Posts Tagged “Build Business with the power of Relationships”
Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers is to spam them with selfish advertising, new offers, sales, like: “We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! [...]
The law of reciprocity states that we repay, in kind, what another person has provided us. It’s a common mantra in our culture. Here are 2 powerful ways to put the Law of Reciprocity into action: 1. To recruit advocates for your business: To recruit customers as advocates, become advocate for your customers, To recruit [...]
Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.” The Best way to express Gratitude is to Give Thanks, Send Thank-you notes, or Say “Thank you” abundantly. Thank your wife after she cooked a nice meal. Thank your friend for lending you that [...]
People buy emotionally, and Harvard professor, Gerald Zaltman, found that 95% of how we think is unconscious and emotional. To succeed in business you need to associate your product with one or several positive emotions. Once you’ve succeeded to to tie your products to a specific emotion, your brand will act like a trigger of [...]
Today, we heard employees referred to as “resources” or “assets” by corporate executives, business press and management thought leaders. Michael Eisner, ex Chairman and CEO of Disney, has been recorded as saying “our inventory goes home at night.” Bullshit! Employees are people. Employees are not assets, resources, or inventory, but Humans with dreams and aspirations. [...]
Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter. Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get [...]
The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services. “Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each [...]
What are doing right now? So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago? Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving [...]
When we’ve started Linkcrafter we’ve asked ourselves “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that: 7 of the top 10 web properties are search engines 22 of the top 50 web properties are search engines and web directories. Browse and search have become the most time-consuming and frustrating [...]
Consumers are lost. Most the Information we, marketers, produce and broadcast, come to them as noise. And every day this noise grows thicker and thicker, putting a lot of strain on them. No one believes the noise fatigue to be his problem, but everyone just adds his own noise. Remember, We are now in the [...]
