Posts Tagged “Befriend strangers”
The social media revolution is unstoppable, and it is touching, and changing everything. For Advertising, we are moving from “one to many” marketing to “many to many” marketing, which also means for marketers moving from “broadcasting” to “friendcasting”. Friendcasting is a new way to make your message delivered by the people who are the closest [...]
The law of reciprocity states that we repay, in kind, what another person has provided us. It’s a common mantra in our culture. Here are 2 powerful ways to put the Law of Reciprocity into action: 1. To recruit advocates for your business: To recruit customers as advocates, become advocate for your customers, To recruit [...]
The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services. “Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each [...]
What are doing right now? So, you are a leader and the world is in trouble and you seat there, just repeating your life like one year ago? Do you think this is a reaction for a leader when our world faces such a Tough time, When Millions have lost their jobs or are leaving [...]
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?” It sounds like complete folly. Why would I send my customers away? It’s very unconventional, but terribly powerful. And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of [...]
Recently, the Chief Marketing Officer (CMO) Council has conducted a study with channel executives, distributors, resellers, and other channel representatives, asking the question: “What is the most valuable source of leads?” Customers referrals came at the top: four times more powerful and valuable than E-Mail or Direct Marketing campaigns, and nearly seven times more likely [...]
Two kind of people are actively talking about you on the social medias (blogs, twitter, social networks, consumers forums, buyers forums, etc.): Your detractors and Your Promoters. There is in fact a third kind of people who are just spectators: your passive satisfied customers. They won’t move their fingers to defend you or write a [...]
Are you feeling lonely? Do feel like you need a helping hand but just can’t ask for it? Do you feel like no one outside there could understand who you are and your inner value? You are not Alone. You just feel alone, because we are all connected to each other. There are thousands of [...]
1. Steal consumers: We live in a “world no longer marked by a shortage of goods but by a shortage of customers”. To have new customers for your product you have to steal them from your direct competition, or you take the money they would have spend with other businesses (indirect competition for the household [...]
What would you do if you knew that 5% increase in the number of your business advocates will increase 25% to 95% your profits? You’ll certainly start looking for ways to increase this number. Customers advocacy is the growth engine for all great businesses. Before you start your journey to recruit and nurture advocates for [...]
