Posts Tagged “business strategy in the new economy”
People buy emotionally, and Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To succeed in business you need to associate your product with one or several positive emotions. Once you’ve succeeded to to tie your products to a specific emotion, your brand will act like a trigger of [...]
Today, we heard employees referred to as “resources” or “assets” by corporate executives, business press and management thought leaders. Michael Eisner, ex Chairman and CEO of Disney, has been recorded as saying “our inventory goes home at night.” Bullshit! Employees are people. Employees are not assets, resources, or inventory, but Humans with dreams and aspirations. [...]
What are doing right now? So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago? Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving [...]
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
Consumers are lost. Most the Information we, marketers, produce and broadcast, come to them as noise. And every day this noise grows thicker and thicker, putting a lot of strain on them. No one believes the noise fatigue to be his problem, but everyone just adds his own noise. Remember, We are now in the [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
1. Steal consumers: We live in a “world no longer marked by a shortage of goods but by a shortage of customers”. To have new customers for your product you have to steal them from your direct competition, or you take the money they would have spend with other businesses (indirect competition for the household [...]
Advertising is aDouble-Edged Sword. It could help your business get off the ground as it could hurt and compromise definetly your business. 1. You could awaken the big bear sleeping next to your tent Advertising could be interpreted by competitors like a threat, a declaration of war, and their reaction could be damaging. You never know how [...]
There are few genuinely pivotal moments in marketing history. Today, however, it’s time to unveil one that fully qualifies for this distinction. It’s called IRaaS (Information & Recommendation as a Service), and it’s a marketing strategy that heralds a new era in the way your company builds its customer base. IRaaS is simple and powerful, [...]
After I’ve published the post “Are you a destination or a platform? Part I” some of you have asked me to give some examples or make some analogies to help further understand the difference between a business built “as a destination” vs a business built “as a platform”. Let begin with an Great illustration I’ve [...]
