How to Win the Innovation Battle Today and in the Future.
The most difficult thing in adults education is Not How to teach them “new stuff”, But how to make them dismiss the “old stuff”.
Let talk about ”what is innovation?” and how to win the innovation battle Today and in the Future.
The way you think about innovation can make you a winner or a complete looser.
I’ve started this post because I’ve seen so many entrepreneurs been ruined by the popular belief that Product or service Innovation is the key to Success.
This is not a false statement. It was true in the past and some categories of industries still could succeed with this old belief. Some lucky people too could accidentally succeed with this belief. But for 98% of businesses this belief will be misguiding and handicapping.
If you want to win the innovation battle intentionally, Forget about technological innovation or product innovation. These are commodities in our new world. Think Experience Innovation.
Apple iPod dominates the personal music player category, and Apple iTunes dominates the online music service category. This is the engine that has driven Apple’s growth over the past 5 years. Apple didn’t invent either category. And while innovation and branding have both played a part in Apple’s success, it’s real competitive advantage is a better user experience than the alternative products and services at a reasonable price.
Even early personal computer innovations credited to Apple, such as the graphical user interface (GUI) and mouse, were developed by Xerox at its Palo Alto Research Center (PARC). Apple’s achievement was to understand how these innovations could significantly improve user experience.
Contrast this with the Apple Newton MessagePad, a truly innovative product that defined the personal digital assistant (PDA) category. Unfortunately, it was too expensive and did not deliver the desired user experience in terms of size, hand-writing recognition, PC synchronization, and other important user criteria. When the PalmPilot addressed these deficiencies, it restored the viability of the PDA market and became a runaway success. - Bruce Pharr
Product or service Innovation is for successful companies just a tactic. Like Al Ries put it “Innovation Should Be Seen As a Tactic, Not A Business Strategy”.
Yes, you must innovate. But innovation must be only a part of your marketing strategy, not innovation in the sake of innovation – Linas Simonis
The market success of a car, computer or consumer electronics device is ultimately the product of a value proposition that delivers a better user experience at a reasonable price. People will usually buy the best experience they can afford.- Bruce Pharr
What every company has to keep in mind is that “innovation itself has changed meaning. In the earliest nineties we still talked about product innovation. In the late nineties we were thinking about client-specific solutions. Now it’s all about the co-creation of client experiences.” - C. K. Prahalad
“In this new age, customer experience will decide the winners and losers in almost every industry imaginable.” - Pine and Gilmore
Go For experience innovation. We can help you.