Where did the idea comes from?
In 1999, I was recruited by a European Union program in Togo (West Africa) to help the local entertainment industry produce and eventually export more cultural goods. The program was based on a research paper done by a consulting firm which discovered that cultural goods were one of the most successful products african countries produce and export.

Working on this program was very exciting, however I quickly discovered that producing goods is one thing, but marketing them is a much bigger challenge, specially in the entertainment business. Interestingly, the program didn’t allow us to use any money for advertising purposes, where most of the musicians, artists and entrepreneurs I was working with had no clue about marketing.

I came out of this program one year later with the conclusion that production of goods is not the biggest challenge small entrepreneurs face, but how to advertise effectively and profitably.

In 2008, I started a project called “linkcrafter” with the purpose to solve the above problem. I hired an animator to create a video, and what came out his work was one of the most engaging and moving animation I’ve ever been involved into. Here is it:

Despite my best intention, this product was not a success. The basic idea was to use a question-and-answer platform to provide free leads to small businesses. We built a tool that intelligently turns people questions from a Q&A portal into leads source for professional in our network. The typical example is a user question related to divorce or loans which will be converted into potential leads for a lawyer or a finance advisor.

In 2010 we pivot to a new idea, again based on free leads generation for small businesses, but this time focused on event organizers and entertainment industry. I felt I needed to be back to the root of my motivation.

The unfolding project from this pivot was a peer to peer network where events organizers support each other by sharing their peers’s events with their contacts and followers. The typical example is a network of local musicians and bands who will use the platform to promote each other gigs.

This product was far more successful and attracted lot of attention and following. More than 1500 event professionals joined the network and thousands of leads were exchanged through the system. However, after 9 months of operations, we started getting feedback from our members saying that many event professionals circles of friends and contacts were not big enough to guarantee successful promotions even when they recommend each other. Their request was to find ways to reach out to more people outside of their circles.

Slowly, it dawns on us the idea of using the most widespread social incentive system (tipping) to leverage the most widespread social behavior on the web: sharing, to help our members succeed their event promotion.

From last September (2011), we went on to completely redesign the application.

Is Goodbuzz something unique?
There are many launched platforms in recent years with the same purpose of leveraging the power of the crowd for marketing. They are mostly “pay per click”, “pay per action”, or “sponsored tweets”  platforms.

Our main difference is that GoodBuzz is built ground up as a social game, using the most widespread social incentive system (tipping) to leverage the most widespread social behavior on the web: sharing.

In “pay per post”, “pay per click” or “sponsored tweet” systems, advertisers results depend on how much money they have. In GoodBuzz model, Advertiser’s result doesn’t depend on how much money he or she has. For example, one advertiser can offer $50 tip and receive 300 leads, and another advertiser will leave the same amount of tip and receive 2000 leads, simply because more people like what he or she is doing.

Goodbuzz comes from our unique insight into human nature, and our stance that social marketing has its own dynamics, and should not be wrapped in the old marketing clothes.

Where do we stand now?
Goodbuzz has now paying customers and raving users. We are working hard to fine tune the product, and adapt it to our customers requests and feedbacks.
In few months we will try to expand to more markets and create momentum for the application to become a category leader.

Main challenges
Spamming could be a problem, specially from people seeking only to gain money from the system.

Now we control spam at 3 levels:
1. the tip a sharer receive depends on how his friends like the content he has shared. If his friends don’t like what he shared, he will receive no tip, and he will be discouraged or will be more aware about the kind of content to share.
We don’t give tips because a user simply shares a promotion. Tips depend on the leads generated for the advertisers.

2. we provide education to our sharers about what kind of content they might share and what are the best ways to find and share valuable content with their friends

3. we educate our advertisers and brands about what kind of content people share on social medias and how they should frame their promotions to align themselves with the best practices.

The future?
The future is to go mobile, and integrate more offline activities into our platform.
Before doing that we will focus intensively on our market validation.

What surprised us?
Goodbuzz is operating in an uncharted territory and lot challenges we face. Marketplace business is tough, however we have been blessed with some loving fans. Daniel from UK created with his puppets this amazing illustration videos for Goodbuzz. Thanks Daniel, and Thanks to all our supporters.

Goodbuzz

This morning however, when I’ve opened the feedback box, I found this incredibly moving message from a new user:

That is really very appealing people earns so much in tips i never knew that , but now i have so looking forward to joining this good buzz. Its a better way to advertise, promote our things online and i think i am good in marketing. its very important to earn extra money in today economy where prices are high like never before. One must not forgot to appreciate Goodbuzz website designer’s website is very color full the video of intro is very appealing as i mention before. I am a stable hard working women but still i need to earn this extra income its very important.

I was almost in tears, as it just prove that we doing something worthy. Big thanks to this user. She made my day.

“GoodBuzz has digged out the unknown/neglected value of ‘tips’. The world now understands that ‘tips’ have value and so GoodBuzz!”

“This site is great! I’ve never seen anything like it in my life! I think you’ll change my life. It is a new step for human evolution.”

“Very interesting website providing tips to spread message,good for small business,artist,designer.Website is providing grater importunity to earn more than now earning from the existing source.proving message to service each other.”

“I think that it’s an amazing idea for both the people looking to make some spending money, and the people looking to get their products out there. It uses the social networking that’s already in place with millions of people on them to advertise to the masses, and put some money in your pocket while our at it, It’s a win/win situation and a great idea, theres nothing negative about it that I can really say.”

“GoodBuzz is a very good place for advertising, it is very affordable and faster way of spreading words!!

Also people get paid for every click and share, which is very good marketing / advertising technique useful for advertisers and common people as well.

Home page is very attractive and self explanatory of what your website does and how useful it is for an individual!!

And I could see something on one page that “Be Good. Fill Good” which intends to help small businesses by promoting them.

I see a tab in your website “Contests” which is a very good approach to attract people towards your webpage.

As a whole, your website is good and need some more deals and many hits!”

“The video, that is on the home page of www.goodbuzz.org, really motivated me. After I watched the video, I wanted to know more, so I looked around the web site and found all kinds of information here and information there. The concept motivated me, because I was a waiter for about 4 years when I was much younger, and understands how the tip system works. Like MechanicalTurk it looks like this is another great web site for someone that needs additional cash to try out. In contrast, the video was great, yet the details on the web site leave you hanging. More specifically, if you want to know what is goodbuzz and what is the process for making money then the inquirer would have to login or signup. In short, I did not see details on how the process works. I think that there needs to be a combination of the video I have just seen, and a step by step training video on how to get started. Ok, you motivated me, now seal the deal with details. It is that simple.”

“The business idea may not be feasible in the long term. As the messenger base grows, the tip value per individual may reduce to a value where it is no longer significant unless supported by a sufficient tip fund. This issue posses a particular difficulty for small to medium scale enterprise advertising which may be significant to goodbuzz whilst a portfolio of larger, more financially able clients develop.”

“THE VALUE OF YOUR WEBSITE IS ENORMOUS AND USING YOUR WEBSITE IT WILL BE MORE USEFUL FOR MANY PEOPLE TO GET EARNED IN HOME.
IT IS MORE EASIER TO ADVERTISE AND EARN THROUGH TIPS THROUGH YOUR WEBSITE
ABOUT MARKETING , PEOPLE WILL EASILY LEARN THE TACTICS AND PROBLEMS THEY SEE IN MARKETING AND ALSO THEY WILL BE READILY PRESENT WITH A SOLUTION IN HAND.”

“This site is great! I’ve never seen anything like it in my life! I think you’ll change my life. It is a new step for human evolution.”

“Nice Project.GoodBuzz Looks great like it is good business to support many people by getting Opportunity and giving opportunity for a good pay.I think everyone should give it a try. Spending your time with it will not make you any loss because while you share this messages you will earn knowledge of whats going on around the world.”

“Marketing any product or service by their customers positive word of mouth is the best marketing strategy for any business. If the company identifies this strategy, their product’s review will be spread like a wild fire in the global platform. This is what GoodBuzz is all about. They use online networking websites as it has the largest pool of potential customers. GoodBuzz should try to implement their business strategy in other platforms apart from networking websites. If that happens, marketing can be done to people who are not very dependent on technology.GoodBuzz is very important for marketing any product.”

“It seems a good site for earning money and as well as advertising the products.Anyone can give it a try,and make money without any loss.it is helping in advertising and on many popular websites,which is very helpful for the advertisers.and the ones who are helping can earn a good sum of money.”

“The website offers excellent opportunity to companies, firms and small/ big business to attract attention of large section of people at a very minimal price. It also offers a good opportunity to regular internet user a make those extra bucks by just viewing few advertisements and spreading them.”

“Very good service for both users and advertisers as it is creating opportunities
to earn some extra income to users and also good marketing strategy for the advertisers to reach a wider range of people globally. Users can not only benefit themselves by earning some extra income but also by sharing useful information on social networking sites to the interested users. Advertisers by paying users for sharing information will in fact reduce the marketing capital which will be confined to some area or segment of people with the amount spent on goodbuzz service. This website service is an very good initiative to provide win-win situation for both users and advertisers.”

“GoodBuzz is really a cool site for marketing. It is also a great opportunity for many people to earn extra amount for doing some simple jobs in the free time. I myself also want to try it for earning some extra money. Its really a helpful site.”

“For every problem there is a solution.
To solve a bigger task we need a large group to get it done in a short span. But letting it known to everyone and getting it done is a difficult task. Here is the right solution for this problem. Goodbuzz shares the information to the people.
With the fast spreading use of internet, it gets easier for a difficult task to be performed by sharing it with people on the net.
Everyone likes to get paid for the work done. Goodbuzz is a better place to share the things or sell the things with the public. The people who wants the work to be done posts the deal and bids the amount, which is then shared by the people and the interested work out and get the work done and the workers are paid.”

“The idea behind the web site is just awesome. It’s truth that the mouth publicity is the best publicity. Now a Days Social Networks coming up to this role. Goodbuzz Uses advantages of social networks and help to spread your products and service all around the world via supporters in a very effective manner and in less cost.
In Goodbuzz there is good opportunity for both the advertisers and the promoters both are beneficial and both are Happy due they get the desired result.
Goodbuzz Provide pretty Good User interface to interact with advertisements and simply great idea and great execution.”

“Well,Goodbuzz is really a new concept of advertising and encouraging people who wants to earn extra money as tip.Marketing of goods, components and every thing that we want an extra attention too full fill the marketer extreme needs so that lots of people who are willing to spread the goodwill of the marketer or the company will get an extra cash.advertising sector has been wide spread through social networking sites so those who have accounts can share adds promote or like them.thus more people are aware and supporters are tipped.

most ideal way of marketing or advertising!!!!!!!”

“it is really a good website.it will help the small scale industries in marketing there products at a much affordable price and can promote there business to long distances much easily and at faster rate.its really nice to see such website for the propagation of small industries by using simple social networking websites to spread about the product or service of an industry..”

“it helps in advertisement for were people are not able to do marketing through this site the information and be transferred from one to another through our social networks and also a good new is that goodbuzz offers a revenue not only for post adds but it also give a opportunity to earn income.
Finally goodbuzz is doing great job for find the accurate people those who were in search of a job there were wasting their time Hatts off to goodbuzz.”
“I like the website so much as its looks so attractive.The logic behind the idea is really very good.When somebody wants to promote a event like me who wants a make a brand popular I give out certain amount of tips to those who spread the event on Facebook, Twitter, Linkedin, and other sites.It would probably give a big hype to the event.Its really a awesome way to earn money.”

“I saw this site its very nice and good for our achieving peoples.
Because nowadays in our market so many competitors there, that why more peoples trouble to marketing our products.
But this site and concept is very good for marketing peoples.
Anyone can do this work easily and getting many easily and very quick time also.
finally i say this is very excellent one ok bye………………………………………..”

“WOWW… I REALLY ENJOYED THIS VIDEO.. IT IS A NICE VIDEO.. AND GOODBUZZ IS VERY HELPFUL FOR THOSE WHO WANT TO BUY MEDIA FROM PEOPLE.. THEY PLAY A GOOD ROLL IN THIS FIELD..”

“I had seen the best advt. video. that seems the innovative thoughts extract from the classical ideas.here the back ground music is adding of success to this advt.it impress every one.that is good job done.”

“Obviously a good idea for people who need the money and have no other means of making it, but the average Joe will waste to much time trying to make money using GoodBuzz. Although I feel like individual losers will not make huge economic gains, I do feel that a not profit company can use GoodBuzz to help pay for any cost they have. Seems trustworthy but seems to good to be true.”

“you pass the message to the people you know and they thank for the information and you become happy on seeing others being happy..!!!this is what goodbuzz is for…so everyone will have a nice smile in their face( . . )”

“GoodBuzz is a great site it pays supporters for just promoting an ad ,easier for one who have Facebook , twitter account , even one can get bonus for being in top supporters . The advertiser don’t need to promote himself , its easier , faster , in some time many people have already read the ad. In my opinion GoodBuzz is a great site for advertisement and also for making some money.”

This is a very unique, useful website. I can see the potential here, and I like the format of the site. Very easy to understand, and simple to use.

“Sharing business information places great value in marketing. Good Buzz is the right media for Product advertisement and marketing. It reaches so quick to the person, and easy to use. It Provides tips to earn money.

A good media for business.”

“GoodBuzz is Very Good! The idea though appears simple and easy to understand, it is worth a billion. It is helping advertisers and the people who watch the advertisement to grow. Anybody can join the chain from anywhere to spread the ad message and get their share. The effoer involved is less and they are just say what they see. The main attarction lies in the fact that people at any level can take part in the scheme and get their share. It is not essential that he/she needs to be highly qualified. Not but the least, there is no limit to one’s earnings from GoodBuzz!Now the waiters and bartenders can be proud of the fact that they have been the reason for this Great idea.

“Goodbuzz seems like a fresh, innovative idea. It offers a unique way for businesses to attract customers, while at the same time supporting loyal followers. This model could potentially have far reaching effects for niche businesses that can target specific types of clients and customers through this form of social advertising.”

“I really like the concept behind “goodbuzz” but do feel there was a couple of factors missing, in your video.

1. Security of the clients that are using goodbuzz for marketing, is their money safe? eg secure server.
2. What is the minimum financial requirement for the company or business, using your marketing concept.

The service the website offers would be very appealing to the average person, just going about their daily clicking and socializing. It is very obvious through the use of visual aids, that you can make some decent extra cash. So I feel the value is there for the average user.
Maybe just make the security procedures and minimum investment a bit clearer for the advertiser. Otherwise great website!”

“I am interested to work in this good buzz team,its interesting and enjoyable work.”

“The network looks good but I am still not much familiar with video promotions. Its not a bad idea other than mturk it also provides a way to share your events and also gets tips for the promoters. Nice way of earning money.”

“Goodbuzz is an exciting concept that creates extra income for an exercise millions of people are already participating in for free.

“It is a simple way to earn money from “sharing” through a fast growing group of networks that virtually everyone in the world is connected to or has access to in one way or another. ”

“This new type of advertising is a wonderful way to provide extra income for an average household, as well as a wonderful way to connect with mass amounts of people…it’s the newest form of “word of mouth”! ”

“Its a decent website, but little confusing as I was not able to see clearly what are the videos for. Facebook integration is amazing and I really like the fact I don’t need to make a new ID to comment. Layout was great but needs further improvements so that newcomers find it welcoming.

good work man good buzz rocks!”

“Now a days people are searching for new methods for selling their products as the competition in the market is very tough. The method that GoodBuzz propagating is very interesting and very practical. because today due to the emerging of social sites like Facebook, Orkut etc, the human relation has got a wide perspective and that people can contact and pass the information very quickly. Also people will be interested to spread a product detail when they come to know that they are paid for that.
comment: Oh GoodBuzz, thy name is” Modern Marketing”

“a great survey under the world getting tips,come to a result bringing the origin of goodbuzz where people can post their job to be done ,that job was sent to facebook,linkedin,etc so,many person get aware of this job and willingly they are put forward by themselves to do our job .At last our job would be completed by a set of people,then our price money stated is distributed among those helped us.Thus our job is made easier ,great work goodbuzz ..keep on doing the same.”

“Great new idea to get fast marketing results. Earn extra money while virtually spending a small amount of time contacting friends and acquaintances. Concise, informative, motivating video to get you started.”

“Watched the video.As a beginner I think good buss is an excellent way to promote as a tip to spread people.Also the rewards provided by good buzz are of great value,more people will concentrate in this opportunity.Best of luck to the entire team.”

“Good buzz is really helpful to withstand in hard times. It helps us to do the right things at the right platform. Many of the user might get benefited by using GoodBuzz. I really like and love to be the part of goodbuzz.We can multiple our business using various Social Networking sites like Facebook, Twitter & Linked IN. All the best GOODBUZZ.”

“Wow this the wonderful idea to make money online and earn more while we are working in any organization .i would join this and add many of my friend under this beneficial tree.Friends tip is a way to express our happiness when we are happy with someone services than we provide him .So i think this is not bad.
At the last i will say to everybody to join this link also.
THANK YOU”

“it is accordance of making business in chain system by using net service and friends companion i really like these type of work by sitting at home its to sold many of the product by sitting at home .i will really open this page after finishing and i will share this to my friends who are all interested and i will gain by sitting at home there is no feed back to tell about this web site i really love it to earn money”

“wow its really great to hear ,both the person who want to promote their products and people who help them in doing so get profited, its a mutual benefit for the people ,it help to increase the growth and provide some part time job to people who are studying and who want to earn more to make ends meet in their life.though the earning is small . it will do some real help to people
feedback: thank you for giving information regarding this earning opportunity, this will be mutually help full”

“To be completely honest, this is a well-thought idea for something we all do everyday, but it will shade the real impact that products or brands make as people will make them look great just for the advantage of a little extra cash on the side.”

“Good buzz is a marketing website in which people can be made aware about their products or services. It’s a very good marketing platform in which different companies can post product information which is spread among different people with the help of people working for the site. These people are paid for this and they use different social networking sites. It is affordable and fast since the whole process is virtual and less costly as no commercial advertisement is involved and it creates jobs too.
I like the site for its unique concept of working.”

“Goodbuzz seems to offer an innovative and new way of increasing the marketing potential for companies based on utilizing existing methods of communication. The prices for advertising were not stated in the video, which makes me apprehensive about the service. The website is well laid out and quite professional, if I needed for use GoodBuzz for something, I probably would.”

“This is a very good place for advertisers to buy media. This website is very good for promoting an event or a new product. I loved the interface of this site.”

“This site is a great place for promoting an event. It is also a great way to earn money. The service of this website is also very fast.”

“Good Buzz is one of the best advertiser site, it seems like a good and trusted site, in this advertising field people can earn money throw internet marketing. i really wonder about Ella and Francis earning in Good Buzz .try it once, i hope u will get good result.”

“Ya! Good buzz – good animated exposures for people who have starring eyes to earn extra, earn money earn customer. One can enjoy business with fun and safe. Can spread their wings over Facebook tweeter email etc through Goodbuzz”

“Hi, it was good to know about the good idea behind GoodBuzz. Yes, I totally agree with the idea. Now-a-days, Facebook, Google-Plus, Linkedin and so many other social networking sites are good source of information for many people and better site for disseminating ideas and marketing new things. But, one think I could not understand about GoodBuzz is that how are going to spread the tips you have collected from the requester. And I guess, the amount of tips that is going to deliver to end people will be very small. I don’t know if people will love to work for that small amount. Besides that one thing I wonder is that whether friends will love to keep on viewing such marketing news regularly posted by a person.
That’s it.”

“Goodbuzz is a platform for Crowdsourcing Advertising Budget to accelerate word of mouth online and offline.

“To sell a product advertisement is necessary. Good buzz is better than any advertisement and give best results. giving tip to supporters for advertising the product by email, facebook, twitter, and linkedin. The supporters will do most of your advertisement work and you have to spend little money and give best results. so goodbuzz is very good.”

“You press the button, … We do the rest.” Kodak

“You make the music … we sell it worldwide” Cdbaby.com

Lesson learned: Help your customers kick ass