Category: Business Strategy, Conversation, customer relationship, Linkcrafter, Winner Choice
Tags: Be loved, Befriend Customers, Befriend strangers, Build Business with the power of Relationships, Business Strategy, business strategy in the new economy, connections culture, customer experience, Customer loyalty, customer referral, emotional connections, emotional marketing, Friendship in business, Information as a Gift, information as a solution, IRaaS in Action, IRaaS marketing approach, Loyalty program, Marketing innovation, Small business marketing, solution belt
“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?”
It sounds like complete folly.
Why would I send my customers away?
It’s very unconventional, but terribly powerful.
And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of small business owners, freeing millions of entrepreneurs from marketing stress and uncertainty.
Here we go, Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps you send your customers safely and securely to other businesses as a powerful way to build Loyalty and grow your business.
Yes, It’s about Sending your Customers to other businesses for FREE as a way to build Loyalty and Growth. And It works.
The old era of egocentric sales pitches never entertained the idea of sending customers to other companies, for any reason. They held on to their customers tooth and nail, even if they didn’t have anything the customer needed at the time.
Companies wanted customers to pay attention to their company, and no one else.
Apparently, no one ever mentioned to those companies that no business is an island.
Customers need more than one company to satisfy their everyday needs and desires. “No company owns enough resources – or can possibly own enough – to furnish unique experiences for every customer,” said C.K.Pralahad in The New Age of Innovation. “Companies must organize a constantly shifting global web of suppliers and partners to do the job.”
A customer experience includes satisfaction in all the customer’s needs for their everyday life. It isn’t enough to sell your customer the microwave oven that person needs. The customer also needs clothes, baby food, music, a good carpet cleaner, a certified massage therapist, and an antique hood ornament.
No company in the world could possibly give a customer every single thing he or she desires.
In short: it takes a village to create a customer experience.
You’ll be recommending companies to your customers that you personally have selected as the best for their needs. You won’t be giving them referrals to professional service and product providers simply because you’ve agreed to – you’ll be giving them the companies that you sincerely believe are the most qualified professionals to meet your customers’ needs.
And your customers will love you for it.
That reputation will buy you customer loyalty and enthusiasm that is impossible to get through any other means.
Linkcrafter marketing solution often sounds too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request for a sale, without any pitch at all? What’s in it for me?”
The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company.
Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.
You can’t buy that kind of advertising.
Linkcrafter web based relationship management solution helps you to engage with other qualified companies to co-create customer experiences. You’ll work within a network of partners, all of whom can provide your customers with products and services that are outside of your area of expertise but that are essential to making sure the customer is completely satisfied.
Learn to Co-Create
Through Linkcrafter, you’ll be able to co-create complete experiences for your customers with other companies. You’ll collaborate with these companies to understand exactly what your customers need and how to get it to them.
Your customers will look to you as a resource, a guide, and a trusted ally.
Is Your Company Still in the Dark Ages?
Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.
How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.
Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.
