If you want Customer to listen to you, you need to talk to their high level needs. Every time you’ll use the following 3 phrases in conversation with your customers, you’ll see their eyes lit up, their ears wide opened, and their heart chest beating.
Here are the top 3 things customers love to hear:
- Reduce cost and grow Bottom line / top line.
- Reduce complexity
- Make them feel Big, important and Belong to …
If you’ve created a product or service that addresses clearly at least one this high level customers needs, your success is guaranteed if you can deliver on the promise. For example, Price is the first motive of Word mouth referral in consumers goods.
If you’ve created a product or service that addresses all these 3 three high level needs, you’ll become a magnet to customers. They will come to you in droves, and the word about your service will spread like wildfire. Could you combine these 3 promises in a one product?
If you are entrepreneur, focus your marketing on these 3 high level needs, repeat these phrases endlessly in your advertising, and consistently improve or create products that deliver on these promises.