someone please do this for me? Please? I need help.” – Erick Schonfeld

Netflix, like Amazon, has figured out that helping people make choices is the key to market success. People won’t buy things if they can’t make fundamental choices, and most people won’t make as many choices if they don’t get a little help — without being barraged with too many questions.
That’s the trick. We don’t want to answer too many questions about what we’re looking for. Half the time we don’t know what we’re looking for (just browsing) and the other half of the time we are incapable of describing it ‚ or maybe that’s just me. Harvard professor Daniel Gilbert details people’s inability to understand or describe what makes them happy in his book, « Stumbling on Happiness ». We think that many of those same mental barriers exist for people shopping or searching online, and we believe a good recommendation platform is essential to overcome them.” Rob Rustad, From Collarity.com.

How to transform helping your customers to choose and find relevant information in a marketing strategy that built loyalty and growth for your business?

Send “Information as a Gift” your customers.

According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.

What is information as a Gift?

“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty and Growth.

Linkcrafter solution helps you send your customers safely and securely to other businesses as a powerful way to build Loyalty and grow your business. Yes, It’s about Sending your Customers to other businesses for FREE as a way to build Loyalty and Grow. And It works.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

How it works?

“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”

Howard Mann

Jun
8

By

We need You. We Want YOU to Lead US.

Category: Business Strategy, Conversation, customer relationship, leadership, Linkcrafter, Winner Choice Tags: , , , , , , , , , , , , , , Leave a Comment

When we’ve started Linkcrafter we’ve asked ourselves  “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that:

  • 7 of the top 10 web properties are search engines
  • 22 of the top 50 web properties are search engines and web directories.

Browse and search have become the most time-consuming and frustrating activity for consumers.

People are looking for trustful and relevant information to reach the best services, companies and products that could satisfy their needs. 90% of the traffic goes to these websites because they are trying hard to help people solve this problem.

What will happen if you become a resources center or a knowledgeable friend for your customers?

You become a Traffic magnet.You are a knowledgeable professional. You Know a lot and Now  We need You. We Want YOU to Lead US.

According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.

Linkcrafter helps companies and businesses to become solution providers for their customers through real-time interaction and involvement in their customer’s solution-hunting process.

Instead of giving Planners, calendars, T-shirts, Mugs, Foie Gras,  coupons, or other material or monetary gifts to customers as incentive to build relationship – most of these incentives fail to build loyalty - Linkcrafter solution helps you provide Information as a gift ™ to your customers.

What is information as a Gift ™?

“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty and Growth.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

How it works?

“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”

Howard Mann

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

Jun
6

By

What is Good Information and How to Recognize it?

Category: Business Strategy, Conversation, customer relationship, Winner Choice Tags: , , , , , , , , , , , , , , , , , Leave a Comment

Consumers are lost. Most the Information we, marketers, produce and broadcast, come to them as noise.  And every day this noise grows thicker and thicker, putting a lot of strain on them. No one believes the noise fatigue to be his problem, but everyone just adds his own noise.

Remember, We are now in the attention economy, in which the new scarcest resource isn’t ideas, capital or talent, but attention itself. Today’s businesses are headed for disaster-unless they learn to manage this critical yet finite resource, or fail!- Thomas H. Davenport, John C. Beck

Businesses which will succeed in this attention economy are the one that take customers attention as a loan or managed as an investment” NOT something they “paid for“. Companies that fully understand and appreciate those distinctions will be the winners in the future. – Michael Schrage

How will YOU manage YOUR consumers attention differently if you take it as a loan or as an investment into your company?

Marketers who win today and will continue to win in the future are those who understand what is a good information, and do their best to engage and keep in touch with their customers ONLY with Good information.

What is Good Information?

Good information for consumers has 3 characteristics:

  • It is relevant.
    You’ve listened to your customer’s needs, and you know exactly what they’re looking for. When you communicate with them, you have no fear they’ll dismiss your communication without looking at it.They know you provide something of value to them. Instead of egocentric company-focused information, they know your company sends them information that’s relevant to them and their needs.
  • It is timely.
    Do your best to send information to your customers (only or mostly) when they need it to act, or decide. Information should be based on their time of need, not based on your time to produce and broadcast it. Timing is important in any communication or conversation process.
  • It is trustworthy.
    Your information should Not be deceptive. Send to your customers the kind of information you’ll send to your friends or your family members. If you Can’t share with or send to your friends or your family members the kind of information you are sending to your customers, then think twice before pushing the Ok button. Your reputation could be damaged for a long time. The world is Watching you.

Jun
5

By

Send Your Customers to Other Businesses for FREE to Build Loyalty.

Category: Business Strategy, Conversation, customer relationship, Linkcrafter, Winner Choice Tags: , , , , , , , , , , , , , , , , , , , , Leave a Comment

“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?”
It sounds like complete folly.
Why would I send my customers away?
It’s very unconventional, but terribly powerful.
And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of small business owners, freeing millions of entrepreneurs from marketing stress and uncertainty.

Here we go, Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps you send your customers safely and securely to other businesses as a powerful way to build Loyalty and grow your business.

Yes, It’s about Sending your Customers to other businesses for FREE as a way to build Loyalty and Growth. And It works.

The old era of egocentric sales pitches never entertained the idea of sending customers to other companies, for any reason. They held on to their customers tooth and nail, even if they didn’t have anything the customer needed at the time.

Companies wanted customers to pay attention to their company, and no one else.

Apparently, no one ever mentioned to those companies that no business is an island.

Customers need more than one company to satisfy their everyday needs and desires. “No company owns enough resources – or can possibly own enough – to furnish unique experiences for every customer,” said C.K.Pralahad in The New Age of Innovation. “Companies must organize a constantly shifting global web of suppliers and partners to do the job.”

A customer experience includes satisfaction in all the customer’s needs for their everyday life. It isn’t enough to sell your customer the microwave oven that person needs. The customer also needs clothes, baby food, music, a good carpet cleaner, a certified massage therapist, and an antique hood ornament.

No company in the world could possibly give a customer every single thing he or she desires.

In short: it takes a village to create a customer experience.

You’ll be recommending companies to your customers that you personally have selected as the best for their needs. You won’t be giving them referrals to professional service and product providers simply because you’ve agreed to – you’ll be giving them the companies that you sincerely believe are the most qualified professionals to meet your customers’ needs.

And your customers will love you for it.

That reputation will buy you customer loyalty and enthusiasm that is impossible to get through any other means.

Linkcrafter marketing solution often sounds too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request for a sale, without any pitch at all? What’s in it for me?”

The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company.

Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.

You can’t buy that kind of advertising.

Linkcrafter web based relationship management solution helps you to engage with other qualified companies to co-create customer experiences. You’ll work within a network of partners, all of whom can provide your customers with products and services that are outside of your area of expertise but that are essential to making sure the customer is completely satisfied.

Learn to Co-Create

Through Linkcrafter, you’ll be able to co-create complete experiences for your customers with other companies. You’ll collaborate with these companies to understand exactly what your customers need and how to get it to them.

Your customers will look to you as a resource, a guide, and a trusted ally.

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

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