Grassroots Marketing for Nonprofits

A fundraiser in New York has an event to promote, and needs to make sure that he fills up the seats or maximizes visitors. After he has sent his tweets, facebook status updates and emailed his friends and contacts, he still can’t seem to fill up the seats. GoodBuzz could be the right solution for him in this situation.

GoodBuzz is a web application that apply P2P (peer-to-peer) technology to event promotion and help nonprofits organizations promote their events for free through grassroots marketing.

Often, nonprofits organizations are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts. But, promoting events cost a lot of money, and big promotion budgets are not for everyone (nonprofit organizations, musicians, artists, etc.). That’s where GoodBuzz comes to play.

When a member of the GoodBuzz network has an event to promote and needs help to reach more people, he will log into the program and send referral requests to the other members. The members who find his event interesting for their contacts, will recommend it for free, using more than 8 channels available: emailing, social medias (Facebook, Twitter, Linkedin, Myspace), blogs, sms, posters, flyers, etc.

Now, our New York fundraiser could spread the word about his events far beyond his organization’s direct contacts.

The value of the service is that it gives nonprofits organizations a tool that they didn’t have in the past, which is to get in front of other nonprofits organizations’ contacts without having to negotiate with them 1 on 1. This is the big idea.