GoodBuzz Blog

Play Marketing – Advertising that Respects People

Dec
28

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Actors and Actresses Network

Category: Artists promotion, Bands promotion, Beginners Guide Tags: , , , , Leave a Comment

Maria was a new actress. She had done a few roles, but needed to build her fan base so agents would notice her. She started an actors and actresses network on GoodBuzz and invited casting managers, agents and PR people within the entertainment industry to join. She sent out casting notices to the actors and actresses who where members of the group. The actors and actresses sent movie posters and promotional materials to each other. The whole group not only increased their fan bases, but they have a steady stream of success stories daily.

Success Story: Invite people who can help you to your network. Complimentary businesses can often promote each other and make GoodBuzz better for the entire group.

Oct
16

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Sorry, Promotion won’t help!

Category: Beginners Guide, Event Promotion Tags: , , , , , , Leave a Comment

If people cannot perceive the value of your event for them, what ever promotion you’ll do, you’ll end up with meager results.

Also, your event could have, intrinsically, a huge value for your target audience, but if your advertising copy is not able to arouse  your prospect interest, your great event will be a flop.

In fact, for your promotion effort to yield results, you need these 2 things:

  • a compelling content that will resonate with your target audience, generates excitement and draw people
  • a good sales copy that deliver straight into the guts your value proposal to your target audience

After you have these 2 things, you can start your event promotion. Without them you just waste your time and your message will be taken like spam by their recipients.

If you content is attractive enough, people will talk about it, people will want be a part of it, and they won’t want to miss  it. The function of your sales copy  is to enable your audience to become highly effective promoting and evangelizing for your event.

You can’t have the firs two ingredients of your successful event promotion formula if you don’t know your audience. You can’t create value if you don’t know what are your audience top 3 pains in the ass, or your audience top 3 things that inject dopamine (pleasure sensations) into their brain, body, and soul.

You should start from there, and your promotion will be easier after all.