How The economic downturn gave a Big boost to Leads Groups
John is a management and marketing consultant in New York. For years he was a top networker on LinkedIn.com. Being that LinkedIn was THE professional networking site, John thought that he was doing pretty well by having over 4,000 working business relationships. He met a lot of interesting people and did what he could to drive sales.
Then, on November 11, 2009, John’s friend Susan invited him to come along with her to a leads group gathering. Susan owned a large cleaning company in New York City and had insisted John check out the world of leads groups, which she claimed had changed her business approach forever. As soon as John arrived and caught a glimpse of the members passing around leads and sharing insider information, he was shocked. He couldn’t believe he had been missing out so many opportunities all this time.
Susan explained to John that the economic downturn had completely changed the way that people approach networking. Most realized they needed to “cut the fat” out of their business models, which meant doing away with pricey ad campaigns and meaningless memberships in professional organizations.
Most of us can no longer afford to waste our precious time and resources on tactics that just don’t work. The recent popularity of leads groups is the natural result of other organizations’ inability to provide members with results. These are trying times, but they also tend to bring out the most effective and efficient business strategies. And now that John knows where the money is at, he’s going straight for it.
The renaissance of leads groups means that business people spend no money on advertising and less time in networking, yet grow their sales, visibility, and brand awareness. It’s the wave of the future.
Linkcrafter sits on the nose of this revolution. In less than 3 months, Linkcrafter became the #1 leads groups and referral networks utility in the USA and in Europe, managing more than 30.000 leads groups in the US and around the world.