Posts Tagged “Customer loyalty”
Farm Credit Canada is the David of the Canadian Banking Industry. But unlike the biblical tale, FCC has more than one Goliath in its path — it has five. And they’re all trying to steal its clients. Based in Regina, Saskatchewan, FCC provides business and financial solutions to farm families and agribusiness across Canada. And [...]
IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing. It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to [...]
Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter. Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get [...]
The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services. “Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
Recently, the Chief Marketing Officer (CMO) Council has conducted a study with channel executives, distributors, resellers, and other channel representatives, asking the question: “What is the most valuable source of leads?” Customers referrals came at the top: four times more powerful and valuable than E-Mail or Direct Marketing campaigns, and nearly seven times more likely [...]
IRaaS is helping Thousands of web-workers (designers, programmers, copywriters, publishers) and freelancers to build a continual referral stream around there business without spending a single Dollar in advertising or wasting precious time in networking websites and events. James Dean is a graphic designer in Los Angeles. He loves his job and clients. He knows deep [...]
Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers is to spam them with selfish advertising, new offers, sales, like: “We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! [...]
In today’s economy, a dissatisfied customers will quickly defect to competition. There is choice outside there. But two kind of customers are obliged to stay with companies they are dissatisfied with, because of: multi-months or multi-years contracts: these contracts keeps unhappy customers from leaving for a period the pain of change: the habit and the [...]
Two kind of people are actively talking about you on the social medias (blogs, twitter, social networks, consumers forums, buyers forums, etc.): Your detractors and Your Promoters. There is in fact a third kind of people who are just spectators: your passive satisfied customers. They won’t move their fingers to defend you or write a [...]
