Posts Tagged “Information as a Gift”
Danny wants to buy a car. He knows what he needs in a car – good mileage, enough room for his two kids and their dog, four-wheel drive, a good sound system. He knows what he wants in a car. The problem is finding a car that can provide him all of those things. Where [...]
Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers is to spam them with selfish advertising, new offers, sales, like: “We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! [...]
Answer Consumers Questions and Your Ad appears next to the answer they receive. Danny wants to buy a car. He knows what he needs in a car – good mileage, enough room for his two kids and their dog, four-wheel drive, a good sound system. He knows what he wants in a car. The problem [...]
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers is to spam them with selfish advertising, new offers, sales, like: “We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! [...]
IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing. It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to [...]
Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.” The Best way to express Gratitude is to Give Thanks, Send Thank-you notes, or Say “Thank you” abundantly. Thank your wife after she cooked a nice meal. Thank your friend for lending you that [...]
Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter. Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get [...]
The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services. “Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each [...]
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
