There are few genuinely pivotal moments in marketing history. Today, however, it’s time to unveil one that fully qualifies for this distinction.
It’s called IRaaS (Information & Recommendation as a Service), and it’s a marketing strategy that heralds a new era in the way your company builds its customer base.
IRaaS is simple and powerful, monumentally enhancing your company’s capacity to reach large audiences without spending money on advertising or losing time in countless networking clubs, events or websites.
End Marketing Uncertainty
Most marketing solutions introduces today are one-shot attempts to gain attention for a brief moment. They’re time consuming and unsustainable, but companies try to keep up. They’ll post to forums only to be banned, spam blogs with comments, bribe bloggers to write articles with their keywords, send press releases to journalists in desperate hopes they’ll write about their product, browse social networks getting more ‘friends’ who couldn’t have the slightest interest in becoming customers.
These solutions are time-consuming, stressful, and ineffective. They’ll only work for a month or three before the next solution comes in, needing new training, monetary investments, and time. ,
IRaaS is different.
The end of marketing as we know it.
IRaaS is a durable, sustainable marketing solution. You’ll never need another short-lived marketing solution. IRaas brings peace of mind, unleashes the potential of your business, and ultimately gives you back the time to concentrate on your business, not your marketing department.
Can a solution this powerful really be simple? You bet.
IRaaS simply asks companies to send their customers to other businesses for free.
Send your customers to other businesses for free and see your business flourish.
It’s very unconventional, but terribly powerful.
It sounds like complete folly. Why would I send my customers away? But IRaaS isn’t a charitable action — it’s a powerful marketing strategy for professional services businesses, freelancers, sales people, marketing managers, small business owners, humans resources departments, health and educational organizations, and beyond.
Change your thinking
Until now, business marketing has encouraged methods that focus on getting the sale. The old era of business centered on the “pitch”. The idea was to get access to a huge customer base, and try to keep their attention for as long as possible.
Letting other companies pitch to those same customers – even if the companies are in completely different fields – was unthinkable. Companies thought, “I have to keep the customer’s attention. I have to pitch to them over and over. I can’t lose this customer.”
This kind of thinking in today’s economy will kill your business. No company alone can create the type of customer experience necessary to succeed in the new economy.
“Do what you do best, and link to the rest” and “make linking to the rest as an essential part of what you do best” - Jeff Jarvis
The New Era: Co-Creating the Customer Experience
Companies can no longer succeed by the old method of pitching the customer constantly. That strategy is egocentric, focused entirely on the company itself. “Buy from me! Buy from me!” is all the customer hears all day long – and he hears it from hundred upon thousands of companies.
IRaaS is a new strategy of getting and keeping customer attention. IRaaS companies recommend other companies’ products and services that are relevant to the customer’s lifestyle and needs – outside of the IRaaS company’s own area of expertise.
Instead of manipulating people to gain their money, IRaaS adds value to the customer experience. They listen and understand customers’ needs, and use this understanding to create unshakeable customer loyalty.
If the old era of marketing was about egocentricity and sales, the IRaaS era is about collaboration and information.
If your company sells computer software and you encounter a customer who doesn’t need what you sell, the old strategy says to keep trying to sell to that customer anyway. The IRaaS strategy knows that customers are happier when you can give them solutions they really need.
They’ll reward you for it, too.
The IRaaS strategy changes strangers into friends, friends into advocates, and advocates into customers.
The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company.
Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.
You can’t buy that kind of advertising.
IRaaS companies form a community of quality companies in many different fields.
You’ll create a community of companies who can provide your customers other services. You’ll give your member companies unprecedented access to resources, recommendations, advice, and information that each member can then pass on to their own customers.
Customers soon start looking to you as the “go to” company – the company they go to for answers and solutions again and again.
Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.
IRaaS is an Inevitable Shift in Marketing Strategy.
Traditional marketing and advertising simply aren’t working anymore. Customers are tired of the egocentric advertising and too exhausted by information to listen to your pitches. If they’ve heard one, they’ve heard them all. They don’t trust companies and they don’t trust you.
Companies who want to survive in the next era will find their only chance to thrive is with an IRaaS system. Companies who don’t use IRaaS will lose money, customers, and credibility. You can’t afford to be one of the last to implement it.
Differentiate (with emotional connection) and grow rich.
Customers have learned not to trust companies’ endorsements of their own products. Why should they? They’re constantly bombarded with promises, pitches, marketing speak, one-day-only deals, and other common marketing ploys – many of which turn out to be untrue or exaggerated. Customers are wary of red tape, they’re wary of promises, they’re wary of companies in general. If you want to retain customers, you need to build trust. And the only way to build trust is to earn it through personal connection and interaction.
Make IRaaS Your Company’s Strategy for Success
We invite you to discover the powerful marketing system which is IRaaS, and the way it is completely reshaping the marketing landscape, changing the lives of millions of small business owners, and shifting the role of advertising from an annoyance to a valuable customer experience.
IRaaS also makes marketing fun again, for you, your marketing department, and the customer. What are you waiting for?
Download the IRaaS Manifesto : iraas-manifesto_by-linkcrafter