Posts Tagged “customer experience”
Building a community around your business is like having competition immunity. A community protects you and nurtures you. As a marketing company dedicated to helping small business owners who are struggling to attract clients but don’t have money to invest in advertising nor have time to spend in countless networking websites, clubs and events, we [...]
After I’ve published the post “Are you a destination or a platform? Part I” some of you have asked me to give some examples or make some analogies to help further understand the difference between a business built “as a destination” versus a business built “as a platform”. Let begin with an Great illustration I’ve [...]
IRaaS baseline is “Send your customers to other businesses for free and See your business flourish” IRaaS can often sound too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request [...]
Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.” Gratitude is based on the the Law of Reciprocity. The law of reciprocity states that we repay, in kind, what another person has provided us. It’s a common mantra in our culture – the [...]
Farm Credit Canada is the David of the Canadian Banking Industry. But unlike the biblical tale, FCC has more than one Goliath in its path — it has five. And they’re all trying to steal its clients. Based in Regina, Saskatchewan, FCC provides business and financial solutions to farm families and agribusiness across Canada. And [...]
IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing. It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to [...]
The law of reciprocity states that we repay, in kind, what another person has provided us. It’s a common mantra in our culture. Here are 2 powerful ways to put the Law of Reciprocity into action: 1. To recruit advocates for your business: To recruit customers as advocates, become advocate for your customers, To recruit [...]
Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.” The Best way to express Gratitude is to Give Thanks, Send Thank-you notes, or Say “Thank you” abundantly. Thank your wife after she cooked a nice meal. Thank your friend for lending you that [...]
People buy emotionally, and Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To succeed in business you need to associate your product with one or several positive emotions. Once you’ve succeeded to to tie your products to a specific emotion, your brand will act like a trigger of [...]
Today, we heard employees referred to as “resources” or “assets” by corporate executives, business press and management thought leaders. Michael Eisner, ex Chairman and CEO of Disney, has been recorded as saying “our inventory goes home at night.” Bullshit! Employees are people. Employees are not assets, resources, or inventory, but Humans with dreams and aspirations. [...]
