Real networking is the one that bring you business, profitable referrals, and help you grow your business in a supportive community.
The Old networking sucks!
Have you tried networking for your Business? Can You measure the outcomes of your networking effort? Is it worth the time, the stress, the uncertainty, and the investment you have devoted to it?
“I’ve never made a penny from LinkedIn.” Peter Johnston
“LinkedIn is certainly a useful social network for business and I have had an account for many years. The usefulness is related to the type of business you are in. I have been seeding more than thirty related industry groups with information and answered questions but tangible business leads hav been infrequent to non-existent. This might be due to the fact that a huge number of members are recruiters looking for suitable candidates for their job placements.” JEBworks
“my experience on LinkedIn has been mostly negative so far. I’ve had a profile for at least two years, I think, and I belong to about 10 groups. I use the Update feature often, which also updates my Twitter stream.
So far, I have gotten absolutely nothing out of LinkedIn. It seems to be set up mostly for companies looking for employees and professionals looking for jobs.
I’m an independent contractor who’s still trying to determine if I can use LinkedIn to find clients for my business. The profile is set up like a resume. How do I list a project that only lasted five hours? Where do I put an oral presentation I gave that lasted one hour? If I’m currently working on four projects, can I have four “current jobs”?” Ruth shipley
“I’m also an independent consultant and I haven’t gotten very much from LinkedIn. It is overwhelmingly focused on job-hunters and companies looking for employees. ” Katleen D.
“what is the point of twitter…I’ve tweeted several hundred people with ads..not one response..what’s the strategy….it just seems like a waste of time…
I’ve been on twitter for years and never got any business…its just a site for those who want to
tweet, but no one really pays attention to any of them…
“Twitter doesn’t help – only those offering to sell their book on ‘How to get Leads’ or individuals who have nothing better to do all day than to share their irrelevant experiences with their ‘so-called’ network.
Then there are networkers for networking sake – out to build their numbers so that they have a better chance (via search engine technology) of being seen in this ‘sea of people’ they call social and professional networking sites!”
Recent studies and testimonials on business networking have revealed that 92 to 98% of professionals and business people on social or professional networking websites and clubs obtain No business impact from the time and money they invest in networking, and are unable to measure any impact they assert.
First generation of online professional networking like Plaxo, Linkedin, xing, viadeo, ryze are slowly loosing credibility simply because a majority of business people using them see no impact on their business. Many have invested lot of time and sometime money in these networks, but still have nothing to show for it.
These are trying times, Most of us can no longer afford to waste our precious time and resources on tactics that just don’t work.
It’s time to build a profitable referral network around your business. Leads are vital for any business.