GoodBuzz Blog

Play Marketing – Advertising that Respects People

Mar
8

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Sample Referral request for a trade show or Business event

Category: business networking, Event Promotion, Leads Groups / Referral Networks, Peer Referral Network, Referral Requests, Trusted Network Tags: , , , , , , , , Leave a Comment

Hi John,
I am writing to ask whether it would be possible for you to refer our next Electronics Show in Guangzhou.

The Guangzhou Electronics Show is the most important trade fair in the South of China, and during the last 5 years, we have attracted exhibitors from all parts of China, and visitors from all parts of the world.

Here is an invitation to the expo you can forward to your contacts, and business connections that may be interested to attend the expo. Please let me know if you need any other information from me.

Thanks for your support. It means a lot to me, and I’ll return the favor in the future if you have an event that may be interesting to my friends, my contacts or business connections.

Best Regards,
Chang Lao

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want. The big promotions with several thousands of visitors are actually a conglomerate of smaller promotions done by a myriad of partners pooling their promotional resources for the success of the big event.

The big river comes from hundreds of tributaries.

Now, how to ask?

Surprisingly, the “how to ask” is less important than the courage to ask. As it turns out, just asking is one of the best way to get someone to give you what you want. The “how to ask” comes next. For example, jut asking for a “retweet” can sometimes prompts other twitter users to “retweet” your message before they have even seen what you’ve posted.

On social medias, asking for referrals is the best way to receive free referral and succeed your event promotion.

  1. Ask people who are qualified and motivated to help
  2. Give people information they can use themselves, or would care to share with others
  3. Ask like a kid: straight and in simple (no-MBA) words

In doubt of how to ask, JUST ASK! Feel the fear and ask anyway.

Mar
8

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Sample Referral request letter for a Fashion Show

Category: Event Promotion, Friendcasting, Referral Requests, Trusted Network Tags: , , , , , , , Leave a Comment

Hi Susan,
How are you?
We are opening a new fashion shop in Friedrich Garner Street, 12, on Thursday, January 20th.

It’s an invitation only event with special guests like Karine Durer, the award wining Austrian fashion designer, Karl Legoff, the rising star who received the Kevin Golden Scissors for Young Fashion designers in New York last year.

Here is your invitation. Come to make new friends, catch up with old ones, make new professional connections, and also enter to win a $5000 shopping Voucher.

I encourage you to think of three or five exceptional women you know and send these invitations their way. They will be added to our guests list.

Looking forward to see at the event.

Regards,
Patrick Chevignon

After more than 15 years working closely to the event industry, what I have repeatedly noticed is that when it comes to event promotion, the producer is the less influential in people decision to attend. In reality, it’s the event endorsers who has the power and the ability to draw the biggest part of the attendees.

The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience, spread your message and draw the people you want.

Oct
14

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How does a GoodBuzz network work?

Category: Beginners Guide, Event Promotion Tags: , , , , , , Leave a Comment

When you have an event that needs promotion, You go to Goodbuzz.org to create your marketing materials: emailing, SMS, banners, Flyers, Posters, Invitation, etc.. There are 8 channels available.

How it works? Goobuzz network
Step 1

After creating your marketing material, You ask your peers, affiliates and friends to relay your message to their contacts. Your peers will pick your marketing materials, and send your message to their contacts, using their communication channels: mailing list, website, blogs, display spaces, Facebook, Twitter and MySpace profiles. All this done in one place, safely and securely.

How it works? Goodbuzz network
Step 2

When things work out well, it is like a prime time Tv coverage for your event, or getting the Super bowl spotlight on your event, but for free. Or, Imagine it like your event has been featured on the Oprah Show. In fact, your promotion reaches so many people so quickly that your event becomes a success. You’ll sell more advance sale tickets, pack your event, and stop worrying about people showing up.

Oct
11

By

Dirty Tricks to Promote your event with Facebook and Twitter

Category: Beginners Guide, Event Promotion Tags: , , , , , , Leave a Comment

Got an upcoming event that you want to share with the world? Try the following Facebook and Twitter marketing tricks to get ahead of the crowd:

Promote your event with Facebook

  1. Create your event on Facebook
  2. Send a message to your friend asking them to help you promote the  event. Ask them to mark “Attending” even they won’t show up or buy a ticket. Explain to your friends that marking attending will push the event in their feeds and it’ll be seen by more people (all people in their network), and it may definitely help you reach people you’d like to have attend
  3. Ask your most trusted friends to mark “Attending” at once to create an impression that your event is the hottest happening in the city.  This little trick could help create the social validation some people need to try  something new
  4. Search for events similar to yours, RSVP and post a quick message mentioning your event. However, the best way is to contact the event admin and ask for referral. He could send your event message to people “attending” or to people “Not attending” (if they don’t like his event may they will like yours). Offer some ideas for cross promotion or reciprocal marketing. There are more good will out there than you think.
  5. Befriend your early birds, and change them into new fans. Ask them to help you promote the event. Ask them to Tweet a short text about their attendance or about the event itself, RSVP the  event on Linkedin, Myspace, etc.
  6. Ask, Ask, ask and ask again for help to promote your event.

Promote your event with Twitter

  1. Create a separate twitter account with your event name. Be smart, use a catchy name or a descriptive name “BostonJavaProgramersMeetup”.
  2. Start following people who may be interested to attend your event
  3. Twitter will send a notification to every new user you follow,  something like “Hi, BostonJavaProgramersMeetup is now following you” That’s all advertsing for you. The name alone should be the advertising.
  4. Use Twitter search to find people who tweet content related to your event. Follow them and ask them a question by @mentioning them. Be Smart, not spammy.
  5. Ask your new followers by DM (Direct Message) to retweet your event message to help spread the word about your event.
  6. Ask your new follower to help promote your event on Facebook, Linkedin, Myspace
  7. Twitter is about posting interesting stuff. Feed your followers with great, humorous, timely and relevant stuff, and they will love you

Whether, you are promoting a conference, a trade show, a business event, a concert, a festival, a sport event, an exhibition, Twitter and Facebook are really powerful tools to leverage to get your word out.

Add your own tricks in the comments