Posts Tagged “emotional connections”
After I’ve published the post “Are you a destination or a platform? Part I” some of you have asked me to give some examples or make some analogies to help further understand the difference between a business built “as a destination” versus a business built “as a platform”. Let begin with an Great illustration I’ve [...]
IRaaS baseline is “Send your customers to other businesses for free and See your business flourish” IRaaS can often sound too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request [...]
In my professional and private life, I have adopted 3 main ways to praise people: Catch people doing something good, and praise them instantly, Praise people in front of other people, Praise people in their absence The first one is very effective. It has a tremendous impact on people self-confidence, motivation, and feeling of belonging. [...]
Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To speak to the heart of people you need to master the language of emotions. Logical language is weak to move people, compared to an engagement to make people feel important. Mary Kay Ash had built a multi-billion company based [...]
The law of reciprocity states that we repay, in kind, what another person has provided us. It’s a common mantra in our culture. Here are 2 powerful ways to put the Law of Reciprocity into action: 1. To recruit advocates for your business: To recruit customers as advocates, become advocate for your customers, To recruit [...]
Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.” The Best way to express Gratitude is to Give Thanks, Send Thank-you notes, or Say “Thank you” abundantly. Thank your wife after she cooked a nice meal. Thank your friend for lending you that [...]
People buy emotionally, and Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To succeed in business you need to associate your product with one or several positive emotions. Once you’ve succeeded to to tie your products to a specific emotion, your brand will act like a trigger of [...]
Today, we heard employees referred to as “resources” or “assets” by corporate executives, business press and management thought leaders. Michael Eisner, ex Chairman and CEO of Disney, has been recorded as saying “our inventory goes home at night.” Bullshit! Employees are people. Employees are not assets, resources, or inventory, but Humans with dreams and aspirations. [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
1. If you don’t have enough customers, it’s simply because you don’t have enough friends. People buy from Friends. 2. If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a person asks about your advertising, he is told: ”be careful, [...]
