GoodBuzz Blog

Play Marketing – Advertising that Respects People

Dec
26

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Ask people to help you spread your message

Category: Beginners Guide, P2P Peer to Peer Marketing, Peer Referral Network, Referral Requests, Success stories Tags: , , , , Leave a Comment

Meet Ella. Ella is a marketer in New York. She has an event to promote, and needs to make sure that she fills up the seats or maximizes visitors. After she has sent her tweets, Facebook status updates and emailed her friends and business contacts, she still can’t seem to fill up the seats.

Often, event organizers’ campaigns are limited by the number of people they could reach directly through their mailing list, twitter followers, facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Unfortunately, advertising doesn’t work very well for events, because when it comes to event promotion, the event producer is the less influential in people decision to attend. In reality, it’s the event endorsers who has the power and the ability to draw the biggest part of the attendees. The more endorsers you can mobilize for your event promotion, the faster you’ll reach your target audience. Endorsers are the backbone of any successful event promotion.

But, how could Ella get hundreds of endorsers for here event now?
Ella doesn’t have a big rolodex, and no direct connection to influential bloggers and journalists. Furthermore, all other promotional actions require a lot of time to be effective.

Ella was running out of time, when a friend told her about Goodbuzz. Ella posted her event on Goodbuzz; offered $500 tips to people to help her spread the message.

The results were instant. Hundreds of people visited the event page and spread her message to Facebook, Twitter, LinkedIn, and by email. In less than 48hours, her event sold out. Ella is Happy!

It worked, because nowadays 75% of people discover new things because another person has shared them with them.

Francis is one of the people who helped Ella. At the end of the campaign, Francis received eight dollars and fifty cents for the leads generated for Ella. Francis is Happy! The time he spent finding and sharing is rewarded.

When traditional methods have failed you, give Goodbuzz a try. It is easy to use, safe for brands, affordable, and delivers better marketing results faster.

May
11

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The Outlaw P2P Technology is brought back to Disrupt Another Industry

Category: GoodBuzz Manifesto, Mission Statement, P2P Peer to Peer Marketing, Peer Referral Network, Press Release Tags: , , , Leave a Comment

GoodBuzz is the guerrilla marketing tool for those who can’t get the attention of the mainstream medias and journalists to promote their events or business, or don’t have a lot of money to spend in marketing and advertising. It connects hundred of grassroots marketers who in background, under the radar, distribute peers messages to hundreds and thousands of contacts.

GoodBuzz.org applies P2P (Peer-to-Peer) Technology to Marketing And Advertising, to help the Davids beat the Goliaths in the marketplace.

Imagine, You have an event to promote and need to make sure that you fill up the seats or maximize your visitors. After you have sent your tweets, facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. Goodbuzz could be the right solution for you in this situation.

Often, event organizers’ marketing are limited by the number of people they could reach directly through their mailing list, twitter followers, Facebook friends, etc. Otherwise they have to spend money in advertising trying to reach their indirect contacts.

Promoting events cost a lot of money if you want to reach a lot of people with your marketing campaign. Big promotion budgets are not for everyone and that’s where GoodBuzz comes to play.

Mar
21

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The new science of online Advertising: Friendcasting

Category: Event Promotion, Friendcasting, Peer Referral Network, Winner Choice Tags: , , , , , , , Leave a Comment

The social media revolution is unstoppable, and it is touching, and changing everything. For Advertising, we are moving from “one to many” marketing to “many to many” marketing, which also means for marketers moving from “broadcasting” to “friendcasting”. Friendcasting is a new way to make your message delivered by the people who are the closest and most intimate to your target market. It’s a deep trend that has started some years ago but only now we are seeing its full expression. It Requires new way of thinking and new tools. During the presentation, you’ll learn the basic principles to understand about friendcasting, and some tools and tactics to use successfully.

Mar
7

By

The best way to announce/advertise Your event

Category: Beginners Guide, Event Promotion, Winner Choice Tags: , , , , , , , Leave a Comment

In a previous post, How to advertise your event, you can find 5 ways to leverage your affinity network to promote your event fast.

Now, I want to show you an example of a well written and well presented event, Tech4Africa, which had take place last August in Johannesburg in South Africa.

The event website was well designed, easy to navigate and the  event announcement done professionally.

Here are 5 important things to include in your event announcement:

Part 1: What is the event, what makes it unique among similar events

Part 2: Who will be attending and the Keynote speakers

Part 3: Topics and conversation program of the conference

Part 4: Who should consider to attend the event

Part 5: Expected takeaways from the conference

And a great Logo:

All Event organizers and promoters should invest more time in creating their event announcement copy. A Well crafted event announcement will separate you from competition, present your attendees with easy to digest information, and certainly will help you draw more people.

Feb
9

By

The ABC for successful events (C)

Category: Artists promotion, Bands promotion, Beginners Guide, Event Promotion, Winner Choice Tags: , , , , 1 Comment

Circle

Have you ever lived in a circle? You do something once, twice and so on… You know what I’ve noticed? Usually I repeat the mistakes as well…Do you do the same? Yeah, sometimes it is difficult to notice what you are doing wrong. That’s why you need somebody to evaluate your job. You know, the best critics are people who attended your event. So, all you need to do, is to take email addresses and later to send requests to evaluate your event. You can even choose the winner – people like motivation.

So, let’s leave the circles for the hamsters and go further :) !

Clown

Usually people think that making a mix from the best things they will get the best result. Do you think the same way they do? Actually, if you take a piece of cake and a salmon and mix them, you will see that you have just wasted good food.

So, what I wanted to say? Concentrate on one activity and do not change your decisions during important moments. If you can sing and dance, you can prepare two performances. It is better to show a part of your abilities first time because you will be able to surprise your audience once more. If you show everything who you are and what you can at once, you usually become simply uninteresting and similar to the clown who do and show everything to make people happy…

Competition

Hey, do you know survival rules among the animals? Yes, that’s right; usually survive the fastest and the strongest animals. You and me, we play a survival game as well, so maybe we could use it in commerce? Of course, we can.  Let’s say, you and your colleague have to promote an event. Your aim is to have a quite big audience. What do you do? You compete between which of you will attract more people to come to event. Even if you don’t succeed to outrun him, eventually after some such competitions you undoubtedly will improve your skills.

Thanks for being together :)

Let’s meet next week at the same place :)

Jan
12

By

Friendcasting or How to start a viral promotion on Facebook

Category: Event Promotion, Friendcasting, Peer Referral Network Tags: , , , , , , Leave a Comment

Facebook is a powerful marketing tool, if you know some of the tricks that works. One thing that work very well is friendcasting: asking your friends and connections to post a short promo of your new product or service to their wall. The more friends you can convince to do that, the bigger result you’ll get.

Don’t start the promo on your own wall, give this privilege to your friends. For a viral effect, ask them to post it today at 6pm, or tomorrow at a specific hour. A timely coordinated campaign is much more powerful.

Below is a campaign we have prepared for Goodbuzz launch:

Hi Susan,

How are you?
I’ve started a new service online (http://www.goodbuzz.org).
I need your help to promote it. Check it out.
Goodbuzz is a new way to promote events (concerts, festivals, meetings, conferences, trade shows, etc.). It’s a cross promotion network where members recommend each other event to their contacts for free. It means you ask other people to do your event promotion for you, and they do it for you for free.

Here is how you can easily help us. Please, Copy and Post one of the following messages on your Facebook profile. It’ll really help us spread the word out. Even if you are not in the event marketing, maybe one of your friends will be interested. who knows?

Just copy one of the 3 messages below and post it on your wall.

PSST! Pass it on … to encourage your friends to try our new service, I am giving you 10 invitations for One year FREE membership to the GoodBuzz service (value $170). Valid Only for the first 10 who will follow the link and register.

== Message #1: Copy
I have 10 invitations for a Free membership to GoodBuzz Network (value $170).
It’s Only for the first 10 who will follow this link and join:

== Message #2: Copy
Who want invitations to join GoodBuzz Network?
I have 10 invitations for Free membership (value $170).
It’s only for the first 10 who will follow this link and join:

== Message #3: Copy
A cool website for event promotion.
I have 10 invitations for Free membership (value $170).
It’s for the first 10 who will follow this link and join:

Now, Copy and past one of the message above and post it to your wall.

Thanks you very much for your help.
Mawuna

Do you have a formula for marketing on Facebook? Without a good formula you’ll waste time and be frustrated by social medias.

Oct
18

By

These 2 Questions will help you Build a Community around your Event

Category: Beginners Guide, Event Promotion, Life Success Tags: , , , , , , Leave a Comment

Ask the the following two questions systematically to your event attendees:

  1. Why did you sign up?

  2. What do you want out of this?

Watch the conversation and community take off.

Oct
16

By

Sorry, Promotion won’t help!

Category: Beginners Guide, Event Promotion Tags: , , , , , , Leave a Comment

If people cannot perceive the value of your event for them, what ever promotion you’ll do, you’ll end up with meager results.

Also, your event could have, intrinsically, a huge value for your target audience, but if your advertising copy is not able to arouse  your prospect interest, your great event will be a flop.

In fact, for your promotion effort to yield results, you need these 2 things:

  • a compelling content that will resonate with your target audience, generates excitement and draw people
  • a good sales copy that deliver straight into the guts your value proposal to your target audience

After you have these 2 things, you can start your event promotion. Without them you just waste your time and your message will be taken like spam by their recipients.

If you content is attractive enough, people will talk about it, people will want be a part of it, and they won’t want to miss  it. The function of your sales copy  is to enable your audience to become highly effective promoting and evangelizing for your event.

You can’t have the firs two ingredients of your successful event promotion formula if you don’t know your audience. You can’t create value if you don’t know what are your audience top 3 pains in the ass, or your audience top 3 things that inject dopamine (pleasure sensations) into their brain, body, and soul.

You should start from there, and your promotion will be easier after all.

Oct
14

By

How does a GoodBuzz network work?

Category: Beginners Guide, Event Promotion Tags: , , , , , , Leave a Comment

When you have an event that needs promotion, You go to Goodbuzz.org to create your marketing materials: emailing, SMS, banners, Flyers, Posters, Invitation, etc.. There are 8 channels available.

How it works? Goobuzz network
Step 1

After creating your marketing material, You ask your peers, affiliates and friends to relay your message to their contacts. Your peers will pick your marketing materials, and send your message to their contacts, using their communication channels: mailing list, website, blogs, display spaces, Facebook, Twitter and MySpace profiles. All this done in one place, safely and securely.

How it works? Goodbuzz network
Step 2

When things work out well, it is like a prime time Tv coverage for your event, or getting the Super bowl spotlight on your event, but for free. Or, Imagine it like your event has been featured on the Oprah Show. In fact, your promotion reaches so many people so quickly that your event becomes a success. You’ll sell more advance sale tickets, pack your event, and stop worrying about people showing up.

Oct
13

By

Why Do you need Traction and Social proof to succeed your event promotion

Category: Beginners Guide, Event Promotion Tags: , , , , , , , Leave a Comment

People are deeply affected by what others think. Most people can’t decide to do something on their own. They need to know what the rest of the world is thinking or doing. Most of people will decide to attend your event only if they have some social proof about how worth it’s, how legitimate it’s, and have connection to who are attending or performing.

People won’t decide totally alone if your event is valuable or not; they will look around to their family, friends, coworkers and peers to tell them what to think. In the case of your event, it means they will come only  if their family, friends, coworkers and peers will accept to go to the event with them, and has recommended warmly the event to them.

Traction means a lot of different things:

  • Simultaneous coverage of the event by several  industry and local medias
  • Huge number of early birds
  • Big traffic to event website and accelerated sales of tickets
  • Early dates sold out, and people asking for more dates
  • A second market for your event tickets is heating up
  • Inbound calls from organizations to be sponsors or partners of the events

Traction is king in event promotion. It’s a magic moment; a momentum that makes event promoters and organizers life easier; sales are made with less effort; friends, peers,  fans, affiliates and the media will be doing your marketing for you through word of mouth, peer referral, publicity, etc..

But how do you build momentum and traction for your event? Publicity, grassroots marketing and word of mouth are the 3 magic keys here. All 3 marketing tactics could be boiled down to one single action: give your prospects quotes from people that make you and your event look good.

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