Posts Tagged “Business Strategy”
Former GE CEO Jack Welch once said, We have only two sources of competitive advantage: the ability to learn more about our customers faster than the competition, and the ability to turn that learning into action faster than the competition. How can you put this powerful insight into practice to win, and grow your small [...]
Two recent papers from wharton universia found that geography continues to have an impact on efforts to market through the Internet in ways that could help online merchants target new customers. Specifically, the papers examine the effect of economic geography on Internet retailers trying to reach potential buyers of specialty products who live in an [...]
If you want Customer to listen to you, you need to talk to their high level needs. Every time you’ll use the following 3 phrases in conversation with your customers, you’ll see their eyes lit up, their ears wide opened, and their heart chest beating. Here are the top 3 things customers love to hear: [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
1. If you don’t have enough customers, it’s simply because you don’t have enough friends. People buy from Friends. 2. If your advertising is not delivering good results, it’s simply because you don’t have enough advocates to confirm your message to their friends. When a person asks about your advertising, he is told: ”be careful, [...]
The “summer song” of the business world these last years still is “Networking. Networking is Great, Networking is Great for You, networking is WOW, networking will save your business, Networking is the best marketing tool for the new economy. Network, Ô Network, Yes, Network”, and All the folk dance on this cute, nice Music. Have [...]
Are you struggling to get your business noticed and attract clients? Have you tried, but with limited success, all the small business marketing things like: post to forums only to be banned, spam blogs with comments, bribe bloggers to write articles with your keywords, send press releases to journalists in desperate hopes they’ll write about [...]
Are you feeling lonely? Do feel like you need a helping hand but just can’t ask for it? Do you feel like no one outside there could understand who you are and your inner value? You are not Alone. You just feel alone, because we are all connected to each other. There are thousands of [...]
1. Steal consumers: We live in a “world no longer marked by a shortage of goods but by a shortage of customers”. To have new customers for your product you have to steal them from your direct competition, or you take the money they would have spend with other businesses (indirect competition for the household [...]
Most small business owners, freelancers, home based professionals will stop doing any kind of advertising if they could have 12 to 15 intimate friends in the business category they are playing or in their ideal clients list. You’ll say, wow, 12 to 15 friends, that’s not a lot. Yes, it’s not a lot, but 86% [...]
