Posts Tagged “emotional marketing”
IRaaS baseline is “Send your customers to other businesses for free and See your business flourish” IRaaS can often sound too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request [...]
In my professional and private life, I have adopted 3 main ways to praise people: Catch people doing something good, and praise them instantly, Praise people in front of other people, Praise people in their absence The first one is very effective. It has a tremendous impact on people self-confidence, motivation, and feeling of belonging. [...]
Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To speak to the heart of people you need to master the language of emotions. Logical language is weak to move people, compared to an engagement to make people feel important. Mary Kay Ash had built a multi-billion company based [...]
The law of reciprocity states that we repay, in kind, what another person has provided us. It’s a common mantra in our culture. Here are 2 powerful ways to put the Law of Reciprocity into action: 1. To recruit advocates for your business: To recruit customers as advocates, become advocate for your customers, To recruit [...]
Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.” The Best way to express Gratitude is to Give Thanks, Send Thank-you notes, or Say “Thank you” abundantly. Thank your wife after she cooked a nice meal. Thank your friend for lending you that [...]
People buy emotionally, and Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To succeed in business you need to associate your product with one or several positive emotions. Once you’ve succeeded to to tie your products to a specific emotion, your brand will act like a trigger of [...]
Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter. Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get [...]
You manifest your leadership when a bunch of people accept voluntary to follow You in order to accomplish something that is beyond the interest of each individual member of the group. Here are 5 Ways to Manifest Your Leadership under Any Circumstances: 1. Authority You know that You know, and you know what you are [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
Two kind of people are actively talking about you on the social medias (blogs, twitter, social networks, consumers forums, buyers forums, etc.): Your detractors and Your Promoters. There is in fact a third kind of people who are just spectators: your passive satisfied customers. They won’t move their fingers to defend you or write a [...]
